Research on the Convergent Effects of Emotional Regulation of Video Games on Users' Continuance Intention - Based on the perspective of empathy and flow

펑명연,조동민 한국전시산업융합연구원 2022 한국과학예술융합학회 Vol.40 No.5

This paper investigates game players' willingness to use games during the COVID-19 period and finds that after the epidemic, the game industry's development will face the challenge of losing game users. Therefore, how to improve users' willingness to continue using games and maintain the scale of game users will be an urgent problem to be solved for current scholars. Because users' continuance intention has a direct predictive effect on users' continuous use behavior, this paper will aim to improve users' continuance intention and prevent the shrinking of game users after the end of the epidemic as the research purpose. This article will start from the new perspectives of player empathy flow and investigate the influence of emotional regulation on users' continuance intention in video games and the mechanism of action between them. Through the survey of current video users, data collection, and analysis, the following conclusions are drawn: (1) In video games, emotional regulation is significantly correlated with flow, empathy, and users' continuance intention. (2) Emotion regulation has a positive effect on flow, empathy. (3) flow and empathy have positive effects on users' continuance intention in video games. (4) In video games, flow mediates the process of emotional regulation on users' continuance intention Empathy has no significant mediating effect in the process of emotional regulation on users' continuance intention. Based on conclusions (1) and (2), this paper suggests that game designers and scholars can start with empathy and flow to study ways to improve players’ emotional regulation. Based on the conclusion (3), this paper suggests that game designers can improve users' continuance intention from the aspects of flow and empathy. Based on the conclusion (4), that is, flow is the mechanism by which emotional regulation affects users’ continued intentions, this paper suggests that designers start with the mediating role of flow to study the impact of emotional regulation on users' continuance intention. The research content of this paper increases the theoretical research related to emotion regulation, empathy, and flow users' continuance intention in game theory, and provides new method suggestions for maintaining the existing scale of video game users.

EXTENDING THE EXPECTATION-CONFIRMATION MODEL OF IS CONTINUANCE: THE ROLE OF EMOTIONS IN USERS’ CONTINUANCE INTENTION TOWARDS MOBILE GAMING APPLICATIONS

Lili Zheng 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

The long-term development of a mobile gaming application (app) depends on its continued use by its users. The aim of this study is to investigate the determinants of a mobile gaming app’s continuance intention among users. The expectation-confirmation model of IS continuance was used as the basic framework, to which bi-dimensional consumption emotions were added to help better explain satisfaction judgment and continuance intention in the context of mobile gaming app use. To test the expanded IS continuance model, we conducted an online survey among mobile gaming app users; 271 valid responses were collected. The data were analyzed using structural equation models (SEM). The effects of positive emotions (PE) and negative emotions (NE) were examined, respectively, in model 1 and model 2. Competing models (models 3, 4 and 5) were also examined in order to compare the proposed models. Both positive and negative emotions have a significant effect on the satisfaction of mobile gaming app users and their continued usage intention, a finding that represents an important contribution to the extension of technology continuance theory. Comparison with the IS continuance model shows that the new model can explain significantly more variance in continuance intention. This study presents two extensions to the expectation-confirmation model of IS continuance. First, this paper presents and tests a theoretical model, derived from the IS continuance model, in which emotions play an important role in measuring customer satisfaction and subsequent long-term behavioral intention. The proposed model can be used to predict the satisfaction and continuance intention of situations in which a consumer’s emotional expectations and reactions are a core part of the consumption experience. Second, we ground the expectation-confirmation model of IS continuance in the context of mobile gaming apps, which involves both utilitarian (cognitive) and hedonic (affective) components. This study offers insight into the role of emotions in forming continuance intentions toward mobile gaming app use in China, a topic that has not previously been investigated. The findings have important implications for practice in the mobile gaming app sector. Special attention should be given to users’ consumption emotions, since emotions have been found to be strongly related to satisfaction and subsequent continued usage intention. For instance, mobile games firms should make efforts to develop strategies to enhance game players’ positive emotions (such as feeling joyful, interested, cheerful, excited, active, attentive) during the games because game players’ emotional fulfillment leads to satisfaction and minimizes negative emotions (such as feeling distressed, ashamed, afraid, nervous, upset or lonely); such negative emotions have been shown to have a direct and strong effect on satisfaction as well as an indirect effect continuance intention via satisfaction.

Intimacy, familiarity and continuance intention: An extended expectation-confirmation model in web-based services

Lee, Y.,Kwon, O. Elsevier Science 2011 ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS - Vol.10 No.3

To date, plenty of theories, such as the expectation-confirmation model (ECM), have been proposed to explain why and how consumers are motivated to continue to use web-based services. In particular, various affective factors have been proposed to explain user satisfaction and continued use of web-based services recently in the IS community. In IS continuance research, several affective factors, such as perceived playfulness, perceived enjoyment and pleasure, have been examined. Affective factors discussed in the existing continuance intention-related studies are mostly short-term emotional factors like this. However, if a user's continued usage of a web-based service can be interpreted as a long-term relationship between a user and the service, then the factors such as familiarity and intimacy which are the emotions created accumulatively over time based on an established relationship with the user can be helpful for better explaining the user's continuance intention. Also, if relationships between consumers and web-based services have been built up due to repetitive usage, then we can assume that both affective and cognitive factors may explain consumers' continuance intention. Hence, the purpose of this paper is to propose an extended ECM. We focus on two new constructs, familiarity and intimacy, as persistent affective factors. To investigate how cognitive and affective factors are interrelated in continuance intention, we conducted surveys focusing on users' continued intention to use web-based services. The results indicate that continuance intention is affected conjointly by cognitive factors, such as perceived usefulness, and affective factors, such as familiarity and intimacy. However, the effects of affective factors such as intimacy were larger than those of cognitive factors such as perceived usefulness. In addition, the results indicate that intimacy, a purer affective concept than familiarity, affects users' continuance intention more than familiarity.

The Relationship among Residential Satisfaction, Continuance Residential Intention, and Recommendation Intention according to Residential Environment and Housing Expenditure

양미숙,오재신 한국인터넷전자상거래학회 2020 인터넷전자상거래연구 Vol.20 No.5

This study aims at understanding the relationship among residential environment, life, education, safety factors, residential satisfaction, continuance residential intention, and recommendation intention, housing expenditure, . It is based on data analyzed questionnaire surveys of 351 copies using the AMOS 22.0 program. The results of the study are summarized as follows. First, living environment, education environment, and safety environment had a significant positive effect on residential satisfaction. Second, living environment, education environment, and safety environment did not directly influence continuance residential intention. However, it was found to have a significant effect in the indirect effect analysis. In the end, it implies that residential satisfaction is important to increase continuance residential intention. Third, residential satisfaction was found to have a significant positive effect on continuance residential intention and recommendation intention. Forth, continuance residential intention was found to have a significant positive effect on recommendation intention. Finally, there was no difference in residential satisfaction, continuance residential intention and recommendation intention according to housing expenditures. Also, the government should implement regulations for qualitative supply by releasing regulations such as redevelopment and reconstruction. municipal governments should try to prevent residents from moving away by raising housing satisfaction, such as attracting beneficial facilities to residential areas and restrictions that apply to hazardous waste facilities.

사이즈 추천 서비스의 지속사용의도에 관한 연구 -기대일치모형의 적용과 친숙성의 조절효과를 중심으로-

서상우 한국의류학회 2024 한국의류학회지 Vol.48 No.2

This study aimed to clarify the continuance intention of users of size recommendation services. The expectation-confirmation model framed the analysis of the 180 data points collected. The analysis determined the mediating effects of perceived usefulness and satisfaction on the relationship between expectation-confirmation and continuance intention. The moderated mediation effect of familiarity was also analyzed, and a path analysis was conducted using PROCESS macro. Results showed that expectation-confirmation had a significant effect on perceived usefulness, satisfaction, and continuance intention. Findings indicated that perceived usefulness affected satisfaction and continuance intention and confirmed that satisfaction affected continuance intention. In the relationship between expectation-confirmation and continuance intention, mediation analysis verified the mediation and double mediation of perceived usefulness and satisfaction. In the group with an above-average familiarity value, moderation analysis confirmed a moderating effect between perceived usefulness and satisfaction. Above-average familiarity values also confirmed that the moderating effect on continuance intention was significant.

마이크로블로그 서비스의 지속사용의도에 관한 연구

김경준 ( Gyung Jun Kim ),이호 ( Ho Lee ),손수민 ( Son Soo Min ) 한국정보시스템학회 2014 情報시스템硏究 Vol.23 No.1

Microblog is emerging as a new communication service because of its usefulness and real-time accessability. Recently, microblog services, such as twitter and me2day in Korea, are getting a great attention. Continuous use intention is critical to sustain the service. However, most recent studies are based on Technology Acceptance Model(TAM) and Expectation Confirmation Model(ECM). These models are only focused on individual factors and overlook social influence factors. Social influence has been indicated as a critical factor of technology adoption and diffusion in social context(Davis, 1989; Fulk et al., 1987). In this study, we explore factors related to social influence which effect on continuous use intention for ‘me2day’ that is one of the most famous microblog in Korea. The purpose of this study is to understand continuous use intention and examine the relationship among social influence factors, social presence, and continuous use intention. To understand the phenomenon of continuous use intention in microblog service, this study employed social influence theory and expanded it by adding personal network exposure and group norm as additional social influence factors. The results show that social identity, group norms, and social presence positively influences continuous use intention. Contrary to our expectation, personal network exposure does not influence on continuous use intention. Academically, this research can contribute to microblog research field through elucidating the relationship among social influence factors, social presence, and continuous use intention. Although there is not enough research which is considered social influence factors as major explanation for continuous use intention, this study can give novel point of view to understand continuous use intention of microblog. Practically, service providers could consider ways to encourage users to continually use microblog service by reinforcing social influence factors and social presence.

Antecedents of Continuous Use and Purchase Intention

Yoo-Jung Kim,Jin-Young Han 한국컴퓨터정보학회 2015 韓國컴퓨터情報學會論文誌 Vol.20 No.7

This study investigates predictors of continuance intention and purchase intention in mobile application(App) stores. This study identifies the structural relationships among app store quality, user habit, switching costs, user loyalty, continuance intention, and purchase intention in mobile application stores. The results indicate that user loyalty increases continuance intention and purchase intention and that user habit positively affects perceived switching costs and user loyalty. App store quality is a formative construct including quality of content, ease of use, and security. App store quality affects user habit positively. This study theoretically and practically contributes to the integration of influential factors for continuance intention as well as purchase intention.

중국 소비자의 가사 도우미 플랫폼 지속 이용의도에 관한 연구 -SWAN DAOJIA(天鹅到家) vs JD SERVICE+(京東服務+)를 중심으로-

손소운 ( Xiao-yun Sun ),박상수 ( Sang-soo Park ),최정석 ( Jung-seok Choi ),오소령 ( Xiao-ling Wu ) 한중사회과학학회 2024 한중사회과학연구 Vol.22 No.3

In this study, we examined the impact of housekeeping service platform and housekeepers characteristics on continuous use intention. In particular, this study examined how the platform characteristics (customization, transparency, interaction), housekeepers characteristics (reliability, expertise, responsiveness), perceived value, and continuous use intention variables affect users of ‘SWAN DAOJIA (天鹅到家)’ and JD SERVICE+ (京東服務+) which are representative housekeeping service platforms in China. In addition, we verified the moderating effect on consumer characteristics(lazism/privacy) between platform characteristics/ housekeeper characteristics and perceived value, perceived value and intention to continue using, and the multi-group path analysis was conducted to verify the difference in path coefficients between groups(天鹅到家 and 京東服務+). First, in the case of < Hypotheses 1 and 3 >, the path analysis results of the entire structural model show that all three factors of housekeeping service platform characteristics (customization, transparency, interactivity) are positively related to perceived value and intention to continue using. In the case of < Hypotheses 2 and 4 >, all three factors of housekeepers characteristics (reliability, expertise, responsiveness) were found to have a positive(+) influence on perceived value and intention to continue using, and In the case of < Hypothesis 5 >, perceived value was found to have a positive(+) effect on the intention to continue using. Second, in the case of < Hypothesis 6 >, consumer characteristics (lazism, privacy) were found to have a moderating effect on the perceived value of both housekeeping service platform characteristics and housekeepers characteristics. In the case of < Hypothesis 7 >, only ‘privacy’ among consumer characteristics was found to have a significant moderating effect between perceived value and intention to continue using. Third, in the case of < Hypothesis 8 >, as a result of multi-group path analysis for two groups, SWAN DAOJIA (天鹅到家) and JD SERVICE+ (京東服務+), the path showing a statistically significant difference was ‘transparency’ → ‘perceived value’ and ‘expertise’ → ‘intention to continue use’. In ‘transparency’ → ‘perceived value’, significant differences were found in both groups and the path coefficient value of SWAN DAOJIA (天鹅到家) was found to be larger than that of JD SERVICE+ (京東服務+). In ‘Expertise’ → ‘Intention to continue using’, significance was found only in SWAN DAOJIA (天鹅到家).

유망 기술 발굴 노력이 이에 대한 태도 및 지속사용 의지에 미치는 영향

김은선,최윤정,곽수환 한국경영컨설팅학회 2018 경영컨설팅연구 Vol.18 No.4

The purpose of this study is to find out the relationships among effort, attitude, continuance intention and word of mouth for selecting promising technology. This research employed the effort of selecting promising technology as independent variable, the attitude of selecting promising technology as mediating variable, and the continuance intention and word of mouth as dependent variables. This research used structural equation model to test four hypothesis with 105 corporate samples. And the Sobel test used for the mediating effect of the attitude between the effort and the continuance intention of selecting promising technology. The results indicate that the effort of selecting promising technology has positive significance to the continuance and the attitude of selecting promising technology, respectively. The attitude of selecting promising technology has positive significance to the continuance intention. And the continuance intention of selecting promising technology has positive significance to the word of mouth. The test of mediating effect of the attitude between the effort and the continuance intention is significant also. 본 연구의 목적은 유망 기술 발굴 노력이 이에 대한 태도, 지속사용 의지, 추천 등의 요인에 어떠한 영향을 미치고 있는지를 살펴보고자 한 것이다. 특히, 유망 기술 발굴에 대한 태도가 유망 기술 발굴 노력 및 지속사용 의지의 관계에서 매개효과(mediation effect)가 존재하는지를 중심으로 분석해 보았다. 따라서 본 연구에서의 독립변수는 유망 기술 발굴에 대한 노력이며, 종속변수는 유망 기술 발굴에 대한 지속사용 의지 및 추천이 되며, 매개변수로는 유망 기술에 대한 태도를 선정하였다. 제조기업을 대상으로 105개의 표본을 추출하여 구조방정식 모형을 이용하여 가설을 검정하였으며, 매개효과 분석을 위해서는 Sobel 검정을 이용하였다. 실증분석 결과, 유망 기술 발굴 노력은 지속사용 의지 및 태도에 정(+)의 영향을 주고 있으며, 태도는 지속사용 의지에 정(+)의 영향을 주는 것으로 나타났다. 지속사용 의지는 추천에 정(+)의 영향을 주는 것으로 나타났으며, 매개효과 분석 에서는 태도가 노력과 지속사용 의지의 사이에서 매개변수의 역할을 하고 있는 것으로 조사되었다. 따라서 본 연구는 중소기업과 대기업 등 다양한 기업이 미래 유망 기술의 효과를 증대시키기 위해 어떤 요인이 중요한지를 알려주고 있는 시사점이 있다 하겠다.

온라인 중고의류 쇼핑의 소비가치가 구매제품의 지속사용의도에 미치는 영향 -성별 및 연령의 조절효과를 중심으로-

김현숙 한국디자인문화학회 2019 한국디자인문화학회지 Vol.25 No.4

최근 십여 년간 중고의류 시장의 규모는 꾸준히 증가해 왔으며 이는 전 세계적인 현상으로 온라인 쇼핑을 통해 더욱 확대되고 있다. 중고의류 시장의 활성화가 친환경적인 측면에서 지속 가능한 소비로서 의미를 가지며, 쉽게 사서 쉽게 버리는 또 다른 형태의 물질적 소비가 되지 않기 위해서는 의복 소비의 순환사이클 전체에서 중고의류 소비를 조명해야 할 것이다. 구매한 제품을 오래도록 사용하는 것은 의복의 소비 순환 사이클에서 소비단계에 머무는 시간을 늘리고 처분 및 폐기를 지연시켜 지속 가능한 소비를 가능하게 할 것이다. 선행연구에서 중고의류의 소비에많은 관심을 가져왔으나 일단 구매한 중고의류의 지속 가능한 소비에 대한 연구는 미흡한 실정이며 중고의류 제품의 지속사용의도에 영향을 주는 요인을 밝히는 것은 중고의류 소비의 지속가능성을 높이는 데필요한 정보를 제공할 것이다. 본 연구의 범위는 선행연구에 대한 고찰을 바탕으로온라인 중고의류 소비가치와 구매 의복의 지속사용의도의 관계에 대한 연구모델과 가설을 설정하고 성별과연령의 조절 효과를 실증적으로 살펴봄으로써 중고의류 연구 분야의 기초 이론을 세우고 지속 가능한 소비를 유도하는 데 유용한 정보를 제공하고자 한다. 연구방법은 가설검증을 위해 설문지 법을 사용하여일년 이내에 온라인으로 중고의류를 구매한 적이 있는 20대와 30대 소비자 315명을 대상으로 설문 조사를 하였다. 응답은 확인적 요인분석과 구조방정식 모델로 SPSS 21.0 과 AMOS 23,0 을 사용하여 통계적으로 분석하였다. 본 연구의 목적은 온라인 중고의류 쇼핑의 소비가치가 구매제품의 지속사용의도에 미치는 영향을 밝히는 것이다. 이를 위해 선행연구결과를 바탕으로 다음과 같이 연구가설을 세우고 이를 통계적으로 검증하였다. 첫째, 온라인 중고의류 쇼핑의 소비가치는 구매제품의 지속사용의도에 유의한 영향을 줄 것이다. 둘째, 성별은온라인 중고의류 쇼핑의 소비가치는 구매제품의 지속사용의도에 미치는 영향에 조절 효과를 나타낼 것이다. 셋째, 20대와 30대 소비자는 온라인 중고의류 쇼핑의 소비가치가 지속사용의도에 미치는 영향에 조절효과를 나타낼 것이다. 연구결과 차별적 가치, 사회적 가치, 환경적 가치가지속사용의도에 유의한 영향을 주었으며, 조절 효과로여성이 남성보다 환경적 가치의 영향력을 크게 받았으며, 20대가 30대보다 기능적 가치의 영향을 크게 받는 것으로 나타났다. 본 연구결과는 순환 패션의 관점에서 중고의류 소비를 이해하는 데 도움이 될 것이며향후 지속 가능한 소비를 촉진하기 위한 전략적 방안으로 활용될 수 있을 것이다. In recent decades, the market size of secondhand clothes has steadily increased, that is a global phenomenon which is further expanding through online shopping. In order for the revitalization of the secondhand clothing market to be meaningful in the context of sustainable consumption and eco-friendliness and not to be another form of material consumption that is easily bought and discard, it is necessary to illuminate it in the context of overall cycle of clothing consumption. Continuance usage of purchased items in clothing consumption cycle will increase the garment usage span and delay disposal time and it will enhance sustainable consumption. While previous research has drawn much attention to the motives and behaviors of secondhand clothing consumption, little attention has given to identify sustainable usage of purchased secondhand clothes. Investigating the influencing factors on continuance usage intention of secondhand clothes will give necessary information on enhancing sustainability of secondhand clothing consumption. The scope of this study includes to establish the research model and hypotheses about the causal relationship between consumption value of secondhand clothes shopping online and continuance usage intention of purchased items based on existing research, and to test moderating effect of gender and age. This will contribute to bridge the theoretical gaps in secondhand clothing consumption research and to offer information on leading sustainable consumption. As research method, in order to test hypothesis, a survey was conducted on 315 consumers aged 20’s and 30’s who had experiences in purchasing secondhand clothes online within one year. The responses were statistically tested by confirmatory factor analysis and structural equation model with SPSS 21.0 and AMOS 23.0. The study aims to investigate the effect of consumption value of shopping secondhand clothes online on continuance usage intention of purchased item. The research hypotheses were established based on review of literature as follows and statistically tested. Firstly, consumption value of shopping secondhand clothes online will have a significant influence on continuance usage intention of purchased item. Secondly, gender has moderating effect on the relationship of consumption value of shopping secondhand clothes online and continuance usage intention. Thirdly, age group of 20’s and 30’s groups has moderating effect on the relationship of consumption value of shopping secondhand clothes online and continuance usage intention. As a result, distinct value, social value, and environmental value has significant effect on continuance usage intention and the moderating effect of gender and age was demonstrated such that environmental value has more influence for women than men and functional value does for the 20’s than the 30’s. The results help understand secondhand clothes consumption in the context of circular fashion and the strategic suggestions are offered to promote sustainable consumption in fashion industry.