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금융소비자의 비대면 금융생활서비스 이용 및 이용가능성 영향요인
김민정,김민정,박주영 한국FP학회 2022 Financial Planning Review Vol.15 No.1
This is an exploratory study to find ways to improve the financial well-being of consumers in the digital environment. To that end, experience with, and satisfaction from, non-face-to-face financial services, plus self-confidence and reliability were evaluated. In addition, we examine how these characteristics relate to their competency in financial management. The main results of this study are as follows. First, the proportion of those experienced in using simple payment services and mobile remittance services was over 90%. The rates of financial product subscriptions, utility/tax payments, and app card usage were around 80%, with loan services and insurance claims at around 60%. On the other hand, experience with using a household account book service and robo-advisors did not even reach 50%, and with robo-advisors in particular only one person in five had experience using one. Second, from examining those who had used non-face-to-face financial services, satisfaction with mobile remittance services was the highest, and satisfaction with simple payment services, which had the highest usage rate, was moderate. For household account books and robo-advisor services, which had low usage rates, satisfaction was also low. Third, self-confidence with non-face-to-face financial services was higher in younger age groups and college (or higher) graduates who had high subjective income levels, whereas those who had a propensity to consume, and those with a propensity to save, were at appropriate levels. In particular, for mobile remittance services, the difference in self-confidence between inexperienced and experienced users was the greatest. Fourth, differences were examined between financial competencies in financial management according to experience from using non-face-to-face financial services. Financial management knowledge, behavior, attitudes, and skills were found to be higher in those with experience using a service. Fifth, financial management knowledge and skills were found to be factors that increased possibility of using financial services, and financial management behavior was found to have a weak influence. 본 연구는 급속히 변화하는 디지털전환 환경에서 비대면으로 이루어지는 금융생활서비스 이용 경험과 만족도, 자신감과 신뢰감을 평가하고, 이러한 특성이 재무관리역량과어떠한 관계가 있는지를 살펴보았다. 첫째, 비대면 금융생활서비스 경험률을 살펴본 결과 간편결제 서비스와 모바일 송금서비스를 이용한 경험이 있는 비중은 90%가 넘을 만큼 대중화 되어 있는 것을 확인하였고 금융상품 가입과 공공요금/세금 납부, 앱카드 이용률은 80% 내외, 보험금 청구 서비스는 60% 내외로 나타났다. 반면 가계부 서비스와로보어드바이저 이용경험률은 50% 미만이었고, 특히 로보어드바이저의 경우는 5명 중1명 정도만 이용한 경험이 있는 것으로 나타났다. 둘째, 비대면 금융생활서비스 이용 경험자의 만족도가 가장 높은 서비스는 모바일 송금서비스였고 이용률이 가장 높았던 간편결제 서비스의 만족도는 중간 정도였으며 이용률이 낮았던 가계부와 로보어드바이저서비스의 경우는 만족도도 낮게 나타났다. 셋째, 비대면 금융생활서비스에 대한 자신감은 연령이 낮은 집단, 대졸 이상인 경우, 주관적 소득수준이 높은 경우, 소비성향과 저축성향이 적정수준인 경우 더 높게 나타났고 영남권에 거주하는 경우 충청강원권에 거주하는 경우보다 더 높았다. 또한 모든 비대면 금융생활서비스에서 이용경험이 있는 경우자신감이 더 높았고, 특히 모바일 송금서비스의 경우 무경험자와 유경험자 간의 자신감차이가 가장 컸다. 넷째, 비대면 금융생활서비스 이용경험에 따른 재무관리역량 수준의차이를 살펴본 결과, 서비스를 이용한 경험이 있는 경우 재무관리지식, 행동, 태도, 기술이 더 높게 나타난 경우가 많았다. 다섯째, 재무관리역량에 포함되는 지식과 기술은 비대면 금융서비스의 이용가능성을 높이는 요인으로 나타났고 재무관리행동의 경우 약하게나마 이용가능성에 영향을 미치는 것으로 나타났다.
김민정,김민정 啓明大學校 生活科學硏究所 2008 科學論集 Vol.34 No.-
The purpose of this study was to research on the motives and behaviors of Blog utilizing for middle school and college students, who were frequent users of Blog. I tried to find the sub-factors of the Blog using motives, the Blog using behavior, and the reasons for reduced interests toward Blog, and to find the relationships among these factors and the differences between the two groups. And I tried to find the typology based on Blog utilizing motives and behaviors, and to find the characteristics of the types. In order to accomplish objectives, FGI and survey were used simultaneously. From FGI, I improved the questionnaire and the survey was conducted toward 475 male, female middle school and college students in Daegu and Kyungbuk areas. SPSS 14.0 program was used to analyze frequency, cross-tabs, factor analysis, t-test, and K-mean cluster analysis for collected data. The research showed following conclusions. First, I found the 5 factors of Blog utilizing motives, 2 Blog utilizing behavior factors and 3 factors of the reduced interest toward Blog. Second, Blog utilizing motives, Blog utilizing behavior, and reasons for reduced interest have mutual direct influences. Third, by Blog using motive and behavior of participants, cluster analysis was conducted. They were divided into the passive Blog user group and the active Blog user one. Active user group had 236 participants and passive user group had 169. Active user group experienced more disappointment in Blog contents, felt more burdens in management, reduced interest and side effects than passive user. Active user group had higher Blog utilization, higher ratio of female students and more college students.