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성남숙(Sung, nam - suk) 한국조형디자인학회 2009 조형디자인연구 Vol.12 No.4
This study aims to characterize the image and interaction effect of striped necktie according to tone on tone coordination and area-ratio variation on the gender. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 52 color pictures manipulated with every combination of 4 different colors and 13 different area-ratio. The 7-point scale designed for visual evaluation of image included 26 bipolar adjectives. The subjects were 1248 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows. The analyses of images in terms of tone on tone combination and area-ratio variation of stripe necktie reveal that the concerned factors are of five characteristic dimensions of youth-activity, attractiveness, ability, appeal, and warmness. In the 5 factors of image, color showed independent effect. In addition, interaction effects of gender and color on appeal and warmness were found. Interaction effects of area-ratio and color on warmness were found. The study results are highly expected to be used as useful sources in developing necktie designs.
스트라이프 넥타이의 유채-무채 배색과 면적비가 남성복 착용자의 이미지 지각에 미치는 영향
성남숙 ( Nam Suk Sung ) 한국감성과학회 2008 감성과학 Vol.11 No.3
This study aims to characterize the effect of different combinations of chromatic-achromatic colors and area-ratio of stripe necktie, and gender on the image of male wearer. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 84 color pictures manipulated with every combination of 12 different colors and 7 different area-ratio. The 7-point scale designed for visual evaluation of image formation included 26 bipolar adjectives. The subjects were 2016 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows.; The analyses of images of male wearer in terms of combinations of chromatic-achromatic colors and area-ratio of oblique stripe necktie reveal that the concerned factors are of five characteristic dimensions of youth-activity, ability, attractiveness, appeal, and warmness. In addition, it has been found that individual images of male wearer are affected by observer`s gender as well as combinations of chromatic-achromatic colors and area-ratio of stripe neckties and that those images vary with every combination of each factor. The study results are highly expected to be used as useful sources in developing necktie designs.
동일색조 코디네이션에 따른 넥타이의 감성이미지와 상호작용효과 -스트라이프 패턴의 1:2:3 면적비 변화를 중심으로-
성남숙 ( Nam Suk Sung ),최수경 ( Su Koung Choi ) 한국감성과학회 2009 감성과학 Vol.12 No.1
This study aims to characterize the sensibility image and interaction effect of striped necktie according to same-tone coordination and 1:2:3 area-ratio variation on the gender. The experimental materials developed for this study are a set of stimuli and response scales. The stimuli consist of 56 color pictures manipulated with every combination of 4 different colors, 2 different tones and 7 different area-ratio. The 7-point scale designed for visual evaluation of sensibility image included 26 bipolar adjectives. The subjects were 1344 undergraduate students in Gyeongnam, Seoul, Busan, and Daegu areas. The results of this study were as follows. The analyses of sensibility images in terms of same-tone coordination and 1:2:3 area-ratio variation of stripe necktie reveal that the concerned factors are of five characteristic dimensions of attractiveness, youth-activity, appeal, ability, and warmness. In the 5 factors of sensibility image, color combination and tone showed independent effect. In addition, significant interaction effects of area-ratio and tone on appeal and ability were found. Interaction effects of gender and area-ratio on youth-activity were found. Interaction effects of gender and tone on warmness were found. Interaction effects of color combination and tone on appeal and warmness were found. The study results are highly expected to be used as useful sources in developing men`s coordination.
무채색 코디네이션에 따른 남성 정장 이미지와 조화감성 연구
최수경(Su Koung Choi),성남숙(Nam Suk Sung),정수진(Su Jin Jeong) 한국디자인문화학회 2010 한국디자인문화학회지 Vol.16 No.2
본 연구에서는 무채색 컬러코디네이션에 따른 남성 정장의 이미지와 조화감성을 분석하고자 하였다. 재킷 색 2가지(회색, 검정), 셔츠 색 3가지(흰색, 회색, 검정), 넥타이 색 2가지(회색, 검정)로 조합된 12개의 자극물과 평가척도를 측정도구로 사용하였다. 피험자는 경남지역에 거주하는 여대생 120명을 대상으로 하였다. 무채색 컬러코디네이션에 따른 남성 정장의 이미지 차원을 분석한 결과 매력성, 능력성, 개성 요인으로 구성되었으며, 각 이미지에 영향을 미치는 단서들은 차이가 나타났다. 매력성 이미지는 재킷색과 셔츠색이, 능력성 이미지는 넥타이색이 주효과로 영향을 미치는 것으로 나타났다. 검정재킷-흰색셔츠-회색넥타이의 조합일 때 가장 매력적이고 능력있는 이미지로 지각되었다. 무채색 코디네이션에 따른 남성 정장 이미지는 능력성 이미지를 가장 잘 표현하는 것으로 나타났으나, 개성 이미지는 효과적으로 표현하지 못하는 것으로 나타났다. 남성 정장의 무채색 컬러코디네이션에 따른 조화감성을 평가한 결과 9개는 조화로, 3개는 부조화로 나타났다. 그 중 검정재킷-흰색셔츠-회색넥타이 조합과 검정재킷-흰색셔츠-검정넥타이 조합일 때 가장 조화가 잘되는 것으로 평가되었다. 이와 같이 재킷색, 셔츠색, 넥타이색의 변화에 따라 남성 정장의 이미지 및 조화감성은 차이가 있는 것으로 지각되었다. 따라서 본 연구의 의의는 무채색 코디네이션을 활용한 남성 정장의 이미지 연출 시 효과적인 배색방법을 제공하는데 있다. The purpose of this study is to analyze the image and harmonic sensitiveness of men`s suit based on the achromatic color coordination. Sets of 12 stimuli and a response scale (7 point semantic) were used as experimental materials. The stimuli were 12 color pictures manipulated with the combination of two jacket colors (gray, black), three shirt colors(white, gray, black) and two neck-tie colors (gray, black) using a computer simulation method. The subjects were 120 female undergraduates living in Gyeongsangnam-do. The analysis showed that the image factors resulting from the stimuli were composed of attractiveness, capability and individuality and different parameters were involved in determining each image factor. Most effective parameters which determine the image factors were jacket color and shirt color in the attractiveness factor, and neck-tie color in the capability image, respectively. The black jacket-white shirt-gray tie combination lead to the make the most attractive and capable image. The ability image was most effectively expressed by the coordination of achromatic in men`s suit. In the meanwhile, the individuality image could not be effectively expressed. The evaluation of harmony sensitiveness for the achromatic coordination of men`s suit showed that nine sets were in harmony and the three other three were not. The combination of the black jacket-white shirt-gray tie and combination of the black jacket-white shirt-black tie were demonstrated to be the most well-balanced. Image and harmony sensitiveness of men`s suit can be perceived differently by variation of jacket color, shirt color and tie-color. Thus, the significance of this study is to provide an effective coloration method using the achromatic coordination in men`s suit.
체크패턴의 폭과 색채조합에 따른 넥타이의 감성이미지 연구
최수경 ( Su Koung Choi ),정수진 ( Su Jin Jung ),성남숙 ( Nam Suk Sung ) 한국감성과학회 2009 감성과학 Vol.12 No.4
The purpose of this study was to investigate the sensibility image of necktie according to width and color combination of checked pattern. The experimental materials developed for this study were a set of stimulus and response scales. The stimuli were 18 color pictures, in which the width(small: 0.2㎝, medium: 1㎝, large: 2㎝), tone combination(similar, contrast), and hue combination(WR: white+red, WB: white+blue, WG: white+gray) were manipulated. The 7-point scale was used for evaluation of sensibility image. The subjects of this research were 216 female college students living in Gyeongnam. The investigation was carried out at September 2009. The data were analyzed by using SPSS program. Analysis methods were ANOVA and Duncan-test. The results of this study were as follows.; The analyses of sensibility for necktie according to width and color combination of checked pattern revealed that the concerned factors are five characteristic dimensions of attractiveness, youth, appeal, elegance, and warmness. Width showed an independent effect on appeal. Tone combination showed an independent effect on attractiveness, appeal, elegance, and warmness. Interaction effects of width and tone combination on attractiveness were found. Hue combination showed an independent effect on all dimensions. In addition, significant interaction effects of width and hue combination on attractiveness, youth, appeal, and elegance were found. Significant interaction effects of tone combination and hue combination on attractiveness, youth, and appeal were found.