MZ세대의 뷰티서비스품질 위험지각 요인이 뷰티만족도 및 행동의도에 미치는 영향

송연숙 한국미용학회 2023 한국미용학회지 Vol.29 No.5

This study investigated the degree of influence of risk factors on beauty service quality on satisfaction with beauty service quality and intention to use beauty shops among MZ generation women in Daejeon, Chungcheong province. The results are as follows. The risk perception of beauty service quality was similar for both Generation M and Generation Z, and no statistical significance was found. In satisfaction with beauty service quality, Generation M was found to be slightly higher than Generation Z in physical, economic, performance, and service quality. The perception of intention to use beauty shop services was similar between Generation M (M=4.24) and Generation Z (M=4.12), and there was no statistically significant difference. Technical, physical, economic, performance, and environmental risk perception, which are sub-areas of beauty service quality risk perception, had a negative correlation with service quality satisfaction and beauty shop service use behavior intention. The sub-area of beauty service quality satisfaction was found to have a positive correlation with the behavioral intention to use beauty shop services. In addition, in the impact of beauty service quality risk perception on beauty service quality satisfaction, technical, performance, and environmental risk perception were found to have a significant negative influence. In the impact of beauty service quality risk perception on the intention to use beauty shop services, technical and environmental risk perception were found to have a significant negative influence. In the impact of service quality satisfaction on the intention to use beauty shop services, technical, performance, and environmental satisfaction were found to have a significant positive(+) effect, and physical satisfaction was found to have a significant negative(-) effect. Therefore, it is believed that the results of this study can be used not only as basic data for research in this field, but also as data for marketing strategies.

미용 교육서비스품질의 연구동향에 대한 계량서지학적 분석

이명희,김진숙 미래융합통섭학회 2022 융합과 통섭 Vol.5 No.1

PURPOSE This study provides research trends and trends in beauty education services and provides quantitative grounds for research expansion in related fields. Through this, the purpose of the study is to suggest the flow and direction of future research on the quality of beauty education service, to predict the future of the beauty industry, and to find a way for development. METHOD The frequency of 184 book names collected by entering the search term 'beauty education service' in the academic research information service was analyzed using the 'Krkwic' and 'Krtitle' programs. Then, using the ‘Net Draw’ function of the ‘UCINET’ program, a symmetrical co-occurrence matrix was constructed and visualized. RESULT First, as a result of analyzing the number of papers by year, 19 papers were published from 2000 to 2009, but increased with the appearance of 70 papers from 2010 to 2015, and from 2016 to 2021, 95 papers were published. Many papers have been published. Second, as a result of the analysis of word appearance in the signature of beauty service thesis, research in educational aspects such as influence study, educational satisfaction, hair and beauty education service quality, beauty school, and became the main focus. Third, educational service quality and beauty school appeared 15 times, beauty school and education satisfaction 11 times, education satisfaction and hair beauty appeared 8 times at the same time, and beauty department and education satisfaction, education satisfaction and curriculum appeared 7 times in the co-occurrence frequency, respectively. appeared once. Fourth, the quality of beauty education service is a very important part, and I think that only education service can solve it. Although the Bibliometric approach of beauty education service is a study that is not studied much in the field of beauty education service, it has a convergence aspect with all fields including the beauty industry. Therefore, I think that the study of the beauty field and the analysis of the beauty industry are very meaningful research. CONCLUSION The quality of beauty education service is a very important part, and I think that only education service can solve it. Although the Bibliometric approach of beauty education service is a study that is not studied much in the field of beauty education service, it has a convergence aspect with all fields including the beauty industry. Therefore, I think that the study of the beauty field and the analysis of the beauty industry are very meaningful research.

프랜차이즈 뷰티 아카데미의 교육서비스 품질이 관계 몰입을 통한 교육 서비스 성과에 미치는 영향 연구: 신뢰 수준의 조절효과

김창봉,김희수 한국벤처창업학회 2021 벤처창업연구 Vol.16 No.3

Recently, interest in Korean Wave craze and K-beauty, led by K-pop, is increasing. In addition, the popularity and influence of the domestic beauty service industry has increased, and the economic and cultural ripple effects have been continuously expanding. The need to professional manpower training in response to the demand for manpower due to the growing development of domestic beauty services is emphasized, and the number of trainees who are actual consumers of beauty academy is increasing. Therefore, the purpose of our study is to examine the importance of quality factors of educational services to achieve educational purposes in the educational services provided by the Beauty Academy and the relationship between relationship commitment and educational service performance. Furthermore, it is to draw the importance of administrative support services, educational programs as well as educational service provision activities. However, the research for professional manpower training according to the provision of beauty services is insufficient compared to the development speed of the beauty industry. Therefore, at the present time when beauty service education is emphasized, our study will examine the relationship between relationship commitment and educational service performance based on the quality of education service by the students of domestic beauty academy. The measurement variables set for our study are program, instructor quality, tuition, external service, service fairness, relationship commitment, trust level, and educational service performance. The variables were analyzed and derived through the survey, and the following contents were derived from the empirical analysis. First, the quality of education service provided by the beauty academy, such as program, external service, service fairness, relationship commitment and trust level, had a significant effect on relationship commitment. Educational services provided by the institute, such as the systematicity and diversity of educational programs, enabled students to have a uniform relationship commitment. The quality of education service itself is to learn the expertise necessary for providing beauty service from the standpoint of the students and play an organic role in the relationship with the institute. Second, the moderating effect of trust level between academies and students was significant in the quality of education service and the relationship commitment. This means that students will feel higher level of service quality through the practical trust relationship of the students about the educational services provided by the institute. Based on the results of the empirical analysis, the implications of our study are to find ways to improve the students' ability and satisfaction represented by the results of educational services. This is because the quality of education services provided by the institute called Beauty Academy will have a great impact on the career choice of educational facilities and students. The characteristics of consistency, convenience, and knowledge orientation of education itself should be considered comprehensively, and a strong market position should be established through image formation through external service factors, which are external environments of academies.Furthermore, in terms of presenting differentiated strategies with competitors, the educational service quality factors play a significant role in the commitment to the relationship with the students, so the role of relationship marketing will be important for the psychological stability experienced by the students by grasping the demand accompanying the behavior of the students in advance. 최근 K팝을 필두로 한 한류열풍과 K뷰티에 관한 관심이 높아지고 있다. 또한, 국내 뷰티 서비스 산업에 대한 인기와 영향력이 커지며 경제적, 문화적 파급효과가 지속해서 확대되고 있다. 해당 파급효과와 더불어 국내 뷰티 서비스 발전에 따른 인력 수요에 대응한 전문인력양성 필요성이 강조되고 있기도 하며 뷰티 아카데미의 실 수요자인 교육생도 점차 증가하고 있다. 따라서 본 연구의 목적은 뷰티 아카데미에서 제공하는 교육서비스에 있어 교육목적을 달성하기 위한 교육서비스 품질요인의 중요성과 관계몰입 간 영향 관계 및 교육서비스 성과를 살펴보는 것이다. 나아가 교육서비스 제공 활동을 비롯하여 행정지원서비스, 교육프로그램 등의 중요성을 도출하는 것이다. 하지만 뷰티 서비스 제공에 따르는 전문인력 양성을 위한 연구는 뷰티 산업의 발전속도에 비하여 부족한 편이다. 따라서 뷰티 서비스 교육이 강조되고 있는 현재 시점에서 본 연구는 국내 프랜차이즈 뷰티 아카데미의 교육생들이 교육서비스 품질을 바탕으로 하는 관계몰입과 교육서비스 성과에 간의 영향 관계를 살펴볼 것이다. 본 연구 수행을 위해 설정한 측정변수는 프로그램, 강사자질, 수강료, 외적 서비스, 서비스 공정성, 관계몰입, 신뢰수준, 교육서비스 성과이다. 해당 변수들은 설문조사를 통한 자료를 분석하여 측정하였으며 실증분석 결과 아래와 같은 내용을 도출하였다. 첫째, 뷰티 아카데미에서 제공하는 교육서비스 품질인 프로그램, 외적 서비스, 서비스 공정성, 관계몰입 그리고 신뢰수준은 관계몰입에 유의한 영향을 미쳤다. 교육프로그램의 체계성과 다양성 등 학원 측에서 제공하는 교육서비스가 수강생에게 일률적인 관계몰입을 가능케 하는 것으로 나타났다. 교육서비스 품질 자체가 수강생 입장에서 뷰티 서비스 제공에 필요한 전문지식을 학습 받고 학원과의 관계에 유기적인 역할을 하는 것이다. 둘째, 교육서비스 품질과 관계몰입에 있어 학원과 수강생 간 신뢰수준의 조절 효과가 유의하게 나타났다. 이는 학원이 제공하는 교육서비스에 대하여 수강생들의 실질적인 신뢰 관계를 통해 더욱 높은 수준의 서비스품질을 느끼게 된다는 것이다. 위와 같은 실증분석 결과를 바탕으로 본 연구가 가지는 시사점은 교육서비스 성과로 대표되는 수강생 실력과 만족도를 향상할 방안을 강구하는 것이다. 뷰티 아카데미라는 학원 입장에서 제공하는 교육서비스 품질이 교육시설이나 수강생들의 진로 선택에도 큰 영향을 미칠 것이기 때문이다. 교육 자체에 관한 일관성과 편의성, 지식 지향성 등의 특성이 종합적으로 고려되어야 할 것이며 학원의 외부환경인 외적 서비스 요인을 통한 이미지 형성으로 강력한 시장 입지를 구축해야 한다. 나아가 경쟁업체와의 차별화된 전략 제시 측면에서도 교육서비스품질요인은 수강생과의 관계몰입에 상당히 중요한 역할을 하는 것으로 알 수 있기에 수강생의 행동에 수반되는 수요를 사전적으로 파악하여 수강생 개인이 경험하는 심리적 안정감에도 관계 마케팅 역할이 중요할 것이다.

외국인들의 현지 한국 프랜차이즈 뷰티서비스의 재이용을 위한 'K-Beauty' 서비스 품질 강화 방안 연구

김기영 한국일러스아트학회 2016 조형미디어학 Vol.19 No.3

Asian women's entry into society have increased the ratio of hair, skin, skin care, beauty spending on cosmetic surgeries in accordance with the craze of the Korean Wave has been an increase in costs beauty to Korea for tourism also increasing in. Specially China is also contiguous geographical and cultural exchanges rising strongly because it is also active. In beauty shop also be a franchise, and change in company with expertise in regard to the size and facilities. According to the International Beauty & medical tourism, 2012, beauty industry are achieving the rapid growth in Korea, and 2011 Korea Beauty sales of the service is about 5.1 trillion 7,730A circle on the scale of the 2008 when watching billion won compared to four years, nearly four years about 24 percent of high growth rate and said to be. Carry on the rapid growth, however, beauty services industry and a little slow down, have beauty that have high rates of a small business service industry, along with the shortcomings that recently 'Not-Korean wave' or 'anti-Korean' deepened here after traveling to an atmosphere of targeted foreigners can do that in the quality of service is more important time. This study is steady increase in the growing wealth and reuse at Chinese customer base level of foreign tourists local ‘K-beauty franchise’, including intention beauty services provided by the meantime to utilize it as a reference to boost foreign tourists saw the beauty of quality of service, depending how intended reuse beauty shop in how you be with reuse of the physical environment and human services and customer satisfaction, the causality analysis structure of intent, and beauty services customers to provide a conceptual framework on relationships with companies. 아시아권 여성들의 사회진출 비율이 높아지면서 헤어, 네일, 피부 관리, 성형 수술 등 뷰티분야에 지출하는 비용이 늘어나고 한류의 열풍에 따라 한국으로의 뷰티관광 또한 늘어나고 있는 추세이다. 특히 중국은 지리적으로도 인접해 있고, 문화교류도 활발하기 때문에 더욱 거세게 증가하고 있다. 이에 뷰티샵도 프랜차이즈화 되며 규모와 설비 측면에서도 전문성을 가진 업체로 변화를 하고 있다. 2012국제뷰티 & 의료관광박람회에 따르면 한국뷰티산업은 고속 성장을 이룩하고 있다고 하였고, 2011년 한국 뷰티서비스산업의 매출이 약 5조 7,730억 원의 규모로 2008년 약 4조 4,086 억 원에 비교하여 볼 때 4년간 약 24%의 높은 성장률을 보이고 있다고 하였다. 하지만 고속성장을 이어가던 뷰티서비스산업이 조금 주춤한 것은 영세업자의 비율이 높은 뷰티서비스산업체가 가지고 있는 단점과 더불어 최근 반(反)한 혹은 혐(嫌)한의 분위기까지 있어 국내 여행 중인 외국인을 대상으로 한 서비스의 품질이 더욱 중요한 시기에 있다고 할 수 있다. 본 연구는 부의 증대에 따라 지속적으로 증가하고 있는 중국인을 비롯한 외국인 관광객을 현지 ‘K-beauty 프랜차이즈’의 고객확보 차원에서 재이용 의도를 높이기 위한 참고 자료로 활용하기 위해 그동안 뷰티서비스를 제공받아 보았던 외국인 관광객이 뷰티서비스 품질에 따라 얼마나 재이용의도를 가지게 되는가에 대해 뷰티샵의 물리적 환경, 인적 서비스와 고객 만족, 재이용 의도의 구조적 인과관계를 분석하고, 고객과 뷰티서비스를 제공하는 업체와의 관계 형성에 대한 개념적 틀을 제공하려고 한다.

남성 소비자의 미용행동 연구

임지현 ( Ji-hyun Lim ),서선옥 ( Sun-oak Seo ),김현정 ( Hyun-jung Kim ),박은준 ( Eun-jun Park ) 한국미용예술경영학회 2010 미용예술경영연구 Vol.4 No.3

With diversification of consumer needs and various changes such as the improvement in social status, increase in average life span, and diversification in leisure activities in the service industry, Korean beauty service industry is rapidly growing due to rapid development in the beauty service industry and increasing men consumers. Therefore, this study aims to provide information and academic data to satisfy higher level of men consumers by analyzing men consumers behaviors in the beauty service industry by their demographic characteristics in the beauty service industry and appropriate establishing beauty service strategies. For the study method, self-reported questionnaire survey was used and as to the analysis technique, frequency analysis was used to grasp the study subjects general characteristics and their behaviors when using beauty services. Crosstabs(Chi-Square Test) was conducted to examine users behaviors in beauty service by demographic characteristics. First, the result of how often the subjects use beauty services showed that people in their twenties and thirties use beauty service every six months or bimonthly and people in their forties and fifties use twice a month or every month. The lower the average income gets, the longer the period of using beauty service becomes. Second, when it comes to the favorite beauty salon and the location, people in their 20s and 30s have no favorite beauty salon unlike people in their 40s and 50s. As to the location of the favorite beauty salon, people in their 20s and 30s use the beauty salon near schools while people in their 40s and 50s use the favorite beauty salon near the company and home. As to the average income, those who earn below 2 million won have no their favorite beauty salon while those who earn 2 million to 3 million won and more than 3 million won have their favorite beauty salon. In terms of the location of the favorite beauty salon, those who earn below 2 million won and 2million to 3 million won use near schools while those who earn more than 3 million won use near the company and home. Third, the result of the frequency of visiting favorite beauty salons showed that people in their 20s and 30s use different beauty services between six months and one year while people in their 40s and 50s use beauty services for a long time between 2 years and three years and over three years. The higher the average income gets, the longer the period of using beauty services becomes. Fourth, regarding the average cost of beauty services, people in their 20s and 50s spend 10,000 to 30,000 won while people in their 30s and 40s spend a lot of money on the beauty service. When the monthly average income is higher, the beauty service cost is more spent. Fifth, as to traffic means when using beauty service, most people in their twenties use traffic transportation, people in 30s, 40s, and 50s use their cars or walk to beauty salons. People who earn below 2 million won monthly use public transportation often, people who earn 2 million to 3 million won travel on foot, and people who earn over 300 million won use their cars when using beauty services. According to the above findings, middle-aged men with a stable life invest heavy money in image management and regularly use beauty service industries. The young men are sensitive to fashion and trend and want to often change styles so they have no regular beauty service industries, and furthermore most of them are students and new employees so that they don spend a great deal of money on beauty service industries.

병원에서 실시되는 미용복지 봉사활동 현황

차영신 ( Young Sin Cha ),최근희 ( Keun Hee Choi ) 한국미용학회 2009 한국미용학회지 Vol.15 No.4

Haman has a desire to be beautiful. Beautiful appearance is a factor provoking emotion, means to express contemporary time and a will to improve and develop human. Everyone seeks beauty whether he or she is in healthy or sick. In case of hospital volunteer activities, guide, assistant for hospitalization process, ward help, library help, beauty service help, main supply office help etc. are performed. The purpose of this paper is to identify current beauty care service to patients in hospital and develop way to invigorate current service satisfaction from observing service desire from patients. It does this by surveying patients at hospital in Seoul. Survey was done from February to March in 2008 year. Total 310 survey questionnaire were distributed and analyzed 307 questionnaires except some incomplete cases. Survey data were used for frequency analysis, t-test, factor analysis, confidence analysis, ANOVA and Duncan`s test by using SPSS (Statistical Package for the Social Science) window version 12.0 software. Survey results shows that the number of respondents who have interest on appearance greater than the number of responds who do not have interest on it. 55 percent of the respondents chose hair style as a main interest on appearance. 69.4 percent respondents were aware of beauty service offered in hospital while 30.6 percents did not know the service so that more promotion for the beauty service is needed in terms of hospital service perspectives. 62.9 percent of respondents had experience of using the beauty service. In conclusion, most beauty service in hospital has been provided by volunteers. Increase in the number of volunteers and education system for volunteers will be needed for satisfactory and effective beauty service offering. Secure of more volunteers, establishment of network within hospitals and continuous system set up will need to invigorate beauty service in hospital. Hospital should invest and have an interest on beauty service in that most volunteering beauty service has been offered in poor facility conditions.

The effect analysis where beauty care service`s quality of perception influences to a value of perception

( Sung Nam Kim ),( Hyun Jin Jung ) 한국패션비즈니스학회 2005 패션 비즈니스 Vol.9 No.6

This study examines closely the relationship between beauty art service quality and value. And satisfaction and purchase action that they do perceive to customers who have beauty art service company`s service use experience. Moreover, this study was achieved purposely to present service raising plan of good quality to beauty art company managers and business employees. First, to investigate the concept of beauty art service quality and special quality was with doctrines that have been presented through a virtue aspect to achieve this study. Moreover, the wave and beauty art service, human service relativity is a let down unlike manufacture enterprise. Further more, beauty art service by complex composition of existence and nonexistence style is sold, and it could be known by having personality consumed at the same time production. The concept of quality about beauty art service and quality that became perceived through virtue study of concept and measurement about value. Therefor, value was deduced, and could deduce measurement, the linear measure that is applied to measure this. Large majority virtue study found is measuring quality of service to 22 articles on PZB`s theory, and this study corrects measurement, the linear measure that is applied in Morritt`s study that is based in PZB matrix and supplements and attempted measurement to 22 items. The result measurement dimension is consisted of functional quality, technological quality, physical quality dimension. To measure this through virtue study about value that become perceive, could confirm that all expense and beauty art companies which the customer is paid, connect with offering general quality of service. Therefor, through measurement, 2 dimension was deduced by monetary value and the non-monetary value.

다이아몬드 모델을 활용한 뷰티 서비스 산업 경쟁력 분석

박지선,김은희 한국무역연구원 2020 무역연구 Vol.16 No.4

Purpose The purpose of this study is to compare the competitiveness of the beauty service industry among six major countries (Korea, USA, Japan, Germany, UK and China), in order to suggest the strategic growth direction of the Korea beauty service industry and the implications for entering the overseas markets. Design/Methodology/Approach This study analyzes the competitiveness of the beauty service industry in the aforementioned six countries using Michael Porter’s Diamond Model. In addition, the statistical data and the survey results from World Economic Forum (WEF), International Institute for Management Development (IMD), Industrial Statistics Analysis System (ISTANS) and Euromonitor are used to measure the competitiveness. Findings The major results show each of the six countries’ competitiveness characteristics in the beauty service industry. The USA has subdivided the qualifications system and implemented a qualification renewal system for voluntary education of experts. The UK offers different customer-focused services. Germany is improving its expertise based on labor-management culture. China is taking the lead in digitalization, and Japan is trying to enter overseas markets. In Korea, there is a weak qualification system and an imbalance in manpower supply. In order to overcome these weakness, it is urgent to prepare a strategic plan to apply the information and communication technology to the beauty service industry in Korea. Research Implications There have been few previous studies on the beauty service industry, even though the international interests of K-beauty and the growth potential for the beauty service are increasing. There is a need to enforce strategically the factor conditions in the Korea beauty service industry, which is currently labor-intensive. In addition, there is a need to create new business models for smart beauty service, recognizing the importance of digitalization of the service industry.

K-Beauty인식과 서비스품질이 소비가치에 미치는 영향에 관한 연구 - 20∼30대 베트남인을 대상으로 -

조윤솔,최정순 지속가능경영학회 2025 지속가능경영연구학회지 Vol.9 No.1

Due to the influence of the Korean Wave (Hallyu), K-Beauty is gaining global recognition, and among East Asian countries, Vietnam is particularly known as a hub for Hallyu and has a high interest in both Hallyu and K-Beauty. As the demand for K-Beauty products among Vietnamese consumers has been increasing recently, there is a growing need for research on K-Beauty targeting the Vietnamese population. Therefore, this study aims to analyze the impact of K-Beauty perception and service quality on consumer value among Vietnamese individuals aged 20-30. For scale development, survey items related to K-Beauty perception, service quality, consumer value, K-Beauty interest, and demographic variables were created and distributed. After excluding unreliable responses, 394 valid surveys were analyzed. The results showed that in the relationship between K-Beauty perception and consumer value, the two factors of K-Beauty perception (perceived beauty quality, price, and originality) had a positive impact on all aspects of consumer value. In the relationship between service quality and consumer value, service quality significantly influenced not only functional value but also trend-seeking value, conspicuous value, and hedonic value. It was found that all factors of K-Beauty perception and service quality influenced functional value, while service quality, price, and originality perception had an impact on trend-seeking value, conspicuous value, and hedonic value. The findings of this study are expected to serve as basic data for the development of the beauty industry for the 20-30s age group, as well as contribute to the growth of the Korean beauty market. Moreover, the results can help establish marketing strategies for the K-Beauty industry and strengthen brand competitiveness in the Vietnamese market.

서비스 구매 행동 후 고객 이탈 요인에 관한 연구: 미용서비스를 중심으로

조재욱 한국미용예술경영학회 2023 미용예술경영연구 Vol.17 No.4

The customer defection factor of the beauty service industry was found in four elements of beauty service quality. The effects of interaction service quality, environment service quality, waiting service quality and outcome service quality on customer defection were empirically verified. And the strength of the influence of each factor of beauty service quality on customer defection was verified. In addition, each factor constituting beauty service quality was verified to have a moderating effect of switching cost on customers’ defection intention after experiencing beauty service. As the result of the study, if the quality of beauty service was high, it had a positive effect on reducing customer defection. And the result of analyzing the size of the relative strength of each factor on the customer defection intention was in the following order: outcome service quality, interaction service quality and waiting service quality. But in the case of environment service quality, it was found to be insignificant and was excluded from the relative influence. Regarding the moderating effect of switching cost, interaction service quality, environment service quality, and outcome service quality were shown significant results in the customers’ defection intention. However, in the case of waiting service quality, there was no moderating effect in relation to customers’ defection intention. Through this study, service providers can reduce customer defection by improving beauty service quality and increasing switching costs. In addition, performing a marketing strategy in consideration of the strength of each factor of beauty service quality can retain existing customers and increase customer satisfaction to become loyal customers. Through this, it can be used as a means of differentiation to strengthen competitiveness in the beauty service environment.