Effects of Golf Wear Consumers’ Post-COVID-19 Changes of Clothing Benefits Sought on Selection Criteria and Post-Purchase Satisfaction

Ki Hyang Han 한국복식학회 2021 International journal of costume and fashion Vol.21 No.2

This study seeks to identify the factors related to golf wear-seeking benefits for consumers aged 30 to 49 who have recently been noted as new players in the golf wear market, to segment groups for comparison, and to analyze the impact of golf wear benefits sought on selection criteria and post-purchase satisfaction. The survey was conducted from April 18, 2021, to May 12, 2021, on men and women aged 30 to 49 who have experienced purchasing golf wear. A total of 270 responses were used for final analysis through SPSS 25.0. The factor analysis on benefits sought have extracted four factors: Conspicuousness Benefits Sought, Economical Factor Pursuit Benefits, Functional Benefits Sought, and Uniqueness Benefits Sought. Additionally, as a result of segmenting the population according to benefits sought, the sampled group was subdivided into four: Functional Benefits Sought Group, Conspicuousness Benefits Sought Group, Enthusiastic Pursuit Benefits Group, and Economical Factor Pursuit Benefits Group. The factor analysis of selection criteria extracted three factors: Function-oriented Selection Criteria, Aesthetics-oriented Selection Criteria, and Symbolic-oriented Selection Criteria. It is hoped that the results of this research will help golf wear brands establish profitable marketing strategies.

카페 이용객의 추구편익에 따른 세분시장 특성 분석

이정규 한국호텔관광학회 2023 호텔관광연구 Vol.25 No.6

The purpose of this study is to analyze the segment characteristics of cafe customers based on their benefits sought to provide an understanding of the segmented market characteristics of cafe customers. For this purpose, this study presents the demographic characteristics of the segmented market based on cafe customers' benefits sought and their characteristics in cafe usage behavior. Additionally, the study analyzes the differences between the segmented market based on cafe customers' benefits and satisfaction levels, aiming to provide a basis for developing marketing strategies for cafe customers. The research method involved a mixed data collection approach, including on-site surveys and online surveys targeting cafe customers residing in the Seoul metropolitan area. Factor analysis was performed to identify the factors influencing cafe customers' benefits sought, and cluster analysis and cross-analysis were conducted to present the characteristics of the segmented market based on their benefits sought. The differences between the derived segment characteristics and cafe customers' satisfaction levels were verified. The research findings revealed that cafe customers' benefits could be categorized into three groups: Atmosphere and Convenience Benefits Sought Group, Harmony Benefits Sought Group, and Practical Comfort Benefits Sought Group. The characteristics of the segmented market based on these three groups were presented. Significant differences were observed between the three derived segmented markets and cafe customers' satisfaction levels. This study is significant because it provides a typology of cafe customers' benefits sought and presents the characteristics of segmented groups. 본 연구의 목적은 카페 이용객의 추구편익에 따른 세분시장을 분석하여, 카페 이용객의 세분시장 특성을 제시한다. 이를 위하여 카페 이용객의 추구편익에 따른 세분시장의 인구통계학적 특성과 카페 이용행태에 대한 특성을 제시한다. 또한 카페 이용객의 추구편익에 따른 세분시장과 카페 이용 만족도와의 차이를 분석하여 카페 이용객들에 대한 마케팅 전략 수립의 근거를 제공한다. 연구방법은 수도권에 거주하는 카페 이용객들을 대상으로 현장 설문조사와 온라인 설문조사를 병행하여 진행하는 혼합 자료 수집방법을 이용하였다. 카페 이용객의 추구편익에 대한 요인분석을 실시하였고, 군집분석과 교차분석을 실시하여 추구편익에 따른 세분시장 특성을 제시하였다. 도출된 세분시장의 특성과 카페 이용객의 만족도와의 차이를 검증하였다. 연구 결과, 카페 이용객의 추구편익 요인을 기반으로 분위기와 편리 추구집단은 분위기, 편리성, 커피요인을 중요하게 여기고 있는 집단이며, 조화 추구집단은 서비스와 커피를 중요시 여기는 조화로움을 추구하는 집단이며, 현실안주 추구집단은 전반적으로 추구편익 요인들에 대한 관심이 적은 집단 등 3개의 집단으로 세분화 되었으며, 이에 대한 세분시장의 특성을 제시하였다. 도출된 3개의 세분시장과 카페 이용만족도간에는 유의적인 차이가 나타났다. 본 연구는 카페 이용객의 추구편익을 유형화하여 세분집단의 특성을 제시하였다는데 의의가 있다.

The Benefit Segmentation of Outdoor Wear Consumers and Purchasing Behavior

Sang Mi Kim,Myung Sim Won,Ki Hyang Han 한국복식학회 2015 International journal of costume and fashion Vol.15 No.2

The purpose of this study is to research the purchasing behavior according to the pursuit benefit for outdoor wear and to present a direction to outdoor wear. Questionnaire survey was administered to 533 male and female adults in their 30s to 40s living in Seoul and Gyeonggido from May 1 to 15, 2014. Concerning the statistic treatment for data analysis, SPSS for Window 18.0 was used to carry out frequency analysis, factor analysis, reliability test, cluster analysis, ANOVA and Duncan test as post-test. Benefit was drawn out as 4 elements including ‘showing off & brand benefit sought’, ‘fashion benefits sought’, ‘functionality benefits sought’ and ‘economic benefits sought’. Group analysis according to benefit showed that it was materialized to ‘multiple benefit sought group’, ‘unconcern group’, ‘showing off & brand benefit sought group’ and ‘utility benefit sought group’. There is an academic significance in that this research found out the level of benefit in purchasing outdoor wear and the difference of purchasing behavior by consumer groups according to benefit. This result might be used efficiently by marketers in outdoor clothing industry in classifying consumers and establishing the marketing strategy to deal with it.

The Benefit Segmentation of Outdoor Wear Consumers and Purchasing Behavior

Kim, Sang-Mi,Won, Myung-Sim,Han, Ki-Hyang The Korean Society of Costume 2015 International journal of costume and fashion Vol.15 No.2

The purpose of this study is to research the purchasing behavior according to the pursuit benefit for outdoor wear and to present a direction to outdoor wear. Questionnaire survey was administered to 533 male and female adults in their 30s to 40s living in Seoul and Gyeonggido from May 1 to 15, 2014. Concerning the statistic treatment for data analysis, SPSS for Window 18.0 was used to carry out frequency analysis, factor analysis, reliability test, cluster analysis, ANOVA and Duncan test as post-test. Benefit was drawn out as 4 elements including 'showing off & brand benefit sought', 'fashion benefits sought', 'functionality benefits sought' and 'economic benefits sought'. Group analysis according to benefit showed that it was materialized to 'multiple benefit sought group', 'unconcern group', 'showing off & brand benefit sought group' and 'utility benefit sought group'. There is an academic significance in that this research found out the level of benefit in purchasing outdoor wear and the difference of purchasing behavior by consumer groups according to benefit. This result might be used efficiently by marketers in outdoor clothing industry in classifying consumers and establishing the marketing strategy to deal with it.

침구의 추구혜택과 소비자 특성: 라이프스타일과 인구통계학적 변인을 중심으로

진현정 ( Hyun Jeong Jin ) 한국의류산업학회 2012 한국의류산업학회지 Vol.14 No.2

This study investigates the benefits consumers seek in buying and using bedding, sub-dimensions of lifestyle, and the relationship between those of the benefits and the dimensions of lifestyle. This study conducted a survey to verify benefits consumers seek in buying bedding. A questionnaire was developed to collect data to measure lifestyle, benefits sought for the bedding, and demographic variables. Research was conducted on married women aged between 20 and 59. Total 294 responses were analyzed using factor analysis, correlation analysis, t-test, and one-way ANOVA with SPSS 18.0. A factor analysis identified three dimensions of benefits sought for the bedding: utilitarian benefits, social benefit, and aesthetic benefit. Lifestyle consists of five dimensions: health seeking, social symbol seeking, leisure/country-living seeking, aesthetics seeking, and economy seeking. All dimensions underlying benefits consumers seek in buying bedding and all dimensions of lifestyle were correlated. As consumers get older, they tend to seek more utilitarian and social/psychological benefits of bedding.

Transactions : Characteristics of Extreme Sports Participants` Lifestyles and Sportswear Benefits Sought -A Comparison between Participants of Extreme and Traditional Sports-

( Sun Myoung Cho ),( Ji Hye Kang ),( Ae Ran Koh ) 한국의류학회 2010 한국의류학회지 Vol.34 No.12

Extreme sports refers to sports activities with a high level of inherent danger, such as extreme skiing, snowboarding, mountain biking, motocross bicycling, aggressive in-line skating, wake-boarding, and paragliding. This study investigates the characteristics of extreme sports participants as group identities through an examination of the differences between extreme sports participants and traditional sports groups in lifestyle and sportswear benefits sought. We composed a total 108-item lifestyle profiles characterized by six lifestyle dimensions (dress, diet, home, recreation, consumption, and sense of values); in addition, we developed 32 items for sportswear benefits sought. The surveys targeted 422 sports participants living in Korea (216 men and 206 women, aged 15-23): 119 extreme sports participants and 303 traditional sports participants. All items were evaluated on a 5-point Likert scale, and SPSS 17.0. was used for data analysis. Exploratory factor analysis was conducted to confirm the substructure of each lifestyle dimension and sportswear benefits sought. The results of the factor analysis on each lifestyle dimension are as follows: 5 factors in dress dimension, 4 in diet, 3 in home, 6 in recreation, 5 in consumption, and 6 in sense of values. Six factors of sportswear benefit sought were identified. A t-test revealed that there were significant differences between the two groups in lifestyle dimensions and sportswear benefits sought. This study reveals that the lifestyle characteristics of extreme sports participants are more likely than traditional sports group to be more self-expressive, more distinctive, more fashion-oriented, more conspicuous, and more brand-oriented, while preferring more active sports, more dynamic leisure, and a more sensible life. Another finding is that extreme sports participants seek the distinctive, conspicuous, and latest sportswear benefits.

메타버스 체험과 아바타 패션아이템 추구혜택 및 구매행동과의 관계 연구

지경하,김한나 한국패션비즈니스학회 2023 패션 비즈니스 Vol.27 No.1

This study investigated effects of metaverse experience on avatar fashion item benefit sought and the impact of fashion item benefit sought on fashion item purchase behavior. An online survey was carried out in the last year targeting male and female consumers aged 15 to 39 years who had purchased avatar fashion items from ‘Zepeto’. A total of 363 responses were analyzed in this study. Results are as follows. First, four factors of metaverse experience were derived: ‘entertainment experience’, ‘escape experience’, ‘adventure experience’, and ‘relationship experience’. Four factors of avatar fashion item benefit sought were derived: ‘trend/brand sought’, ‘situation suitability sought’, ‘individuality sought’, and ‘ideal appearance sought’. Second, all four factors of metaverse experience were found to significantly affect the benefit of trend/brand sought. It was found that entertainment, adventure, and relationship experiences, excluding escape experiences, had significant effects on situational suitability sought. In addition, it was confirmed that entertainment and adventure experiences had significant effects on individuality sought and ideal appearance, respectively. Third, it was found that the trend/brand sought had a significant effect on metaverse usage time and purchase amount and that the situational suitability sought influenced the number of avatar fashion items purchased.

등산동기가 등산복 추구혜택 및 등산복 착용행동에 미치는 영향

안서영 ( Suh Young Ahn ),윤승원 ( Seung Won Yoon ),이미아 ( Mi Ah Lee ),고애란 ( Ae Ran Koh ) 한국의류학회 2013 한국의류학회지 Vol.37 No.4

This study investigated 1) the effects of mountain climbing motivation on the desired mountain climbing wear benefits, and 2) the desired effects of mountain climbing wear benefits on clothing usage behavior. Data were collected via a questionnaire administered to 498 consumers who make at least one mountain climbing wear purchase for personal use. All items were evaluated on a 5-point Likert scale, and SPSS 20.0 and Amos 7.0 were used for data analysis. Confirmatory factor analysis for the research variables were per-formed and three factors of mountain climbing motivation (social interaction, health improvement, and men-tal rejuvenation), four factors of mountain climbing wear benefits sought (ostentation, ideal healthy figure, conformity, and functions), and two factors regarding clothing usage behavior (sportswear usage and daily wear usage) were identified. The results from the model test were as follows: 1) Mountain climbing moti-vation was found to vary depending on the mountain climbing wear benefits sought. Social interaction had a positive effect on all 4 factors of mountain climbing wear benefits sought. Health improvement was the only motivating factor for consumers who sought the benefit of functions; however, the functions benefit was not found to be a consideration for consumers who climbed for mental rejuvenation. 2) Mountain clim-bing wear usage was affected by mountain climbing wear benefits sought. The benefits for conformity and functions had a positive effect on sportswear usage and daily wear usage; however, the ideal healthy figure only affected daily wear usage. The twofold usage of mountain climbing wear reflects a cultural trend to-ward the usage of mountain climbing wear as daily wear; however, consumers show this twofold usage to conform successfully to mainstream society and not to pursue the ideal healthy figure.

제품편익과 제품동일시가 구매의도에 미치는 영향 - 미추구성향의 조절효과를 중심으로 -

최선형,홍지현 복식문화학회 2016 服飾文化硏究 Vol.24 No.4

This study had two aims. First, the study intended to identify the influences of product benefits and product identification on consumers' purchase intention, Second, it wanted to assess the moderating effects of consumers' aesthetic seeking tendency on their decision-making process. Based on the stimulus-organism-response (S-O-R) paradigm and the product personality-brand identification-purchase intention model, this study proposed a research model, the benefits-product identification-purchase intention model. To test the model, a survey was conducted of female college students; a total of 298 questionnaires were analyzed. The stimulus used was a popular model of Nike running footwear: the Luna Eclipse+2. Factor analysis and structural equation analysis were conducted to analyze the research model. The results indicate : (1) The aesthetic benefit influenced product identification positively. The aesthetic benefit, functional benefit and product identification were all positively related to purchase intention. (2) The aesthetic seeking tendency mediated the influences of product benefits on consumers' purchase intention in the decision-making process. For consumers in the ‘high’ level group of aesthetic seeking tendency, aesthetic benefit and social benefit affected purchase intention and for consumers in the ‘low’ level group of aesthetic seeking tendency, the functional benefit only affected purchase intention. Based on this study, we find evidence that product benefits and aesthetic seeking tendency play important roles in consumers' decision-making process in product purchase.

2013 평창동계스페셜올림픽 관람객의 추구편익 및 선택속성과 행동의도간의 관계

강현욱(Kang, Hyun-Wook) 한국체육과학회 2014 한국체육과학회지 Vol.23 No.2

The purpose of this study is to identify the relationship between selective attribute, behavioral intention and benefits-sought of the audience who participated in the winter special olympics in PyongChang. Samples were extracted by non-probability sampling and convenient sampling methods. 329 subjects were surveyed from the audience who participated in 2013 PyoungChang Winter Special Olympics. PASW Statistics 18.0 and AMOS 20.0 were used in data processing, along with frequency analysis, factor analysis, correlation analysis, and path analysis. The results of analyses indicated that some factors of benefits-sought had significants effects on selective attribute and behavioral intention as follows. First, deviation from daily life, acquisition of information, and application of leisure, being the subordinate factors of benefit-sought, showed positive influence on selective attribute. Second, selective attribute showed positive influence on behavioral intention and was proved to be a predict factor. Third, deviation from daily life, acquisition of information, and application of leisure, being the subordinate factors of benefits-sought, showed positive influence on behavioral intention. However, purchase activity, one of the subordinate factors of benefits-sought, had no influence on behavioral intention.