국내외 패션 브랜드 식음료 매장의 브랜드 확장 및 브랜드스케이핑 전략 특성

김지인 ( Kim Jiin ),박혜신 ( Park Hyeshin ) 한국공간디자인학회 2022 한국공간디자인학회논문집 Vol.17 No.7

Background and Purpose) This study aims to study brand extension strategies and brandscaping characteristics of domestic and foreign fashion brands, including domestic fashion brands that have not often been covered in past studies. This study’s purpose is as follows. First, it aims to analyze the F&B brand extension strategy of domestic and foreign fashion brands. Second, it aims to examine how the brand identity of the parent brand is implemented in the extended brand by analyzing the brandscaping characteristics of the parent brand and that of the extended brand. (Method) First, a theoretical review of previous studies on brand extension and brand scaping was conducted. Second, the scope of the research topic was determined through a literature review. Based on the search results of “Fashion Brand F&B” on Google, Naver, and Datum, relevant news and magazine articles published in the past three years were collected. Regarding the inclusion of foreign brands in the article―a foreign brand was only included when it had opened an F&B store in Korea. Third, a theoretical framework was established to analyze the collected cases based on a theoretical review, and conclusions were drawn through case analysis based on the frame. (Results) First, in terms of brand extension strategies, extended foreign brands mainly used the status and strength of the parent brand. Second, regarding the brandscaping strategies of the parent brand, brand image reinforcement accounted for the largest number of strategies in foreign brands. Many cases of extension of brand perception and consistent brand strategy were observed. Meanwhile, a consistent brand strategy was employed by most domestic brands. (Conclusions) The above result can be attributed to the high probability of reducing the risk of failure by opting for brand extension since foreign brands possess a solid reputation and credibility of the parent brand. Contrarily, it can be deduced that domestic fashion brands do not use extension strategies by using the status of their parent brands because such brands possess a relatively lower level of brand awareness, thus making the strategy less effective for brand extension. Since most foreign brands have adopted the extension strategy by utilizing the status of the parent brand, it can be observed that strengthening the connection of the extended brand with the parent brand can increase the success of brand extension, thus leading foreign brands to focus on brand reinforcement when brandscaping. Conversely, since most domestic brands did not utilize the status of their parent brand, it can be concluded that they can adopt a brandscaping strategy of a new extended brand more freely by sharing only brand value and concept aspects in a larger context, thus explaining why a consistent brand strategy was the most used strategy for brandscaping by domestic brands.

집단지성 개념을 적용한 디자인 수업 방법론 개발

김지인 ( Jiin Kim ) 서경대학교 디자인연구소 2017 디자인 이노베이션 연구 Vol.2 No.0

This study was conducted to derive a model and methodology for teaching in order to apply collective intelligence to education. For the purpose above, previous researches were contemplated and below research conclusions are made. Firstly, in order to apply collective intelligence to a class, it was found that media and environment to share values for problem solving, independently explore individual problems and exchange various knowledge, technology and ideas should be premised. Secondly, in order to effectively implement collective intelligence, it is necessary to focus on the experience of collective intelligence so that the nature of the task given during a class can be developed through the exchange of members. Also, it was found that seeking to solve problems and acquire knowledge should be encouraged thorough various ways such as gatherings, contests, collaborations, voting, and consensuses in the course of undertaking the task. Thirdly, the model class was structured to maximize the diversity of knowledge acquisition by forming 4-5 groups researching on different topics so each group's derived outcomes can be shared with non-members of the group. By sharing such courses through online cafes and facilitating exchanges and utilization of knowledge, the exchange between individual-group as well as group-group were promoted.

어텐션 중심을 이용한 글자 단위 영역 검출

김지인 ( Jiin Kim ),정창성 ( Chang-sung Jeong ) 한국정보처리학회 2019 한국정보처리학회 학술대회논문집 Vol.26 No.2

최근 딥러닝으로 진행되는 광학 문자 인식 분야는 대부분 단어 단위로 인식하는 것으로 글자 단위의 영역을 검출하는 데에는 적합하지 못하다. 본 연구는 각 글자의 영역을 검출하기 위해 기존의 딥러닝을 이용한 광학 문자 인식 절차인 단어 분리 과정과 단어 인식 과정을 유지하면서 어텐션 중심을 이용하여 각 글자의 영역을 보다 정확하게 검출하는 것을 목표로 한다. 제안하는 모델은 CRAFT 와 Attention Network 를 사용한 OCR 과정을 확장한 모델로 각 단어 문자열 결과물에 각 글자의 영역을 추가로 나타내게 되며 각 글자와 라벨 간의 IOU 평균은 0.671 로 나타났다.

문화적 도시재생과 연계한 도시관광 성공요인 개발 연구

김지인 ( Jiin Kim ),민제호 ( Jeho Min ) 인문사회 21 2021 인문사회 21 Vol.12 No.4

Cultural urban regeneration is an important attraction of urban tourism, bringing new values to the region. In this study, the relationship between cultural urban regeneration and urban tourism is considered as a prior study, and based on conceptualization, the Delphi Method is used to develop a measure of successful urban tourism linked to cultural urban regeneration. According to the final analysis of the 3rd Delphi method, the 20 factors derived from the previous study were integrated into 8 factors, and the success factors of urban tourism, which are linked to cultural urban regeneration, consisted of 6 factors, including cultural identity, social economy, aesthetic, comfort, eco-friendliness and functionality. Subsequent research is needed to calculate the importance and weight of factors by applying stratification analysis methodology to confirmed success factors.

카미자카 셋카(神坂雪佳) 의 작품연구 -공예로서의 회화표현 중심으로-

김지인 ( Jiin Kim ) 서경대학교 디자인연구소 2019 디자인 이노베이션 연구 Vol.4 No.0

This study is about looking at what it means by paying attention to the nature of the paintings that appear in the works of Kami- Jaka Sethka. To this end, he first looked at the characteristics of Sethka's paintings in his relationship with Linfa, and then analyzed his works based on the drawings. Later, he learned about the way the paintings were expressed in Sethka's craftwork. The study was conducted with the aim of analyzing the characteristics of Japanese bedding brand pattern design. Studies have shown that the paintings of Setka were highly simplified, schematic, compared to other writers who succeeded Linfa. This was a reflection of the way he wanted to look at painting in terms of 'artificial painting.' On the other hand, the rich pictorial expressions were freely used within the drawings and craft works, which showed that he wanted to stick to the role of painting as a craftsman because he wanted to keep the traditional Japanese painting in the process of rapidly changing modernization. In conclusion, for Setka, painting has been and should have existed all the way in the craftwork. In the world of painting considered to be dysfunctional, and in the world of craftsmanship, he tried to give it a function as a artifact, and in the world of craftsmanship, which was intended to melt the world of painting so that it would not end up as a function alone, he could see that his work was a canvas of everyday objects.

국내 호텔의 브랜드 컬러 전략 연구

김지인 ( Jiin Kim ) 서경대학교 디자인연구소 2018 디자인 이노베이션 연구 Vol.3 No.0

This study aims to learn about the marketing strategy of today's hotels by analyzing the application of brand colors on websites, centering on pre-purchase contact among hotel brand contacts. The analysis of Hotel Shilla, Conrad Hotel and Haevichi Hotel & Resort was conducted to identify color strategies based on navigation color and lettering, color composition of images, and color composition of mobile promotion in the communication of main screen, guest room, dining image, event and promotion information on the hotel's website. The results from this study are as follows: First, all three hotels were using their brand colors, and the most uniform color strategy could be assessed as Hotel Shilla when analyzing color interface trends from the perspective of the brand interface. Second, if you put the color of each hotel brand on the I.R.I image scale, you can see that each hotel has a high degree of consistency between its value and its color strategy. This study confirmed that various hotel brands are using strategies to form and deliver consistent color images on websites that are prepurchase contacts, and that they are trying to attract consumers to purchase by sharing information that can predict the environment after purchase.

필리핀 학부모의 교육적 관여 결정요인과 학업성취에 미치는 영향

김지인(Jiin Kim) 한국학부모학회 2023 학부모연구 Vol.10 No.4

이 연구는 PISA(Programme for International Student Assessment) 2018 자료를 활용하여 필리핀 학부모의 교육적 관여 결정요인과 필리핀 학부모의 교육적 관여가 자녀의 학업성취에 미치는 영향을 분석하였다. 구체적으로 학부모의 교육 지지, 학교 봉사활동 참여, 학교위원회 참여를 학부모의 교육적 관여로 설정하였다. 연구 결과, 학부모의 교육 지지는 학부모의 사회경제적 지위가 높아질수 록 높아졌으며, 학부모의 봉사활동 참여, 학교위원회 참여는 학부모의 사회경제적 지위가 높아질수록 낮아지는 경향이 있었다. 또한 학부모의 교육 지지는 자녀의 학업성취를 높이는데 기여하였으나, 봉사활동과 학교위원회 참여는 학업성취에 영향을 미치지 않았다. 이는 국가의 사회·문화적 맥락에 따라 학부모의 교육적 관여가 다른 결정요인을 가질 수 있으며, 또한 학업성취도에 미치는 영향이 달라질 수 있음을 의미한다. 정책적으로는 필리핀 학부모 정책과 관련하여 학생의 학업과 연관된 교육적 관여에 대한 탐색과 지원이 필요하며, 낮은 사회경제적 계층의 학부모들의 교육적 지지를 높이는 방안 모색이 필요하다. 현재 학부모의 교육적 관여 연구가 선진국을 중심으로 진행되고 있는바, 개발도상국의 맥락에 맞는 학부모의 교육적 관여 연구가 필요하다. This study analyzed the determinants of Filipino parents' educational involvement and the impact of Filipino parents' educational involvement on their children's academic achievements using data from the Programme for International Student Assessment (PISA) 2018. Specifically, we defined parental involvement as parental support for education, participation in school volunteer activities, and participation in school committees. The results showed that parental support for education increased with higher socio-economic status, whereas parental volunteering and school committee participation tended to decrease with higher socioeconomic status. Furthermore, parental support for education contributed to children's academic achievement, whereas volunteering and school committee participation had no significant effect on academic achievement. This suggests that the socio-cultural context of a country may produce different determinants of parental involvement in education and different effects on academic achievement. At the policy level, to link student learning to parental educational engagement there is a need to support Filipino parents in school-based educational engagement. There is also a need to explore ways to increase the educational support of parents from lower socio-economic groups in the education of their children. Currently, research on parental involvement in education is centered on developed countries; therefore, there is a need for more research on parental involvement in education in the context of developing countries.

KOICA 학위연수사업 종료 평가 타당화 연구

김지인 ( Kim Jiin ),신민경 ( Shin Minkyung ) 인하대학교 교육연구소 2024 교육문화연구 Vol.30 No.5

This study aims to review and validate the end-of-course evaluation survey of a scholarship program implemented by the Korea International Cooperation Agency (KOICA). This performance management tool is a 43-item questionnaire that is currently used in the end-of-course evaluation survey of the KOICA Scholarship Program. Previously, this survey tool has been developed mainly based on expert review, and the responses of program participants, the direct beneficiaries, were employed to only a limited extent. Therefore, this study reviews and validates the end-of-course evaluation survey questionnaire using the actual evaluation responses of participants. The questions and participant responses to end-of-course evaluation surveys conducted in two universities, A and B, over three years were reviewed for this research. The results of this study are as follows. First, through exploratory factor analysis and content review, 43 question items in the current KOICA Scholarship Program’s end-of-course evaluation survey were reorganized into five domains: 'Curricular Education', 'Extra-curricular Education', 'Life in Korea', 'Knowledge Utilization', and 'Personal Relationships'. Second, four items were selected for each domain in consideration of content validity and factor loadings, resulting in a total of 20 items. Third, the final selected items were subjected to confirmatory factor analysis, reliability, and discriminant validity analysis to ensure the validity of the selected items. The results of this study indicate that the major themes in the KOICA Scholarship Program’s end-of-course evaluation are curricular education, extra-curricular education, life in Korea, knowledge utilization, and personal relationships. This research is significant in its validation of the evaluation questionnaire using the responses of actual beneficiaries of the program.

시선과 공간의 관계에 관한 연구 - 왜상이미지를 중심으로 -

김지인 ( Jiin Kim ) 서경대학교 디자인연구소 2016 디자인 이노베이션 연구 Vol.1 No.0

This study focused on anamorphic images on different spaces. Based on that each space has distinct subject with visual hegemony and is connected with viewers in diverse ways, the meaningful relationship with anamorphic images and spaces was examined. Spaces using anamorphic images are divided into the painting space, the architectural space, and the street space. In real life, these spaces materialize into the wall, the ceiling and the floor. The visual directions of each spaces are classified with the front, the top and the bottom depending on the view's line of sight. Anamorphic images in the painting space function as the painter's hidden sign and its visual hegemony belongs to the painter. In architectural spaces, anamorphic images means the sign of God and God has its visual hegemony. Anamorphic images on the street space first appeared in modern times. The distinct character of this spaces is that the viewer literally can enter into the space. But, ironically, the viewer in the spaces becomes alienated from the space. Despite with the characteristics of street spaces, open and un-authoritarian, it reinforces the visual hegemony of the artist as a result.

스마트밴드의 건강증진효과 평가

김지인(Jiin Kim),권영현(Younghyun Kwon),장지수(Ji-soo Jang),조영태(Youngtae Cho) 한국HCI학회 2016 한국HCI학회 학술대회 Vol.2016 No.1