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박노현(Park No-Hyun),김학신(Kim Hak-Shin) 한국체육과학회 2002 한국체육과학회지 Vol.11 No.1
This study was performed to systematically explain the relationship between the customer satisfaction and after-the-matter behavior of the participants using a convention center. The first conclusion of this study is that convention elements such as facilities, planning, and communication have a meaningful positive effect on customer satisfaction. It has proved that the positive awareness of results is closely and strongly connected with customer satisfaction. Finally, the offered elements have been proved to be prerequisite customer satisfaction ones. And it has been suggested that efforts for incitement of the participants' affirmative judgement are necessary. Its second conclusion is that customer satisfaction and the intention of re-visiting have a strong positive effect on each other. After all, promoters of conventions have to elevate the whole quality of their planned event, by benchmarking of having-already-succeeded big convention events, and, also, to arrange a program to be able to lead competitive strategies by other rivals. Also, they must gather their enterprises' core capacity so that, by offering the top-quality service to customers, they may create great value and their customers can get perfect satisfaction. Therefore, the market competitiveness of convention business greatly helping national growth should be raised from their viewpoint of seeking their customers' interests, and only the formulation of subdivided marketing strategies makes it possible which can meet, faithfully, the 'desire or necessity' of various customers.
박노현(No-Hyun Park),윤유식(Yoo-Shik Yoon),양정임(Jong-Im Yang) 한국콘텐츠학회 2011 한국콘텐츠학회논문지 Vol.11 No.6
본 연구는 소비자의 가치지각 측면별 이미지 차별화를 각 세분시장에 따라 검토함으로써 여행시장 전반의 경쟁력 제고 및 커뮤니케이션 전략의 효율성을 개선하는데 목적을 두고 있다. 계절적인 목적지 특성에 따라 우리나라 해외신혼여행객이 해외신혼여행목적지를 선택할 때 어떻게 차이가 있는지를 분석하고자 하였다. 본 논문에서는 다차원 척도법을 적용하여 7개의 여행지(괌/사이판, 호주/뉴질랜드, 중국, 일본, 하와이, 태국, 유럽)를 중심으로 여행을 경험하였거나 신혼여행을 계획하고 있는 사람들을 대상으로 하였으며, 분석결과 목적지별로 계절에 따라 지각도의 위치가 달라지는 것을 확인하였다. 본 논문의 공간상에 지각측면을 시각화한 연구 결과를 통해 해외신혼 여행지 시장전반에 걸친 경쟁력 제고 및 목적지별 다양한 전략적 시사점은 여행기업 내의 가능한 대체전략을 수립하는 기초자료를 제공할 수 있을 것이다. The purpose of this study is to look through consumer perception and image positioning, present the thoughts over the competitive strength and make better the efficiency of long-term communication strategy. It is analyzed that consumers realized differentiated value choice on seasonal destination for honeymoon. MDS is applied to provide the marketers with the framework to develop marketing strategy for destination positioned in the mind of consumer and make products efficient to create and keep the desirable position. The data was collected from the honeymooner who have planned to travel or have experienced traveled 7 different types of honeymoon destinations(Guam/Saipan, Australia/New Zealand, China, Japan, Hawaii, Thailand and Europe). It is hoped that these results will be useful for tourism and organizer to develop marketing strategy for products.
정보환경에서의 업무프로세스 재설계 및 효과에 관한 연구 -국내 금융업을 중심으로-
박노현,정정환,Park, No-Hyun,Jung, Jung-Hwan 한국정보기술전략혁신학회 2002 情報學硏究 Vol.5 No.3
Recently business reengineering is the most attractive management reforming skill. Many of the Korean firms are paying attention to business reengineering and many of them have initiated it. The major purposes of this study are; (1) to investigate the relationship between each variable and success or failure of business reengineering, and (2) to examine interaction effects of measurement and performation variables. Two hundred eighteen questionaires were used for analysis. In order to throughout studies that I executed earlier. To look for dependence of critical success factors on analysis was performed to examine patterns between measurement and performance variables. In conclusion, the hypothesized relationships in the research model are supported by the empirical findings of this study. Additionally it is possible to establish theoretical reference system on the basis of critical success factors.
인터넷 광고가 웹사이트 태도, 브랜드 태도, 구매의도에 미치는 영향
박노현(No Hyun Park) 한국호텔외식관광경영학회 2002 호텔경영학연구 Vol.11 No.2
This study investigates the structural relationship between web-site attitude, brand attitude and purchase intentions for homepage advertisement of family restaurants. Aad(Attitude toward on an advertisement) factors were defined as cognitive responses and affective responses. LISREL model was used to explore the relationship between Aad and behavioral intentions. The empirical results were as follows. First, it had a significant relationship between Aad and web-site attitude. Second, it had a significant relationship between web-site attitude and brand attitude. Third, it had a significant relationship between brand attitude and purchase intentions. It was shown that Aad affected web-site attitude, brand attitude and purchase intentions.