Visual Preference of Rural Housing Standard Plans - Focusing on the Color, Structure, Roof Form and Size of the House -

Jeeyoon Do,Joohwan Suh,Hwasun Yeo 전북대학교 휴양및경관계획연구소 2017 휴양및경관연구 (J East Asian Landscape Studies) Vol.11 No.2

The purpose of this study is to investigate and characterize the visual preferences of Rural Housing Standard Plans, which are expected to increase in demand as the number of households grows, and the effects of those characterizations on people’s choices in selecting home plans. In this study, Munsell values were extracted and analyzed using color analysis, and I.R.I image adjective analysis was performed to identify the color characteristics of each model type. To analyze the effect of the most influential colors among the visual elements in the plans, questionnaires were carried out according to whether color was present or not. There was a correlation between pre-selected frequency of preference and preference of visual preference. The study tallied the number of downloads for each model provided for the site of the farmers’ village and applied a t-test to confirm whether there was a difference in visual preferences. The results were as follows. First, the colors of Rural Housing Standard Plans were N and YR series, and the image analysis results were “Oriental” and “Rural”. Second, analyzing the number of model downloads and visual preferences on the homepage (www.returnfarm.com). Third, in the results of visual preference, the wooden house ranked 2.98-5.13 and the reinforced concrete house ranked 3.68-4.48. Fourth, comparative analysis of selection frequency and visual preference showed that the rankings of the top-ranked plans were similar; all were wooden houses and had similar roof forms. Fifth, the t-test conducted to analyze preferences in the visual elements of the standard design model of rural housing revealed significant differences in preferences for the color, roof form, and size, but no statistically significant differences (at .111) between preferences for structural wooden and reinforced concrete. The reason for this was that the types of wooden and reinforced concrete were not clearly distinguished from each other by photographs. Therefore, analysis suggested that the visual factors influenced the preference of Rural Housing Standard design model. In conclusion, it is necessary to present a model considering visual factors when providing models to urban and rural residents.

남해 다랭이마을 해안경관의 시각적 선호도와 물리적 시각량의 상관성 분석

권대곤,이정 국립목포대학교 도서문화연구원 2018 島嶼文化 Vol.0 No.51

This study, focusing on the coastal landscape at Darangyi-village in Namhae, intends to provide fundamental data for the identification of preference factors and the improvement of the landscape’s image through the evaluation and analysis of the correlation between visual preference and physical visual quantity. To this end, the study examined questionnaire data by means of reliability analysis, factor analysis, correlation analysis and multiple regression analysis. The results of the study are summarized as follows. The visual preference factors regarding the coastal landscape at Darangyi-village were positive characteristics, such as ‘natural’, ‘beautiful’, ‘bright’, ‘soft’, and ‘friendly’, and negative characteristics, such as ‘plain’, ‘normal’, ‘disorderly’, ‘simple’, and ‘closed’. The positive preference factors ‘natural’, ‘beautiful’, and ‘bright’ are in harmony with the physical visual factors of the area: green, sea, and sky. The negative preference factors such as ‘normal’ and ‘disorderly’ are considered to reflect differences in preferences regarding the coastal landscape of Namhae. The physical visual factors that influence respondents’ overall satisfaction were aspects that refer to artificial (manmade) features, the sea, and the sky. Among these factors, the artificiality had the biggest impact on the satisfaction about the coastal landscape at Darangyi-village. As image factors affecting the coastal landscape, the analysis identified ‘familiarity’, ‘orderliness’, ‘physicality’ and ‘complexity’, of which familiarity had the greatest impact. In order to improve the image of the village’s coastal landscape and meet preferences, familiarity factors should be taken into account in future planning.

서울 성북동 역사문화자원 주변경관의 시각적 특성연구

이원호 ( Won Ho Lee ),김재웅 ( Jae Ung Kim ) 한국전통조경학회 2013 한국전통조경학회지 Vol.31 No.2

본 논문은 성북동의 역사문화자원 주변경관을 대상으로 경관 형용사 분석에 의한 시각적 특성을 분석하고, 시각적 특성과 선호도와의 관계를 파악하고자 하였다. 연구는 성북동에 위치하고 있는 역사문화자원 주변 경관사진 30장을 선정하여 설문조사를 실시하였으며, 경관 선호요인을 파악하기 위하여 16개 형용사를 척도화하여 요인분석을 실시하였다. 마지막으로 이미지 요인이 시각적 선호도에 미치는 영향을 파악하기 위하여 분산분석과 회귀분석을 실시하였다. 그 결과는 다음과 같이 요약될 수 있다. 첫째, 성북동 내 역사문화자원이 분포하고 있는 주변에 나타나는 경관에 대한 30장의 사진을 대상으로 16개의 형용사 어휘에 대한 선호도 평균분석을 실시한 결과, 전체적인 선호도 평균치는 3.72로 분석되었는데, 이들 중 4.5점 이상의 사진은 VP8번, VP9번, VP10번, VP12번, VP15번의 순으로 높게 나타났으며, 전체적으로 높은 선호를 보인 곳은 마포 최사영 고택과 성락원 주변경관으로, 이는 역사문화자원 주변에 대한 서울시 경관계획에 의해 고도를 제한함으로써 역사문화환경보존지역에서 문화재와 조화를 이루고 있으며, 북한산에서 북악산으로 이어지는 조망경관이 양호하게 확보되고 있는 것이 중요한 이유로 판단된다. 둘째, 역사문화자원 주변경관에 대한 시각적 특성을 요인 분석한 결과, 요인 1(심미적 요인), 요인 2(문화적 요인), 요인 3(물리적 요인) 등 3가지 요인으로 요약되어 구분할 수 있었으며, 시각적 선호도와 이미지 요인에 대한 회귀분석 및 분산분석 결과는 심리적 요인이 성북동의 역사문화자원 주변경관에 대한 시각적 선호 이미지를 설명하는 가장 중요한 요인으로 나타났다. 이는 역사문화자원에 대한 조망이 불가능한 상태에서 역사문화자원 주변에 위치한 주거지역에 대한 심미적 요인이 높은 것으로 분석된 것이다. 셋째, 역사문화자원 중 정비되지 않은 주거지역 주변경관에서는 부정적인 측면의 인자가 부각되고 있으며, 역사문화자원과 조화될수록 물리적, 문화적, 심미적 특성의 3가지 영역에서 긍정적인 측면의 인자가 높게 부각되고 있는 것을 알 수 있었다. 향후, 본 연구에서 표출된 인자에 대한 요인을 분석함으로써 역사문화자원 주변의 경관관리에 있어 중요하게 고려되어야 할 요인을 도출하기 위한 다각적 분석이 필요하다. In this study, Seongbuk-dong historical & cultural resources of the surrounding landscape were analyzed by the visual characteristics of the landscape adjective analysis. Research was investigate to the relationship between visual characteristics and preferences and Research in the following way. Selected historical and cultural resources in the surrounding area are located in Seongbuk-dong 30 slices the survey was conducted. Landscape preference factors to identify the scale of 16 adjectives and then factor analysis was conducted. Lastly, Analysis of variance and regression analysis were conducted in order to determine the impact of the last image factors on visual preferences. Firstly, The results can be summarized as follows. Officer for 30 pictures appear in Seongbuk-dong in the historical and cultural resources, and distributed around the target preference for the 16 adjectives analysis yielded an average result of overall preference were analyzed and that is a 3.72 average. In these photos, VP8, VP9, VP10, VP12, VP15; 4.5 points more than one order higher. The reason is limit of altitude by the Seoul landscape plan for the historical and cultural resources around. It also judged important reason that history and Culture are in harmony with the surrounding cultural property in the conservation area. Secondly, Important factors are factor 1(aesthetic factors), factor 2(cultural factors), factor 3(physical factors) and three factors could be identified. Results of the analysis of variance and regression analysis about factors for visual preference and image shows value of psychological factor is most significant to explain for nearby history &cultural resources of Seongbuk-dong of scenery around. As a result, the state can not view historical and cultural resources for analysis will be located in a residential area near the historical and cultural resources for aesthetic factors. Third, the negative side of the argument is a residential area which is not arranged surrounding landscape maintenance of historical and cultural resources has emerged. Historical and cultural resources in harmony with the phenomena of the physical, cultural, and aesthetic characteristics of the three areas is a positive factor in the high incidence. Factors from that are expressed in this study by analyzing multi-dimensional analysis to derive a factor to be considered important in the management of historical and cultural resources, landscape around is required.

청년층 취업선호도와 노동시장 진입의 관계

최율(Yool Choi),이왕원(WangWon Lee) 한국사회학회 2015 韓國社會學 Vol.49 No.5

취업선호도는 개인이 직장을 선택할 때 중요하게 여기는 다양한 경제적, 비경제적 요소를 지칭한다. 최근 청년층의 취업선호도는 청년층 실업이나 중소기업 인력난 등과 연계되어 사회적으로 많은 관심을 받고 있는 주제이다. 보통 언론들은 취업눈높이라는 용어를 사용해서 청년층 취업선호도 문제를 다루고 있는데, 대부분의 기사들은 청년층 대졸자들의 너무 높은 취업눈높이가 그들의 구직과정과 노동시장에 미치는 여러 가지 부작용들에 대해서 주목하고 있다. 하지만, 취업선호도에 대한 논의가 언론에서 활발하게 진행되고 있는 것과는 달리, 이에 대한 경험적 연구는 매우 부족한 상황이다. 따라서 본 연구는 한국교육고용패널을 활용하여 청년층 대졸자가 지닌 취업선호도가 이후 그들의 노동시장 진입에 어떠한 영향을 미치는지 확인하였다. 우선, 대졸자의 다양한 취업선호를 반영하는 16가지 문항을 이용하여 대졸자의 취업선호도를 유형화할 수 있는 잠재집단분석을 시행하였다. 그리고 이렇게 구해진 취업선호도 잠재집단이 대학졸업 후 첫 취업에 미치는 효과를 생존분석을 통하여 분석하였다. 대졸자의 취업선호도는 총 네 가지 유형으로 정리되었다. 모든 영역에서 가장 높은 취업선호를 갖는 집단과, 가장 낮은 취업선호를 갖는 집단, 서로 다른 영역을 중요시하는 두 개의 중간 집단의 네 가지 유형이다. 이러한 결과를 통해, 한국 대졸자의 취업선호도 잠재집단이 위계적 차이와 질적인 차이를 모두 가지는 매우 이질적인 집단들로 구성되어 있음을 확인할 수 있었다. 다음으로 생존분석에서는 취업선호도가 높을수록 대기업 정규직에 취업할 확률은 높은데 반해 중소기업 정규직에 취업할 확률이 낮음을 확인할 수 있었다. 이러한 결과는 높은 취업선호도가 좋은 직장의 취업에 정적인 효과를 준다는 것을 보여주는데, 언론의 취업눈높이 담론과는 사뭇 다른 결과라 할 수 있다. 높은 취업선호도를 가진 집단은 취업과정에서의 전략적 선택을 통해 정적인 효과를 이끌어내고 있다고 예상된다. 따라서 본 연구는 취업선호도 또는 취업눈높이를 단순히 개인이 수용할 수 있는 최저 취업기준으로 파악하기보다는, 청년층이 가지고 있는 취업 목표와 희망, 나아가 전략까지도 담고 있는 복합적인 가치로 판단할 필요가 있음을 강조한다. This study aims to understand the effects of job preference on labor market outcomes upon the transition from college to the labor market in Korea. College graduates’ job preference is a highly controversial issue in Korea. The key argument is that the job preferences with too much expectations by the graduates hinders their employment and causes severe manpower shortage in relatively smaller corporation. Although the social discourse around graduates’ job preference is actively ongoing, surprisingly a little empirical research has examined the effects of job preference on labor market outcomes. Using data from Korean Education & Employment Panel, we investigate how the level of college graduates’ job preference differentiates their labor market entry after the college graduation. We employ a Latent Class Analysis(LCA) to verify a typology of job preference among college graduates, using 16 questions covering the multiple dimensions of job preference. Next, we use Cox regression and Competing-risk model to examine how job preference affects college graduates’ first employment. Our findings indicate that four latent classes represent job preference of current college graduates and these four groups are not only quantitatively hierarchical in job preference but also qualitatively different that each group puts emphasis on different dimensions. Using these four groups and various control variables, we find that the highest job preference group is more likely to get a standard job in a large firm but it is negatively associated with the standard job in a small firm and non-standard job. Based on these findings, we conclude that job preference of college graduates has positive effects on getting a better job in Korea.

대졸 취업자의 상대적 취업선호도 유형 연구

박자경(Ja-kyung Park),배수현(Suhyun Bae),고귀영(Gwi-young Ko),유현주(Hyun-joo Yu),민지식(Jisik Min),최수정(Su-jung Choi) 한국진로교육학회 2020 진로교육연구 Vol.33 No.4

이 연구는 대졸 취업자의 상대적 취업선호도 특성을 통해 상대적 취업선호도 유형을 구분하여 취업 성과를 분석 및 비교하는데 목적이 있다. 이를 위해 2017 대졸자직업이동경로조사(GOMS)의 자료 중 일자리 지원 시 중요도로 조사되는 취업선호도 문항을 분석에 활용하였다. 상대적 취업선호도에 따른 유형화 분석을 위해 비계층적 군집분석을 활용하였고 군집분석 결과에 따라 분류된 취업선호도 유형의 특성 및 취업 성과를 확인하기 위해 교차분석과 분산분석(ANOVA)을 시행하였다. 분석 결과 대졸 취업자의 상대적 취업선호도 특성은 근무환경, 소득 및 안정성, 성장가능성, 업무량 및 난이도의 4개 변인으로 구분하였다. 대졸 취업자의 취업선호도 특성에 따라 상대적인 취업선호도를 반영하여 유형화한 결과 4개의 집단으로 구분되었으며, ‘성장가능성 중시형’, ‘소득 및 안정성 미중시형’, ‘업무량 및 난이도 미중시형’ 그리고 ‘취업선호 미결정형’이었다. 각 유형별로 주요 취업 성과를 분석한 결과 취업 전 직업선택동기에 우선순위를 갖고 있는 유형들의 취업 성과가 더욱 우수한 것을 확인하였다. 연구 결과에 따른 제언은 다음과 같다. 대학 재학 중 취업지도 및 상담 제공 시 학생들의 상대적 취업선호도를 강조할 필요가 있다. 또한 청년층의 미취업 문제를 바라보는 관점의 변화가 필요하며 대학생의 취업선호도에 대한 측정 방식을 다양화하는 것이 필요하다. 마지막으로 괜찮은 일자리의 기준에 대한 재정의 및 심리적 측정 방식에 대한 추가적인 연구가 필요하다. The purpose of this study was to analyze the characteristics of the comparative job preferences of youth and to classify the types of comparative job preferences to analyze and compare employment outcomes. In this study, among the data of the 2017 GOMS, the job preference data surveyed as important when applying for a job was used for analysis. For the analysis, factor analysis and non-hierarchical cluster analysis were used, and cross-tabulation Analysis and ANOVA were performed to confirm the characteristics and employment outcomes of comparative job preference types classified according to the cluster analysis results. This study resulted in the following findings: first, the characteristics of comparative employment preference of youth were classified into four factors: working environment, income and stability, growth potential, and job characteristics. Seconds, as a result of categorization by reflecting the comparative preferences according to the job preferences of youth, they were classified into four groups: ‘Growth potential-oriented type’, ‘Income and stability not-oriented type’, ‘Workload & Difficulty not-oriented type’ and ‘job preference undecided type’. Third, as a result of analyzing the major employment outcomes for each type, it was confirmed that the labor market performance of the type that prioritizes the motivation for choosing a job before employment is more excellent. Suggestions based on the research results are as follows. When providing employment guidance and counseling while attending university or college, it is necessary to emphasize the comparative job preference of students. In addition, it is necessary to change the perspective on the youth’s unemployment problem, and to diversify the method of measuring job preferences. Finally, further research is needed on the redefinition of the criteria for decent jobs and the psychological measurement method.

The Aesthetic Evaluation of Coastal Landscape

김남형,강향혜 대한토목학회 2009 KSCE JOURNAL OF CIVIL ENGINEERING Vol.13 No.2

The evaluation of coastal landscape is absolutely necessary when coastal zone is managed or coastal space is newly created. However, research on coastal landscape is rare and no guidelines exist for coastal landscape planning and management. This paper therefore aims to present techniques for evaluating coastal landscape from the visual perception opinions of respondents through questionnaire survey and multivariate analysis. The questionnaire is evaluated by the 5-point scale of Semantic Differential (SD) method. With Principal Component Analysis (PCA), the following four principal components are extracted and named as principal component loadings: harmony, safety, rurality, and spatiality. All beaches are classified into the 4 groups by cluster analysis. By plotting scores of their principal components in a 2-dimensional semantic space, the aesthetic characteristics of coastal landscape are clarified for every beach. To clarify the interaction between the principal component scores and the SD scores of preference items, multiple regression analysis is performed. Therefore, the relationship between principal components and the preference trends of coastal landscape will be ascertained. If citizen’s universal perceptions about favorite coastal landscape are understood and their needs are considered in the design and building up of coastal structure or space, more visitors will experience enjoyment, comfort and convenience. The evaluation of coastal landscape is absolutely necessary when coastal zone is managed or coastal space is newly created. However, research on coastal landscape is rare and no guidelines exist for coastal landscape planning and management. This paper therefore aims to present techniques for evaluating coastal landscape from the visual perception opinions of respondents through questionnaire survey and multivariate analysis. The questionnaire is evaluated by the 5-point scale of Semantic Differential (SD) method. With Principal Component Analysis (PCA), the following four principal components are extracted and named as principal component loadings: harmony, safety, rurality, and spatiality. All beaches are classified into the 4 groups by cluster analysis. By plotting scores of their principal components in a 2-dimensional semantic space, the aesthetic characteristics of coastal landscape are clarified for every beach. To clarify the interaction between the principal component scores and the SD scores of preference items, multiple regression analysis is performed. Therefore, the relationship between principal components and the preference trends of coastal landscape will be ascertained. If citizen’s universal perceptions about favorite coastal landscape are understood and their needs are considered in the design and building up of coastal structure or space, more visitors will experience enjoyment, comfort and convenience.

컨조인트 분석을 이용한 공유형 개인 이동장치 주차장 선호도 분석

박유섭,오흥운 한국도로학회 2023 한국도로학회논문집 Vol.25 No.6

PURPOSES : This study is to analyze preference of shared personal mobility(shared e-scooter or shared bike) parking lot. The detailed purposes are as follows. Firstly, the attributes and attribute levels of shared personal mobility are developed. Based on combined attributes and attribute levels several profiles were composed. Preference data of shared personal mobility parking lot is collected through survey. Preference of shared personal mobility parking lot was analyzed using conjoint analysis. METHODS : Based on the literature review, the attributes and attribute levels that might affect behavior or intention of shared personal mobility parking were developed. Several profiles that contain combined attributes and attribute levels were created in a fractional factorial design. In order to collect preference data of shared personal mobility parking lot, online survey were proceeded. The survey participants were asked to mark preference point between point 1 and point 10. Lastly, preference of shared personal mobility parking lot was analyzed using conjoint analysis. RESULTS : Based on literature review, 5 attributes for conjoint analysis were set.(Distance between shared personal mobility parking lot and destination, Space for shared personal mobility parking lot, Location of shared personal mobility parking lot, Type of shared personal mobility parking lot, Interval of shared personal mobility parking lot). With the combination of 5 attributes and their levels, 16 random profiles were made. Online survey was proceeded with 300 participants who have used shared personal mobility. Using conjoint analysis utility and importance of each attribute has been calculated. As a result, the preference got higher when distance between parking lot and destination and intervals of parking lots are short. In addition racks are tended to be preferred and it seems to be more profer to install parking lot on buffer zone of pedestrian road instead of adjacent to private building. CONCLUSIONS : It could be important to install personal mobility parking lot considering preference of parking lot attributes in order to encourage users to use the proper parking lot instead of parking anywhere.

중학생들의 학교 공간별 색채 선호도 분석

김달효(DalHyo Kim) 학습자중심교과교육학회 2023 학습자중심교과교육연구 Vol.23 No.2

목적 본 연구에서는 중생들의 학교 공간별 색채 선호도를 분석하였다. 방법 275명의 중학생들을 대상으로 교실, 복도, 화장실, 식당, 강당, 특별실 등 학교 공간 곳곳에 대한 색채 선호도를 분석하였다. 자료 처리 방법으로는 SPSS 프로그램의 교차분석(χ2) 및 빈도분석을 사용하였다. 빈도분석은 학교 공간별 색채 선호도를 파악하기 위해서이고, 교차분석은 색채 선호도에서 남학생과 여학생 간의 차이가 있는지를 파악하기 위해서이다. 결과 중학교 남학생들과 여학생들은 교실, 복도, 화장실, 급식실, 수학실, 영어실, 미술실, 음악실, 도서관, 강당, 외벽 등 대부분의 학교 공간에 대한 기본 선호 색채로서 화이트 색채를 공통적으로 가장 선호하는 것으로 나타났다. 다만, 과학실 공간에 대한 기본 선호 색채로서 남학생들은 블루 색채를 가장 선호하는 반면, 여학생들은 화이트 색채를 가장 선호하는 것으로 나타났다. 결론 중학생들의 학교 공간별 색채 선호도 분석 결과에 의하면 교실, 복도 등 다양한 학교 공간별로 학생들은 화이트 색채를 선호하였기 때문에 이들 공간에 화이트 색채를 기본 색채로 적용해보려는 접근을 고려해볼 필요가 있다. 그리고 중학생들이 기본 색채로서 화이트 색채를 선호하는 것으로 나타났기 때문에 화이트 색채로 전체 올인하기보다는 화이트 색채에 어울리는 또 다른 색채를 조화롭게 적용하려는 노력이 요구된다. Objectives The purpose of this study is to analyze the color preference of middle school students by school space. Methods This study analyzed 275 middle school students' color preferences for school spaces such as classrooms, corridors, toilets, restaurants, auditoriums, and special rooms. χ2 of the SPSS program and frequency analysis were used as data processing methods. Frequency analysis is to understand color preference by school space, and cross-analysis is to understand whether there is a difference between male and female students in color preference. Results Middle school boys and girls preferred white color as the basic preferred color for most school spaces such as classrooms, corridors, toilets, cafeterias, math rooms, English rooms, art rooms, music rooms, libraries, auditoriums, and exterior walls. However, as a basic preferred color for the science room space, male students preferred blue color the most, but female students preferred white color the most. Conclusions White color is the basis for each school space, but efforts are required to apply another color that matches white color in harmony.

백화점의 선택속성에 대한 소비자 선호도 분석 - 서울특별시 백화점을 중심으로

이호병(Lee Ho Byung),김영록(Kim Young Rok) 한국부동산학회 2006 不動産學報 Vol.26 No.-

  1. CONTENTS<BR>  (1) RESEARCH OBJECTIVES<BR>  The purpose of this study is to analyze the preference of consumers to the choice attributes of department stores by using the statistical techniques such as factor analysis, ANOVA and discriminant analysis.<BR>  (2) RESEARCH METHOD<BR>  The research methods such as factor analysis, ANOVA and discriminant analysis are applied for the analysis.<BR>  (3) RESEARCH RESULTS<BR>  The results of this study showed that there existed differences in the preference of the users to the choice attributes of the seven department stores(i.e.. Kwanak, Kangnamm Jamsil, Nowon, Cheongryangri, Yeongdungpo and Main Store of the L department store) in Seoul.<BR>  2. RESULTS<BR>  There existed no significant differences among the stores in the factors such as commodity and nearby similar facilities concerning the consumers" preference. However, significant differences among the stores were found in the other factors with regard to the preference : in the factor of subsidiary facilities between Kangnam Store and Kwanak Store ; in the factor of storeroom facilities between Kwanak Store and Main Store, and between Kwanak Store and Jamsil Store ; in the factor of accessibility between Nowon Store and Cheorigryangri Store.

컨조인트 분석을 이용한 새로운 교통수단의 선호구조 분석에 관한 연구

이재길 한국교통연구원 2015 交通硏究 Vol.22 No.1

Individuals are independent of situations according to their preference or selection priority with a given target, or sometimes select a preferred alternative. Conjoint analysis is a useful analytical measurement method for selecting personal preference results from the effective value and attribute value and utility at the same time. The aim of this study was to analyze the structure of users’ preferences for a new transportation system not yet in operation by the conjoint analysis method. Utilizing a collection of free open source programs, an R package was applied for statistical analysis with the expectation of future operation of new means of transport. Attributes of the transport means includes transportation fee, whether to allow standing room, and dispatch. Experiment design was constructed by a profile based on the structured data. A rank descriptive approach and pair-wise choice approach were applied by such conjoint analysis method. In this study, each approach was investigated to determine the structure of the preferred means of transportation. Summary includes the performance and limitations of the conjoint analysis. 컨조인트 분석은 개인이 독립적인 상황에서 자신의 선호도에 따라 선택대상에게 순위를 부여하거나 또는 선호하는 대안을 비교하여 선택할 때, 선호도 결과는 개인이 선택대상들에게서 느끼는 전체적 효용가치와 속성별 부분적 효용가치가 동시에(conjointly) 측정되는 것을 목적으로 하는 분석방법이다. 본 연구는 현재 교통체계에서는 운행되고 있지 않으나, 장래 운행될 것으로 예상되는 새로운 교통수단에 대한 이용자들의 선호구조를 파악하기 위한 접근방법의 하나로서 컨조인트 분석방법의 적용을 검토하였다. 분석과정에서는 무료의 Open Source 프로그램 집합체로서 통계분석은 물론 다양한 분야에서 적용되고 있는 R package의 컨조인트 분석 관련 프로그램을 적용하였다. 분석사례로서 장래 운행될 것으로 예상되는 새로운 교통수단의 도입을 가정하였다. 교통수단의 속성은 이용요금, 입석 허용여부, 배차시간 등 3개 요소로 구분하였다. 속성별 수준은 10개로 구조화하였다. 구조화된 자료를 토대로 실험계획법에 의한 Profile을 구성하여, 컨조인트 분석을 (1) 순위 기술형(Rank Descriptive) 접근방법, (2) 쌍대비교 선택형(Pair-Wise Choice) 접근방법으로 구분하여 수행하였다. 본 연구에서는 두 종류의 컨조인트 분석 접근방법에 따른 새로운 교통수단의 선호구조 파악과 컨조인트 분석의 성과 및 한계점 등을 요약하였다.