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      • KCI등재

        올림픽 개최국가 유니폼의 색채 특성과 이미지

        임송미 ( Song Mi Lim ),이미숙 ( Mi Suk Lee ) 한국패션비즈니스학회 2016 패션 비즈니스 Vol.20 No.1

        Today the Olympics are considered representative of a culture that symbolizes the country``s image and cultural specificity, and important colors act as effective means of Olympics marketing. Each color is unique to the natural environment and cultural heritage is one of the languages of each country, region or community and it symbolizes. Hence, the purpose of this study was to examine the color and to view the color image displayed on Olympic uniforms based on the national color sensibility. After analyzing the color image of the Olympic athletes, including six kinds of uniforms and operational personnel, a cool casual/casual image is created more frequently, followed by a modern, gorgeous, dynamic, elegant/chic, dandy/classic image. The uniform color is consistent with the national image and the theme of the Pyeongchang Olympics is to enhance the country``s competitiveness by widely promoting the national image of Korea around the world. Furthermore, it is necessary to provide the empirical basis for creating the 2018 Pyeongchang Winter Olympic uniforms.

      • KCI등재

        유니폼의 C.I 적용 현황 및 색채이미지에 관한 연구

        임송미(Song Mi Lim),이미숙(Mi Suk Lee) 한국디자인문화학회 2011 한국디자인문화학회지 Vol.17 No.1

        차별화된 도시 정체성과 이미지를 구축하기 위해 각 지방자치단체는 지역적 특성과 문화를 토대로 한 C.I 즉, 심볼마크, 로고, 도시 전용색, 도시브랜드 슬로건 등을 개발하여 도시가 지향하는 미래상과 이미지를 전달하는 커뮤니케이션 도구로 적극 활용하고 있다. 이에 본 연구의 목적은 지자체의 대표적 공공기관인 시청 민원실 직원의 유니폼 착용실태 조사와 조형성 분석을 통해 지자체 C.I가 시청 민원실 유니폼 디자인에 어떻게 적용되고 있는지를 파악하고, C.I와 유니폼의 색채이미지 일치도를 분석하고자 하는데 있다. 연구범위는 지자체중에서 유니폼을 착용하고 있지 않은 부산시를 제외한 6개 지자체의 시청유니폼으로 한정하였다. 연구방법은 문헌연구에서는 공공디자인과 도시 아이덴티티, C.I 응용요소로서의 유니폼, 시각적 커뮤니케이션으로서의 유니폼 사례, 색채 이미지에 대해 고찰하였고, 실증연구에서는 지자체 C.I와 시청 민원실 직원의 유니폼 현황을 착용실태와 조형성을 중심으로 살펴본 다음, 유니폼 디자인에의 지자체 C.I 적용 현황, 도시브랜드 슬로건에 나타난 형용사와 유니폼의 색채이미지 일치도를 분석하였다. 본 연구 결과는 다음과 같다. 첫째, 유니폼의 착용실태를 보면, 서울시와 대구시는 남·녀 모두 착용하고 있고, 인천시, 광주시, 대전시, 울산시는 여직원만 착용하고 있다. 6개 지자체 모두 하복과 동복을 구비하고 있고, 유니폼 디자인은 근무자와 관리자의 합의를 통해 기능성, 심미성, 경제성을 우선적으로 고려해서 선정하고 있다. 그리고 구매형태는 서울시, 인천시, 대전시, 울산시는 유니폼 전문업체에서 납품을 받고 있는 것에 반해, 광주시는 기성복을 구입해서 착용하고 있고, 대구시는 자체 개발한 디자인을 착용하고 있다. 둘째, 유니폼의 조형적 특성을 보면, 서울시와 대구시의 남직원 유니폼은 테일러드 칼라의 재킷과 셔츠, 팬츠의 쓰리피스형식이며, 6개 지자체의 여직원 유니폼은 블라우스나 셔츠에 A라인 스커트 또는 팬츠의 투피스형식이다. 남직원 유니폼의 경우, 서울시는 신뢰감과 안정된 느낌을 주는 dk톤의 PB계열 재킷과 팬츠, Wh계열 셔츠, B계열 넥타이를 착용하고 있으며, 대구시는 PB계열 재킷과 Wh계열 셔츠, mGy 팬츠를 착용하고 있다. 여직원 유니폼의 경우, 서울시는 PB(dk), Y(p), Y(ltg)가 배색된 블라우스와 PB(dk)계열 스커트(팬츠), B(b)계열 리본을 착용하고 있으며, 인천시는 PB(dk), Wh, B(b)가 배색된 블라우스와 ltGy계열 스커트(팬츠)를 착용하고 있고, 대구시는 ltGy/RP(s)의 도트문양이 있는 ltGy계열 블라우스와 ltGy계열 스커트(팬츠)에 RP(s)계열 리본을 착용하고 있다. 광주시는 PB(d), PB(lt), RP(ltg)계열 도트문양이 있는 B(p)계열 티셔츠를, 대전시는 B(p)계열 스트라이프 문양이 있는 블라우스를 착용하고 있으며, 울산시는 PB(dk)계열 블라우스와 ltGy계열 스커트를 착용하고 있다. 셋째, 지자체 C.I의 유니폼 적용현황을 보면, 서울시는 캐릭터인 ``해치``를 형상화한 뺏지를 유니폼에 부착하고 있으며, 대구시는 도시브랜드 슬로건인 ``컬러풀 대구``의 모티브와 색채를 유니폼 블라우스의 문양에 활용하여 화려한 도시이미지를 상징적으로 표현하고 있는 반면, 그 외 4개 지자체는 유니폼에 지자체 C.I를 적용하고 있지 않았다. 넷째, 도시브랜드 슬로건에 나타난 형용사와 유니폼의 색채이미지 일치도를 분석한 결과, 울산시는 일치하고 있는 반면, 서울시, 인천시, 대구시, 광주시, 대전시는 거의 일치하지 않은 것으로 나타났다. 이상의 분석 결과를 통해 도시의 정체성과 이미지를 구축하기 위해서는 공공 디자인으로서의 유니폼의 중요성에 대한 인식과 함께 도시의 문화와 C.I를 적용한 유니폼 개발이 필요하다는 것을 알 수 있다. The local governments develop C.I including a symbol mark, a logo, city color, a city slogan, and a brand based on local characteristics and culture to build unique city identity and image and actively use it as a communication tool which delivers a future prospect and image a city orients. In this sense, the purpose of this study is to understand how C.I of the local governments is applied to uniform design of city hall public service center by examining the situation of uniform wearing and analyzing formativeness in public service center staff, and analyze image congruency of uniform with color. The scope of study was limited to six local governments except Busan which did not wear uniform. For the methods of study, literature study considered public design, city identity, uniform as C.I Application Element, uniform cases as visual communication, and Color image. Empirical study examined the situation of C.I of the local governments and staff uniform of city hall public service center with its focus on the actual conditions of wearing and formativeness and analyzed C.I application of the local governments, adjectives appearing in city brand slogans, and congruency between uniform color. Finally, the following results were obtained. First, for the wearing condition uniform in city hall public center staff, Seoul and Daegu used uniform in both male and female staff, whereas Incheon, Gwangju, Daejeon, and Ulsan used it only in female staff. All of six local governments had both winter and summer uniform. Uniform design was selected in consideration of functionality, aesthetics, and economics under a mutual agreement by workers and managers. For a purchase type, while Seoul, Incheon, Daejeon, and Ulsan was supplied by professional uniform enterprises, Gwangju purchased a ready-to-wear, and Daegu developed and wore its own design. Second, for the formative characteristics of uniform, male staff uniform in Seoul and Daegu had three-piece style consisting of tailored collar jacket, shirt, and pants, but female staff uniform of six local governments was two-piece style consisting of blouse or shirt and A-line skirt or pants. For male staff uniform, Seoul used PB(dk) jacket and pants, Wh shirt, and B necktie which delivered the sense of trust and stability and Daegu used PB jacket, Wh shirt, and mGy pants. For female staff uniform, Seoul used PB(dk) and Y(b), Y(ltg) blouse, PB(dk) skirt(pants), and B(b) ribbon; Incheon used PB(dk), Wh and B(b) blouse, and ItGy skirt(pants); Daegu used ItGy/RP(s) blouse with a dot pattern, ItGy skirt(pants), and RP(s) ribbon. Gwangju used PB(d), PB(lt), RP(ltg) T-shirt with a dot pattern; Daejeon used B(p) blouse with a stripe pattern; and Ulsan used PB(dk) blouse and ItGy skirt. Third, for the application of C.I to uniform by the local governments, Seoul put a badge which shapes its character, ``Haechi`` on uniform, Daegu used motive and color of ``Colorful Daegu`` which is its city brand slogan for blouse pattern to express a colorful city image. On the other hand, the rest four local governments did not apply C.I to their uniform. Finally, congruency between adjective appearing in a city brand slogan and color image of uniform was analyzed. While Ulsan was congruent, Seoul, Incheon, Daegu, Gwangju, and Daejeon was not congruent. Based on these results, it is necessary to recognize the importance of uniform as public design and develop uniform which applies city culture and C.I.

      • KCI등재

        문화도시 브랜드 이미지 구축을 위한 유니폼 디자인 개발

        임송미(Song Mi Lim),이미숙(Mi Suk Lee) 한국복식학회 2013 服飾 Vol.63 No.4

        Lately, cities have been trying to build a certain brand by using its identity and culture in public designs. Cities are using its public design to show its cultural identity and to differentiate itself from other cities so it is playing a significant role in establishing a city`s overall image. Public uniform is used to reflect the symbolism and identity of the city, an image of the city`s culture and is used as a means of communication for specialization. Thus, the purpose of this study is to develop public uniform designs to build and strengthen the brand of Gwangju as Asia cultural hub city. Research presents a review of the literature including concept and type of a cultural city, correlativity between public design and urban competitiveness, domestic and foreign culture city branding case: focusing on Gwangju which is a cultural hub city in Asia, and then study sets up the development direction and motifs of uniform designs, and uniforms are designed by making use of the textile with symbols and logos, colors, and architectural motifs of Asian Culture Complex. Development ranges of uniforms were limited to Cultural Tourism Narrators and the Asian Culture Complex Advertisements staff uniforms, within the region of cultural tourism. Textile design, illustration, uniform simulation using Adobe Photoshop 7.0 and Adobe Illustrator CS 3 program is presented.

      • KCI등재

        한,미,일 프로야구 유니폼의 비주얼 아이덴티티 연구 -색채를 중심으로-

        임송미 ( Song Mi Lim ),이미숙 ( Mi Suk Lee ) 한국패션비즈니스학회 2013 패션 비즈니스 Vol.17 No.2

        With the growth of mass media, professional baseball teams have strived to keep up team`s tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team`s uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

      • KCI등재

        공공유니폼의 디자인 분석

        임송미 ( Song Mi Lim ),이미숙 ( Mi Suk Lee ) 대한가정학회 2012 Human Ecology Research(HER) Vol.50 No.5

        The purpose of this study is to provide empirical basic data to develop public uniforms design, by understanding international universality and advanced design sense, through the analysis of public uniforms design at home and abroad. The theoretical study reviewed the character and area of public design, and the concepts and requirements of public uniforms. The empirical study analyzed public uniform design at home and abroad, focusing on typical public uniforms, such as police, fire fighter, and street cleaner. The results of this study were as follows. First, the police uniform has a standardized and formal suit style, which consists of a single-breasted dk-PB jacket with a notched collar and pants. It uses PB as the main color, to show their authority and role reliability. Epaulet or badge, which represents belonging and difference in rank, are attached to express the identity of an organization. Second, the fire fighter uniform consists of a hip length coat with a stand collar effective for heat shielding, and straight pants with flap pockets, in which it is easy to put things. Its main color is dkg-PB, to mitigate visual fatigue and enhance comfort, and an accent color scheme is used, to effectively raise visual attention and safety. Finally, the street cleaner uniform has a casual style, which consists of a jumper with a shirt collar and pants for high activity. v-YR and R with high chroma is mainly used, for increased attention during day and night work, to stress safety.

      • KCI등재

        현대(現代)패션에 나타난 기호(記號)의 의미(意味) 분석(分析) -1990년(年) 이후(以後)의 패션 컬렉션을 중심(中心)으로-

        임송미 ( Song Mi Lim ),이미숙 ( Mi Sook Lee ) 한국패션비즈니스학회 2003 패션 비즈니스 Vol.7 No.1

        The purpose of this study is to analyze the meanings of signs represented in contemporary fashion based on the Peirce``s trisection theory in order to present various types of sign representation that satisfies aesthetic value and characteristics of the age of information and image. Types of signs represented in contemporary fashion can be summarized into letters, numbers, codes, pictures, logos, characters and emblems. The meanings of signs were analyzed based on the Peirce``s trisection theory, resulting in representation of play, brandsymbol, eroticism and suggestion. The play was categorized into infantile and parodic. The former inspires unexpected interest and laughter from contemporary people in the age of disorder through humorous characters, cartoons and illustrations. The latter inspires laughter by parodying things and it``s intention is to release the isolation of people and their relative poverty through pictures for which techniques of parody and surrealism were used. Most of the brandsymbols represented by logos, used for textile and clothing design as well as accessories are optimal signs that construct brand images. Eroticism means emotion, impulses, senses of value and sexual attraction. A desire to represent sexual attraction is an expression of eroticism and self-expression to adjust in a changing society. Suggestion tends to pursue the image of harmony with nature in a world which is pressed by material civilization. Humans represent illuminating messages through direct slogans by characters, natural objects and motives of social phenomenon in pursuit of the benefits of abundant material civilization in the structure of a highly advanced scientific civilization and industrial society.

      • KCI등재
      • KCI등재

        공공유니폼의 색채 분석

        이미숙(Mi Suk Lee),임송미(Song Mi Lim) 한국복식학회 2011 服飾 Vol.61 No.5

        Public uniforms play an important role in creating the color and image of urban environment beyond the level of simple working clothes for unity and practicality. Hence this study aims to compare and analyze the color characteristics and images of the police officer, fire fighter, and street cleaner uniforms at home and abroad to guarantee the wearer`s safety, increase convenience and agreeability, and give emotional satisfaction to citizens in harmony with urban environment color as public uniforms. For study methods, literature review investigated urban environment, color, and uniforms as public design. Empirical study extracted color data from the public worker uniforms of the world`s top 20 cities selected by ``Newsweek`` in 2010 and analyzed their colors, tones, and color images. The results of this study are as follows. The most common color for police uniforms were PB(dk) as the main color, PB(p) as the sub color, and Wh as the accent color. For fire fighter uniforms, PB(dkg) was the most common main color; GY(v), as the sub color; and ItGy, as the accent color. The most common color for street cleaner uniforms was YR(v) as the main color; GY(v), as the sub color; and mGy, as the accent color. As a result of analyzing color images of these uniforms, it was found that police uniforms commonly used a modern image; fire fighter uniforms commonly used a natural image and a cool casual image; and street cleaner uniforms commonly used a casual image. As examined above, the color of public uniforms suitable for urban environment and job characteristics is very important to establish the image of public institutions, as well as to create an urban image.

      • KCI등재

        국내·외 리그별 프로축구 유니폼의 색채 특성과 이미지 비교 연구

        이미숙(Mi Suk Lee),임송미(Song Mi Lim) 한국복식학회 2014 服飾 Vol.64 No.3

        The purpose of this study is to provide the basic information necessary to develop sports uniform design by comparing and analyzing the color features and images of professional football uniforms in Korea and foreign countries. The subjects of this study were limited to 5 top leagues in Europe (Premier League, Primera Liga, Bundesliga, Serie A, and Ligue 1) as well as J-League, and K-League. This study was done using the 2012/2013 season home and away uniforms for European leagues and 2013 season home and away uniforms for Korean and Japan leagues. Using the Adobe photoshop CS2 eyedropper tool, color chips and RGB values were extracted from digital images and converted into HV/C of Munsell Conversion. Finally, a total of 735 colors were used for the analysis. The color image scale by Shigenobu Kobayashi was used to position the color images. The results are as follows. First, the color analysis of professional football uniforms in leagues suggested that chromatic color (53.7%) was more prevalent than achromatic color (46.3%). The two most common colors of the ten chromatic colors were R(19.7%) and PB(18.0%), followed by Y(5.4%), RP(2.0%), G(1.9), GY(1.8%), B(1.6%), YR(1.5%), P(1.1%), and BG(0.7%). Second, for the color tone comparison and analysis of professional football uniforms in leagues, the most commonly used color tone was W(28.4%), followed by v(25.5%), Bk(16.3%), s(5.8%), dk(5.2%), b/lt(5.2%), dp(3.0%), sf(2.0%), ltGy(1.0%), p(0.5%), G/dkGy(0.4%), and ltg/mGy (0.1%). Third, for the comparison and analysis of color and color tone of professional football uniforms in leagues, W(28.4%), R(v)(17.7%), and Bk(16.3%) were commonly used. Finally, for the comparison and analysis of color images of professional football uniforms in leagues, the most commonly used color image was a casual image(31.8%), followed by modern image(26.5%), dynamic (12.8%), cool casual(12.0%), gorgeous(9.3%), clear(6.6%), chic(3.5%), and elegant images. Dandy, classical, romantic and pretty images(0.4% respectively) were also used.

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