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크리에이티브 요소를 통한 계층적 광고효과 모델에 관한 실증 연구
문달주,전성률,김태원 한국방송광고공사 2004 광고연구 Vol.0 No.64
본 연구는 목표 소비자에게 브랜드 가치를 증진시킬 수 있는 효과적인 광고를 집행하기 위해 실질적으로 광고제작에 도움이 될 수 있도록 하기 위한 목적으로 광고의 크리에이티브 평가요소들의 성과가 광고태도와 광고를 통한 구매관심도에 어떻게 영향을 미치는지 알아보고자 수행되었다. 이를 위해 기존 연구를 바탕으로 구조모형 기반 아래 광고 크리에이티브 제 요소 중 가장 주요한 요소인 메시지, 모델, 크리에이티브 구성 요소 각각의 전반적인 평가를 근거로 모델 파워, 메시지 파워, 크리에이티브 파워를 산출하고 이를 크리에이티브 성과 요소로서 독립변인으로 선별하였다. 세부적으로는 모델 파워를 구성하는 요인으로 선험연구의 이론적 근거를 가지고 모델의 적합성, 매력성, 신뢰성을 두고, 메시지 파워는 메시지의 이해성, 설득성, 독특성, 크리에이티브 파워는 독창성, 정교성을 두었다. 이는 크리에이티브 요소 각각의 부분적 성과가 크리에이티브 요소의 전반적 평가에 미치는 영향성과 다시 크리에이티브 전반적 평가가 광고 평가(광고 태도, 광고를 통한 구매관심도)에 미치는 영향성을 단계적으로 고찰해보기 위함이다. 본 연구의 의의는 기존에 산발적이고 단편적으로 이루어지던 것을 보다 통합적으로 공분산 구조모형이라는 체계적인 틀 안에서 단계적인 영향성을 검증해 본 것이라 하겠다. 연구모델 분석결과 실제로 특정 크리에이티브 요소에 따라 계층적으로 광고효과의 영향성이 달라지는 것을 검증하였다. 특히 모든 제품군에서 크리에이티브 파워가 광고태도에 가장 큰 영향을 미치는 크리에이티브 요소인 것으로 밝혀졌다. The importance of creating effective advertisements which can be helpful to improve brand value is ever increasing. The purpose of this study is to investigate effect of creative factor(message factor, model factor, creative/execution factor) in order to help creating advertisements. This study hierarchically analyzed the structural model about the effects of ad creative factors on advertisement attitude and purchase interest through advertisement. Message factor is constructed of understanding, persuasiveness, and uniqueness. Model factor is composed of credibility, attractiveness, and fit. Creative/execution factor is composed of novelty and elaboration & synthesis. Based on this concept, we made construct on 2 step Hierarchical Advertising Effectiveness Model(specific creative factor → overall creative power → ad effect). This Model has been developed in an effort to transcend varied limitations of other previous studies. Consequently, the practical value of this model is highly expected. The major findings from this model are summarized as follower: All of the three creative factors is hierarchically influenced on Ad Power(advertisement attitude and purchase interest) in every product class. Creative/execution is the most influential creative factor in this study. Theoretical and marketing implications, limitation and direction for future research are discussed.
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임채문,권강훈,이주호,김태형 대구대학교 과학기술연구소 2001 科學技術硏究 Vol.8 No.1
This study suggested input variables whose effects have been considered by adjusting various input variables in the TRANSYT-7F and NETSIM, the Simulation programs employed in calculating the delay time at street sections. The results can be summarized as follow. 1. Among the input variables in the TRANSYT-7F needed to calculate the delay time at street sections, the excluded are those which effect the most on time delay, such as bus stops, pedestrian crossings and on/off ramps. Among the input variables the most affecting factors are Saturation flow rate and time delay whose suggested quotients are well summarized in the text of this study. 2. There are variables which affect the change of time delay in the NETSIM, such as bus stop, pedestrian crossing, bus appearance period, and departure time delay. This study did the Simulation program using those variables except pedestrian crossing because, as the result of the correlation analysis suggests, there is a strong correlation between bus stop and pedestrian crossing. In this study, the survey had been done in the morning and afternoon except the Peak time, so heavily congested sections were excluded. And both sides of three street sections were surveyed. Therefore, there should be further studies on heavily congested situations and many other street sections.
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李注衡,朴仁熙,韓點洙,金文基,朴晋泰 慶北大學校 1983 論文集 Vol.36 No.-
In January 1983, the writer visited a few universites in Japan to survey the recent trend of studies in cultural and social Sciences. At that time what I researched is as follows; In Japan, many a learned society has been organized and the research activities were very lively. Mass publication of scientific periodicals and prompt translation of foreign writings showed the maturity of scientific atmosphere. It true that their study of literature has been performed on the basis of positivism since 1930'. But now Structuralism which consider's literary works as one organic unity of parts became the main basis of literary studies. And, Learned Society of Educational Law has been organized in Japan. In consequence, the level of researches in educational law could be remarkably high. So, it is necessary for us to study the law of education. For, to make it better, we must know not only the universal principles of education but also specific ones derived from the peculiar characteristics of Korean education. At the same time, in Japan, Department of the Law of Industrial Administration was established in 14 universities including Japan University. And with the help of it, companies could improve the efficiency in dealing with judicial affairs related with industrial administration. So, to be a winner in the international trade competition, it is also required for us to study the judicial affairs of industrial administration.
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성해련,송현주,김태규,문영주 효성여자대학교 가정대학 학도호국단 1987 家政大論集 Vol.6 No.-
The purpose of this research is in comparing the goods which have been producing in severalcompany and judging them, and examing how much intrested are the consumers in the labels whichgive us informations. In order to certify them we've investigated the degree of confirmation, confidence, utilization andrecognition of the consumers about the labels. The questionnair method was used to obtained the data which was mad by a result of self-adminis-ted questionnair. A size of random sample for this research was 125 subjects. The results are as follows ; 1) Most of the consumers confirm the labels. 2) The degree of the consumers' recognition about the necessity of the labels is nearly correspondwith the utilization of it. 3) The consumers' confidence about the label of ready-made clothes in the open market is relatively low. That's because they(the labels in the open market) are usually incorrect yet and couldn't giveus enough informations.
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Clinical Study on the Iron Absorption from Heme-Iron Polypeptide and Nonheme-Iron
Tae-Sik Nam,Ji Yeon Shim,Byung-Ju Kim,So Young Rah,Kwang-Hyun Park,Seon-Young Kim,Eun-Gyeong Mun,Young-Ju Jeong,Myung-Kwan Han,Youn-Soo Cha,Soo-Wan Chae,Mie-Jae Im,Uh-Hyun Kim 한국영양학회 2006 Nutritional Sciences Vol.9 No.4
Iron bound to heme appears to be more bioavailable than iron salts. A clinical study was performed to investigate the absorption efficiency of heme-iron and iron-salt products available. Heme-iron and nonheme-iron supplements have become available in Korea. We performed iron absorption studies to compare the absorption of heme-iron polypeptide (HIP) products made from digested hemoglobin, produced in Korea (HIPk) and imported from Japan (HIj), with that of iron salts. In the study, 80 subjects were divided into 5 groups (n=56): placebo group; 12 ㎎ glucose, HIPk group; 12 ㎎ iron as HIPk, HIj group; 12 ㎎ iron as HIj, iron-salt group 1; 12 ㎎ of iron as ferrous aminoacetate, and iron-salt group 2; 100 ㎎ iron as ferrous aminoacetate. Changes in serum iron levels were measured at 3 and 5 hours post ingestion. Absorption of iron in HIPk was higher compared to HIj, iron-salt or placebo. There was a significant inverse correlation between low serum iron levels (<80 ㎍/㎗) and iron absorption from HIPk. These results demonstrated that HIPk was more bioavailable, even taken with a meal, and would have potential advantages over iron salt or Hlj as an iron supplement Our results indicate that heme-iron absorption is regulated by iron status through a heme receptor, whereas iron-salt absorption is unregulated.
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Distribution and occurrence of microplastics in fish of the Han River
Tae-Jin Park(박태진),Seunghyun Lee(이승현),Youngsun Lee(이영선),Mun Ju Park(김문주),Ji Hyung Park(박지형) 환경독성보건학회 2021 한국독성학회 심포지움 및 학술발표회 Vol.2021 No.5
We investigated the distribution of microplastic in fish inhabiting in the Han River with 5 species. Sampling sites were deliberately selected, where the degree of pollution from microplasic and habitats of fish were taken into account. According to the sites, the highest abundance was the North Han River (28.2±14.9 particle/fish), followed by the downstream of the Han River (19.9±9.9 particle/fish) and the South Han River (16.8±13.4 particle/fish). According to the species, the highest abundance was carp, followed by Crucian carp, skygager, catfish and sky carp. There is a significant correlation between the abundance and eating habit. Omnivore fish such as Carp and Crucian carp showed the highest abundance and insectivore like skin carp was the least abundance. Micropalstic abundance in fish was positively related to an increasing fish body and weight although the model explained a small portion of the variation in the data. Additionally the abundance in water did not affect the abundance in fish. Polypropylene was the most abundant polymer type, followed by polyethylene and polytetrafluoroethylene in fish. Consequently, this study will make a contribution to better understanding of microplastic exposure to the aquatic life and provide the information to manage and reduce microplastic in freshwater.
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진공 막증류법에서의 무기염에 의한 막오염 제어에 관한 연구
황태문 ( Tae-mun Hwang ),장은경 ( Eun-kyun Jang ),구재욱 ( Jae-wuk Koo ),남숙현 ( Sook-hyun Nam ),김은주 ( Eun-ju Kim ) 한국수처리학회(구 한국수처리기술연구회) 2018 한국수처리학회지 Vol.26 No.5
High concentration of calcium ion, sulfate ion, bicarbonate ion in SWRO(Seawater Reverse Osmosis) brine, calcium sulfate and calcium carbonate can be formed during treating SWRO brine. In addition, the solubility of calcium sulfate and calcium carbonate is very low, accordingly, the scale formation is unavoidable problem when SWRO brine is treated by VMD(Vacuum Membrane Distillation) and can be main obstacle for VMD to apply to desalination and other treatment. Thus, This study was carried out to evaluate anti-scalant and acidic agent to control inorganic membrane fouling in the lab-scale VMD system. Saturated CaSO<sub>4</sub> and CaCO<sub>3</sub> solution were used as a model scalant. In the case of anti-scalant injection of high concentration TDS solution containing model scalants, the time of the scale foramtion was shorter as the TDS concentration increases. Also, in the VMD filtration experiment, a sharp decrease in permeate flux was observed at about VCF(Volume Concentration Factor) 1.5. Comparing the change of the permeation flux before and after the injection of the anti-scale agent, the scale formation was delayed by about VCF 0.2 when the anti-scale agent was injected. Although the scale inhibitor has an effect of delaying scale formation, it can be confirmed that the effect is insufficient. On the other hand, the experimental results of membrane cleaning using distilled water showed that the permeate flux was temporarily restored, but membrane wetting occured in a short time. Acid flushing with 5% hydrochloric acid did not cause membrane wetting, and permeate flux was stably maintained. As a result of the analysis of the membrane surface, it was confirmed that all the scale substances on the membrane surface were removed.
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