네이티브 광고의 브랜드 및 제품 노출이 수용자의 광고 인지와 태도, 공유 의도에 미치는 영향

이수범(Lee, Soo?Bum),송민호(Song, Min?Ho),문원기(Moon, Won?Ki),신명희(Shin, Myoung?Hee) 한국광고홍보학회 2016 광고연구 Vol.0 No.111

본 연구는 60명을 대상으로 아이트래킹과 실험연구를 병행하여 네이티브 광고의 효과를 파악하기 위해 네이티브 광고에 대한 인지, 수용자 태도, 공유 의도를 검증하였다. 구체적으로 네이티브 광고를 콘텐츠와 브랜드 및 제품의 노출 형태(직접 노출/간접 노출)를 고려하여 두 유형의 네이티브 광고에 대한 시각적 주의가 피험자들의 광고 인지에 미치는 영향을 비교하였다. 또한 두 유형의 네이티브 광고에 대한 태도(콘텐츠 태도, 브랜드 태도, 공유 의도)를 측정하여 각 유형에 따른 차이를 비교하였다. 분석결과, 직접 노출 형태의 네이티브 광고의 구성 요소 중 콘텐츠 본문에 브랜드 관련 문구를 포함하였을 때 피험자들의 광고 인지에 긍정적인 영향을 미치는 것으로 나타났다. 또한 각 노출 유형별 콘텐츠 태도의 차이는 유의미하지 않았으나, 직접 노출일 때 브랜드 태도가 더 호의적인 것으로 나타났다. 마지막으로 직접 노출일 때 네이티브 광고의 공유 의도는 상대적으로 높게 나타났다. 이러한 결과를 종합하여 네이티브 광고 제작을 위한 실무적 제언을 담았다. This study explored the effects of native advertising on readers’ recognition, attitude, and sharing intention. This study used both quasiᐨexperiment and eyeᐨtracking for 60 participants to analyze advertising effectiveness (Attitudes toward contents/brands, and sharing intention) of two types native advertisements such as brand exposure (direct/indirect). According to the result of this study, direct exposure type ads had a high advertisement recognition that included brand wording in ad contents. In addition, there was no significant difference of attitudes toward contents among each ad types but direct exposure type ads had more favorable brand attitude than indirect type ads. Finally, this study also showed that the sharing intention of direct exposure type ads were higher than indirect type ads. Based on the findings, this study provided a practical implication for the production of native advertising.

산업공단에서의 초기강우 유출수 오염물질 특성 및 처리

신응배,윤현식,김연권,김범수 漢陽大學校 環境工學硏究所 1998 環境科學論文集 Vol.19 No.-

강우시 발생하는 우수유출수에는 초기세척효과(first-flush-effect)로 BOD, SS를 비롯한 고농도의 다양한 오염물질이 함유되어 있으며, 방류선 수체로 유입되어 주변수체의 수질에 많은 악영향을 미치게 된다. 전세계적으로 이에 대한 많은 연구와 조사가 진행중에 있으며, EPA의 조사자료에 따르면 방류선 수체의 수질오염 문제 중 약 30%가 강우유출수로부터 기인하는 것으로 추정한바도 있다. 본 연구에서는 수도권에 인접해 위치하고 있는 S산업공단을 대상으로, 강우시 공단내에서 발생하는 우수유출수에 대해 유량변화 및 수질분석을 수행하였다. S공단은 석유·화학, 기계·금속업 등이 주종을 이루고 있고 분류식하수 배제방식을 채택하고 있어, 공단내 발생되는 우수유출수는 전량 지천으로 배출되고 있다. 시료채취는 공단을 배수구역별 5개 구역으로 구획 후, 해당 배수구역에 대하여 고정모니터링 방법을 적용하여 강우유출수의 수질을 분석·평가하였다. S산업공단에서 발생되는 우수유출수에는 BOD, COD, SS, TN, d-Fe, Zn, Cu 등의 다양한 종류의 오염물질이 검출되었다. 특히, 석유·화학산업, 식품산업, 일반폐기물 야적장 등에서는 BOD, COD, SS, TN등의 일반오염물질 항목들이, 기계·금속산업, 고철 야적장 지역에서는 중금속 항목의 오염물이 고농도로 측정되었다. During the early stages of a storm, significantly higher BOD, SS and other pollutants loadings may occur. This temporary increase is the result of the so -called "first-flush-effect". First flush runoff in the storm is a typical nonpoint source of polluting adjacent water bodies by overflowing pollutants accumulated in street surface from domestic, commerical and industrial area. The quality of storm water runoff is a major concern in the world. In the National Water Quality Inventory, 1990 Report to Congress, states estimated that ∼30% of identified case of water quality impairment are attributable to storm water discharges. (U.S. EPA 1992) In this study, "S" industrial complex located near Seoul metropolitan was investigated to evaluate characteristics of storm water runoff from industrial complex. Major industries of 'S' area were petroleum-chemical industry, metal-mechanical industry, etc. Also, storm water runoff was directly discharged to small artificial channel through storm sewer lines of separated sewer system in 'S' industrial complex. The concentration of several items such as BOD, COD, SS, TN, d-fe, Zn, Cu were founded in storm water runoff from the 'S' industrial complex catchment. Especially, petroleum-chemical industry, food industry, junkyard were exposed to high rate concentration of convention of conventional pollutants, such as BOD, COD, SS, TN, in first flush runoff samples. Higher levels of heavy metals were found at metal-mechanical industry, metal storage on site.

물리적 현상을 고려한 움직임 궤적의 평활화 방안

신학수,박종율,박범영 한국스포츠리서치 2005 한국 스포츠 리서치 Vol.16 No.2

The purpose of this study was to evaluate the smoothing error of data before and after impact in sports movement according to smoothing methods based on physical inspect. The used smoothing methods are cubic smoothing spline. digital filter and wavelet and the technique to separate data before and after impact and to smooth the each data separately and the technique to skip data in smoothing process. At first. Using the math functions. theoretical data were made. Each smoothing methods with various parameters were applied to the data which were made with the various speed ratio and the relative angle between before and after of impact. Next time we use the method with optimal parameter to the experimental data, according to the speed ratio and the relative angle between before and after of impact. The results of this study were as follows: 1. It is effective to separate data at impact point and to smooth each data. Especially this is expected to have good result for velocity before and after impact. But, padding technique needs the accuracy of digitizing data before and after impact. 2. Sampling speed of data was important to obtain the accurate results. More skipping digitizing data. the error is larger. But the result to use 5-data before and after impact and skip randomly in the other data was nearly identical to the result to use all data for smoothing. 3. Spline method and digital-filter method of variation of parameter were large according to the state of impact and the separation technique, skip technique. but it was small on wavelet method. So, wavelet method can be used to smooth various kinds of data without cautions.

컴퓨터교과의 성격 분석과 교육과정 구성 전략

신수범,이태욱 한국컴퓨터교육학회 2005 컴퓨터교육학회 논문지 Vol.8 No.3

창의성 및 정보과학적 특성을 기반으로 한 정보영재 판별도구 개발연구

신승용,신수범,배영권,이태욱 한국컴퓨터교육학회 2004 컴퓨터교육학회 논문지 Vol.7 No.4

오늘날 정보화가 빠르게 진행되면서 정보과학의 중요성이 수학, 과학의 중요성 못지않게 대두되고 있기 때문에 이 분야의 영재 역시 조기에 판별하여 교육시켜야 한다는 필요성이 강조되고 있다. 하지만 이에 대한 연구는 초보적인 단계에 머물고 있다. 이에, 본 연구에서는 영재의 판별에 대한 이론적 고찰을 통해서 영재의 특성, 정의 및 판별방법과 도구의 제작과정을 살펴보고 영재의 올바른 판별과정을 조사, 분석하였다. 또한 이를 바탕으로 정보과학의 기반이 되는 이산수학의 특성을 규정하여 이를 바탕으로 정보영재의 특성 및 정의를 내렸으며 이를 근거로 정보영재를 판별할 수 있는 도구를 제작하였다. 판별도구를 이용하여 적용한 결과 판별도구는 신뢰성이 있는 것으로 분석되었으며 향후 정보영재의 의미 있는 판별도구로 활용될 수 있을 수 것이다. Since the science of information is appearing no less important than mathematics and natural science as our society is rapidly becoming information-oriented, the necessity to distinguish prodigies of this field and to educate them as early as possible is also being emphasized. Unfortunately, however, the pertinent study is still in its beginning stage. In this study, I have reviewed the character, definition and method to distinguish prodigies and the procedure of developing a test, as well as researching and analyzing the proper process of distinguishing prodigies, through theoretical contemplation on the method of distinguishing the gifted children. Also, I have characterized and defined the information prodigies after clarifying the character of 'Discrete Mathematics' which becomes the basis of the science of information, paving the way to make a test method that can distinguish those information prodigies. As a result of our applying the system by using the distinction test, it turned out that the distinction test was pretty reliable. Accordingly, it can be utilized as a significant distinction test for information prodigies in the forthcoming future.

RSA 암호화 알고리즘의 구현에 관한 연구

신인철,이민섭,박창섭,김범식,우찬일,최춘수 단국대학교 1998 論文集 Vol.33 No.-

Recently, the information exchange through a communication network has been increased rapidly. When the sensitive information being sent or stored, the cryptographic technique can be employed in order to prevent it from being exposed or modified by the illegal third party. To implement public key encryption systems based on the integer factorization and the discrete logaritm problem, an efficient exponential arithmetic is mandatory due to large numbers involved. In this paper, the general analysis about the high­speed implementation of primality testing and exponentiations are investigated as well as implementing RSA public­key system. The public­key cryptosystem can be applied to any applications which need both the privacy and the authentication. Finally, suing the software package named MIRACL which provides the basic number theoretic routines for cryptographic software developers. we have implemented the RSA encryption and decryption with Blum­Goldwasser probabilistic algorithm under various key and message size.

근관내 잔존 Calcium Hydroxide제재가 치근단 미세누출에 미치는 영향

신수일,조용범 대한치과보존학회 2001 Restorative Dentistry & Endodontics Vol.26 No.1

The purpose of this in vitro study was to compare the apical leakage in extracted teeth filled with gutta-percha subsequent to dressing with one of three different calcium hydroxide preparations. Thirty six extracted teeth with single canal were sued in this study. After working length determination, canals were prepared with K flexo files to a #40 at the working length. Step-back flaring was produced by using #45, #50 K flexo files and #2, #3, #4 Gates Glidden burs. The teeth were randomly divided into 3 groups of 10 each: the remaining six teeth were used for negative and positive leakage control: Group 1, dressed with pure calcium hydroxide power (Sigma, USA) mixed with distilled water; Group 2, dressed with Metapaste (Metadent, Korea); Group 3, dressed with Vitapex (Neo Dental, Japan). Teeth were sealed with Caviton (GC, Japan) and incubated in 100% humidity, at 37℃ for 1 wk. All kinds of calcium hydroxide were removed from the canal with a MAF and 5% NaOCI. The canals were filled with AH-26 sealer and gutta-percha using lateral condensation technique, incubated in 100% humidity, at 37℃ for 2 days for the sealer to be set. The teeth were coated twice with nail varnish except for an area of approximately 2mm surrounding the apical foramen. All specimens were placed in 2% mthylene blue solution for 2 days. The root were sectioned longitudinally, the amount of apical leakage was measured to the most coronal part of the root canal to which the dye had penetrated. The independent measurements were made for each root using a stereomicroscope (x 40 magnification) and the average was recorded for statistical analysis. The results were as follows; 1.The mean of apical leakage in group of pure calcium hydroxide ranged 0.102±0.156mm, in Metapaste ranged 0.062±0.069mm, and in Vitapex ranged 0.067±0.072mm. 2.Group of pure calcium hydroxide exhibited more leakage than those of 2manufactured calcium hydroxide preparations, but it was not statistically significant. 3.Group of water-based Mtapaste showed lesser leakage than that of oil-based Vitapex, but it was not statistically significant.

정보처리를 위한 컴퓨터교육의 학문적 기반 분석

신수범,이철환,김영기 인천교육대학교 초등교육연구소 2001 교육논총 Vol.18 No.-

현재 초등학교 컴퓨터 교육과정에 나타난 내용을 분석하여 보면 일반화 된 컴퓨터와 네트워크의 용도를 효율적으로 재구성하지 못하고 있으며 컴퓨터 교육과정과 그 이외의 교육과정에서 정보를 관리할 수 있는 내용으로 구성되어 있지 않다. 또한 소프트웨어의 기능 습득에 그치고 있으며 컴퓨터와 정보통신기술이 교육적 관점에서 재해석되어 있지 않고 전문적인 개념이 그대로 교육과정에 삽입되어 있는 형편이다. 이러한 점은 컴퓨터 교육의 기반이 되는 학문적 영역에 대한 연구가 새롭게 구성되어야 할 필요성을 제시하고 있다. 따라서 본 연구에서는 이와 같은 문제점을 해결하고, 컴퓨터 교육의 명확한 자리매김을 제공하기 위하여 컴퓨터 교육의 학문적 기반을 분석해 보고자 한다. There are two major curricula concepts of computer education. One is a kind of tool based curriculum that could enhance the quality of instruction and learning, such as, information and communication technology(ICT) in education, computer education as a tool, or computer/web based education. The other is a kind of content based curriculum that could handle what computer is and/ or how computer works. This is so called 'computer science education'. Because information technology has changed very rapidly and the related research is not enough, there have always been some gaps between theory and practice. When we carefully investigate the current curriculum of computer education, professionally organized contents in computer and network theory are used in elementary school. We need to re-organize the contents which is adequate to children. This situation implies it is very necessary to analyze current curriculum and setup a direction of computer education based theoretical approach in information processing area. Therefore, the main purpose of the study was to find out what computer curriculum should be changed and organized for elementary school teachers as well as students in computer education. The concept of computer education was summarized. The study surveyed and analyzed interdisciplinary subject areas related computer education, such as, computer science, information science, and cognitive science, etc.

外國籍企業의 會計報告制度에 관한 硏究

朴範鎬,申東洙,蔡奎學,李均,金喆中 弘益大學校 1983 弘大論叢 Vol.15 No.1

In Accounting, a new problematic field has been recognized with the development and changes in industrialized society. An accounting system of a multinational corporation emerged from different accounting environments between one country and another. This environment can be summarized as follows; (1) Accounting measurement that affect financial position and management performance of an accounting entity are made by foreign currency, not by domestic currency or reporting currency of a parent company. (2) The exchange rate is not fixed, but fluctuating. (3) In case the foreign business activity is conducted by the foreign entity, separated from the parent company at home, the enterprise activity is done under entirely different circumstances. Such environmental changes in their fundamental effects upon accounting differentiate the meaning of a accounting measurement. Accounting reports by heterogeneous measurements has diminished in informative worth of accounting measurements because there are not secured comparability. Thus, as far as possible, accounting reports should be integrated to one financial statements, identically combined from different home and foreign accounting measurements. The reason that problems of accounting reports of multinational corporation has emerged into a new problematic field is to develop the theory and method to identify different accounting measurements. This paper is to suggest more reasonable directions of reporting system of accounting for multinational corporation, and to explore theoretical foundations of aaccounting report by clarifying the basic problems and characteristics of accounting standards of some countries and their reporting practices. For this purpose, this paper focuses on the discussion of the main subject as follows; (1) The sources and characters of the problems of accounting reports that emerged by the nature and characteristic activities of multinational corporation. (2) Analysis of some country's current accounting standards and reporting practices of multinational corporation. (3) More reasonable model building for accounting report with a view of external and internal management reports.

Saccharomyces cerevisiae에서 Trichoderma Endoglucanase의 발현과 분비

남수완,김병우,신동하,김재범,신지원,정대균,정춘수 동의대학교 기초과학연구소 1999 基礎科學硏究論文集 Vol.9 No.1

The endoglucanase gene, egl6, of Trichoderma sp. was connected with the yeast ADH1 promoter, and the resultant plasmid, pVT-C4, was introduced into three S. cerevisiae host strains (YNN27, 2805, and SEY2102). Among each 80 transformants, the cell growth and expression level of endoglucanase were compared in test-tube cultivation, and three respective transformants for each host cells showing the highest expression level and cell growth were selected. When three recombinant yeast cells were batchwise cultivated for 48 hr in flask, the total activities of endoglucanase expressed were about 1140 unit/1 with 2805/pVT-C4, 1020 unit/l with SEY2102/pVT-C4, and 590 unit/l with (YNN27/pVT-C4. Irrespective of host strain, about 80% of the expressed endoglucanase was detected in the extracellular medium. In addition, it was also found that the recombinant enzyme was secreted into the culture medium as two major forms of lightly and heavily glycosylated proteins.