「겨울왕국2」의 콜라보레이션 패션제품에 대한 소비자 리뷰 - 의미 네트워크와 감성분석 -

최영현,이규혜,Choi, Yeong-Hyeon,Lee, Kyu-Hye 복식문화학회 2020 服飾文化硏究 Vol.28 No.2

This study aimed to analyze the performance of Disney-collaborated fashion lines based on online consumer reviews. To do so, the researchers employed text mining and network analysis to identify key words in the reviews of these products. Blogs, internet cafes, and web documents provided by Naver, Daum, and YoutTube were selected as subjects for the analysis. The analysis period was limited to one year after for the 2019. Data collection and analysis were conducted using Python 3.7, Textom, and NodeXL. The research terms in question were as follows: 'Disney fashion collaboration' and 'Frozen fashion collaboration'. Preliminary survey results indicated that 'Elsa's dress' was the most frequently mentioned term and that the domestic fashion brand Eland Retail was the most active in selling Disney branded clothing through its own brand. The writers of reviews for Disney-collaborated fashion products were primarily mothers with daughters. Their decision to purchase these products was based upon the following factors; price, size, stability of decoration, shipping, laundry, and retailer. The motives for purchasing the product were the positive response of the consumer's child and the satisfaction of the parents due to the child's response. The problems to be solved included insufficient quantity of supply, delay in delivery, expensive price considering the number of times children's clothes are worn, poor glitter decoration, faded color, contamination from laundry, and undesirable smells immediately after the purchase.

국내 소비자의 일본 패션제품에 대한 정치적 소비 연구

최영현 ( Yeong-hyeon Choi ),이규혜 ( Kyu-hye Lee ) 한국의류학회 2020 한국의류학회지 Vol.44 No.2

In 2019, Japan announced trade regulations against Korean products; consequently, the sales of Japanese products in Korea dropped due to a Korean consumers’ boycott. This study measured the Korean consumers’ political consumption behavior toward Japanese fashion products. Unstructured text data from online media sources and consumer posted sources such as blog and SNS were collected. Text mining techniques and semantic network analysis were used to process unstructured data. This study used text mining techniques and semantic network analysis to process data. The results identified boycotting Japanese fashion products and buycotting alternative products and Korean brands due to consumers’ political consumption. Two brand cases were investigated in detail. Online text data before and after the political action were compared and significant changes in consumption as well as emotional expressions were identified. Product related industry sectors were identified in terms of the political consumption of fashion: liquor, automobile and tourism industry sectors were closely linked to the fashion sector in terms of boycotting. More “boycott” and “buycott” fashion brands (reflected in consumer attitudes and feelings) were detected in consumer driven texts than in media driven sources.

패션·뷰티 소비에서 비거니즘의 확산 - 의미네트워크분석 -

최영현(Yeong-Hyeon. Choi),이규혜(Kyu-Hye Lee) 한국복식학회 2019 服飾 Vol.69 No.6

원마일웨어와 홈웨어에 대한 소비자 인식 변화: 코로나19 발생의 영향

최영현 ( Yeong-hyeon Choi ),이규혜 ( Kyu-hye Lee ) 한국패션비즈니스학회 2021 패션 비즈니스 Vol.25 No.2

This study aims to explore consumers’ perception regarding “one-mile wear” and “home wear” fashion, an emerging trend during the Coronavirus disease (COVID-19) pandemic, and to identify the changes in consumers’ perception of this style before and after the pandemic. The data collection period was set as one year before and after the outbreak as of January 1, 2020, and blog posts with keywords “one-mile wear” and “home wear” were collected. Further, textual data crawled and refined using Python 3.7 libraries, and centralities were measured and visualized through NodeXL 1.0.1 and Ucinet 6. According to the results, first, consumers’ perception regarding one-mile wear fashion was divided into the following eight categories: wearing situation, expected attribute, style, item, color, textile, shape, and target wearer. Second, before the pandemic, home wear was recognized as pajamas or indoor wear; after the pandemic, home wear was recognized as one-mile wear, outdoor wear, and daily wear. Moreover, keywords, such as “telecommuting”, “social distancing”, “untact”, and “upper body”, appeared after the pandemic. It was confirmed that consumers’ perception of home wear was affected by the pandemic.

정보원으로서 패션 유튜브 크리에이터에 대한 소비자 반응- 유튜버의 성별과 연령 특성에 따른 비교 -

최영현 ( Yeong-hyeon Choi ),이규혜 ( Kyu-hye Lee ) 한국의류산업학회 2021 한국의류산업학회지 Vol.23 No.2

With the recognition of YouTube as an information search tool, YouTube creators have subsequently become sources of information to consumers. Accordingly, this study aims to analyze the consumers’ response of famous fashion YouTubers in Korea, and to identify differences in consumer response based on the gender and generation of YouTubers. During the period from the opening of fashion creators’ YouTube channels, we collected postings on blogs and Internet cafes using textom. As a result of preliminary investigation, six fashion YouTubers were selected. First, all the selected fashion YouTubers were well recognized by consumers as fashion informants. However, Milanonna has been shown to act as a life advisor and as an informant for luxury brands at the same time. Second, female fashion YouTubers were perceived with themes related to daily life, beauty, emotions, and mood rather than fashion itself; whereas, male fashion YouTubers appeared to be more interested in fashion accessories, especially with respect to the basic style. Third, Generation Z fashion YouTubers used the most non-fashion keywords, and their Millennial counterparts used keywords related to fashion items and product purchase properties. However, consumer response to OPAL fashion YouTubers have emerged with items such as life experiences, wisdom, and advice. Moreover, OPAL fashion YouTubers showed a variety of consumer assessments and the YouTuber’s personal background. This study’s analysis of the differences in the consumer response to fashion YouTubers based on gender and age enables the establishment of an appropriate strategy to attract target consumers and identify their appeal points.

APEC 과학기술혁신정책파트너십(PPSTI)의 참여국 네트워크 및 주요 사업 내용 분석을 통한 전략적 기술협력 강화 방안 마련에 관한 연구

최영현(Yeong-Hyeon Choi),안세진(Sejin An),김어진(Eojin Kim),염성찬(Sungchan Yeom) 한국기술혁신학회 2024 기술혁신학회지 Vol.27 No.3

PPSTI 프로젝트 총회 참석은 APEC 회원국들의 공공외교와 네트워크 외교에 있어 중요하며, 타국의 제안과제를 검토하는 것은 국가별 협력사업 추진 방향을 수립하는 데 필수적이다. 본 연구에서는 PPSTI 참여국 간 국제협력 관계를 살펴보고, 주요사업 내용을 분석함으로써 기술협력 강화 방안을 도출하였다. 18년 동안 진행해온 PPSTI 사업을 대상으로, 국가 간 네트워크 관계 및 역할을 조사하고, 클러스터링과 토픽모델링을 통해 주요사업 내용을 분석하였다. 첫째, 한국은 총회 주최에 있어 리더, 대만은 브릿지, 한국과 미국은 협상가 또는 중재자의 역할을 수행하는 것으로 나타났다. 둘째, PPSTI 사업의 핵심 내용은 크게 탄소중립을 위한 정책, 정부·민간 기술 교육 및 지원, 기후기술 관련 혁신기술 및 정책이며, 세부 주제로는 물, 바이오가스, 기후, 에너지 등이 있었다. PPSTI의 프로젝트에서 영향력을 발휘하기 위해서는 컨퍼런스 주최에 대한 적극성, 다양한 국가의 참여 유도가 가장한 중요하다고 할 수 있다. 이러한 분석 결과를 바탕으로, 각국은 네트워크에서의 전반적인 역할을 판단하여, 국가의 영향력 강화에 도움이 되는 방향으로 참여 전략을 수립할 수 있다. Attendance at the PPSTI project general meeting is essential for APEC members public and network diplomacy, and reviewing various proposals is crucial for establishing the direction of cooperation projects for each country. This study examined the international cooperation relationship between PPSTI participating countries and analyzed the contents of significant projects to derive ways to strengthen technological cooperation. Focusing on the PPSTI project, which has been ongoing for 18 years, this study investigated the network relationships and roles between countries, and analyzed the main project contents using clustering and topic modeling. First, Korea emerged as the leader in hosting, with Taiwan serving as a bridge, and Korea and the United States acting as negotiators or mediators. Second, the core contents of the PPSTI project primarily include policies for carbon neutrality, government and private technology education and support, and innovative technologies and policies related to climate technology. Detailed topics included water, biogas, climate, and energy. To exert influence in PPSTIs projects, it is vital to be proactive in hosting conferences and encouraging participation from various countries. Each country can determine its overall role in the network and establish a participation strategy to strengthen its influence.

국내 프로축구 팬들의 유니폼 소비 분석: 손흥민의 토트넘 홋스퍼 FC 이적 전후 비교

최영현(Yeong-Hyeon Choi),이규혜(Kyu-Hye Lee) 한국지능정보시스템학회 2020 지능정보연구 Vol.26 No.3

Korea’s famous soccer players are steadily performing well in international leagues, which led to higher interests of Korean fans in the international leagues. Reflecting the growing social phenomenon of rising interests on international leagues by Korean fans, the study examined the overall consumer perception in the consumption of uniform by domestic soccer fans and compared the changes in perception following the transfers of the players. Among others, the paper examined the consumer perception and purchase factors of soccer fans shown in social media, focusing on periods before and after the recruitment of Heung-Min Son to English Premier Leagues Tottenham Football Club. To this end, the EPL uniform is the collection keyword the paper utilized and collected consumer postings from domestic website and social media via Python 3.7, and analyzed them using Ucinet 6, NodeXL 1.0.1, and SPSS 25.0 programs. The results of this study can be summarized as follows. First, the uniform of the club that consistently topped the league, has been gaining attention as a popular uniform, and the players performance, and the players position have been identified as key factors in the purchase and search of professional football uniforms. In the case of the club, the actual ranking and whether the league won are shown to be important factors in the purchase and search of professional soccer uniforms. The club’s emblem and the sponsor logo that will be attached to the uniform are also factors of interest to consumers. In addition, in the decision making process of purchase of a uniform by professional soccer fan, uniform’s form, marking, authenticity, and sponsors are found to be more important than price, design, size, and logo. The official online store has emerged as a major purchasing channel, followed by gifts for friends or requests from acquaintances when someone travels to the United Kingdom. Second, a classification of key control categories through the convergence of iteration correlation analysis and Clauset-Newman-Moore clustering algorithm shows differences in the classification of individual groups, but groups that include the EPLs club and player keywords are identified as the key topics in relation to professional football uniforms. Third, between 2002 and 2006, the central theme for professional football uniforms was World Cup and English Premier League, but from 2012 to 2015, the focus has shifted to more interest of domestic and international players in the English Premier League. The subject has changed to the uniform itself from this time on. In this context, the paper can confirm that the major issues regarding the uniforms of professional soccer players have changed since Ji-Sung Park’s transfer to Manchester United, and Sung-Yong Ki, Chung-Yong Lee, and Heung-Min Son’s good performances in these leagues. The paper also identified that the uniforms of the clubs to which the players have transferred to are of interest. Fourth, both male and female consumers are showing increasing interest in Sons league, the English Premier League, which Tottenham FC belongs to. In particular, the increasing interest in Son has shown a tendency to increase interest in football uniforms for female consumers. This study presents a variety of researches on sports consumption and has value as a consumer study by identifying unique consumption patterns. It is meaningful in that the accuracy of the interpretation has been enhanced by using a cluster analysis via convergence of iteration correlation analysis and Clauset-Newman-Moore clustering algorithm to identify the main topics. Based on the results of this study, the clubs will be able to maximize its profits and maintain good relationships with fans by identifying key drivers of consumer awareness and purchasing for professional soccer fans and establishing an effective marketing strategy.

메타버스 플랫폼과 명품 패션브랜드의 협업 효과

최영현 (Yeong-Hyeon Choi),석수선 (Soo-Sun Suk) 한국디자인리서치학회 2021 한국디자인리서치학회 학술대회 자료집 Vol.2021 No.1

This study aims to analyze the synergy effect obtained by the metaverse platform in collaboration with luxury fashion brands. We collected social big data representing the consumers’ reactions, employing the programs Textom 5.0 and NodeXL 1.0.1. As a result of the study, the collaboration between “Animal Crossing” and “Valentino” projected onto the consumers a conspicuous personality through the avatar, generating a novel communication effect, whereas the collaboration between “Zepeto” and ”Gucci” also produced the expected effect on the possibility of new profit creation for consumers. Additionally, the collaboration between the metaverse platform and luxury fashion brands was effectively perceived as a fun marketing strategy offering consumers a playful element in all items.

뉴트로 패션의 의미 -개념화와 유형화-

최영현 ( Yeong-hyeon Choi ),이규혜 ( Kyu-hye Lee ) 한국의류학회 2020 한국의류학회지 Vol.44 No.4

This study used big data analysis as informatics that identified keywords related to new-tro fashion; in addition, it conducted differences and types of classification according to demographic characteristics. First, it has been shown that two different generations, the Millennials and the older generation, coexist as important keywords in the context of new-tro fashion. Second, according to age, it has been shown that the keywords that appear in new-tro fashion are taken differently. In most regional keywords that differed in the classification, respondents in their 20s, 30s and 40s were classified as emotional, while those in their 50s or older perceived as factual phenomena. The results of eliciting keywords in new-tro fashion through big data analysis, keywords that reflect phenomena, design details and considerations, fashion styles, fashion brands, fashion items, social media, influence, and emotional adjectives. This study confirmed the meaning of new-tro fashion based on past that can give enjoyment to the new generation and memories to the older generation.

영화 의상에 나타난 사회 계급의 표현 -봉준호 감독의 <기생충>을 중심으로-

최영현 ( Yeong-hyeon Choi ),이규혜 ( Kyu-hye Lee ) 한국의류학회 2020 한국의류학회지 Vol.44 No.5

This study examines how class differences are expressed through costumes based on the costumes of characters in Bong Joon-Ho's film < Parasite >. Based on Video on Demand (VOD), the main situations in which characters' costumes change in the play were captured and used as analysis data. Colors, textures, and color symbol were analyzed to find the formative properties shown in the characters' costumes. The results are as follows. The home wear of Kim's family were unsuitable for the top and bottom, faded clothes, and the vague boundary between outdoor and indoor clothes appeared. In comparison, Park's family's home wear was featured a modern and elegant design, a clear distinction that suited purpose and situation. Analysis of street wear showed that the Kim's family had a big difference before and after getting a job, and Park's family wore different costumes for the purpose of going out. Social class expressed in the film costumes were shown to have the characteristics of intrinsic class invariance, temporary class changes, differences in class expression by age, and differences in costume choice by class.