일본인 한류 선호집단과 비선호집단의 한류 인식에 관한 연구

채지영(Chae, JeeYoung),윤유경(Yoon, YouKyung) 한국문화산업학회 2012 문화산업연구 Vol.12 No.3

This study aims to examine the difference in the recognition of the Japanese Korean Wave preference group and non-preference group on Korean popular culture. To attain the goal, an online survey was conducted to 2,000 Japanese living in Tokyo and Osaka, Japan, in 2011. After dividing them into the Korean Wave preference group and non-preference group, this paper investigated the difference of the two groups regarding demographical variables, popular culture preferences, likability by country, perception on the location of Korean Wave, changes in the area of interest in Korean Wave, view to Korean Wave, or Korea-Japan popular culture image. According to the research result, demographically, the Korean Wave preference group had more women and older persons than the non-preference group. Also, the Korean Wave preference, countries, and popular culture likability are related with one another. The Korean Wave preference group performs positive evaluation over the Korean culture as well as Korean popular culture in general whereas the Korean Wave non-preference group underestimates the influence of Korean Wave. However, although the two groups evaluate Korean dramas heterogeneously, they show similar tendencies about Korean pop songs ; thus, Japanese’ view to Korean pop songs corresponds more. This study aims to examine the difference in the recognition of the Japanese Korean Wave preference group and non-preference group on Korean popular culture. To attain the goal, an online survey was conducted to 2,000 Japanese living in Tokyo and Osaka, Japan, in 2011. After dividing them into the Korean Wave preference group and non-preference group, this paper investigated the difference of the two groups regarding demographical variables, popular culture preferences, likability by country, perception on the location of Korean Wave, changes in the area of interest in Korean Wave, view to Korean Wave, or Korea-Japan popular culture image. According to the research result, demographically, the Korean Wave preference group had more women and older persons than the non-preference group. Also, the Korean Wave preference, countries, and popular culture likability are related with one another. The Korean Wave preference group performs positive evaluation over the Korean culture as well as Korean popular culture in general whereas the Korean Wave non-preference group underestimates the influence of Korean Wave. However, although the two groups evaluate Korean dramas heterogeneously, they show similar tendencies about Korean pop songs ; thus, Japanese’ view to Korean pop songs corresponds more.

문화재를 활용한 유아 전통문화예술 활동이 전통문화 인지 및 선호도와 또래 상호작용에 미치는 영향

신동옥,백지혜 한국청소년상담학회 2024 청소년상담학회지 Vol.5 No.2

본 연구의 목적은 문화재를 활용한 유아 전통문화예술 활동이 만 5세 유아의 전통문화 인지 및 선호도와또래 상호작용에 미치는 영향에 대하여 알아보는 것이다. 연구대상은 D시에 위치한 D유치원의 만 5세 유아 46명으로 한 학급 23명을 실험집단으로, 다른 학급 23명을 통제집단으로 구성하였다. 실험집단은 문화재를 활용한유아 전통문화 예술 활동을 9주간 주 2회 총 17회 걸쳐 실시하였으며, 통제집단은 개정누리과정에 기초한 전통문화 활동을 실시하였다. 전통문화 인지 및 선호도와 또래 상호작용에 대한 사전·사후검사를 실시하였으며수집된 자료는 SPSS 23.0을 사용하여 공변량(ANCOVA)분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 문화재를활용한 유아 전통문화 예술 활동은 실험집단이 통제집단보다 전통문화 인지 및 선호도의 전체 및 하위요인에통계적으로 유의미하게 향상된 것으로 나타났다. 둘째, 문화재를 활용한 유아 전통문화 예술 활동은 실험집단이통제집단보다 또래 상호작용의 전체 및 하위요인에 통계적으로 유의미하게 향상된 것으로 나타났다. 이러한연구결과는 전통문화 인지 및 선호도와 또래 상호작용의 증진을 위하여 유아교육현장에서 문화재를 활용한 유아전통문화 예술활동이 필요함을 시사한다. The purpose of this study was to investigate the effects of early childhood traditional culture and arts activities using cultural properties on the recognition and preference of early childhood traditional culture and peer interaction This study examined 46 five-year-old children located at “D” kindergarten in Daegu Metropolitan City. Of the 46 children, 23 children were placed in the experimental group and 23 children in the control group. The experimental group participated in early childhood traditional culture and arts activities using cultural properties twice a week for a total of 16 times for nine weeks while the control group participated in traditional culture activities based on the revised Nuri curriculum. The instrument of recognition and preference of traditional culture developed by Jeon (2003), supplemented and amended by Kim (2012), was used to measure the recognition and preference of traditional culture. This study applied the Penn Interactive Peer Play Scale (PIPPS) created by Fantuzzo and others. (1995) as an object of domestic early childhood by Choi and Shin (2008). The collected data in this study were analyzed using Analysis of Covariance (ANCOVA). Results from this study indicated the followings: First, for the early childhood traditional culture and arts activities using cultural properties, the experimental group had statistically significant effects on the improvement of recognition and preference of traditional culture, specifically within the categories of clothing life, food life, shelter life, traditional arts, cultural property, and traditional play such as folk games compared with the control group. Second, for the early childhood traditional culture and arts activities using the cultural properties, the experimental group had statistically significant effects on positive interaction and play disturbance compared with the control group. In conclusion, results from this study emphasize that early childhood traditional culture and arts activities using cultural properties are effective in improving the recognition and preference of early childhood traditional culture and peer interaction.

The Effect of Culture Change on Smartphone Color Preference

Kim Yung chul 한국디자인학회 2015 디자인학연구 Vol.28 No.4

Background : Culture has an impact on the relationship between a product and an individual, including the individual’s color preferences regarding the product. In contrast to prior research that focused only on differences in product color preferences, this research discusses not only cultural differences in color preference but also how these preferences change depending on the cultural context. Methods : To investigate color preference differences and changes in color preference, we designed three questionnaires on color preferences for smartphones. For the first questionnaire, the Japanese and Korean participants reported their color preferences after observing mockups of smartphones. For the second questionnaire, the Japanese and South Korean participants were asked to draw an “ideal image” of a smartphone, using eight colored crayons. For the last questionnaire, we reused the first questionnaire to investigate the cases of Koreans who had lived in Japan for over a year, in order to see whether their preferences had changed according to changes in their culture. Result : The results of the first questionnaire demonstrate that the Korean and Japanese participants differed in their smartphone color preferences. The results of the drawing questionnaire further revealed that Japanese and Korean customers expect different kinds of products when they think of “smartphones.” The results of the last questionnaire indicated that the smartphone color preferences of Koreans who had lived in Japan for over a year were similar to those of the Japanese, not the Korean participants. Conclusions : The results reveal the cultural differences in smartphone color preferences between Koreans and Japanese. Further, they indicate that changes in a person’s cultural background lead to changes in that person’s smartphone color preference.

문화취향과 헤어스타일행동의 관계에서 트랜드 선호도의 매개효과

김성혜,박은준 한국미용학회 2019 한국미용학회지 Vol.25 No.4

In this study, the theoretical background of cultural taste, Hair Style Behavior, trend preference, and trend preference was studied in order to reflect new trend reflecting consumer 's changing needs. The mediating effect of trend preference on the cultural preference of culture preference, the effect of cultural preference on HairStyle Behavior, the influence of trend preference on Hair Style Behavior, Respectively. This survey was carried out for 15 days from September 15, 2018 to September 30, 2018. Survey samples were randomly selected for beauty shop users in Seoul and Gyeonggi area. The questionnaire survey was conducted by four students from Seokyeong University in Seoul. A brief survey on questionnaires was conducted, followed by a questionnaire survey of 500 interviews and a collection of 470 questionnaires. Except for 12 copies, which were deemed insufficient to be used in the analysis, 458 copies were used as the final analysis. The results of the study are as follows. First, the influence of cultural taste on trend preference showed that original taste and rational tendency of cultural taste significantly influenced trend preference. Second, in analyzing the influence of cultural tastes on hairstyles behavior, it was found that the original tendency and the rational tendency of cultural taste had a significant effect on the visibility, and the original tendency had an influence on the subjectivity, Tendency and rational tendency. Third, as a result of analyzing the influence of trend preference on hair style behavior, the trend preference affects the visibility and practicality of hair style behavior and does not affect subjectivity. Fourth, mediating effect of trend preference between cultural taste and hairstyle behavior was mediated.

사회적 네트워크는 금융소비자의 위험선호를 증가시키는가?: 자기해석이재무적 위험선호에 미치는 영향에 관한 사회적 네트워크의 역할 검증

하영원 ( Young-won Ha ),김영두 ( Young Doo Kim ) 한국소비자학회 2016 소비자학연구 Vol.27 No.2

Recently, it has been found that self-construal, as a proxy for intra-cultural (e.g., European American vs. Asian American) and inter-cultural variations (e.g., Western vs. Easterm), has a significant influence on marketing, consumer behavior, and decision making. For example, it has been reported that motivation, consumer preference, attitudes toward brand extension, brand choices, new product adoption, persuasion, and negotiation were influenced by self-construal. A bulk of studies reported that Eastern people (e.g., Asian) tended to be less risk-seeking or more risk-averse than Western people (e.g., American, European) within the social domain. Within the financial domain, however, reports have shown mixed findings. Whereas some reports have shown that Asian people (e.g., Chinese individuals), or those who have interdependent self-construal, have higher risk preferences than Western people (American individuals), or those who have independent self-construal in both gain or loss domains when considering financial decision making (Hsee & weber 1999; Mandel 2003), other research findings have demonstrated the opposite (Hamilton & Biehal 2005) or no relationship between cultural background and risk preference (Li, Bi, & Zhang 2009). Some researchers have insisted that because Asian people, or those with interdependent self-construal, tend to have larger social network compared to Western people, or those with independent self-construal, this can help the decision maker in the case of a failure (called the ‘cushion hypothesis’). They, therefore, had higher risk preferences when compared to Westerners. Social network size was found to support and mediate these preferences. In this study, however, the authors proposed that social network size strengthened risk preference in the gain domain, while lessening risk preference in the loss domain. And in the loss domain, social network interacted with self-construal. That is to say, the objective of the study identified the differential role of social network in the relationship between self-construal and financial risk preference. Prospect theory predicts that people are generally risk-averse in the gain domain, whereas risk-seeking in the loss domain. In the gain domain, however, because people preferred implicit social support and decision makers expected to receive implicit social support from their social networks even after a failure to decision making, risk preference was strengthened with increased social network size. In the loss domain, decision makers expected to receive both implicit and explicit social support from their social networks. While European Americans were willing to receive explicit social support from their social networks, they experienced stress when facing implicit social support. Stress led self-construal to reach lower level, and when low construal level was boosted, people thoroughly investigated and dwelled on the negative aspects. Therefore, independent self-construal lessened their risk preference in the loss domain as social network increased. Whereas Korean Americans were unwilling to receive explicit social support from their social networks, they experienced low levels of stress when facing implicit social support. This means that interdependent self-construal, compared to independent self-construal, strengthened their risk preferences in the loss domain as social network size increased. Therefore, the financial domain (gain vs. loss) and/or self-construal interact in relation to social network. An experiment was conducted following the analysis of previous research, and the results are listed below: First, financial domain (gain vs. loss) was found to differentially influence financial risk preference. Financial risk preference was higher in the loss domain than the gain domain. Second, social network interacted with financial domain (gain vs. loss). This means that social network was found to moderate the impact of financial domain (gain vs. loss) on financial risk preference. More specifically, social network size positively influences financial risk preference in the gain domain but not the loss domain. Third, a three-way interaction was found among three variables (financial domain, social network size, and self-construal). More specifically, social network size interacted with self- construal in the loss domain. Independent self-construal relatively decreased financial risk preferences in the loss domain as social network size increased. Theoretical and practical implications were described from the perspective of marketing and consumer studies.

시뮬레이션 기법을 이용한 남대문 및 주변 경관의 시각적 선호도에 관한 연구

조시현,진양교 한국조경학회 1997 韓國造景學會誌 Vol.25 No.3

One argument of this study is that the policy to handle and landscape of cultural and historical property had to do with people's visual preferences. This study seeks to investigate people's visual preferences toward the landscape of cultural /historical property, specifically dealing with 'Namdaemun', which is the first class cultural property of Korea. People's visual preference was specifically examined into the four specific concepts : 'visual identity','harmony','beauty of the target property', and 'overall beauty'. Two objective variables, such as, 'distance' between the viewer and the cultural property, and 'height' of background buildings were considered possible predictors of the four visual preference variables. Photos of 'Namdaemun' were taken at three different directions and at three different distances. The photographed images of 'Namdaemun' were transferred ito the digitalized graphic images, where the height of background buildings was artificially changed and simulated. The simulated visual images were taken into the slides again. A total of 59 students of the Department of Landscape architecture at Seoul City University were sampled as subjects. A series of 17 slides were shown to the subjects four times. The subjects were asked to check their preference ratings concerning the four concepts on a 7-point Likert scale. The results found in this study were as follows : 1) In the results of ANOVA, it was clear that people visually preferred the view where the height of background buildings were lower than 15 floors to the view of more than 15 floors . 2) From the results of the path analysis, it was found that 'harmony','visual identity' and 'beauty of the target property' were direct predictors of 'the overall beauty'. The 'height ' of background buildings and the viewer's 'distance' were not found to be direct predictors, however, they demonstrated their effects on 'the overall beauty' through the other variable, which were direct predictors of 'the overall beauty'. In sum, the longer the distance and the higher the background buildings, the lower people's preference with the 'overall beauty'. These indirect paths, in turn, also explain why and how the 'height' of background buildings and the viewer's 'distance' negatively influence the 'overall beauty'. An implication from the these results is that when the height of background buildings were not controllable, there would be some other strategies for improving people's visual preference toward the historical /cultural view. To increase 'visual identity' of the cultural property, for example, changing colors of the cultural property or increasing the lighting level, etc., would be one strategy, since the increased 'visual identity' will, in turn, increase 'the overall beauty'.

A Study on Cultural Product Design Preferences in the Guangxi Region Based on Hofstede’s Cultural Dimensions

Liu, Jun(유군),Lee, Min(이민) 한국전시산업융합연구원 2024 한국과학예술융합학회 Vol.42 No.2

전통문화에 기초한 예술통합프로그램이 유아의 창의적그림 표현력 및 전통문화 인지와 선호도에 미치는 효과

이수경,박부숙 한국조형교육학회 2015 造形敎育 Vol.0 No.55

Although the Nuri course emphasizes traditional cultures, not enough action is in practice. Therefore, this study planned a program to integrate traditional arts such as music, dance, and art into the life theme of the Nuri Course. In addition, the program was organized for the teachers to easily adapt to the curriculum. In addition, I studied what influence does the integrated art program based on traditional cultures have on children’s creative art expressiveness and traditional culture recognition and preference. I selected two classes of four-year olds in C kindergarten in S city as the research subjects. The study was carried out for eight weeks from the first week of April 2015, twice a week. From the result, I was able to conclude; Firstly, the children could experience traditional cultures naturally in their daily lives when they were integrated into the life theme of the Nuri course. Secondly, the program did not have an influence on children’s creative art expressiveness. However, I performed paired t-test to verify the difference between scores before and after the test for creative art expressiveness of the experimental group. As a result, it had a positive effect on attitude, subject, and method among creative art expressiveness. Lastly, it turned out to have a positive influence in cultural assets, traditional play, and traditional arts, which are sub-elements of traditional culture recognition. Traditional culture preference had a positive effect on food life preference. 누리과정에서는 전통문화를 강조함에도 불구하고 실제 실행은 미비하다. 따라서 본 연구에서는 전통문화 중에 예술부분 즉 음악, 춤, 미술을 누리과정의 생활 주제에 통합적으로 다루는프로그램을 계획하고, 유아교사들이 교육과정에 쉽게 적용할 수 있도록 프로그램을 구성하였다. 또한 전통 문화에 기초한 예술통합프로그램이 유아의 창의적 그림 표현력과 전통문화 인지와 선호도에 미치는 영향을 알아보았다. 연구대상은 S시에 위치한 C유치원 만 4세 두 반을 선정하여 2015년 4월 첫째 주부터 주2회8주 동안 연구가 이루어졌다. 연구결과는 다음과 같다. 첫째, 누리과정의 생활주제에 전통문화를 통합하여 일상생활에서 자연스럽게 유아들이 전통문화를 접할 수 있었다. 둘째, 유아의창의적 그림 표현력에 영향을 미치지 않는 것으로 나타났지만 실험집단의 창의적 그림 표현력 사전-사후검사의 점수 차이를 검증하기 위하여 대응표본 t-검증을 실시한 결과 유아의 창의적 그림 표현력의 하위요소인 표현태도, 표현대상, 표현방법에 긍정적인 영향을 미쳤다. 셋째, 전통문화 인지도의 하위요소인 전통예술, 전통놀이, 문화재에 긍정적인 영향을 미치는 것으로 나타났으며, 전통문화 선호도에서는 특히 식생활 선호도에 긍정적인 영향을 미치는 것으로 나타났다.

A Regional Cultural Comparison of Medical Tourism Preference in China

Jun Zhang 한국유통과학회 2018 산경연구논집 Vol.9 No.8

Purpose - The effect of regional culture has been acknowledged for decades. However, very little research takes it as an important issue in the medical tourism service decision process. This study focuses on regional culture to identify customers’ preference for medical tourism in the international environment. It is proposed that regional culture may work as an critical moderator in the international medical tourism destination choice process. Especially, the destination attributes may vary according to regional culture. Research design, data, and methodology - By the questionnaire survey, the sample is collected from 2,041 potential Chinese residents in different regions of China. Regression analysis is constructed to test the effect of regional culture on Chinese customers’ destination preference. Results - Results imply that regional culture plays a critical moderating role in the destination choice process. Results also indicate that destination attributes including medicine and travel characteristics are the important predictors of destination preference. Conclusions - This study provides the fundamental base to use regional culture as a descriptive variable for segmentation when establishing an effective marketing strategy. Furthermore, this research suggests that different strategies relied on destination attributes should be made to attract more Chinese customers for the development of medical tourism industry.

호주 대학의 한국어 교재 개선 방향: 초급단계의 문화내용을 중심으로

이동배 국제한국어교육학회 2007 한국어 교육 Vol.18 No.2

This research analyses the content and integration of Korean culture into the Korean language textbooks, Learning Korean : New directions 1 and 2 which are being used in four universities in Australia, and a survey which was conducted to investigate students’ interest in learning about Korean culture. By looking into this data, I suggest improvements to Korean language textbooks in terms of cultural content and its integration into language courses. To do this, I will overview the previous studies and scholarly views surrounding the issue of culture in foreign language pedagogy including Korean language education. This study then makes one standard form for the evaluation of cultural content for first level Korean language textbooks. It analyses the textbooks in terms of inclusion and exclusion of the cultural content and investigates to what extent the culture and language are integrated into the textbooks, and also discusses distortions, misrepresentations and omissions of Korean culture. Finally this study analyses the results of survey which showed students’ preferences in cultural contents, and compares these to the actual contents in the textbooks analysed. The study points out that Korean popular culture, traditional culture, and matters such as body language, hobbies, sports, and leisure life are required. Further modern Korean cultural features and phenomena are also in need of updating. Additionally, separate description of Korean culture also needs to be attached with some questions and activities to explore in the classroom. (University of Queensland)