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RISS 인기검색어
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- 저자 : 채희옥 ( Hee Ok Chae ) (검색결과 5 건)
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채희옥(Chae, Hee-ok),권세화(Kwan, Sei-Hwa),나명석(Na, Myung-suk) 한국인체미용예술학회 2009 한국인체미용예술학회지 Vol.10 No.2
Many modern people like to change their hair style to express their personality, especially by changing their hair color. Recently, many are concerned about their hair due to hair coloring and maintenance. So many use many products for their hair in order to maintain their colored hair and avoid any future damage. Most used products. Hairdressers propose the use of professional products for colored hair in the hair salon. Because studies shows it reduced the fading and hair damage process. So I provide hairdressers with objective information and red manicure after bleaching. It is a repeated cleansing from various product for 30 days. The result will be color fade much early. The redness will be reduce and the level of lightness and yellow color increase. If temperature of used water is low, the color will not fade easily. Using conditioner after shampoo will help the color from fading easily and than only using shampoo. There is not all the difference between professional shampoo for colored hair and other shampoo. But professional shampoo for colored hair effects lowly hair damage.
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헤어미용 종사자의 내부마케팅과 직무만족이 이직의도에 미치는 영향
채희옥(Hee ok Chae),나명석(Myung Suk Na) 한국인체미용예술학회 2015 한국인체미용예술학회지 Vol.16 No.2
This study aimed to determine how internal marketing and job satisfaction are related with turnover intention in hair beauty salon workers. For this, data was collected using a questionnaire, and a total of 473 copies were used in the final analysis. The collected data was analyzed using SPSS for Windows 20.0, and frequency analysis, descriptive statistics, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis were conducted. The study results found the following: First, internal marketing was divided into authority delegation, internal communication, compensation, and education and training job satisfaction was classified into job, pay satisfaction, peer relation, honor recognition, and technology improvement. Internal marketing had a significantly negative effect on turnover intention. Second, internal marketing had a significantly positive effect on job satisfaction. Third, job satisfaction had a significantly negative effect on turnover intention. Based on the above results, it was confirmed that internal marketing and job satisfaction in hair beauty salon employees have an effect on turnover intention. In addition, it was concluded that it is important to enhance job satisfaction to decrease turnover intention considering the service-oriented characteristics of the beauty industry. It was also discovered that internal marketing is a critical factor for this.
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미용실 종사자의 내부마케팅과 직무만족이 고객지향성에 미치는 영향
채희옥(Hee ok Chae) 한국인체미용예술학회 2014 한국인체미용예술학회지 Vol.15 No.4
This study aimed to investigate beauty salon employees' internal marketing, job satisfaction and customer orientation levels and make fundamental changes in customer orientation by maximizing job satisfaction. For this, a questionnaire was distributed to young women in their 20s and 30s in Gwangju Metropolitan City, and a total of 473 copies were collected and used for final analysis. For data analysis, SPSS (for windows 20.0) was used, and frequency analysis, factor analysis, reliability analysis and multiple regression analysis were conducted. The study results found the following: First, internal marketing was divided into the delegation of authority, internal communication, compensation and education & training while job satisfaction was classified into job, wage satisfaction, peer relationship, honor recognition and technical improvement. In addition, customer orientation was categorized into three factors: satisfaction of customer needs, desire to provide service and investigation of customer needs. Overall, internal marketing had a significantly positive effect on customer orientation. Second, internal marketing had a significantly positive effect on job satisfaction. Third, job satisfaction had a significantly positive effect on customer orientation. This study is meaningful in that the results may contribute to the development of infrastructure for the cosmetology industry by prompting interest on the part of beauty salon owners and help them realize the importance of internal marketing.
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채희옥 ( Hee Ok Chae ),나해윤 ( Hae Yun Na ),나명석 ( Myung Suk Na ) 한국미용학회 2010 한국미용학회지 Vol.16 No.2
The desires of the moderns living in the 21st century have become varied and their interest in beauty has been greatly increased. This study was intended to examine the mechanical characteristics of coloring hair by Rheometer. For the mechanical characteristics of the virgin and damaged hair according to temperature and change of coloring time, the damaged hair had longer elongation and lower tensile strength than the virgin hair irrespective of temperature and change of coloring time. Specifically, the damaged hair showed very irregular results according to temperature and change of coloring time. Furthermore, this study is very significant since it can be used as basic materials which can apply to the beauty field. If further research is conducted by using a variety of coloring agents and permanent products, it will become very important material to manage customer`s hair.
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프랜차이즈 미용실에서의 체험마케팅이 브랜드 태도와 브랜드 충성도에 미치는 영향
임순녀 ( Sun Nye Lim ),채희옥 ( Hee Ok Chae ),전현진 ( Hyun Jin Jeon ) 한국패션비즈니스학회 2014 패션 비즈니스 Vol.18 No.5
This study examined the relative importance level of experience marketing on brand attitude and brand loyalty in beauty salon franchise stores, and attempted to raise the competitiveness of beauty salon services by presenting this elements as experience marketing strategy directions for beauty salon franchise store management. A questionnaire was used for this study on 350 adults residing in Gwangju Metropolitan City and SPSS 20.0 statistics package was used for analysis. In summary, the results of this study are as follows. First, five factors that make up experience marketing in beauty salon franchise stores were found. They were sensory marketing, relative marketing, emotional marketing, cognitive marketing and behavior marketing. Brand loyalty was categorized into the two factors, attitude loyalty and behavioral loyalty. Also, we found that experience marketing had a statistically positive impact on brand loyalty. Secondly, experience marketing of beauty salon franchise stores was found to have a statistically significant positive effect on brand attitude. Thirdly, we found that the brand attitude of beauty salon franchise stores had a statistically significant positive effect on brand loyalty.
KCI
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