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일상생활사회학과 동양사회사상의 접목 : 유교 사상을 중심으로
이동일(Lee, Dong Il) 동양사회사상학회 2022 사회사상과 문화 Vol.25 No.1
사회적 삶 특히 구체적 삶으로서 일상은 언제나 유동적이고 복잡하다. 사회 속의 개인은 언제나 상황 구속적 존재로 인식되어왔고, 구조의 측면에서 설명 가능하다고 보였다. 자본, 권력에 의한 설명은 명확하고 단순하다. 단순성은 인간의 행위를 설명하는 데 유용하다. 그러나 이러한방법은 실제 일상이라는 구체적이고, 다양하고, 변덕스러운 삶을 포착하는 데 한계를 드러낼 수밖에 없다. 일상은 언제나 거대 구조에 의해 지배받는 것으로, 개인은 수동적이며 소외된 존재로 보여진다. 그러나 일상은 자본과 권력에 대항한다. 개인은 자율성을 가진 존재라는 점은 사회변화에서의 역할, 일상의 혁명성에서 잘 나타난다. 인간은 구조에 의한 수동적 존재만은 아니다. 동양사회사상에서 통일체적 관점은 동양사회사상의 통찰력을 보여준다. 통일체적 사회관과 세계관은 주체와 객체의 분별, 대상과 주체의 분열이라는 서양철학의 관점과 그 궤를 달리하고 있다. 전체는 개별과, 개별은 전체와 분리될 수 없다. 이러한 관점의 시작은 곧 동양과 서양이라는 시공간의 차이를 넘어서는 방법론이자 인식론이다. 부분과 전체, 개인과 사회 간의 통일에 대한 관점은 일상과 구체적인 삶을 포착하는데시사점을 제시해준다. 인간은 욕구의 존재다. 욕구를 삶의 전제로 보는입장과 인간 본성 그 자체로 보는 것은 서로 다른 관점을 제시해 준다. 그래서 오히려 일상의 관점과 인간과 사회, 개체와 전체를 하나로 보는 관점은 서로 연결되어 있고, 구체적인 삶을 더 잘 포착하게 해준다. 사회적 불평등, 권력에 의한 지배, 사회적 갈등은 개인과 구조, 개체와 주체 간의 분열을 당연시한다. 개인의 빈곤은 곧 사회적 빈곤의 원인이자 그 결과이다. 거대 구조에 의한 일상의 지배는 언제나 인간의 삶을이분법으로, 이중적으로 파악하는 오류를 범하게 된다. 일상은 언제나거대 구조, 권력, 자본에 저항하면서 구조를 바꾸고, 권력에 저항해왔다. 이것이 곧 통일체적 관점과의 연결점이다. 일상생활사회학과 동양사회사상은 방법론, 인식론에서 더 많은 접점과 연관성을 갖는다. Social life, specifically, daily life, is always fluid and complex. Individuals in society have always been recognized as context-binding and seemed explainable. The explanation of personal life by capital and power is clear but simple. Its simplicity is useful in explaining human behavior. However, this method has no choice but to reveal limitations in capturing a specific, diverse, and fickle life of real life. Everydaylife always begins with criticism of the individual as a being dominated by a huge structure. However, the fact that daily life is against capital and power and has its own autonomy is also evident in social change and daily revolution. Humans are not only passive beings by such structures. In East Asian social thought, the viewpoint of the unified view of world perspective shows the insight of Eastern thought. The social view of the unified view of world and the world view the viewpoint of the unified view of world differ from the perspective of Western philosophy of discrimination between subjects and objects, and division between objects and subjects. The whole cannot be separated from the individual. The beginning of this perspective is a methodology and epistemology that goes beyond the difference between time and space between the East society and the West society. The perspective of separation and discrimination and the perspective of unification between parts and whole, individuals and society have fundamental differences in capturing daily and specific lives. Humans are also the existence of needs, but recognizing that desire as a prerequisite for life and seeing it as a human being itself present different perspectives. Therefore, the daily perspective and the perspective of seeing humans, society, and individuals as one whole are connected to each other and allow them to better capture specific lives. Social inequality, domination by power, and social conflict are taken for granted in the division between individuals and structures, and individuals and subjects. Individual poverty is the cause and result of social poverty. You always commit the error of grasping human life in a dichotomy and dual way through the domination of everyday life by a huge structure. Daily life has always changed its structure and resisted power while resisting huge structures, power, and capital. This emphasizes the need for a unified perspective. Therefore, sociology of everdaylife and East Asian social thought have more contact points and associations in methodology and epistemology.
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인터넷 점포 신뢰구축과정에서 제3자 인증마크의 역할에 관한 연구
이동일(Lee Dong-Il) 한국상품학회 2005 商品學硏究 Vol.23 No.3
Internet market environment has the charateristics of easienss of small business' market entry, immaturity of the market. These characteristics gather the researcher's attention toward the Internet store trust management. And Internet store trust plays the critical role as an antecedent of the e-loyalty. Previous researches mainly focus on the store's own trust building by the store level marketing activities. However considering hypertext based Internet environment, this research pays attention to the trust building process by the 3rd party institution's certificate mark. In this research empirical test is conducted to test the influence of trust source(competence and benevolence) and trust transfer on the Internet store trust building process. The result shows that the influence of trust source and trust transfer on the trust building process is unique. The way of trust building management by trust transfer is discussed.
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연구논문 : 생활환경 요소가 아파트가격에 미치는 영향 및 환경정책적 시사점: 서울 소재 6개 아파트단지를 사례로
이동일 ( Dong Il Lee ),이경진 ( Kyoung Jin Lee ),송명규 ( Myung Gyu Song ) 한국환경정책학회 2010 환경정책 Vol.18 No.3
This study investigates the effect of living environmental factors on apartment price. The factors studied include the floor, the sunlight received, the exposure to noise, the view commanding, and the vulnerability to violation of residents` privacy of an apartment. The sample studied is one thousand and two hundred dwellings belonging to six apartment complexes in Seoul. The facts found through fourteen log-log multiple regression models are summed up as follows; First, generally, apartment price comes under the influence of its locational features before everything, but in the same complex it is more affected by the living environmental factors and the height than any other factors. Second, between the living environmental factors and the height, the influence of the latter is even more powerful than the former. Third, it is confirmed that the sunlight received and the higher rate of sky in the whole view from an apartment have a positive effect on apartment price, and, on the contrary, the exposure to noise and the vulnerability to violation of residents` privacy, and the higher rate of complex inside in the whole view have a negative effect.
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분체공학,유동충,고분자,재료(무기,유기) : Sol-Gel 법에 의한 친수성 무기-유기 혼성 코팅 용액의 제조
이동일 ( Lee Dong Il ),장상홍 ( Jang Sang Hong ),송기창 ( Song Gi Chang ) 한국화학공학회 2003 Korean Chemical Engineering Research(HWAHAK KONGHA Vol.41 No.6
In order to improve the anti-fogging property of hydrophobic polymer films, inorganic-organic hybrid coating solutions with a good hydrophilic property were synthesized by the sol-gel method. The coating solutions were prepared by adding 3-aminopropyl triethoxysilane (APS) to a colloidal silica solution(Ludox). APS as a silane coupling agent forms strong bonds to the colloidal silica and surrounding polymer matrix (PET), and links two different materials together. Solutions prepared by the addition of APS at acidic and neutral conditions (pH 2.7) resulted in gels which can not be used as coating solutions. On the other hand, those at basic conditions (pH 9, 11) resulted in coatings that were less prone to cracking and showed a good hydrophilic property.
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모바일, PC온라인 매체 방문 행동이 쇼핑 사이트 방문에 미치는 영향에 대한 동태적 연구
이동일(Dong Il Lee),김현교(Hyun Gyo Kim) 한국경영과학회 2014 한국경영과학회지 Vol.39 No.4
In the e-commerce, the conversion into the multi-media is the important issue. According to the research by Nielsen Korea, the 83% of customers who purchase the products in the e-commerce utilize multi-channel to buy the products such as mobile and online [3]. Thus, to effectively implement online advertising, marketers should understand the customers’ path [15] in the multi-channel. The study of the multi-site activities plays an important role to predict customers’ purchase [28]. To explain the e-commerce site visit activities of customers, we have developed research model in terms of the online advertising. This research model is based on the study of Moe and Fader [23]. There are two types of composition in the research model. First, general site visit as an exploratory search have net effect on the shopping site visit because customers could acquire or develop information on the e-commerce site via online advertising. Secondly, the e-commerce site visit as a goal-directed search cause threshold of the e-commerce site visit because customers could achieve their goal. When the threshold is increased, the probability of a shopping site visit is decreased and vice versa. Thus, we have investigated the impact of customers’ previous visit activities (general site visit and shopping site visit) on the next e-commerce site visit in terms of dynamic view. Research data was provided by Cheil World Wide. This panel data include mobile and online log data of panelists from Jan. 2013 to March 2013. As the results, the customers’ e-commerce site visit on the online media would decrease the probability of e-commerce site visit because these visit activities increase the threshold of e-commerce site visit. This result is similar with the previous study [23]. Otherwise, since e-commerce site visit on the mobile media decrease the threshold, the customers’ probability of e-commerce site visit would increase In summary, the site visit activities on the mobile could improve the probability of e-commerce site visits.
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