일본인 한류 선호집단과 비선호집단의 한류 인식에 관한 연구

채지영(Chae, JeeYoung),윤유경(Yoon, YouKyung) 한국문화산업학회 2012 문화산업연구 Vol.12 No.3

This study aims to examine the difference in the recognition of the Japanese Korean Wave preference group and non-preference group on Korean popular culture. To attain the goal, an online survey was conducted to 2,000 Japanese living in Tokyo and Osaka, Japan, in 2011. After dividing them into the Korean Wave preference group and non-preference group, this paper investigated the difference of the two groups regarding demographical variables, popular culture preferences, likability by country, perception on the location of Korean Wave, changes in the area of interest in Korean Wave, view to Korean Wave, or Korea-Japan popular culture image. According to the research result, demographically, the Korean Wave preference group had more women and older persons than the non-preference group. Also, the Korean Wave preference, countries, and popular culture likability are related with one another. The Korean Wave preference group performs positive evaluation over the Korean culture as well as Korean popular culture in general whereas the Korean Wave non-preference group underestimates the influence of Korean Wave. However, although the two groups evaluate Korean dramas heterogeneously, they show similar tendencies about Korean pop songs ; thus, Japanese’ view to Korean pop songs corresponds more. This study aims to examine the difference in the recognition of the Japanese Korean Wave preference group and non-preference group on Korean popular culture. To attain the goal, an online survey was conducted to 2,000 Japanese living in Tokyo and Osaka, Japan, in 2011. After dividing them into the Korean Wave preference group and non-preference group, this paper investigated the difference of the two groups regarding demographical variables, popular culture preferences, likability by country, perception on the location of Korean Wave, changes in the area of interest in Korean Wave, view to Korean Wave, or Korea-Japan popular culture image. According to the research result, demographically, the Korean Wave preference group had more women and older persons than the non-preference group. Also, the Korean Wave preference, countries, and popular culture likability are related with one another. The Korean Wave preference group performs positive evaluation over the Korean culture as well as Korean popular culture in general whereas the Korean Wave non-preference group underestimates the influence of Korean Wave. However, although the two groups evaluate Korean dramas heterogeneously, they show similar tendencies about Korean pop songs ; thus, Japanese’ view to Korean pop songs corresponds more.

문화취향과 헤어스타일행동의 관계에서 트랜드 선호도의 매개효과

김성혜,박은준 한국미용학회 2019 한국미용학회지 Vol.25 No.4

In this study, the theoretical background of cultural taste, Hair Style Behavior, trend preference, and trend preference was studied in order to reflect new trend reflecting consumer 's changing needs. The mediating effect of trend preference on the cultural preference of culture preference, the effect of cultural preference on HairStyle Behavior, the influence of trend preference on Hair Style Behavior, Respectively. This survey was carried out for 15 days from September 15, 2018 to September 30, 2018. Survey samples were randomly selected for beauty shop users in Seoul and Gyeonggi area. The questionnaire survey was conducted by four students from Seokyeong University in Seoul. A brief survey on questionnaires was conducted, followed by a questionnaire survey of 500 interviews and a collection of 470 questionnaires. Except for 12 copies, which were deemed insufficient to be used in the analysis, 458 copies were used as the final analysis. The results of the study are as follows. First, the influence of cultural taste on trend preference showed that original taste and rational tendency of cultural taste significantly influenced trend preference. Second, in analyzing the influence of cultural tastes on hairstyles behavior, it was found that the original tendency and the rational tendency of cultural taste had a significant effect on the visibility, and the original tendency had an influence on the subjectivity, Tendency and rational tendency. Third, as a result of analyzing the influence of trend preference on hair style behavior, the trend preference affects the visibility and practicality of hair style behavior and does not affect subjectivity. Fourth, mediating effect of trend preference between cultural taste and hairstyle behavior was mediated.

사회적 네트워크는 금융소비자의 위험선호를 증가시키는가?: 자기해석이재무적 위험선호에 미치는 영향에 관한 사회적 네트워크의 역할 검증

하영원 ( Young-won Ha ),김영두 ( Young Doo Kim ) 한국소비자학회 2016 소비자학연구 Vol.27 No.2

소비자 의사결정에 미치는 자기해석(self-construal) 및 문화의 영향을 검증해 보려는 시도가 늘어나고 있다. 자기해석(예컨대 독립적/상호의존적 자기해석)은 국가, 국적 혹은 지역적 구분과 같이 문화권 간 집단 수준에서 문화를 해석할 때 뿐 아니라 구성주의 혹은 상황주의적 접근을 통해 동일 문화권 내 개인 수준에서의 문화를 해석할 때에도 문화의 대용지표로서 광범위하게 활용되고 있다. 집단 수준(예컨대 동양 대 서양) 혹은 개인 수준(예컨대 자기해석)의 문화가 위험의사결정에 미치는 영향에 관한 기존 연구들에 의하면 전반적으로 동양은 서양에 비해 위험회피 수준이 높거나 위험추구 수준이 낮은 것으로 나타났으나 재무적 영역에서는 문화가 위험선호에 미치는 영향이 혼재되어 나타났다. 독립적 자기개념을 가지고 있는 사람이 상호의존적 자기개념을 가지고 있는 사람에 비해 위험선호가 높게 나타난 연구가 있는 반면 상호의존적 자기해석을 가지고 있는 사람(혹은 동양)이 독립적 자기해석을 가지고 있는 사람(혹은 서양)에 비해 위험선호가 높게 나타났다는 연구 결과도 보고된 바 있다. Hsee & Weber(1999)는 후자와 같은 현상을 완충(cushion)가설, 즉 사회적 네트워크가 실패에 대한 일종의 완충 역할을 수행하는데 실패했을 경우 사회적 네트워크로부터 도움을 받을 수 있는 수가 동양이 서양에 비해 많으므로 동양이 서양에 비해 재무적 영역에서는 위험추구 현상을 보인다는 가설을 제시하였으며, 문화가 재무적 위험선호에 미치는 영향을 사회적 네트워크가 매개하고 있음을 보여준 바 있다. 그러나 본 연구에서는 자기해석이 재무적 위험선호에 미치는 영향을 사회적 네트워크가 매개하는 역할을 수행하기 보다는 상황(이익영역 혹은 손실영역)에 따라서 그리고/혹은 자기해석과의 상호작용을 통해서 상이한 역할을 수행할 가능성이 있음에 주목하여 이를 검증해 보았다. 본 연구 결과에 따르면 기존 연구에서도 밝혀진 이익 보다는 손실영역에서 위험 선호도가 높게 나타난다는 현상을 검증한 것 이외에도 다음과 같은 사항이 발견되었다. 첫째, 재무적 영역(이익영역과 손실영역)과 사회적 네트워크 간에 이원상호작용이 나타났다. 즉, 재무적 영역에 따라 사회적 네트워크가 위험선호에 미치는 영향이 상이하게 나타났다. 이익영역에서는 사회적 네트워크가 재무적 위험선호에 긍정적인 영향(위험 선호 증대)을 미치지만 손실영역에서는 사회적 네트워크가 재무적 위험선호에 긍정적인 영향을 미치지 않는 것으로 나타났다. 둘째, 재무적 영역, 사회적 네트워크 그리고 자기해석 간에 삼원상호작용이 나타났다. 특히 손실영역에서는 사회적 네트워크와 자기해석 간 상호작용이 발생하였으며, 독립적 자기해석이 강할수록 사회적 네트워크가 증가함에 따라 위험선호도는 상대적으로 약화되는 모습을 보였다. 이상의 발견사항들과 관련하여 마케팅 및 소비자학 관점에서의 시사점을 기술하였다. Recently, it has been found that self-construal, as a proxy for intra-cultural (e.g., European American vs. Asian American) and inter-cultural variations (e.g., Western vs. Easterm), has a significant influence on marketing, consumer behavior, and decision making. For example, it has been reported that motivation, consumer preference, attitudes toward brand extension, brand choices, new product adoption, persuasion, and negotiation were influenced by self-construal. A bulk of studies reported that Eastern people (e.g., Asian) tended to be less risk-seeking or more risk-averse than Western people (e.g., American, European) within the social domain. Within the financial domain, however, reports have shown mixed findings. Whereas some reports have shown that Asian people (e.g., Chinese individuals), or those who have interdependent self-construal, have higher risk preferences than Western people (American individuals), or those who have independent self-construal in both gain or loss domains when considering financial decision making (Hsee & weber 1999; Mandel 2003), other research findings have demonstrated the opposite (Hamilton & Biehal 2005) or no relationship between cultural background and risk preference (Li, Bi, & Zhang 2009). Some researchers have insisted that because Asian people, or those with interdependent self-construal, tend to have larger social network compared to Western people, or those with independent self-construal, this can help the decision maker in the case of a failure (called the ‘cushion hypothesis’). They, therefore, had higher risk preferences when compared to Westerners. Social network size was found to support and mediate these preferences. In this study, however, the authors proposed that social network size strengthened risk preference in the gain domain, while lessening risk preference in the loss domain. And in the loss domain, social network interacted with self-construal. That is to say, the objective of the study identified the differential role of social network in the relationship between self-construal and financial risk preference. Prospect theory predicts that people are generally risk-averse in the gain domain, whereas risk-seeking in the loss domain. In the gain domain, however, because people preferred implicit social support and decision makers expected to receive implicit social support from their social networks even after a failure to decision making, risk preference was strengthened with increased social network size. In the loss domain, decision makers expected to receive both implicit and explicit social support from their social networks. While European Americans were willing to receive explicit social support from their social networks, they experienced stress when facing implicit social support. Stress led self-construal to reach lower level, and when low construal level was boosted, people thoroughly investigated and dwelled on the negative aspects. Therefore, independent self-construal lessened their risk preference in the loss domain as social network increased. Whereas Korean Americans were unwilling to receive explicit social support from their social networks, they experienced low levels of stress when facing implicit social support. This means that interdependent self-construal, compared to independent self-construal, strengthened their risk preferences in the loss domain as social network size increased. Therefore, the financial domain (gain vs. loss) and/or self-construal interact in relation to social network. An experiment was conducted following the analysis of previous research, and the results are listed below: First, financial domain (gain vs. loss) was found to differentially influence financial risk preference. Financial risk preference was higher in the loss domain than the gain domain. Second, social network interacted with financial domain (gain vs. loss). This means that social network was found to moderate the impact of financial domain (gain vs. loss) on financial risk preference. More specifically, social network size positively influences financial risk preference in the gain domain but not the loss domain. Third, a three-way interaction was found among three variables (financial domain, social network size, and self-construal). More specifically, social network size interacted with self- construal in the loss domain. Independent self-construal relatively decreased financial risk preferences in the loss domain as social network size increased. Theoretical and practical implications were described from the perspective of marketing and consumer studies.

A Study on Cultural Product Design Preferences in the Guangxi Region Based on Hofstede’s Cultural Dimensions

Liu, Jun(유군),Lee, Min(이민) 한국전시산업융합연구원 2024 한국과학예술융합학회 Vol.42 No.2

This study began by exploring the importance of local culture in the context of globalization and local cultural integration. The purpose of this study is to explore cultural product design preferences in Guangxi and to open up new perspectives for its cultural product development and industrial development. Therefore, this paper analyzes product design preferences in the cultural dimension through Hofstedes theory of cultural dimensions and literature studies and constructs a product design model in the cultural dimension. The model reveals Guangxis cultural product design preferences for the 2021 China Top 100 cultural products. Finally, an attempt was made to develop a scale for internal regions of China to test and confirm the design preferences of Guangxi cultural products, and the results are as follows: First, Guangxi cultural product designs tend to display large and prominent patterns. Second, there is a preference for complex and diversified design series. Third, the preference for sharp colors and hard line designs. Fourth, design is highly concerned with safety. Fifth, pay more attention to quality. Sixth, pay more attention to the design of the service. Based on these findings, it is recommended that when developing and designing Guangxi products, such as artwork, decorative paintings, and clothing, symbolic elements should be amplified and highlighted, and bright contrasting colors and hard lines should be used to appeal to the eye, as well as retaining cultural and aesthetic preferences. For childrens toys and outdoor products, diversified ranges of products should be developed, and emphasis should be placed on safe materials and safety designs. For tourism souvenirs and customized products, service and after-sales service should be highlighted to meet customers cultural value preferences.

시뮬레이션 기법을 이용한 남대문 및 주변 경관의 시각적 선호도에 관한 연구

조시현,진양교 한국조경학회 1997 韓國造景學會誌 Vol.25 No.3

One argument of this study is that the policy to handle and landscape of cultural and historical property had to do with people's visual preferences. This study seeks to investigate people's visual preferences toward the landscape of cultural /historical property, specifically dealing with 'Namdaemun', which is the first class cultural property of Korea. People's visual preference was specifically examined into the four specific concepts : 'visual identity','harmony','beauty of the target property', and 'overall beauty'. Two objective variables, such as, 'distance' between the viewer and the cultural property, and 'height' of background buildings were considered possible predictors of the four visual preference variables. Photos of 'Namdaemun' were taken at three different directions and at three different distances. The photographed images of 'Namdaemun' were transferred ito the digitalized graphic images, where the height of background buildings was artificially changed and simulated. The simulated visual images were taken into the slides again. A total of 59 students of the Department of Landscape architecture at Seoul City University were sampled as subjects. A series of 17 slides were shown to the subjects four times. The subjects were asked to check their preference ratings concerning the four concepts on a 7-point Likert scale. The results found in this study were as follows : 1) In the results of ANOVA, it was clear that people visually preferred the view where the height of background buildings were lower than 15 floors to the view of more than 15 floors . 2) From the results of the path analysis, it was found that 'harmony','visual identity' and 'beauty of the target property' were direct predictors of 'the overall beauty'. The 'height ' of background buildings and the viewer's 'distance' were not found to be direct predictors, however, they demonstrated their effects on 'the overall beauty' through the other variable, which were direct predictors of 'the overall beauty'. In sum, the longer the distance and the higher the background buildings, the lower people's preference with the 'overall beauty'. These indirect paths, in turn, also explain why and how the 'height' of background buildings and the viewer's 'distance' negatively influence the 'overall beauty'. An implication from the these results is that when the height of background buildings were not controllable, there would be some other strategies for improving people's visual preference toward the historical /cultural view. To increase 'visual identity' of the cultural property, for example, changing colors of the cultural property or increasing the lighting level, etc., would be one strategy, since the increased 'visual identity' will, in turn, increase 'the overall beauty'.

전통문화에 기초한 예술통합프로그램이 유아의 창의적그림 표현력 및 전통문화 인지와 선호도에 미치는 효과

이수경,박부숙 한국조형교육학회 2015 造形敎育 Vol.0 No.55

Although the Nuri course emphasizes traditional cultures, not enough action is in practice. Therefore, this study planned a program to integrate traditional arts such as music, dance, and art into the life theme of the Nuri Course. In addition, the program was organized for the teachers to easily adapt to the curriculum. In addition, I studied what influence does the integrated art program based on traditional cultures have on children’s creative art expressiveness and traditional culture recognition and preference. I selected two classes of four-year olds in C kindergarten in S city as the research subjects. The study was carried out for eight weeks from the first week of April 2015, twice a week. From the result, I was able to conclude; Firstly, the children could experience traditional cultures naturally in their daily lives when they were integrated into the life theme of the Nuri course. Secondly, the program did not have an influence on children’s creative art expressiveness. However, I performed paired t-test to verify the difference between scores before and after the test for creative art expressiveness of the experimental group. As a result, it had a positive effect on attitude, subject, and method among creative art expressiveness. Lastly, it turned out to have a positive influence in cultural assets, traditional play, and traditional arts, which are sub-elements of traditional culture recognition. Traditional culture preference had a positive effect on food life preference. 누리과정에서는 전통문화를 강조함에도 불구하고 실제 실행은 미비하다. 따라서 본 연구에서는 전통문화 중에 예술부분 즉 음악, 춤, 미술을 누리과정의 생활 주제에 통합적으로 다루는프로그램을 계획하고, 유아교사들이 교육과정에 쉽게 적용할 수 있도록 프로그램을 구성하였다. 또한 전통 문화에 기초한 예술통합프로그램이 유아의 창의적 그림 표현력과 전통문화 인지와 선호도에 미치는 영향을 알아보았다. 연구대상은 S시에 위치한 C유치원 만 4세 두 반을 선정하여 2015년 4월 첫째 주부터 주2회8주 동안 연구가 이루어졌다. 연구결과는 다음과 같다. 첫째, 누리과정의 생활주제에 전통문화를 통합하여 일상생활에서 자연스럽게 유아들이 전통문화를 접할 수 있었다. 둘째, 유아의창의적 그림 표현력에 영향을 미치지 않는 것으로 나타났지만 실험집단의 창의적 그림 표현력 사전-사후검사의 점수 차이를 검증하기 위하여 대응표본 t-검증을 실시한 결과 유아의 창의적 그림 표현력의 하위요소인 표현태도, 표현대상, 표현방법에 긍정적인 영향을 미쳤다. 셋째, 전통문화 인지도의 하위요소인 전통예술, 전통놀이, 문화재에 긍정적인 영향을 미치는 것으로 나타났으며, 전통문화 선호도에서는 특히 식생활 선호도에 긍정적인 영향을 미치는 것으로 나타났다.

A Regional Cultural Comparison of Medical Tourism Preference in China

Jun Zhang 한국유통과학회 2018 The Journal of Industrial Distribution & Business( Vol.9 No.8

Purpose - The effect of regional culture has been acknowledged for decades. However, very little research takes it as an important issue in the medical tourism service decision process. This study focuses on regional culture to identify customers’ preference for medical tourism in the international environment. It is proposed that regional culture may work as an critical moderator in the international medical tourism destination choice process. Especially, the destination attributes may vary according to regional culture. Research design, data, and methodology - By the questionnaire survey, the sample is collected from 2,041 potential Chinese residents in different regions of China. Regression analysis is constructed to test the effect of regional culture on Chinese customers’ destination preference. Results - Results imply that regional culture plays a critical moderating role in the destination choice process. Results also indicate that destination attributes including medicine and travel characteristics are the important predictors of destination preference. Conclusions - This study provides the fundamental base to use regional culture as a descriptive variable for segmentation when establishing an effective marketing strategy. Furthermore, this research suggests that different strategies relied on destination attributes should be made to attract more Chinese customers for the development of medical tourism industry.

다양한 음악적 취향이 충돌하는 예배에서의 음악 선곡 — 예배 전쟁을 넘어 함께 노래하기

권용준 한국기독교학회 2023 한국기독교신학논총 Vol.130 No.-

Diverse musical preferences often give rise to conflict in worship settings, which is commonly referred to as the “worship war.” This conflict leads to fragmentation among the congregation, creating distinct groups that are at odds with each other, thereby hindering their ability to sing together in harmony. This article seeks to analyse the worship war, which is essentially a clash of musical tastes, and propose a model to help overcome this discord. To achieve this goal, the article, firstly, explores two characteristic aspects of worship wars, namely: i) popular music (CCM) preferences vs. classical music (hymn) preferences, and ii) easily accessible (or familiar) music preferences vs. formally complicated (or difficult) music preferences. Secondly, the article deals with the influence of popular culture as a significant factor and its connection to worship. The status of cultural texts (or the boundary between popular culture and high culture) is fluid, as it relies on historical and social contexts. Hence, it should not be underestimated as low (or inferior) culture. On the contrary, popular culture possesses qualities of resistance to the status quo and easy accessibility. Therefore, not only does it lead worshippers to resist the evil structure of life, but it also helps all congregations, including culturally vulnerable people, to participate in the cultural dialogue. Thirdly, the article delves into the characteristics of “bad culture” that are unsuitable for the worship service, drawing on Milan Kundera’s discourse on kitsch. These characteristics encompass: i) the rejection of the dimension of ugliness, suffering, and lament (theologically, the theologia crucis); and ii) totalitarian uniformity that rejects questions, doubts, and irony. Lastly, the article presents a model for making musical choices, termed “the wheel of liturgical wisdom for musical choice.” It is designed to facilitate congregations with diverse musical preferences to sing together harmoniously. This model bridges the gaps that worship wars create between love, tradition, context, and aesthetic excellence. By interweaving tradition, context, and aesthetic excellence around the central core of love, the diverse musical tastes of congregations can harmoniously coexist in one worship service, allowing the congregation to sing together in perfect harmony.

한·중 박물관의 문화상품디자인 선호도 비교

공령유,윤재성,박현진,당혜령 한국디자인트렌드학회 2023 한국디자인포럼 Vol.28 No.3

Background Museum cultural products make it easier for consumers to access ancient culture and spread culture in a very natural way as a medium of culture. Cultural products are important in both Korea and China, and research on cultural product design is needed as the importance of cultural products increases. However, gender and age studies are not perfect. Therefore, this study aims to study the preferences of gender and various age groups. Methods The method of this study is to investigate the characteristics of existing cultural products through case analysis, to confirm consumers' preferences for cultural product characteristics by age through a survey, and to confirm the accuracy of existing cultural product characteristics by deriving related data. Result As a result of case analysis, there are variables such as creativity, culture, value, and practicality.There are clear differences in consumers' creativity, culture, and value preferences for existing museum cultural products through consumer surveys by age group.The data showed that people in their 20s and 30s have a low preference for existing museum cultural products, while teenagers, 40s and 50s have a high preference for existing museum cultural products. Conclusion Consumers like products of creativity, culture and value. Therefore, in the design process, customized designs should be made according to the age and gender of consumers. 연구배경 박물관 문화상품은 소비자들이 더 쉽게 고대문화를 접할 수 있도록 하고 문화의 매개체로서 매우 자연스러운 방식으로 문화를 전파한다. 문화상품의 중요성이 증가함에 따라 문화상품 디자인에 관한 연구가 필요하다. 그러나 성별 및 연령에 따른 문화상품 디자인 연구는 선행되지 않았다. 따라서 본 연구는 성별 및 다양한 연령대의 선호도를 연구하고자 한다. 연구방법 본 연구의 방법은 사례분석을 통해 기존 문화상품의 특성을 조사하고, 설문조사를 통해 연령별 소비자의 문화상품 특성에 대한 선호도를 확인하여 미비한 점을 파악하는 것이다. 연구결과 사례분석 결과 따라 창의성, 문화성, 가치성, 실용성 변수가 있다, 연령대별 소비자 설문조사를 통해 기존 박물관 문화상품에 대한 소비자의 창의성, 문화성, 가치성에 차이가 존재하는 것을 확인하였다. 데이터를 통해 20대와 30대는 기존 박물관 문화상품에 특성 대한 선호도가 낮고 10대, 40대, 50대는 기존 박물관 문화상품에 특성 대한 선호도가 높은 것으로 나타났다. 결론 소비자들은 창의성, 문화성, 가치성이 높은 제품을 선호한다. 따라서 디자인 과정에서 소비자의 연령과 성별에 따라 맞춤형으로 디자인해야 한다.

호주 대학의 한국어 교재 개선 방향: 초급단계의 문화내용을 중심으로

이동배 국제한국어교육학회 2007 한국어 교육 Vol.18 No.2

This research analyses the content and integration of Korean culture into the Korean language textbooks, Learning Korean : New directions 1 and 2 which are being used in four universities in Australia, and a survey which was conducted to investigate students’ interest in learning about Korean culture. By looking into this data, I suggest improvements to Korean language textbooks in terms of cultural content and its integration into language courses. To do this, I will overview the previous studies and scholarly views surrounding the issue of culture in foreign language pedagogy including Korean language education. This study then makes one standard form for the evaluation of cultural content for first level Korean language textbooks. It analyses the textbooks in terms of inclusion and exclusion of the cultural content and investigates to what extent the culture and language are integrated into the textbooks, and also discusses distortions, misrepresentations and omissions of Korean culture. Finally this study analyses the results of survey which showed students’ preferences in cultural contents, and compares these to the actual contents in the textbooks analysed. The study points out that Korean popular culture, traditional culture, and matters such as body language, hobbies, sports, and leisure life are required. Further modern Korean cultural features and phenomena are also in need of updating. Additionally, separate description of Korean culture also needs to be attached with some questions and activities to explore in the classroom. (University of Queensland)