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      • KCI등재

        드레스 셔츠의 이미지 분석(分析) -서울, 대전(大田), 경기지역(京畿地域)을 중심(中心)으로-

        구인숙 ( In Sook Koo ) 한국패션비즈니스학회 2006 패션 비즈니스 Vol.10 No.4

        The purpose of this study was to analyze the image perception of dress shirts according to perceiver`s residency and shirts style, and to investigate the shirts preference according to style of dress shirts, and to find out the men`s aesthetics consciousness for shirts, and to analyze between the image perception and the usage of mass-media, for developing the possibility & strategy of the dress shirts market in men`s wear market for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics, Pearson`s simple correlation, ANOVA. The results from the study were as follow ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted, shirts style concepts were decided, such as, Basic style by the best 3 features of the first stimulus, and Soft style by the best 3 features of the second stimulus, and Sophisticate style by the best 3 features of the third stimulus, and Modern casual style by the best 3 features of the fourth stimulus, and Modern mannish style by the best 3 features of the fifth stimulus, and Trendy style by the best 3 features of the sixth stimulus. The modern casual style was estimated highly by respondents in Daejon. The respondents in Seoul prfered the basic style to other style. There were significant differences in evaluating between preferences of shirts style and pattern. Of the 82 respondents(26.8%) with the preference of bold london stripe, the 52 respondents estimated Modern casual style in bold london stripe. The fashion consciousness of the respondents in Seoul was estimated higher than in Daejon. But, the respondents in Daejon in the consciousness for the coordination knit cardigan and V zone was estimated higher than in Seoul. Also, the 31 respondents with the preference of Sophisticate style were the highest in fashion consciousness. The respondents estimated that the first important thing in buying dress shirts is `Design(41.4%). and next is quality(17.8%). Results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6.5%). And, the 35.5% respondents estimated that the first important information which influenced on buying dress shirts was the store display, next was internet(15.9%). Finally, I propose that the best strategy for men with low fashion consciousness is to upgrade salesmen` coordination technic and fabric knowledge, and store management with story attracting customers.

      • KCI등재

        시판 드레스셔츠의 치수 구분 적합성

        한은주 ( Eunjoo Han ),권수애 ( Sooae Kweon ),최종명 ( Jongmyoung Choi ),송재민 ( Jaemin Song ),임보연 ( Boyoun Lim ) 한국의류학회 2015 한국의류학회지 Vol.39 No.5

        This study provides basic data that are helpful to prepare a sizing system for dress shirts that improves the wearer``s size fitness. The 16 different parts of the dress shirts were measured for 24 pieces of dress shirts with three kinds of size (95, 100 and 105) among the eight different brands on the market. The measurement sizes of the dress shirts analyzed the accuracy of the size information, size classification by size designation, and differences of size by brand. The results of the study were: 1. The size information of dress shirts differed from customer demand. 2. The size increments between size designations differed from each other even though measurement sizes of the dress shirts increased as the size designation increase. 3. Measurement sizes of the dress shirts were different between brands even for dress shirts of the same size designation. It is necessary that manufacturers secure an accurate and standardized sizing system and provide accurate information for the measurement sizes of dress shirts on an online shopping mall.

      • KCI등재

        중년 남성의 드레스셔츠 착용 실태와 맞음새 조사- 키 집단에 따른 차이를 중심으로 -

        안동주,이정임 한국의류산업학회 2018 한국의류산업학회지 Vol.20 No.6

        The purpose of this study was to investigate the wearing & fit of ready-made and online custom dress shirts by surveying middle-aged men aged 40-54 years in order to collect information necessary for making good fit dress shirts. Also, we analyzed whether there were significant differences in the actual wearing of dress shirts according to the stature of middle-aged men. The stature was classified according to KS K 0050 as R(157≤x<170) and T(170≤x<182). The 23 questionnaire items were divided into three categories: ‘General purchasing behavior and wearing’, ‘Fit satisfaction of ready-made dress shirts’ and ‘Wearing and fit satisfaction of online custom dress shirts’. Through the results of the study, we could understand the actual wearing condition of ready-made and online custom dress shirts. Also, differences in stature groups were found. The significant differences according to the stature groups were found in the interest in fashion, the purchase criteria, the limitation of the shirt size selection due to stature and body shape, shirt size satisfaction, repair experience, dissatisfaction with purchase and the experience of purchasing online custom dress shirts. Suggestions should be made to improve dissatisfaction with stature groups in the ready-made dress shirts. In addition, the study confirmed the consumer demand for the online custom dress shirts. In order to activate the online custom market, the online custom dress shirts company needs to reduce consumer dissatisfaction and improve size suitability.

      • KCI등재

        온라인 맞춤 드레스셔츠 업체 현황조사 및 치수체계 분석

        안동주 ( Dong-joo An ),이정임 ( Jeong-yim Lee ) 한국의류산업학회 2018 한국의류산업학회지 Vol.20 No.5

        In this study, we surveyed the current status and sizing system of the custom dress shirts sold through online shopping, compared with the sizing system of the ready-made dress shirts. We tried to collect the information needed to make the well fitted dress shirts for middle-aged men from this study. The 17 online custom dress shirt brands were selected and the sales type, sales price, design options and size options of each brand were analyzed. The sizing systems of online custom dress shirt brands were compared with the sizing system of the 10 ready made dress shirt brands. The result showed that online custom dress shirts brands offered a variety of design options and size options to meet the consumers' individuality, taste and demand for good fit. In the ready-made brands, all 10 brands were using the same size notation system. In the same size designation, the difference in product size among the ready-made brands showed a tendency to be smaller than the online custom brands. The online custom brands had the different size notation system among brands. The size notation, the number of size designation and the size interval were different for each brand. Also, in the online custom brands, the product size among brands differed from each other in the same size designation. Therefore, the standardized size information and sizing system for middle-aged men that could be used as criteria when making the product size and pattern design in online custom brands were needed.

      • KCI등재

        드레스 셔츠 원형 설계 및 그레이딩룰에 관한 연구

        황영미,이정란 한국의류학회 2003 한국의류학회지 Vol.27 No.1

        The purpose of this research lie in developing dress shirts pattern targeting adult males between 25-34 years of age presenting the rules of grading according to the real circumstances of dress shirts industry. The findings of this research are as follows: 1. The surveyed companies kept different size systems ranged from 5 to 18. They kept different size systems each other, and the pattern making was conducted by modification of the collar size, chest size, etc of the pattern developed through each company's know-how. All the surveyed companies were using point method of grading. 2. The method of the research pattern was to adopt N/6+1(㎝) for the width of the back of the neck, N/6 for the front neck, N/62 for the front neck. B/6+7 for the shoulder width, B/6+5.5 for the breast width, b/4+5 for the whole width (back), b/4+4 for the whole width (front), B/4+3.5 for the depth, AH/2+0.5 for the back arm hole, AH/2+1 for the front arm hole. 3. The grading rule was made after classifying the sizes into 14 centered on the standard size 40. Through the wearing test of research grading rules, I found the suitability of grading size 36 and 43 satisfiable.

      • KCI등재

        국내 슬림 핏 드레스 셔츠의 착의실태 및 선호도 조사

        김동현,장정아 한국의류산업학회 2012 한국의류산업학회지 Vol.14 No.6

        The purpose of this study was to provide basic reference data for the development of slim-fit dress shirts patterns for a variety of body somatotypes. For this study, a survey was conducted on the actual product conditions of slimfit dress shirts of domestic brands(Actual wearing and purchasing conditions, fit, design preferences). The survey was conducted on 135 men in their 20s~30s. PASW Statistics 18 was used for data analysis. The result of this study are as follows : Analysis of the actual wearing conditions of dress shirts indicates that consumers own an average of 1~2 classicfit shirts and 1~4 slim-fit shirts. These are normally worn once or twice a week, and purchased mainly at department stores, agencies, direct sales markets or outlets. With respect to the purchasing factors, price and style were the main priorities. Surveyed consumers had the greatest preference for designs with a non-darted front and a darted back, a semiwide collar and the color white. By classifying the surveyed by somatotype, Type B preferred designs darted on both front and back, Type A preferred designs with a non-darted front and a darted back, while Type Y preferred designs non-darted on both front and back. All somatotypes displayed a preference for semi-wide collars and the color white.

      • KCI등재
      • KCI등재

        연구논문 : 국내 슬림 핏 드레스 셔츠의 착의실태 및 선호도 조사

        김동현 ( Dong Hyun Kim ),장정아 ( Jeong Ah Jang ) 한국의류산업학회 2013 한국의류산업학회지 Vol.14 No.6

        The purpose of this study was to provide basic reference data for the development of slim-fit dress shirts patterns for a variety of body somatotypes. For this study, a survey was conducted on the actual product conditions of slimfit dress shirts of domestic brands (Actual wearing and purchasing conditions, fit, design preferences). The survey was conducted on 135 men in their 20s~30s. PASW Statistics 18 was used for data analysis. The result of this study are as follows: Analysis of the actual wearing conditions of dress shirts indicates that consumers own an average of 1~2 classicfit shirts and 1~4 slim-fit shirts. These are normally worn once or twice a week, and purchased mainly at department stores, agencies, direct sales markets or outlets. With respect to the purchasing factors, price and style were the main priorities. Surveyed consumers had the greatest preference for designs with a non-darted front and a darted back, a semiwide collar and the color white. By classifying the surveyed by somatotype, Type B preferred designs darted on both front and back, Type A preferred designs with a non-darted front and a darted back, while Type Y preferred designs non-darted on both front and back. All somatotypes displayed a preference for semi-wide collars and the color white.

      • KCI등재
      • KCI등재

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