A Study on the Effect of Shopping Motivation of Social Commerce on Flow, Trust and Purchase Intention

Lin Fang,Jong-Ho Lee 한국유통과학회 2013 KODISA ICBE (International Conference on Business Vol.2013 No.-

Purpose - Social commerce, in order to retain existing users, should be put in more effort. Shopping motivation is one of the key factors to meet the needs of the users, so it can better understand the user. Grasp of shopping motivation is very important for social commerce enterprise in order to understand consumers correctly. This study focused on whether it will affect consumers' flow, trust and purchase intention investigated through basic research and empirical study of social commerce shopping motivation. Also this focused on which shopping motivation influences Purchase intention. And this provided implications on social commerce business or service, and social commerce consumer-oriented marketing strategy. Results - First, the seeking convenience of social commerce's shopping motivation has influence on the flow. On the other hand, seeking convenience has no effect on trust. Also, the seeking convenience of social commerce's shopping motivation has no influence on purchasing intention Second, pleasures of shopping of shopping motivation has no effect on flow. It also does nothing to trus. On the other hand, pleasures of shopping has influence on purchasing motivation Third, seeking low-cost of social commerce's shopping motivation has influence on the flow. The rise in seeking low-cost will increase the flow. Seeking low-cost also have an impact on trust. Also, seeking low-cost has the effect on purchase intention. Fourth, flow of social commerce has influence on purchase intention. Finally, the social commerce’s trust has effect on purchase intention. Conclusions - The results of the study are briefly as follows: First, seeking convenience and seeking low-cost in shopping motivation of social commerce have influence on flow, especially seeking low-cost. Second, seeking low-cost of shopping motivation of social commerce has influence on trust. Third, the pleasures of shopping, seeking low-cost, flow, trust in shopping motivation o

노인의 사회참여 동기가 우울에 미치는 영향: 사회자본의 조절효과 검증

최고운,김준수 K교육연구학회 2023 사회과학리뷰 Vol.8 No.3

The purpose of this study is to examine and verify whether social capital modulates the relationship between motivation for social participation and depression in the elderly. To this end, data were collected through a questionnaire survey targeting elderly people aged 65 or older in the Jeonbuk area, and responses were collected from 414 people. Among them, the response data from 395 people were analyzed by a controlled regression equation using the SPSS 25.0 statistical program, and a simple slope test was performed. . The analysis results are as follows. First, as the relationship-oriented motivation among the elderly's social participation motivation increased, the elderly's depression decreased. Second, as social capital increased, depression in the elderly decreased. Third, as a result of verifying the moderating effect of social capital in the relationship where the elderly's social participation motivation (self-oriented motivation, relationship-oriented motivation, social-oriented motivation) affects depression in the elderly, the group with high social capital is the group with low social capital. In comparison, social participation motives (self-oriented motives, relationship-oriented motives) had a greater influence on depression in the elderly. Based on this, it was confirmed that social capital modulates the effect of the elderly's social participation motivation (self-oriented motivation, relationship-oriented motivation) on depression in the elderly. Based on these results, practical and policy suggestions were made on ways to provide social participation opportunities for the improvement of depression in the elderly, ways to form a social support network, and social participation activities for the elderly that can be applied at the community level.

대학생의 소셜미디어 이용동기에 따른 뷰티관리행동

백화,서승희 한국미용학회 2022 한국미용학회지 Vol.28 No.2

Today, the number of technology users is rapidly increasing due to the development of science and technology and the popularization of smartphone use. Users build their social networks online by sharing and connecting their lives and interests with others through platforms provided by social media. In the beauty industry, various social mediamarketing activities are also increasing. Therefore, this study aims to analyze beauty management behavior according to the motivation for use among college students who have the most access to and use of social media. The method of study was conducted for college students attending a four-year university located in Jeonnam, and 382 copies of the questionnaire were independently answered by them to be analyzed and used in this study. The summarized results of the study areas follows. Looking at the correlation between social media usage motivation and beauty management behavior, skin management behavior of beauty management behavior was positively related in the order of functional, social, and self-expression motivation. It was found that the higher the functional motivation of social media, the higher the level of skin care behavior. Upon investigating the influence of college students’social media usage motivation on beauty management behavior, it was found that onlythe functional motivation of social media usage motivation has a significant effect on skin management behavior. Amultiple regression analysis to investigate the effect of social media usage motivation on body shape management behavior revealed that self-expression motivation and social motivation of social media usage motivation had significant effects on body shape management behavior. Therefore, this study is expected to provide basic data for the research of university students that can lead the beauty industry. It is expected that the beauty industry can provide information related to beauty product sales and beauty information contents using social media targeting the students.

소셜미디어 이용 동기의 영향력에 관한 연구

박주영(Park Ju young),곽승완(Kwak Seung Wan),유재원(Yoo Jae won) 한국창업학회 2015 한국창업학회지 Vol.10 No.2

Although social media is relatively new trend, it is rapidly spreading and the conversations on social network sometimes can influence the reputation of brands, sales volume and degree of potential clients. Considering that many social media already started services in dining business with intense globalization, customers may experience many confusing issues during the decision making for choosing dining option. Thus marketing or media managers should focus on establishing platforms to reduce customers information ambiguity and facilitate customer’s decision making using social media. This study examines the effects of the customer’s usage motivation of social media of eating-out franchise on customers satisfaction which are mediated by availability of information search and alternative assessment. All measures are adapted from or developed based on prior research. Data for the study were collected from a cross-sectional sample of franchisor s social media users who have used social media within three months. Questionnaires were distributed to 313 social media users. Of these, 223 usable questionnaires were analyzed. To analyze the data, a structural equation model procedure using LISREL 8.5 was employed. The results showed that relational motivation did not affect the utility of information search and of alternative assessment. Informational motivation has positive effects on utility of information search and of alternative assessment. Findings also showed that entertaining motivation was found to affect the utility of information search, but not that of alternative assessment as shown in the hypothesis 5 and hypothesis 6. These results mean that, among the usage motivation of social media, informational motivation rather than relational and entertaining were proved to have the bigger influence on the utility of information search and of alternative assessment. Based on these findings, identifying different effect of various social media usage motivation may increases our understanding on the decision making process of social media consumers. Next, the relationships between utility of information search and of alternative assessment and customer satisfaction with social media are examined. Results showed that the utility of information search and of alternative assessment have positive impacts on consumer satisfaction simultaneously.

소셜미디어 이용동기와 행복: 몰입의 매개효과를 중심으로

배지우,박정열 한국사회및성격심리학회 2015 한국심리학회지 사회 및 성격 Vol.29 No.3

This article is aimed to investigate the influences of user motivation on flow and happiness in the activity of social media. Also the mediating role of flow in the relation of user motivation and user happiness is to be identified. On this purpose, user motivation in social media was divided into 3 sub-dimensions as social motivation, functional motivation and hedonic motivation. The differentials of 3 motivations above in the relationships among motivation, flow and happiness was checked out too. Social motivation and hedonic motivation in social media had significant positive influences on flow and happiness and the flow mediated the relation of motivation and happiness. But the functional motivation showed no significant influence on the flow and happiness. These findings imply that only the motivations involving spontaneous and autotelic characteristics enough have plausibility to induce flow and happiness user experiences in time of social media and the mediating effect of flow can amplify the scope of happiness. 본 연구는 소셜미디어의 이용동기가 이용자 몰입(flow)과 행복 경험과 어떠한 관련성을 갖는지 그리고 동기와 행복 간의 관계에서 몰입 요인이 매개 역할을 하는지 조사하였다. 이용동기는 소셜미디어를 이용하는 근원적 욕구 차원에 따라 사회적 동기, 기능적 동기, 유희적 동기의 세 가지 하위유형으로 구별하였고 이들 각각의 동기들이 이용자가 경험하는 몰입과 행복 간의 관계에 있어 차별성이 있는지 확인하였다. 이용자 동기 중 사회적 동기와 유희적 동기는 몰입 및 행복과 각각 유의미하게 정적인 관계를 보였으며 몰입이 동기와 행복 간의 관계를 매개하였다. 기능적 동기는 몰입 및 행복과 유의미한 관계를 보이지 않았다. 이러한 결과는 소셜미디어에 대한 이용동기의 성격이 자발성과 자기목적성을 충분히 갖추었을 때 이용자로 하여금 몰입과 행복을 체험하도록 하며 몰입의 매개효과로 인하여 행복의 정도가 보다 증폭될 수 있음을 시사한다.

여성노인의 지각연령과 라이프스타일이 사회무용 프로그램 참여동기에 미치는 영향

정문미(Jeong, Moon-Mi) 한국체육과학회 2012 한국체육과학회지 Vol.21 No.6

The purpose of this research is to find the self-perceived age and life style of elderly women, and figure out participation motivation of social dance program. The research took the deductive motivationing in terms of purpose for verifying the hypothesis, and the questionnaire had been used. The questionnaire was operated by self-administrated method. The main target audience of this research is the elderly women who participate in social dance program at the aged education institute located in Seoul. By using proposive sampling among non probability sampling, totally 423 papers had been distributed, and 408 questionnaires had been used for practical analysis. SPSS Window 18.0 version was used for data process of the research. And data were analyzed by frequencies, exploratory factor analysis, reliability analysis one-way ANOVA, correlation analysis, and multiple regression analysis. As a result, first, self-perceived age by social population characteristics shows significant difference in all factors of self-perceived age as chronological age, the marriage status, education level, economical level. Second, life style by social population characteristics shows significant difference in all factors of life style as education level, economical level. Also, chronological age shows significant difference in active and private relationship, ostensible life, self-developer. Third, participation motivation of social dance program. by social population characteristics shows significant difference in all factors of participation motivation of social dance program, as chronological age, economical level. Also, the marriage status shows significant difference in intrinsic motivation and extrinsic motivation, education level shows significant difference in extrinsic motivation and the unmotivated. Forth, the analysis of the influence of self-perceived age on life style shows look age, act age, and feel age influenced in urban-lifestyle-seeker. Also, act age and feel age influenced in self-developer and conservative-intention. And, interest age and feel age influenced in ostensible life only. Fifth, the analysis of the influence of self-perceived age on participation motivation of social dance program shows look age influenced in intrinsic motivation. Also, act age influenced in extrinsic motivation. Sixth, the analysis of the influence of life style on participation motivation of social dance program shows active and private relationship, active-leisure-seeker, self-developer, future-preparation, prudence-purchase, and urban-lifestyle-seeker types influenced in intrinsic motivation. Also, active-leisure-seeker ostensible life, self-developer, conservative-intention, and prudence-purchase influenced in extrinsic motivation. And active and private relationship, ostensible life, self-developer, conservative-intention, prudence-purchase influenced in the unmotivated.

인문계 고등학생의 사회적 지지와 사회적 유능성과의 관계

박미하(Bak, Miha),강희순(Kang, Heesun) 한국진로교육학회 2015 진로교육연구 Vol.28 No.2

본 연구는 사회적 지지와 사회적 유능성과의 관계에서 진로동기의 매개효과를 알아보고자 하였다. 연구를 위해, 인문계 고등학교에 재학하고 있는 477명을 대상으로 사회적 지지 척도, 진로동기 척도, 사회적 유능성 척도를 실시하고 Amos 20.0 프로그램을 사용하여 구조모형을 검증하였다. 검증결과, 첫째, 사회적 지지, 진로동기, 사회적 유능성은 모두 정적 상관이 있었다. 사회적 지지는 진로동기와 사회적 유능성에 정적인 영향을 미치고 있었고, 진로동기도 사회적 유능성에 정적인 영향을 미치는 것으로 나타났다. 둘째, 사회적 지지와 사회적 유능성과의 관계에서 진로동기는 부분매개효과가 있었다. 즉, 사회적 지지는 사회적 유능성에 직접적인 영향을 미치기도 하지만, 진로동기를 통해 간접영향을 미치고 있었다. 사회적 지지가 높을수록 진로동기가 높아지고 진로동기가 높아질수록 사회적 유능성이 높아진다는 사실을 알 수 있었다. 이러한 결과는 인문계 고등학생의 사회적 유능성을 증진시키기 위해서는 부모, 교사, 친구의 사회적 지지의 제공과 함께 진로동기를 증진시켜야 한다는 사실을 시사해 준다. The purpose of this study was to investigate the mediating effect of the relationship between social support and career motivation and social competence. For the study, 477 general high school students carried out questionnaire about measurement in social support, career motivation scale, conducted a social competence scale and Amos 20.0 programs were tested using the structural model. As the result, First, social support, career motivation, social competence were all positively correlated castle. Social support were having a static effect on social competence and career motivation and career motivation showed a positive effect on social competence. Second, career motivation had partial mediator effect by social support and social competence. In other words, social support does have direct influence in social competence, but also it have indirect influence through the career motivation. It showed that higher the social support growing career motivation was high, and higher the career motivation is social competence was higher. These results are in order to promote social competence in general high school parents, teachers, and makes it suggests that with the provision of social support of friends should promote the career motivation.

사회적기업가정신 다차원 모형 및 프레임워크: 사회적기업의 협력지향성을 중심으로

조한준,성창수 한국벤처창업학회 2023 벤처창업연구 Vol.18 No.2

The purpose of this study is to identify the unique entrepreneurial behavioral attributes of social enterprises that are distinct from for-profit enterprises at the organizational level, derive a social entrepreneurship model that reflects the unique characteristics of social enterprises as strategic decision-making and organizational behavioral tendencies. In order to effectively achieve the purpose of this study, previous studies were reviewed, and qualitative studies were conducted using the grounded theory method based on this. In this study, social entrepreneurship was identified as five sub-factors through a series of analysis processes, and 'Social value orientation; Innovativeness; Pro-activeness; Risk taking; Cooperation orientation' was newly proposed. It also proposed a new social entrepreneurship framework that integrates and explains the multidimensional model of social entrepreneurship by reviewing and connecting the relationships between each sub-factor of the research model. The 'social entrepreneurship framework' classified the social entrepreneurship model into 'pro-social motivation', 'pro-social behavior', and 'entrepreneurial behavior' attributes and explained them by linking them with each sub-factor that constitutes social entrepreneurship. The most remarkable difference between this study and previous studies is that it identified and added 'Cooperation orientation' as a sub-factor constituting social entrepreneurship from the organizational-level behavioral point of view. Through this study, ‘Cooperation orientation’ was identified as a major behavioral tendency for social enterprises to materialize pro-social motivation, strengthen the economic foundation of business activities, and improve the efficiency of business operations. 'Cooperation orientation' is a major behavioral tendency that strengthens the legitimacy of business activities between pro-social motivation and profit-seeking of social enterprises, improves the performance of social value creation activities, and overcomes the difficulties of resource constraints through cooperation with the outside and improves operational efficiency. In addition, it was confirmed that 'Cooperation orientation' is a major behavioral tendency of social enterprises that is manifested simultaneously in social value-oriented activities and entrepreneurial activities pursuing profit. The 'Cooperation orientation' newly identified in the study supplements the previous research, increases the explanatory power of the theory of social entrepreneurship, and provides the basis for theoretical expansion to subsequent researchers. 본 연구는 조직의 전략적 의사결정 및 행동경향으로 사회적기업의 고유한 기업가적 행동 속성을 식별하여 영리기업과 구별되는 사회적기업가정신 모형을 도출하고 이를 설명하는 사회적기업가정신 프레임워크를 제안하는 것을 목적으로 한다. 연구의 목적을 효과적으로 달성하기 위하여 선행연구를 검토하고 이를 토대로 근거이론방법으로 질적연구를 수행하였다. 일련의 분석과정을 통하여 ‘사회적기업가정신: 사회적가치지향성; 혁신성; 진취성; 위험감수성; 협력지향성’모형을 새롭게 제안하고 식별된 하위요인들 간의 관계성을 고찰하여 모형을 통합적으로 설명하는 ‘사회적기업가정신 프레임워크’를 개발하였다. 프레임워크는 사회적기업가정신을 ‘친사회적 동기(Pro-social motivation)’, ‘친사회적 행동(Pro-social behavior)’, ‘기업가적 행동(Entrepreneurial behavior)’ 속성으로 구분하고 이를 사회적기업가정신 모형을 구성하는 각 하위요인들과 연결하여 설명하였다. 본 연구가 선행연구와 구별되는 가장 두드러진 차별성은 조직차원의 행동적 관점에서 사회적기업가정신을 구성하는 하위요인으로 ‘협력지향성(Cooperation orientation)’을 식별하여 추가한 부분이다. 연구를 통해 사회적·경제적 목적을 동시에 추구하는 사회적기업의 독특한 특성인 하이브리디티(Hybridity)와 이로 인한 자원 제약 환경 속에서, 외부와의 협력을 통해 자원 제약의 어려움을 극복하고, 운영의 효율을 향상시키며, 조직의 친사회적 동기를 구체화하는 사회적기업의 주요한 행동경향인‘협력지향성’을 식별하였다. 협력지향성은 사회적 가치지향 활동과 영리를 추구하는 기업가적 활동에서 동시에 발현되는 사회적기업의 차별적 행동경향으로, 친사회적 동기를 구체화하며 동시에 기업가적 영리활동을 수행하는 사회적기업의 이중정체성(Dual identity) 갈등 사이에서 기업 활동의 합법성을 강화하고 사회적 가치창출 활동의 성과를 향상시키며 기업 활동의 경제적 기반을 강화한다. 본 연구에서 새롭게 식별된 협력지향성은 선행연구를 보완하여 사회적기업가정신 이론의 설명력을 높이고 후속 연구자들에게 이론적 확장의 근거와 토대를 제공한다.

소셜커머스의 지각된 위험, 쇼핑 동기, 구매의도와의 관계 분석

노미진 ( Mi Jin Noh ),이경탁 ( Kyung Tag Lee ) 한국정보시스템학회 2011 情報시스템硏究 Vol.20 No.4

With the rapid growth of internet technology, social commerce has played an important and central role in the online shopping area. Thus, we focus on the factors that influence on the adoption of social commerce. This study analyzes the relationship between perceived risk and the shopping motive in social commerce, and investigates whether the shopping motive significantly impact the purchase intention of the social commerce. The perceived risk is comprised of social risk and psychology risk, and the shopping motive is formed from personal motive and social motive. Finally, we analysis a moderating effect of collectivism. The results indicated that the personal motive was negatively affected by the social risk and psychology risk, and social motive was negatively affected by the psychology risk. The social risk and psychology risk had negative effect on the purchase intention, and personal motive and social motive had positive effect on the purchase intention of the social commerce. Finally, low collectivism seems to have the negative effect of the purchase intention by the perceived risk. The implications of integrating perceived risk and shopping motive into the proposed social commerce adoption model are discussed.

사회불안과 SNS 중독의 관계: SNS 사용동기의 매개효과

임영진 한국재활심리학회 2024 재활심리연구 Vol.31 No.2

선행연구에서는 사회불안이 SNS 중독과 관련되었음을 보였으며, 이 두 변인 사이의 관계가 SNS 사용동기에 의해 매개될 것이라고 가정하고 있다. 그렇지만 지금까지 이러한 가정을 검증하고자 한 시도는 없었다. 본 연구의 목적은 사회불안과 SNS 중독의 관계에서 SNS 사용동기의 매개효과를 검증하는 것이다. 이를 위해 SNS를 사용하는 성인 300명(남성 150명, 여성 150명)을 대상으로 사회공포증 척도, 사회적 상호작용 불안척도, Bergen SNS 중독 척도, SNS 사용동기 척도를 실시하였다. 연구결과, 사회불안은 대처동기, 동조동기 및 단점은폐동기와 통계적으로 유의한 정적상관을 보였고, 대처동기, 동조동기 및 단점은폐동기는 모두 SNS 중독과 통계적으로 유의한 정적상관을 나타내었다. 아울러, 사회불안과 SNS 중독 사이에서 대처동기와 동조동기가 완전매개효과를 보였고, 단점은폐동기는 매개변인으로서 기능하지 못했다. 이러한 연구결과는 사회불안을 지닌 내담자의 SNS 중독의 예방과 치료를 위해 개입할 때 대처동기와 동조동기에 초점을 맞추어 개입하여야 함을 시사한다. Previous research has shown that social anxiety is related to problematic social media use, with studies hypothesizing that problematic social media use is mediated by SNS use motives. However, there is a lack of research on this hypothesis. The present study aimed to examine the mediating role of SNS use motives in the relationship between social anxiety and problematic social media use in Korean adults. Participants(N=300, 50.0% female) completed self-report measurements of social anxiety, SNS use motives, and problematic social media use. Results showed that social anxiety was significantly correlated with coping, conformity, and concealment motives. motives. Additionally, coping, conformity, and concealment motives were significantly associated with problematic social media use. Importantly, the relationship between social anxiety and problematic social media use was fully mediated by coping and conformity motives. Contrary to the hypothesized model, concealment motives did not mediate the association between social anxiety and problematic social media use. Findings indicate that coping and conformity motives could be intervention targets for individuals with high level of social anxiety.