고속 수광소자의 개선 회로 모델 ( Improved Circuit Model for High Speed Photodiodes )

윤태일,박문수,심창섭 한국통신학회 1994 한국통신학회 광전자공학 학술회의 Vol.3 No.-

지속가능성 보고서의 CEO 메시지에 대한 감정분석

윤태일,변혜영 한국PR학회 2023 PR연구 Vol.27 No.1

Objectives This study aims to explore whether or not to refrain from expressing emotions in the CEO message of a sustainability report when companies are under legitimacy pressure due to high stakeholder demands and expectations that business activities should be appropriate and desirable in light of social norms. Methods Through Python-based sentiment analysis, emotional expression indices were extracted by calculating how much eight individual emotions were expressed in CEO messages of sustainability reports of Korean and global companies. Multivariate analysis of variance (MANOVA) was conducted to examine how these emotional expression indices varied according to three corporate characteristics (type, environmental sensitivity, and consumer proximity). Results Companies that are under more legitimacy pressure (i.e., Korean companies, environmentally sensitive companies, and companies closer to consumers) tend to take their business situations more seriously and refrain from expressing emotions in their CEO messages. Conclusions While previous studies only focused on the relationship between legitimacy pressure and information disclosure, this study had theoretical significance in that it analyzed the effect of legitimacy pressure on emotional expression through Python-based text mining. Practical implications for impression management and CEO emotion expression are discussed. 연구목적 이 연구는 기업활동이 사회규범에 비추어 적절하고 바람직해야 한다는 이해관계자의 요구와 기대가 높을 때, 그러한 정당성 압력이 지속가능성 보고서의 CEO 메시지에서 드러나는 감정표현과 어떤 관계가 있는가 규명하고자 했다. 연구방법 파이썬 코드를 활용한 감정분석 기법을 활용하여, 한국 기업과 글로벌 기업의 영문 지속가능성 보고서 CEO 메시지에서 8개 감정들이 각각 얼마나 표출되는가를 개별적인 감정표현 지수로 계산했다. 이렇게 추출한 개별적인 감정표현 지수를 종속변인으로 삼고, 정당성 압력과 관련된 세 가지 기업 요인(기업유형, 환경 민감도, 소비자근접성)을 독립변인으로 투입하여 3원 다변량 분산분석(MANOVA)을 실시했다. 연구결과 정당성 압력을 더 많이 받는 기업들(한국기업, 환경에 더 민감한 기업, 소비자에 더 근접한 기업)은 기업상황을더 엄중하게 인식하기 때문에 CEO 메시지에서 인상관리할 때 감정표현을 자제하는 경향이 나타났다. 결론 및 함의 기존 연구가 정당성 압력과 정보공시의 관계 분석에만 치중했다면, 이 연구는 정당성 압력이 CEO 메시지의감정표현에 미치는 영향을 텍스트마이닝을 통해 분석했다는 점에서 학술적 의의가 있으며, 조직 인상관리 및CEO 감정표현과 관련하여 실무적 함의를 제시한다.

기존의 물 관리 시스템에 대한 재검토와 초고속응집침전처리의 적용

윤태일 한국수자원학회 1999 한국수자원학회논문집 Vol.32 No.2

Gaucher's Disease에서 시행한 비장절제술 6예

윤태일,소의영,정용식,김현주 대한외과학회 2004 대한외과학회 학술대회 초록집 Vol.2004 No.5

다공성유리메디아를 이용한 고정상생물막법에 대한 연구

윤태일,김재훈,이준영,최춘식 대한환경공학회 1992 대한환경공학회 학술발표논문집 Vol.1992 No.12

기업은 ESG를 통해 어떻게 정당성을 확보하는가? 질적 면담을 통한 실무자 인식의 탐색

윤태일 한국언론학회 2022 커뮤니케이션 이론 Vol.18 No.3

Companies are subject to legitimacy pressures from stakeholders. This is because stakeholders expect and demand that ESG management should be practiced to secure legitimacy, since survival and competitiveness can only be enhanced when corporate practices are recognized as appropriate by complying with social norms. By conducting qualitative interviews with 15 practitioners in related fields based on the theory of legitimacy, this study tried to examine how companies secure legitimacy through ESG in response to stakeholder pressure. Results of the analysis found that the pressures on ESG were stronger than those of CSR because investment-related evaluation was involved, and that the pressures came in various ways from various stakeholders including global evaluation agencies and investors. In responding to the legitimacy pressures, practitioners communicated through various channels, including the sustainability report, pointed out several problems, such as decoupling between ESG reality and its representation, and suggested future direction of ESG. Compared with previous studies that have focused on effect analysis without a clear theoretical basis, this study is significant in that it examined a specific mechanism of the corporate legitimation process from a deontological perspective. 기업은이해관계자로부터정당성압력을받는다. 기업활동이사회규범에부합되어 바람직하다고인정받아야생존과경쟁력확보가가능하기때문에, 정당성확보를위 해ESG의실천을이해관계자들이기대하고요구한다는것이다.정당성이론을바 탕으로관련분야실무자15명과질적면담을수행함으로써, 이연구는이해관계자 의압력에대응하여기업이어떻게ESG를통해정당성을확보하는지규명하고자 했다. 분석결과ESG는투자관련평가가개입되기때문에CSR보다그에대한압 력이더강하게작동하며, 그압력은글로벌평가기관이나투자자를비롯해서여러 이해관계자로부터들어오는것으로드러났다. 이에실무자들은주로실용적정당성 을추구하면서, 정당성압력을가하는이해관계자에대해전략적으로대응하기위 해, 지속가능성보고서발간을비롯해서여러활용가능한채널로소통하고있다. 그 과정에서경영실체와커뮤니케이션이괴리되는디커플링의위험성을경계하면서 향후의바람직한ESG방향을제시했다. 그동안뚜렷한이론적기반없이효과분석 위주로진행되온기존연구와비교할때, 이연구는의무론적관점에서기업정당화 과정의구체적인메카니즘을미시적으로규명했다는의의가있다.

대중매체의 육체이미지에 대한 제3자 효과 :사회비교 이론의 관점에서 본 자아방어 기제

윤태일 한국방송공사 2004 방송 문화 연구 Vol.16 No.1

As body image has unrealistically idealized in mass media during the past three decades, people experience body image disturbance such as body dissatisfaction, low self-esteem, and eating disorders. As a consequence, thirdperson effects of idealized body image are observed, wherein people perceive that they are less influenced by these body image than others. This study examines the interrelationships among third-person perceptions, processing of body image in media, and eating disorders by using a sample of 244 adolescent girls. An analysis of structural equation model (SEM) revealed that the thirdperson perceptions were negatively associated with both body image processing and eating disorders, and that body image processing are positively associates with eating disorders. Within the theoretical framework of the social comparison theory, the third-person perception as downward comparison is contrasted with body image processing as upward comparison. Implications of the results were discussed in terms of the self-defense strategy to protect selfesteem.

기존의 물 관리 시스템에 대한 재검토와 초고속응집침전처리의 적용

윤태일 한국수자원학회 1999 물과 미래(한국수자원학회지) Vol.32 No.2

Influence of marketing communications on the financial performance of firms: Examining the moderating role of advertising intensity and the quadratic model

윤태일,변혜영 한국무역연구원 2013 무역연구 Vol.9 No.6

This study empirically investigates the value relevance of marketing communications with the use of a sample of 10,101 companies. Three notable findings emerged. First, marketing communication expenditures positively influence the sales of firms. However, such expenditures do not significantly influence the market value of firms. Second, advertising expenditure is significantly associated with market value only for firms with low advertising intensity. In contrast, contribution expenditure is significantly associated with market value only for firms with high advertising intensity. Third, contribution expenditure exhibits inverted U-shaped relationships with both sales and market value of firms. Results are expected to bridge the gap on research interests between marketing communication and accounting disciplines, and to offer managerial implications for marketing communication practitioners.

Exploring ‘Shinmyoung’ as an Extraordinary Festival Experience at the International Andong Mask Dance

윤태일,변혜영 한국무역연구원 2014 무역연구 Vol.10 No.3

With the increasing importance of experiential marketing, the consumer experience in the festival context has begun to receive attention. However, relatively little is known about the processes and consequences of festival experiences. This study explores consumer 'shinmyoung', an ecstatic experience indigenous to Korea that festivals can provide to their visitors. According to the survey data conducted among visitors in an international festival, the more positive the visitors' evaluations of the festival's service quality, the more likely they were to have experienced strong individual and collective 'shinmyoung' during the festival, and the more likely they were to visit the festival again. In turn, visitors who experienced stronger 'shinmyoung' were also more likely to revisit the festival. This study is expected to provide practical insights for festival marketers in lights of experiential marketing by confirming the importance of 'shinmyoung' as an extraordinary festival experience.