FMD 위해보도에 대한 국내 신문의 프레임과 수용자 인식 연구

신하림 ( H. R. Shin ),이병오 ( B. O. Lee ) 강원대학교 농업생명과학연구원(구 농업과학연구소) 2014 강원 농업생명환경연구 Vol.26 No.3

This study analyzed risk reporting of domestic newspapers on Foot-and-Mouth Disease (FMD) which broke out in large scale in 2010 through 2011 and perception of recipients. It aims to investigate if domestic newspapers actively ``Risk Communication`` which is vital in maintaining the safety of food. For this purpose, this study analyzed 1,158 articles related to FMD reported from November 29, 2010 through April 30, 2011 in Chosun Daily, Gangwon Daily and Maeil Daily Newspaper (a local newspaper for Daegu-Gyeongbuk). As the result of analysis on reporting amount by phase after classifying the period of analysis into 3 phases (initial-serious-safe), all the 3 newspapers reported ``serious`` phase in 58-81% of all reporting, which is slanted. As the result of investigation on the sources of news, administrative agency took up 56.3-76.2% of all sources. As the result of analysis on contents frames of FMD-related reporting in types, the proportion of ``Response/countermeasure frame`` which deal with risk countermeasures of administrative agencies was the highest with 30.6-44.8%. The study also conducted experiment on 278 persons to investigate perception of recipients on the reporting of FMD risk reporting. It looked into what difference the groups, who were exposed to risk-emphasizing frame, safety-emphasizing frame, and ``Neutral stimulus``, displayed in FMD risk perception. As the result of experiment, the more a group was exposed to risk-emphasizing news frames, the more the group negatively and seriously perceives about the risks of FMD.

강원도 농식품 안전 인증제 운영 현황과 활성화 방안에 관한 연구

신하림 ( H R Shin ),이병오 ( B O Lee ) 강원대학교 농업생명과학연구원(구 농업과학연구소) 2015 강원 농업생명환경연구 Vol.27 No.3

The purpose of this study is to examine the current status of the agri-food safety certification system in Gangwon-do and draw policy measures to revitalize the system. Securing the safety of agri-food is not only important for improving consumers`` preference, but also directly linked to the strengthening of market competitiveness. As for the safety certification system, the current status of environment-friendly certification, GAP and HACCP operated by the central government was investigated. In addition, the current quality assurance system operated by Gangwon-do was also analyzed. The results showed that although the importance of the agri-food safety certification system continues to increase, participation of farm households is decreasing or remaining the same. As for the environment-friendly certification system, 491 farm households have dropped out for 1 year due to ‘abolishment of the low pesticide agricultural product certification.’ With regard to GAP, as the motivation of farmers to participate has decreased with consumers`` low recognition, the number of participating farm households is about 1,000 smaller than that of the environment friendly certification system. In case of HACCP, the certification rate of full-time farm households reaches 44.8%, while that of workplace is 6.7%, showing a significant imbalance by stage. The number of farm households participating in the agri-food quality assurance system in Gangwon-do has been gradually decreasing for the last 10 years. In order to address this issue, it is important to increase the motivation of farm households to participate in the system through increased consumption by raising consumer``s awareness of the agri-food safety certification system. In addition, the cost issue involved in receiving certification by farm households needs to be addressed. Gangwon-do should establish a governance by enacting the municipal ordinance for agri-food safety and extend risk communication with consumers.

조류 인플루엔자에 대한 뉴스 메시지 유형이 소비자의 인식 및 태도에 미치는 영향

신하림(Ha Rim Shin),이병오(Byung Oh Lee) 한국농식품정책학회 2017 농업경영정책연구 Vol.44 No.3

The objective of this study was to clarify if there were any differences in the anxiety, the awareness of control possibility, and livestock products purchase intention by the message framing and message appeal type in the media reports on avian influenza. The study evaluated whether the type of message framing, appeal type, gender influenced the internal factors of consumers or not by surveying 302 adults. The experimental reports were designed in four types and the ANOVA was used to evaluate if there were a statistical difference between groups. The results of this study showed that the livestock production consumption was more affected by the physical risk in the media reports dealing with the large-scale animal disease.

대규모 가축질병 발생에 대한 소비자의 위험인식이 축산물 비구매의도에 미치는 영향

신하림(Ha-Rim Shin),이병오(Byung-Oh Lee) 한국농식품정책학회 2016 농업경영정책연구 Vol.43 No.3

The present study was conducted to explore which variables form consumer’s risk perception of large-scale livestock diseases and how these variables affect their intention not to buy livestock products. For this purpose, a research model was established and used the results of a survey gathered from 728 adult males and females across the country in a structural equation model for analysis. The results revealed that factors affecting the consumer’s risk perception included the level of news exposure, involvement, and subjective knowledge of the diseases, and that anxiety and intention not to purchase increased as the risk perception rose. In addition, it appeared that risk communication affected the relationship between risk perception and anxiety, while reference groups affected the relationship between anxiety and intention not to purchase. The outcome of this study suggests that, in order to reduce consumer’s risk perception toward the large-scale livestock diseases, it is necessary to expand education for accurate awareness of the risks and respond to the consumers according to their levels of news use and involvement. Furthermore, public institutions need to strengthen risk communication and actively react to food safety information distributed through SNS, so that the risk perception does not increase anxiety and intention not to purchase of the public.

파장 640 nm와 660 nm 광자쌍의 간섭

김헌오,신하림,김원식,권오성,김태수,Kim Heonoh,Shin Harim,Kim Wonsik,Kwon Osung,Kim Taesoo 한국광학회 2004 한국광학회지 Vol.15 No.5

매개하향변환과정에서 발생한 640 nm와 660 nm 파장을 갖는 광자쌍의 진동수 얽힘상태를 이용하여 양자간섭실험을 수행하였다. 두 광자의 파장에 대응하는 각진동수가 각각 $\omega$$_1$과 $\omega$$_2$인 광자쌍을 간섭계의 출구에 놓인 두 검출기로 서로 다른 진동수의 광자들을 동시계수할 때, 광의 결맞음 시간이내에서 두 광자가 빔분할기에 도달하는 시간 간격의 변화 $\delta$$\tau$에 따라 동시계수가 변하는 간섭무늬를 관측하였다. We present a quantum interference experiment with frequency-entangled pairs of photons with wavelength of 640 nm and 660 nm produced in the process of parametric down-conversion. When photon pairs in different angular frequencies $\omega$$_1$and $\omega$$_2$are registered by two detectors the coincidence counts exhibits a two-photon fringe as a function of relative time delay $\delta$$\tau$ of two photons within the coherence time depending on the arrangement of the detector pairs.

안정된 지지면과 불안정한 지지면에서의 운동이 20대 여대생의 팔에 미치는 영향

김좌준,박미연,신하림,이은경,이현주,황류경,Kim, Jwa-Jun,Park, Mi-Yeon,Shin, Ha-Lim,Lee, Eun-Kyung,Lee, Hyun-Joo,Hwang, Ryu-Kyung 대한고유수용성신경근촉진법학회 2014 PNF and Movement Vol.12 No.4

Purpose: The purpose of this study is to investigate the effects of exercising on a stable and unstable surface for a period of six weeks on the arms of female university students in their twenties. Methods: The subjects consisted of 20 female university students. The experimental group consisted of ten individuals who exercised on an unstable surface, and the control group consisted of ten individuals who exercised on a stable surface. The exercise program was composed of aerobic exercises (i.e. Back and forth movements for clapping and raising cross with both arms) and muscle-strengthening exercises (i.e. Push-ups and raising arms). We measured the subjects before the experiment and after the exercise program using the following measurements tool: a ruler and T-scan plus. The same person measured changes in arm size with a ruler three times and calculated the average to minimize any errors in measurement. We controlled the subjects to measure the amount of arm muscle with a T-scan plus. Twelve hours before the measurements were taken subjects were not permitted to exercise, and four hours before the measurements were taken subjects were not permitted to eat anything. Results: The two groups had no significant difference, but each group felt the effect of the exercise program. Conclusion: There was no difference between the experimental group and the control group. However, it was determined that the exercise had a greater effect on an unstable surface than a stable surface.