토픽 모델링을 이용한 아웃도어웨어 연구 동향 분석

한기향,이민선 복식문화학회 2023 服飾文化硏究 Vol.31 No.1

This study aims to analyze research trends regarding outdoor wear. For this purpose, the data-collection period was limited to January 2002–October 2022, and the collection consisted of titles of papers, academic names, abstracts, and publication years from the Research Information Sharing Service (RISS). Frequency analysis was conducted on 227 papers in total to check academic journals and annual trends, and LDA topic-modeling analysis was conducted using 20,964 tokens. Data pre-processing was performed prior to topic-modeling analysis; after that, topic-modeling analysis, core topic derivation, and visualization were performed using a Python algorithm. A total of eight topics were obtained from the comprehensive analysis: experiential marketing and lifestyle, property and evaluation of outdoor wear, design and patterns of outdoor wear, outdoor-wear purchase behavior, color, designs and materials of outdoor wear, promotional strategies for outdoor wear, purchase intention and satisfaction depending on the brand image of outdoor wear, differences in outdoor wear preferences by consumer group. The results of topic-modeling analysis revealed that the topic, which includes a study on the design and material of outdoor wear and the pattern of jackets related to the overall shape, was the highest at 30.9% of the total topics. The next highest topic was also the design and color of outdoor wear, indicating that design-related research was the main research topic in outdoor wear research. It is hoped that analyzing outdoor wear research will help comprehend the research conducted thus far and reveal future directions.

현대 패션 컬렉션에 나타난 아웃도어 룩의 특성 연구 -2014년에서 2015년 여성복 컬렉션을 중심으로-

김미경 ( Mi Kyoung Kim ),간호섭 ( Ho Sup Kan ) 한국패션비즈니스학회 2016 패션 비즈니스 Vol.20 No.2

Outdoor wear, which is typically worn for outdoor activities, has become a style that is worn on a daily basis, much like ordinary clothes, through recent megatrends. There are new approaches to outdoor wear with high-fashion brands and designers recently taking part in the trend. This indicates that outdoor wear has already reached high-fashion, no longer making it just a megatrend or daily fashion. Therefore this study aims to find new features of outdoor looks and designs, through the latest women``s ready-to-wear collections from 2014 to 2015. The study will focus on mega collections, which have shown many new approaches, and searches to change and development the present day outdoor look design, by using the word ``outdoor look`` which is explained as a ``style`` in a broad sense, and using it a general term of ``clothes``. High fashion brands have pursued changing their styles by mixing their designs with outdoor wear``s variety, functionality and details; attempting new approaches and challenges. Due to these updated changes, the outdoor look is thriving and becoming part of high fashion. Looking forward to future new approaches and the development of the outdoor look will help catapult this type of ``style`` into a new category of modern fashion.

야외활동 TV 프로그램 시청에 따른 아웃도어 웨어 구매 및 착용

차현식,나영주,Cha, Hyunsik,Na, Youngjoo 한국섬유공학회 2015 한국섬유공학회지 Vol.52 No.1

The purpose of this study was to determine the relationship between attitude about outdoor activities, outdoor TV program preference, and outdoor fashion preference. This study analyzed the effects of watching TV programs on outdoor activities on the purchase of outdoor wear products and its daily wear. For research and data analysis, 201 male and female consumers aged 20- to 50-years-old, completed survey questionnaires. Factor analysis, correlation coefficients, and t-tests were assessed using SPSS 20.0. According to the results of the factor analysis, fashion lifestyle is classified into five groups: pursuit of fashion interest, pursuit of fashion show-off, pursuit of brand name, pursuit of functionality, and pursuit of price. Outdoor activity attitude is classified into three groups: outdoor interest, negative attitudes, and positive attitudes. Outdoor interest is related to all the factors in fashion lifestyle. The people who prefer TV programs concerning outdoor activities showed high scores in the pursuit of fashion interest and the pursuit of fashion show-off, and low scores in the pursuit of price and negative attitudes. As their preference for outdoor TV programs increases, their interest in outdoor wear and their purchases of outdoor wear increase, and they wear the outdoor wear as daily wear. In addition, they have positive images of outdoor activity and frequently participate in outdoor activities.

시니어 남성의 아웃도어 재킷착용실태 및 아웃도어 브랜드 제품치수조사

권정호 ( Jeongho Kwon ),정희경 ( Hee Kyeong Jung ),이정란 ( Jeong Ran Lee ) 한국의류산업학회 2015 한국의류산업학회지 Vol.17 No.4

This study analyzes the wearing and purchasing conditions of outdoor jackets by senior men who are over 50s, and examines product sizes of outdoor jackets in the market. A total of 134 questionnaires and sizing systems (or product size) of 10 outdoor brands were used as analytical data. The results were: a high number of senior men enjoyed hiking as an outdoor activity, with most of them following this activity1-3 times per month and as a preferred personal activity for over 5 years. Most needed outdoor wear suitable for these daily life activities. Outdoor wear satisfaction tends to decrease as people age. The major reason for the dissatisfaction with outdoor wear was price. Senior men aged 50s and 60s emphasize design and color when purchasing outdoor wear; however, men in their 70s considered price a priority. Senior men preferred outdoor brands based on a comfortable fit. An investigation on 10 outdoor brands indicated that they had not designated a specific target customer. A comparison of the product size of outdoor jackets with a similar silhouette indicated some deviations among sizes; however, the age of customers was not considered. The human body tends to shrink in stature and increase in girth as a person ages; consequently, we need to reflect body shape changes and senior``s size in outdoor wear.

중학생의 의복쇼핑성향에 따른 아웃도어 웨어 구매행동연구 –경기도 지역 남자 중학생을 대상으로-

김정우 한국니트디자인학회 2013 패션과 니트 Vol.11 No.1

Recently, cases that outdoor wear is worn as daily clothing are increased. And, while outdoor brands pursue professionalism, popularity and fashionity for the tendency, outdoor wear which becomes daily clothing is outstandingly expressed in adolescent who are sensitive by nature and sensitive about the trends. Therefore, this research conducted the survey on demographic characteristics, tendency of clothing shopping, purchase realities of outdoor wear and purchase behavior of outdoor wear for 233 middle school boys in Seongnam-si and Goyang-si, Gyeonggi-do. The results are as follows. The first, the brand that middle school students preferred the mostly was ADIDAS, the brand they wore the mostly was others and otheres included low and middle priced casual brands. Therefore, this consumer group perceived casual brand incorrectly as outdoor brand. And, they preferred expensive brands while purchasing outdoor wear, but considered financial aspect during the actual purchase. The second, clothing shopping orientation was divided into trend pursuit, individuality pursuit, brand pursuit and pleased shopping. The third, if examining outdoor wear's purchase behavior, there were the highest purchase motives under the necessity and the lowest conspicuous purchase motives for the outdoor wear's purchase motives. Also, in the standard of selection, brand preferring group preferred trademarks and new products and individual pursuing/brand preferring group emphasized economic feasibility and quality. Information source generally evaluated print media the most lowly and emphasized purchase experiences or street fashion the mostly. This study sampled in some areas for the subject's convenience, so it's difficult to interpret the result broadly to all of groups. Therefore, the study on more various areas should be conducted.

남녀소비자의 아웃도어웨어의 컬러선호도 및 컬러선택동기 요인에 대한 연구

인예진,이규혜 한국패션디자인학회 2015 한국패션디자인학회지 Vol.15 No.4

등산과 캠핑 등의 아웃도어 활동을 즐기는 소비자가 많아지면서 아웃도어 관련 시장이 매년 큰 폭으로 성장하고 있다. 또한 기술의 발전으로 각종 기능성 소재에 다양한 컬러를 제공하는 것이 가능해짐에 따라 다양한 컬러사용을 하는 것으로 알려져 있다. 본 연구의 목적은 아웃도어웨어 컬러선택 경향과 함께 컬러 선택에 어떠한 요인들이 작용하는지 알아보고, 이와 같은 과정에 있어서 인구통계적 특성의 영향을 알아보며 평상복과의 컬러선택 차이를 봄으로써 컬러선택에 대한 현상을 알아보는 데 있다. 283명을 대상으로 한 실증적 연구결과 아웃도어웨어의 컬러선택 요인으로 계절, 의복관리, 체형, 선호하는 컬러, 추구이미지, 개인의 감정, 가시도 측면이 아웃도어웨어 컬러 선택 시 모두 고려되는 것으로 확인 되었다. 계절에 따라 아웃도어웨어의 선호색상과 계통컬러선택이 달랐다. 의복종류에 따라서는 검정이 무난한 컬러로 인지되면서도 상의와 외투의 경우는 빨간계열과 남색계열을 선호하는 것으로 나타났다. 여성이 남성보다 의복관리와 활용용도를 고려해 컬러를 선택하는 것으로 나타났고, 중년층이 청년층보다 의복관리와 선호하는 컬러, 개인의 감정을 더욱 고려하여 컬러선택을 하는 것으로 나타났다. 또한 저체중 집단이 과체중 집단보다 계절과 체형을 더욱 고려하는 것으로 나타났다. 응답자들은 아웃도어웨어 보다 평상복 구입 시 계절적인 조건을 더욱 고려하는 것으로 나타났다. 선호컬러는 빨간계열, 파랑계열, 남색계열, 검정을, 아웃도어웨어 선호컬러는 빨간계열, 주황계열, 파랑계열, 남색계열, 검정을, 평상복 선호컬러는 빨간계열, 파랑계열, 남색계열, 회색계열, 검정을 선호하는 것으로 나타났다. 또한 아웃도어웨어의 외투와 상의의 경우 평상복 보다 가시도가 높은 빨간계열과 주황계열의 컬러를 많이 보유하고 있었고, 하의는 아웃도어웨어와 평상복 모두 검정을 가장 많이 보유하고 있었다. 계통컬러 선택에 있어서는 평상복과 아웃도어웨어 선호경향이 유사한 것으로 나타났다. With the recent increase in interest in health, healing, travel, and spending leisure time, the number of consumers who enjoy outdoor activities has also increased, leading to significant annual growth in outdoor-related markets. Recent developments in technology have enriched the previously limited color palette, enabling outdoor apparel companies to phase out black gradually and introduce more primary colors in their clothing lines. As such, consumers are presented with abundant choices in color selection, including bold colors not commonly seen in other categories of clothing. The aim of this study is to identify the factors influencing consumers' outdoor wear color preferences by examining differences observed in their casual wear color selection. Results from a survey of 283 consumers indicated that outdoor wear color preference differed significantly in relation to clothing care requirements, preferred colors, emotions, and body shapes; gender, age, and degree of obesity also played a significant role in the variation of preferences. Outdoor wear jackets and tops have diverse variations in reds and oranges compared with casual wear. Meanwhile, black and other deep, dark colors were preferred for both outdoor wear bottoms and casual wear. Yellows were prevalent for spring wear, blues for summer, bluish violets for fall, and black shades for winter. The preferred color schemes for spring and summer were pale, light, and vivid colors; for fall, vivid, deep, and dark colors; for winter, deep and dark colors. The colors selected for spring and summer were similar, as were the colors selected for fall and winter.

여성 아웃도어 미드레이어 디자인 개발에 관한 연구

김윤 한국패션디자인학회 2016 한국패션디자인학회지 Vol.16 No.2

라이프스타일의 변화와 문화 및 기후 변화 등과 같은 외부적 현상에 따라 아웃도어 웨어에 대한 변화 및 착용 목적에 있어 다양성의 추구가 요구된다. 특히 여성 아웃도어 웨어의 경우 패션 트렌드를 반영하여 다양한 소비자 연령층을 만족시킬 수 있는 범위의 확장이 필요하다. 아웃도어 웨어 아이템들 중 특히 미드레이어(mid layer)는 라이프스타일 아웃도어 웨어로의 활용이 매우 적극적으로 이루어지고 있다. 고기능성의 투습 속건 기능을 바탕으로 보온성과 활동성이 중요시되는 미드레이어는 전문적 아웃도어 활동뿐만이 아닌 라이프스타일형 아웃도어 웨어의 가장 대표적인 아이템으로 다목적성 착용으로 활용이 높은 아이템이다. 이에 본 연구는 아웃도어 활동의 다양화와 라이프스타일형으로의 변화, 여성 아웃도어 활동의 인구의 증가 등과 같은 현상 속에서 패션성을 갖춘 디자인 요소와 활동성 및 기능적 요소를 포함하는 다목적성 여성 아웃도어 미드레이어 디자인을 제시하고 미드레이어 관련 디자인 개발을 위한 내용을 정립하는 데 목적이 있다. 2016년 F/W시즌 여성 아웃도어 미드레이어 디자인 개발을 위하여 문헌연구와 실증적 연구를 병행하였다. 문헌 연구는 선행연구를 비롯해 학술지, 시사지, 패션 정보 사이트인 트렌드포스트, 스타일사이트, 삼성디자인넷, 어패럴 뉴스 등의 관련 자료를 이용하였다. 미드레이어 특성 파악을 위하여 2013년 F/W~2015년 F/W 시즌의 총 39개 국내외 대표 아웃도어 브랜드들의 인터넷 사이트와 온라인 스토어로부터 233장의 시각적 자료를 수집 및 분석하였다. 실증적 연구를 위해서는 미드레이어 분석 자료와 2016 F/W 아웃도어 관련 트렌드 경향 분석 하였다. 여성 아웃도어 미드레이어 개발은 미드레이어의 대표적 주 소재인 플리스, 스웨터, 울, 스트레치 사용을 중심으로 하였으며 총 열두 가지 스타일을 제안하였다. 이를 통해 여성 아웃도어 웨어 시장의 중요성을 인식하고 캐주얼 브랜드에서 생산되는 미드레이어와의 기능적 차별화를 분명히 하여 소재별 세분화와 기능성 및 고감성의 디자인을 갖춘 아웃도어 미드레이어를 개발함으로써 아웃도어 활동의 대중화와 국내 패션디자인의 학문적 발전과 산업에 기여할 것으로 기대한다. Women’s outdoor wear is required to expand the scope to satisfy various age groups of consumers by reflecting the current fashion trends. Among the outdoor wear items, especially ‘mid layer’ items have actively been used as the lifestyle outdoor wear. ‘Mid layer’, focusing on heat retention and activity based on the high-functional moisture permeability and quick drying function is one of the most representative items of the professional outdoor wear as well as the lifestyle outdoor wear. They are highly usable multi-purpose items. In this regard, this study suggested the designs of the multi-purpose women’s outdoor mid layer that include the fashionable design elements, activity and functional elements. The study conducted a literary research and empirical research to develop the F/W 2016 designs of the women’s outdoor mid layer. For the literature research, the relevant data was collected from the advanced researches, academic journals, magazines, and fashion news websites including Trendpost, Stylesight, Samsung Design Net and Apparel News. To identify the characteristics of mid layer, 233 visual resources were collected and analyzed from the websites and online stores of a total of 39 domestic and international major outdoor brands from F/W 2013 to F/W 2015. To develop the women’s outdoor mid layer design, a total of 12 styles were suggested by mainly using the representative mid layer materials including fleece, sweater, wool and stretch. It is expected to contribute to popularization of the outdoor activities, the academic development of domestic fashion design and the domestic fashion industry by recognizing the importance of the women’s outdoor wear market and developing the outdoor mid layer subdivided into materials with functionality and high sensitive designs after clearly differentiating the functions from the mid layer items produced by the casual clothing brand.

아웃도어 웨어 기능성 요구에 따른 스마트 아웃도어 재킷 설계시안

백경자 ( Kyung Ja Paek ),이정란 ( Jeong Ran Lee ) 한국의류산업학회 2014 한국의류산업학회지 Vol.16 No.3

This study revealed the results related to the functionality of outdoor wear required when man and women in their 30s to 50s engage in outdoor activities. Based on the results of the survey, we proposed composition draft for a smart outdoor jacket with main functions of GPS device and light-emitting device using solar cell and EL. Absorption and release of sweat, functionality regarding rain and wind, and lightweightness, etc. from material functionalities of outdoor wear were found to be important. From function required in clothing for outdoor activity, location tracking, night glow, and lighting functions were found to be most important. For results investigating the necessity of the jacket``s location tracking function and lighting function using solar cell, high scores of 3.9~4.0 were given. Purchase intentions for smart outdoor jacket with location tracking and lighting functions devised by this study were fairly positive and most responses indicated that the appropriate purchase price was between 200,000 to 300,000 won while possible problems of this smart outdoor jacket were listed in the order of washing inconvenience, high price, device weight, and discomfort in movement. The draft proposal to integrate with wearable devices for smart outdoor jacket prototype is as follows: Solar cell has been attached to the upper arm but placed inside a transparent pocket which has been detachable for washing convenience while the solar cell and controller have been integrated into a single unit. Using frequent movement exhibited by the arms, EL has been attached along the center line of the raglan sleeve for easy spotting when used as an emergency signal or for night lighting function during outdoor activity. GPS has been attached on the left sleeve so that the person can bend the left arm inward and operate the GPS screen with the right hand while walking or running outdoors.

등산용 아웃도어 웨어의 착용 목적과 활동 영역에 따른 기능적 디자인 특성 연구

이경수,김영인 한국패션디자인학회 2019 한국패션디자인학회지 Vol.19 No.2

국내 아웃도어 웨어를 대표하는 남성 등산복과 용품을 대상으로 이들 간의 구조적 관계를 규명하고, 의류 와 용품의 상호관계를 구조적으로 접근하여 체계적으로 디자인하는 것이 필요하다. 등산용 아웃도어 재킷의 디자인 분석을 위한 디자인 요소로 활동 영역, 맞음새, 소매산 및 후드, 주머니, 배낭의 용량과 벨트 등 다섯 가지를 선정하였다. 또한 매출 및 성장률을 토대로 상위 5위 안에 드는 국내 아웃도어 웨어 브랜드를 선정하 여 2017년도 봄, 여름부터 2018년도 SS까지의 e-카탈로그에서 남성용 방수 재킷과 방풍 재킷 772개 모두를 설문조사용 자극물로 추출하였다. 연구결과는 다음과 같다. 첫째, 브랜드의 활동 영역에서는 아웃도어의 대 표격인 익스트림에서 벗어난 트레킹과 트레블링 영역으로 확장되어 익스트림의 출현 빈도가 줄어든 경향을 보였다. 둘째, 고기능성을 갖추어야 하는 익스트림 활동 영역에서는 착용 목적과 활동 영역에 따른 맞음새, 소매산 및 후드, 주머니, 배낭의 용량과 벨트의 디자인 요소가 적절하게 고려되지 않은 결과이다. 셋째, 트레 킹은 중간 기능성에 해당하며, 분석 결과로는 활동 영역에 따른 디자인 요소와 브랜드에 따른 디자인 요소가 적절하게 사용되지 않은 결과가 도출되었다. 넷째, 트레블링은 최소한의 기능성을 필요로 하며, 분석 결과로 트레블링 활동 영역에서 디자인 요소의 접목과 활동 영역별 브랜드에 따른 디자인 요소의 이해 부족으로 적절하게 조형 요소가 적용되지 못했다. 종합적으로 국내에서 생산되는 등산용 아웃도어 웨어 중에서도 남성 용 재킷과 배낭의 활동 영역별로 고려되어야 하는 디자인 조형 요소가 적절하게 고려되지 않았음을 알 수 있다. 따라서, 디자인 요소의 이해와 용품과의 구조적 디자인 관여도를 파악하여 착용 목적에 따라 의류와 용품의 상호관계를 구조적으로 접근하여 체계적으로 디자인하는 것이 필요하다. 남성용 아웃도어 재킷과 배 낭의 구조적 디자인 특성 간의 관련성 분석을 통해 변화하는 아웃도어 웨어 환경 속에서 국내 아웃도어 범주 의 확장과 차별화된 디자인 요소를 개발하는데 필요한 연구 방향을 제시한다. It is essential to understand the structural design and to firmly grasp the involvement of the design factors in the product, and to approach systematically in designing the co-relationships of clothing products according to the purpose of wear. Outdoor activities are based on the wearing of clothes and equipments, and it is mandatory to systematically design the co-relation between clothes and supplies by structurally approaching them. Design factors for analysis of a mountain climbing outdoor jacket were selected as five factors: activity area, customizable fit, sleeve length and hood, pockets, backpack capacity and belt. Based on the sales and growth rate, we selected the top five domestic outdoor wear brands and extracted 772 men’s waterproof jackets and windproof jackets from the 2017 SS to the 2018 SS as survey questionnaire. The results of the study are as follows. First, in the activity area of each brand, the frequency of extreme purpose showed a decreased popularity compared to increased volume in trekking and traveling areas, which is an unexpected result considering extreme purpose being the main purpose for outdoor wears. Second, in the extreme activity area where high functionality is required, customizable fit, sleeve length or hood, pocket, capacity of backpacks, and belt were not properly expressed. Third, trekking belongs to Medium Performance. As a result of the analysis, it shows that design features did not match to activity area and design factors were not appropriately designed from each brand. Fourth, traveling requires low performance. As a result of the analysis, it shows that the design factors and molding elements in the traveling activity area reflected the insufficient understanding according to the activity, hence elements did not match appropriately in each brand. In this way, the relationship between the five design factors such as activity area, customizable fit, sleeve length or hood, pocket, capacity of the backpack and belt can be summarized, however it can be found that the five design factors are not properly applied in men’s jackets, and backpacks. In conclusion, the analysis of the relationship between the structural design characteristics of men’s outdoor jackets and backpacks provides a research direction necessary for expanding domestic outdoor categories and developing differentiated design elements in a changing outdoor wear environment.

국내 아웃도어웨어 디자인 특성에 관한 연구

김인혜 ( Ine Kim ),하지수 ( Ji Soo Ha ) 한국패션디자인학회 2012 한국패션디자인학회지 Vol.12 No.1

Sports has affected fashion over the years and sportswear has become a new fashion category today. Outdoor wear is now more fashionable as consumers are increasingly developing an interest in healthy lifestyles and leisure activities are affecting fashion. Therefore, this article observes the history of outdoor wear to analyze design characteristics of domestic outdoor wear. The results show that outdoor wear has advanced in accordance with development of functional details such as various zippers with welding, strings and bands, and very lightweight fabrics with slim silhouettes. Colors are brighter than ever with vivid color contrasts or various patterns. These characteristics are expressed as ergonomic designs using new technology textiles and complex. According to generalization of leisure activities, fashion has evolved to a combination of casual and outdoor wear, called outro fashion. Design characteristics of outdoor wear include designs similar to casual wear items or usage of different materials such as those used for casual wear. These changes should facilitate innovational developments.