국내외 마케팅 학술지의 영향력: Kor-Factor와 Impact Factor의 문제점을 중심으로

조은성,송재도 한국마케팅관리학회 2011 마케팅관리연구 Vol.16 No.2

This study has four research goals. First, this study investigates the influence of eight Korean marketing journals. Previous ranking studies on Korean marketing journals collected citation data of only one or two journals, and their results were fundamentally influenced by self-citation. Our analysis controls self-citation by utilizing citation data of more than 1,000 journals included in Korea Citation Index (hereafter, KCI). Second, this study offers an updated report on the rankings of international marketing journals. While many studies have examined the rankings of international marketing journals, extensive reviews are rarely found. This study provides useful information by comparing the results of existing studies with various types of analysis based on recent data. Third, this study raises extensive criticism against Impact Factor and Kor-Factor (a new journal influence measure that is sponsored and published by KCI). Finally, this study introduces recent advances in journal influence indicators. We used Thompson Reuters' 2008 Journal Citation Report, Scopus' 2008 SJR indicator and SNIP for analyzing international marketing journals' influence. This study examined eight Korean marketing journals, that is, Journal of Korean Marketing Association (JKMA), Journal of Consumer Studies (JCS), Journal of Marketing Management Research (JMMR), The Korean Journal of Advertising, Korean Marketing Journal, Journal of Distribution Research, Advertising Research, and Journal of Global Academy of Marketing Science. Citing and cited data of the journals were from KCI. Impact Factor failed to produce good descriptions of international marketing journals' rankings. For example, JCR scored only tenth in 2008 Impact Factor, lagged behind JCP, JPIM, JCA, JIM, and IJRM. Five-year Article Influence and h-j index report the most reasonable rankings. Their Top Four list coincides and consists of JM, JMR, JCR and JCR. Their Top Ten list also coincides and includes JCP, JIcM, JAMS, JPIM, IJRM and JR. In Korean marketing journals, JKMA ranked top in all of the influence measures. JCS and JMMR occupied second and third, respectively. Keywords: Citation analysis, Marketing journal rankings, Journal ranking, Journal influence, Impact Factor, Kor-Factor, h-index, Eigenfactor, Article Influence, SJR indicator, SNIP 본 연구는 네 가지 연구목적을 갖고 있다. 첫째, 본 연구는 국내 마케팅 분야 8개 주요 학술지의 영향력을 분석한다. 국내 소비자와 광고 분야 학술지의 영향력을 조사한 기존 연구들은 자기인용을 통제하지 못했다는 문제점이 있었으며, 아직 마케팅 전 분야를 포괄하는 학술지의 영향력 조사는 발표된 바 없다. 둘째, 본 연구는 기존 연구 결과 및 최신 자료를 이용한 다양한 지표들을 제시함으로써 해외 마케팅 학술지의 영향력을 제시한다. 셋째, 본 연구는 한국연구재단이 발표한 Kor-Factor의 논리적, 실증적 문제점을 지적한다. Kor-Factor는 국내 학술계 전반에 큰 파급효과를 미칠 수 있으나, 아직 그 문제점을 지적한 연구는 찾을 수 없다. 마지막으로, 본 연구는 Kor-Factor 및 Impact Factor의 문제점을 극복할 수 있는 최신의 연구 결과들을 소개한다. 구체적으로는 학술지용 h-지수, Eigenfactor의 Article Influence , SJR indicator, SNIP 등의 방법들이 논의된다. 본 연구의 해외 마케팅 학술지 관련 분석은 Thompson Reuters and Scopus 홈페이지의 2008년 기준의 자료를 활용하였다. 국내 마케팅 학술지 분석은 마케팅 분야 8개 학술지에 대한 한국학술지인용색인(KCI)의 2004년부터 2008년까지의 인용 및 피인용 자료를 이용하였다. 분석 결과, 해외 마케팅 학술지의 영향력을 분석함에 있어 Impact Factor보다는 학술지용 h 지수, Article Influence, SNIP 등의 최신 지표들이 더욱 타당성 있는 결과를 보여주었다. 국내 마케팅 학술지에 적용한 결과 모든 영향력 지표에서 마케팅연구가 1위를 기록하였으며, 소비자학연구와 마케팅관리연구가 각각 2위와 3위를 차지하였다.

Relationship between Success Influence Factors and Success Performance Factors of Sports Websites

Kwang sun Moon 한국스포츠학회 2019 한국스포츠학회지 Vol.17 No.4

이 연구는 스포츠 웹 사이트의 성공영향요인과 성공성과요인의 관계를 규명하는데 목적을 두고 실시하였다. 이와 같은 목적을 달성하기 위해 생활체육에 참여하는 회원 중 스포츠 관련 정보를 제공하는 웹 사이트를 이용하는 성인 총 405명의 설문자료를 최종분석에 사용하였다. 설문은 SPSS 21.0 통계프로그램을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도 검증, 상관관계분석, 다중회귀분석을 실시하여 다음과 같은 결론을 얻었다. 첫째, 스포츠 웹 사이트의 성공영향요 인과 성공성과요인의 상관관계를 살펴본 결과 성공영향요인은 성공성과요인의 하위변인(신뢰, 몰입, 만족) 모두와 정적 인 상관관계가 있는 것으로 나타났다. 둘째, 스포츠 웹 사이트의 성공영향요인과 신뢰의 관계를 살펴본 결과 성공영향요인 의 하위변인 모두는 신뢰에 정적인 영향력을 미치는 것으로 나타났다. 셋째, 스포츠 웹 사이트의 성공영향요인과 몰입의 관계를 살펴본 결과 성공영향요인의 하위변인 중 시스템품질, 정보품질, 서비스품질에서 몰입에 정적인 영향력을 미치는 것으로 나타났다. 넷째, 스포츠 웹 사이트의 성공영향요인과 만족의 관계를 살펴본 결과 성공영향요인의 하위변인 중 정보품질과 서비스품질에서 만족에 정적인 영향력을 미치는 것으로 나타났다. This study was conducted to establish the relationship between success influence factors and success performance factors of sports websites. To attain this end, this study analyzed survey data from a total of 405 adults who are active participants of sports for all and are using websites that provide sports-related information. Data collected from the questionnaire were processed and analyzed using SPSS 21.0 for frequency analysis, exploratory factor analysis, reliability testing, correlation analysis, and multiple regression analysis. The findings were as follows: First, as a result of examining the correlation between success influence factors and success performance factors of sports website, success influence factors showed positive correlation with all sub-variables (trust, immersion and satisfaction) of success performance factor. Second, as a result of examining the relationship between success influence factors and trust performance factor of sports websites, all of the sub-variables of success influence factor showed a positive influence on trust. Third, as a result of examining the relationship between success influence factors and immersion performance factor of sports website, it was found that immersion is positively influenced by success influence factors such as system quality, information quality and service quality. Fourth, as a result of examining the relationship between success influence factors and satisfaction performance factor of sports websites, it was found that success influence factors such as information quality and service quality have positive influence on satisfaction.

Relationship between Success Influence Factors and Success Performance Factors of Sports Websites

문광선 한국스포츠학회 2019 한국스포츠학회지 Vol.17 No.4

This study was conducted to establish the relationship between success influence factors and success performance factors of sports websites. To attain this end, this study analyzed survey data from a total of 405 adults who are active participants of sports for all and are using websites that provide sports-related information. Data collected from the questionnaire were processed and analyzed using SPSS 21.0 for frequency analysis, exploratory factor analysis, reliability testing, correlation analysis, and multiple regression analysis. The findings were as follows: First, as a result of examining the correlation between success influence factors and success performance factors of sports website, success influence factors showed positive correlation with all sub-variables (trust, immersion and satisfaction) of success performance factor. Second, as a result of examining the relationship between success influence factors and trust performance factor of sports websites, all of the sub-variables of success influence factor showed a positive influence on trust. Third, as a result of examining the relationship between success influence factors and immersion performance factor of sports website, it was found that immersion is positively influenced by success influence factors such as system quality, information quality and service quality. Fourth, as a result of examining the relationship between success influence factors and satisfaction performance factor of sports websites, it was found that success influence factors such as information quality and service quality have positive influence on satisfaction.

일본인 의료관광객들의 선호속성 영향요인 분석

장양례(Yang Lae Jang) 한국관광연구학회 2011 관광연구저널 Vol.25 No.4

The purpose of this study is to concretely analyse the characteristics of consumers regarding the preference, satisfaction, and recommendation intention of Japanese medical tourists who visited Korea, and thereby to provide a fundamental material of the marketing strategy necessary to reorganize the Korean medical tourism, which has been running for three years since its beginning. For the data analysis of this study, a questionnaire survey was conducted on 300 Japanese medical tourists, and then the final number of 241 Japanese medical tourists were analyzed to come to the following results. First, through considerations of relevant previous studies, the final 13 factors of medical tourism preference were drawn. Secondly, regarding the influential relation between the factors of medical tourism preference and the overall satisfaction, the result of this study showed that the factor of medical professionalism had a positive (+) influence. Thirdly, regarding the influential relation between the factors of medical tourism preference and the recommendation intention, the result of this study indicated that the factor of medical professionalism and the factor of cost value had positive (+) influence. Regarding the influential relation between the factors of medical tourism preference and the revisit intention, the result presented that the factor of cost value had positive (+) influence. Fourthly, regarding the influential relation between the overall satisfaction and the recommendation intention, and the result showed that all the factors had positive (+) influence. Fifthly, regarding the influential relation between the recommendation intention and the revisit intention, the result indicated that all the factors had positive (+) influence. Therefore, on the basis of the fundamental data of variable factors that had the most influence in the significant relation of cause and effect between variable factors resulted from this study, policy makers in the medical tourism are expected to utilize this study as a practical material.

The Influencing Factors on the Development of Chinese SPORTS Industry in Digital Era: A Systematic Review

Xuefeng Bai,Xuemei Zhao,Hongbum Shin J-INSTITUTE 2020 Kinesiology Vol.5 No.2

Purpose: With the introduction of the concept of digital sports in 2012, Chinese sports industry has begun to enter the digital era and the original business model, market structure and other have been changed. After more than ten years development, digital sports industry has made remarkable achievements, but also exposed some problems. In order to find the answer to the problem, this paper conducted a descriptive statistical research on the factors impacting the digital development of Chinese sports industry. Through the analysis of the influencing factors, it hoped to put forward some suggestions to improve the digital development of Chinese sports industry benign. Method: To descriptive statistics result objective and accurate, this study discussed the factors impacting the digital development of Chinese sports with a systematic review. It selected 770 articles from CNKI database from January 1st, 2012 to November 21st, 2020 for sorting and summary. After the screening with strict standards, 20 articles were left for information extraction. The extracted information was mainly used to explain the types of factors impacting the digital development of Chinese sports industry, and what factors are included in the differ-ent types. Results: It showed that the factors impacting the digital development of Chinese sports industry could be di-vided into three types: political factors, economic factors, and technical factors. Different types contain different number of specific factors. Some of these factors contributed to the digital development of Chinese sports indus-try, while some of them had a diminishing or even negligible impact on the digital development of Chinese sports industry. After comprehensive consideration of the research topic, benign factors and ineffective factors were eliminated in this study, and the remaining factors were analyzed according to the actual situation. The analysis results showed that the main factors impacting the digital development of Chinese sports industry at the present stage were: sports policies, unbalanced consumption of population proportion and lack of regulatory rules. Conclusion: Based on the results, this study proposed targeted suggestions, expanding the scope of sports welfare policy, enhancing the popularization intensity of sports science and technology, and strengthening the supervision of digital sports field. Among them, expanding the implementation scope of sports welfare policy aimed at welfare policies for emerging industries or trends. Enhancing the popularization intensity of sports sci-ence and technology targeted on the serious aging problem in China. The effective popularization can stimulate the elderly sports consumption, thus achieving the goal of promoting the development of sports industry. Strengthening the supervision was mainly reflected in the establishment of joint supervision by the government, the market and the society to ensure the healthy and orderly development of Chinese sports industry.

노인의 지각된 건강영향요인, 건강관행수행과 지각된 건강상태에 관한 연구

박은숙,이숙자,박영주,장성옥 성인간호학회 1999 성인간호학회지 Vol.11 No.3

This study attempted to investigate the relation of perceived health influencing factors, health practice performance and perceived health status in the elderly. The subjects of the study were 95 elderly people over the age of 60, living in Seoul and Kyungi province area in Korea. They were conveniently sampled for this study and the data was collected from March, 1998 through August, 1998. The instruments for this study, which were for measuring perceived health influencing factors and health practice performance, were developed by the researchers. The instrument for measuring perceived health status were items from the OARS Multidimensional Functional Assessment Questionnaire(OMFAQ). The data was analyzed using descriptive statistics. Pearson's Correlation Coefficients and Stepwise Multiple Regression. The results of this study are as follows : 1. Influencing factors were divided into 3 perceived health enhancing factors and 3 perceived health hindering factors and health practice was divided into 4 health practice factors. 2. Health practice factor which was characterized as 'taking regularly vitamin, nutrient, oriental medical herbs and doing passive exercise' performance showed significant posisitive correlation with both perceived health enhancing factors which were 'empathetic support' and 'health maintenance through medical regimen'. Health practice factor which was characterized as' self monitoring through medical regimen' performance showed significant positive correlation with perceived health enhancing factor 'health maintenance through medical regimen'. Health practice factor which was characterized as 'actively taking food or nutrients which are recognized as good for health in public' performance showed significant positive correlation with both perceived health enhancing factor 'health maintenance through medical regimen' and perceived health hindering factor 'inappropriate health management'. 3. Stepwise Multiple Regression analysis revealed that : The Statistically significant influencing variables of perceived health status were health practice factor 'actively taking food or nutrients which are recognized as good for health in public' performance and perceived health enhancing factor' empathetic support'.

계층분석기법을 적용한 건설재해 영향요인 분석

김은정 대한건축학회지회연합회 2018 대한건축학회연합논문집 Vol.20 No.1

The purpose of this study is to figure out factors that can influence construction disaster. To address the goal, this author applied the AHP (Analytic Hierarchy Process) to draw the factors of construction disaster and figured out the order of priority of the factors. The data were collected through an AHP survey conducted to 150 people concerned in construction safety including those in the academic circles or in the public sector as well as hands-on workers. Also, the hierarchy of the disaster factors consists of human factors, managerial factors, installation factors, and equipment factors, and total 4 factors in stratum 1 and 37 subfactors were drawn. According to the AHP analysis results, the factors in stratum 1 influencing construction disaster the most are the human factors. The next are equipment factors, installation factors, and managerial factors in order. Regarding the factors of construction disaster finally drawn in consideration of their weight, safety consciousness is found to the most important out of 37 subfactors. The results of this study have given important implications for preventing accidents in construction. 본 연구는 건설재해에 영향을 미치는 요인들이 무엇인지를 규명하는데 목적이 있다. 이를 위해 계층분석(AHP)기법을 적용하여 건설재해 영향요인을 도출하고, 각 요인의 우선순위를 파악하였다. 연구에 사용된 자료는 건설안전 관련 분야의 학계, 공공부문, 그리고 실무자 등 150명을 대상으로 AHP 설문조사를 통하여 수집되었다. 또한, 재해영향요인의 계층구조는 인적요인, 관리적요인, 설비적요인, 장비적요인으로 총 4개의 1계층 영향요인과 37개의 하위영향요인으로 구성되었다. AHP 분석결과, 건설재해에 가장 크게 영향을 미치는 1계층요인은 인적요인으로 나타났으며, 그 뒤로는 장비적요인, 설비적요인, 관리적요인 순으로 나타났다. 최종 가중치를 고려한 건설재해 영향요인으로는 안전의식이 37개 하위영향요인 중 가장 중요한 것으로 나타났다. 본 연구결과를 바탕으로 건설재해 예방을 위한 중요한 시사점을 제시하였다.

독거노인 우울에 영향을 미치는 요인에 대한 효과분석

안재순 인문사회 21 2022 인문사회 21 Vol.13 No.5

독거노인 우울에 영향을 미치는 요인에 대한 효과분석안 재 순* 연구 목적: 본 연구는 우울에 영향을 미치는 요인들의 효과크기와 조절요인에 따른 효과크기 차이를 검증하는 데 목적을 두었다. 연구 방법: 독거노인 우울과 관련하여 2003년 1월부터 2022년 6월까지 발행된 국내 학술지 중 31편의 연구자료를 선별하고 CMA프로그램을 활용하여 효과크기를 분석하였다. 연구 내용: 독거노인 우울에 영향을 미치는 요인들의 효과크기를 살펴보고 조절변인인 성별과 연구대상 특성에 따른 차이 여부를 살펴본다. 결론 및 제언: 전체요인의 효과크기는 중간효과크기였으며, 요인군별 효과크기 차이는 심리정서보호요인, 심리정서위험요인, 건강관계요인, 사회적요인, 경제적요인, 가족관계요인, 일반특성요인 순이었다. 요인군별 하위요인 효과크기는 건강관계요인군, 사회적요인군, 심리정서위험요인군에서 차이를 나타냈다. 요인군별 조절요인 효과크기는 성별 전체에서 여성이 남・여성보다 효과크기가 큰 것으로 나타났으며, 연구대상 특성 요인군 전체에서와 사회적 요인군에서 취약이 일반보다 효과크기가 큰 것으로 나타났다. 본 연구 결과를 통해 독거노인의 우울 감소를 위한 정책적 대응 방안과 정책의 효과성을 높일 수 있는 구체적인 방안들을 제시하였다. 핵심어: 노인, 독거노인, 우울, 영향요인, 메타분석 □ 접수일: 2022년 8월 4일, 수정일: 2022년 9월 15일, 게재확정일: 2022년 10월 20일* 삼육대학교 상담심리학과조교수(Professor, Sahmyook Univ., Email: lucky603@syu.ac.kr) An Analysis of the Factors Affecting Depression ofthe Elderly AloneJaesun An Abstract: The purpose of this study was to examine the effect size of the factors affecting depression and the effect size difference according to the control factors. The research data of 31 domestic journals published from January 2003 to June 2022 were selected and the effect size was analyzed using the CMA program. The effect size of factors affecting depression of the elderly living alone is examined and the difference between gender and study characteristics, which are moderating variables, is examined. The effect size of the whole factor was the medium effect size, and the effect size of each factor group was in the order of psychological emotional protection factor, psychological emotional risk factor, health relationship factor, social factor, economic factor, family relationship factor, and general characteristic factor. The sub-factors of effect size by factor group showed differences in health relationship factors, social factors, and psychological emotional risk factors. The effect size of the moderating factor by factor group was larger in women than men and women in the whole gender, and the vulnerability was greater in the whole factor group of the research subjects and in the social factor group than in the general. The results of this study suggest policy countermeasures for reducing depression of the elderly living alone and concrete measures to increase the effectiveness of policies. Key Words: Elderly, Elderly Living Alone, Depression, Influence Factors, Meta-analysis

Theoretical Research on the Influencing Factors of Collaborative Innovation in the Coal Industry: Based on the Collaborative Innovation in China’s Coal Industry

Yiyuan Wang,Baolun Yuan,Yanlu Yang 동북아경상학회 2023 동북아경상연구 Vol.4 No.1

Purpose - Based on the importance of collaborative innovation in solving existing problems in the Chinese coal industry, this study mainly studies the categories of influencing factors of collaborative innovation in the Chinese coal industry. Design/Methodology/Approach - Due to the deep vertical intersection and extensive horizontal correlation of existing problems in the Chinese coal industry, collaborative innovation in the Chinese coal industry requires the use of a ““full factor”” collaborative innovation method. This study mainly comprehensively sorts out and analyzes the categories of influencing factors that affect collaborative innovation in the Chinese coal industry from a theoretical perspective. Based on this, a “pyramid spiral” operational process model for all-factor collaborative innovation in ’China’s coal industry has been constructed. Findings - Through theoretical analysis and model construction, this paper finds that the influencing factors of collaborative innovation in ’China’s coal industry are mainly divided into objective resource factors, subjective willingness factors, mode selection factors, and operational mechanism factors. Objective resource factors include research personnel, research funds, research facilities, research policies, and achievement transformation channels; Subjective willingness factors include research environment, resource complementarity, interest-driven, value orientation, etc; The factors for mode selection include the characteristics of scientific research projects, the level of research participants, etc; And the operational mechanism factors include team formation mechanism, mode selection mechanism, knowledge sharing mechanism, and achievement evaluation mechanism. Research Implications - This study lays a the oretical foundation for empirical research on the mechanism of the influencing factors of collaborative innovation in the Chinese coal industry. Also, it provides reference for constructing the operational mechanism of collaborative innovation in the Chinese coal industry.

Comparative Study of College Student Associations’ Influence Factors between Korea and China

Sang-Ho Lee(이상호),Juanjuan Duan,Song-Choon Park(박송춘) 한국엔터테인먼트산업학회 2016 한국엔터테인먼트산업학회논문지 Vol.10 No.5

본 연구는 한국과 중국의 대학생을 대상으로 대학생동아리에 대해 비교 분석을 하였다. 또한 대학생 동아리가 발전할 수 있는 요인을 연구하고 대학생 동아리에 미치는 영향에 대해 논의하여 대학생 동아리의 건전한 발전을 촉진하기 위한 토대를 만들기 위해 연구하였다. 조사 방법은 문헌과 선행연구를 참고로 하여 질문문항을 작성하였으며, 대학생들에게 질문지를 배부하여 회수 된 것을 토대로 통계분석이 이루어졌다. 또한, 관련 문헌 및 선행연구를 분석함으로써, 대학생 동아리에 영향을 미치는 요인은 주로 개인요인, 구성원요인, 사회적요인, 학교요인, 자체요인을 포함하는 것을 알 수 있었고, 그 요인을 중심으로 질문지를 구성하여 연구한 결과 한국 대학생 동아리는 95.67%, 중국 대학생 동아리는 93.83%로 효과적으로 연구하기에 적합하였다. 연구의 결과는 대학생 동아리의 발전에 영향을 미치는 요인은 시설요인, 개인요인, 환경요인, 홍보요인, 조직구조요인, 구성원요인, 팀원요인, 지도자요인, 관리시스템요인으로 실증분석에서는 한국의 대학생 동아리는 구성원요인, 팀원요인, 지도자요인 동아리의 발전에 영향을 미치는 것으로 보여 주었다. 또한 관리시스템요인은 중국 동아리의 발전에 강한 영향을 미치는 것으로 보여주었다. In order to discuss and try to make corresponding measures to promote the sound development of college student associations by comparing college student associations’ influence factors between Korea and China. Using qualitative and quantitative methods, such as the literature material law, questionnaire survey method, mathematical statistics, through comprehensive analysis and studies, we draw the following conclusions: 1. Empirical investigation showed that there were some common main factors - facilities factor, personal factor, macro-environmental factor, propaganda factor and organizational structure factor, which had impact on the development of both China’s and Korea’s college student associations. 2. Empirical investigation showed that there were three main factors - family factor, staff factor and faculty factor, which played an important role in the development of college student associations of Korea; and in addition, there was one factor - management system factor, which had strong influence on the development of college student associations of China. Focusing on those problems, the study put forward the corresponding suggestions for the purpose of promoting both Korea’s and China’s college student associations’ sound development. (1) Facilities factor. (2) Personal factor. (3) Macro-environmental factor. (4) Propaganda factor. (5) Organizational structure factor. (6) Family factor. (7) Staff factor. (8) Faculty factor. (9) Management factor.