네일 서비스업체의 인적ㆍ물적 서비스 속성이 고객만족 및 재방문의도에 미치는 영향

조고미(Koh Mi Cho),김윤(Yun Kim) 한국인체미용예술학회 2014 한국인체미용예술학회지 Vol.15 No.3

The purposes of this study were to verify physical and personal service attributions and their effects on customer satisfaction and intent to re-visit for services. To achieve the purposes, a questionnaire was conducted with 317 nail service customers. Data were analyzed by structure equation modeling of Amos 18.0 and SPSS 18.0. The results of this study were summarized as follows: First, personal service attributions were related positively to customer satisfaction. Second, physical service attributions were not related to customer satisfaction. Third, customer satisfaction was related positively to their intent to re-visit for service provision.

맥스팩터(Max Factor)의 업적 고찰을 통한 철학적 의미 연구

김은실 ( Eun Sil Kim ),조고미 ( Koh Mi Cho ) 한국미용학회 2015 한국미용학회지 Vol.21 No.3

The purpose of this study is to examine Max Factor, the founder of Max Factor company, who constructed the stepping stone in the hollywood make-up history and the media production. Max Factor company still has high reputation and value among the numerous make-up and media industries, and this study will re-examine the company`s footprint. The method of this study is designed from the domestic and overseas scholarly articles, which provide Max Factor`s biography, pictures, official web site, and news articles from all over the world. The time span for inspecting Max Factor company takes a place between 1914 and 2014, which is between immediately after Max`s death and the present in which P&G’s online marketing has been operated since P&G took over the ownership of Max Factor company. The result shows the challenge spirit and creativity of Max Factor company provided a huge success to the company. Newly invented make-up kits were not only thorough but also contained humanity, natural beauty, and futuristic features. As a result, Max Factor company became leading company in the industries, and no company could beat its popularity. For example, the air-spray body painting, optical illusion based animal make-up, innovative make-up research development, etc. are the proof of Max Factor`s characteristics which made him so special. Currently, there is Max Factor Museum established in Hollywood; therefore, it has been obvious that Mac Factor`s contribution in the art and make-up industry is very impressive. The history of Max Factor will remain forever among the people all over the world.

여중생의 뷰티 유튜브 이용동기와 자아탄력성, 또래관계의 긍정적·부정적 요인과의 연계성 연구

서경선(Kyoung-Sun Seo),조고미(Koh-Mi Cho) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.2

In this study, we would like to focus on the characteristics of adolescents and explore YouTube motivation, self-resilience, and peer relationships. The results of this study are summarized as follows. First, there is significant differences based on usage motivation of beauty related YouTube, self resilience, grade and usage frequency of their friends followed by general characteristics of research objects. Second, the motive for using YouTube related to beauty is statistically significant and has a positive effect on self-elasticity. Third, beauty related YouTube usage motivation statistically and significantly impact on their peer relationship. Fourth, self-resilience has statistically significance toward peer relationship. Based on this result, we propose beauty related YouTube usage significantly impacts on self-resilience and construction of peer relationship. In short, based on this study, beauty related YouTube can be utilized to construct self-resilience and peer relationship of teenager and it is possible to figure out how to positively affect teenagers.

대중매체압력에 나타난 신체불만족과 외모관리행동 간의 관계 : 광주광역시 대학생을 중심으로

마이원(Ma Yiwen),조고미(Koh-Mi Cho) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.4

This study investigated the Mass Media Pressure on body dissatisfaction and Appearance Management behavior. It also examined the effects of body dissatisfaction on Appearance Management behavior. The results found the following, First, in the hypothesis ‘Mass media pressure would have a positive influence on body dissatisfaction’, as media influence increased, respondents were more dissatisfied with their appearance. Second, Second, in the hypothesis ‘Mass Media Pressure would have a positive effect on appearance management behavior’, as media influence increased, ance management behavior, such as hairstyling and make-up. Third, in the hypothesis ‘Body Dissatisfaction would have a positive influence on appearance management behavior’, as Body Dissatisfaction increased, respondents were more interested in appearance management behaviors. The above results confirm that sociocultural pressure perceived by university students, including mass media, have a considerable effect on their body dissatisfaction and that such dissatisfaction affects appearance management behavior.

입술 메이크업의 시각적 착시 효과 연구

하선옥 ( Sun Ok Ha ),조고미 ( Koh Mi Cho ) 한국패션비즈니스학회 2008 패션 비즈니스 Vol.12 No.1

A face is the place where individuals can first give their images visually. This chapter presents how `Visual optical illusion` works in applying makeup and how to differentiate the direction, location and shape of Lip in the aspect of physiognomy. For this study, employed were five types of face shape produced by Photoshop program. The best-matched facial shape was examined through a questionnaire research after applying the optical illusion of Lip to the five types of face shape. The results were revealed to be identical to ones presented in make-up teaching materials. In conclusion, it was found that well-matched shape and size of Lip could make some changes in the facial impression, changing the face shape into oval shape. The facial line can be modified and supplemented by reshaping such facial parts as the Lip, producing well-balanced facial shape. Consequently, make-up was proved to be one of the methods which can be used to create social and psychological effect which can make a favorable facial impression and individuality, natural impression and image making depending on different purposes, taking advantage of optical illusion effect.

눈썹 메이크업 표현(表現)에 응용(應用)되는 선(線)의 착시(錯視) 효과(效果)

하선옥 ( Sun Ok Ha ),조고미 ( Koh Mi Cho ),김춘심 ( Chun Sim Kim ) 한국패션비즈니스학회 2005 패션 비즈니스 Vol.9 No.2

This chapter presents how ``optical illusion`` works in applying makeup and how to differentiate the direction, location and shape of eyebrow lines in the aspect of physiognomy. For this study, employed were five types of face shape produced by Photoshop program - round, square, long, inverted triangle. and diamond. The best-matched facial shape was examined through a questionnaire research after applying the optical illusion of eyebrow lines to the five types of face shape. The results were revealed to be identical to ones presented in make-up teaching materials. In conclusion, it was found that well-matched shape and size of eyebrow could make some changes in the facial impression, changing the face shape into oval shape. The facial line can be modified and supplemented by reshaping such facial parts as the eyebrow, producing well-balanced facial shape. Consequently, make-up was proved to be one of the methods which can be used to create social and psychological effect which can make a favorable facial impression and individuality, natural impression and image making depending on different purposes, taking advantage of optical illusion effect.

연구논문 : 등장인물 감정표현에 따른 분장 색과 조명의 연구 -뮤지컬 "마리아 마리아"를 중심으로-

김춘심 ( Chun Sim Kim ),조고미 ( Koh Mi Cho ),양기연 ( Gi Yeun Yang ),김철운 ( Cheol Woon Kim ) 한국미용학회 2004 한국미용학회지 Vol.10 No.3

개인(個人) 색채(色彩) 진단(診斷)에 따른 모발(毛髮)과 메이크업 색상(色相)의 변화(變化) -가을 타입의 모델을 중심(中心)으로-

나해윤 ( Hee Yun Na ),조고미 ( Koh Mi Cho ),이수희 ( Su Hee Lee ) 한국패션비즈니스학회 2005 패션 비즈니스 Vol.9 No.2

To find suitable color for an individual is very important in personal image-making. In recent years, the importance and role of personal image is also more emphasized. This study deals with the necessity of personal color system and the proposal of color which looks nice on a person as a result of personal color system. It also includes the method of making personal image by balancing between and using both favorite color and unfavorite color. Besides, I study how does the color image affect the personal appearance image in this paper. From clinical experiments. I concluded as follow. First, Each person has his suitable color. When the color is used. The color, pimples, flows and so on are covered and defects of his face are made up for. Second, By changing the factors of his own original color-group and decision factors - color of skin, hair, eye, etc -, I can change personal color-group. Third, The image of color affects the personal appearance image, when it used in make-up and hair-color. Considering above results, If one uses one`s suitable color, one will complement defects of one`s face and improve merits one`s. Besides, One will be more confident and active by using one`s suitable color.

SNS 화장품 광고속성과 광고몰입, 구매의도의 연관성 연구

김은희(Eun-Hee Kim),조고미(Koh-Mi Cho) 한국인체미용예술학회 2021 한국인체미용예술학회지 Vol.22 No.2

The advantage of SNS platform service is two-way communication and fast transmission. These characteristics of SNS are being used as a new market approach for domestic and foreign companies. The summary of the results of this paper is as follows. First, information, amusement, and reliability properties of SNS had a positive influence on advertisement immersion. Second, it was found that the advertising properties of SNS cosmetics have an influence on purchase intention. Among them, pleasure has been identified as the most important attribute. Third, it was found that consumer s commitment to advertising also affects purchase intention. Overall, it can be seen that entertainment is an important factor in the consumer s immersion and purchase intention in the SNS cosmetics advertisement attributes, which suggests that advertisements that can entertain and influence consumers perspectives in SNS cosmetics advertisements are effective. Therefore, in the production of SNS cosmetics advertisements, it is necessary to produce advertisements with reliability are necessary and informationality while focusing on entertainment that can attract the attention of consumers.

네일 서비스 업체의 내부마케팅과 업무성과 간의 관계

김윤(Yun Kim),조고미(Koh Mi Cho) 한국인체미용예술학회 2014 한국인체미용예술학회지 Vol.15 No.3

The purposes of this study were to verify internal service qualities and their effects on internal customer satisfaction and examine the relation between internal customer satisfaction and organizational commitment. To achieve the purposes, a questionnaire was conducted with 118 nail shop's employees. Data were analyzed by structure equation modeling of Amos 18.0 and SPSS 18.0 program. The results of this study were summarized as follow: First, internal marketing was related positively to organizational commitment. Second, internal service qualities indirectly effected organizational commitment through internal customer satisfaction. Third, the internal marketing was related positively to consumer orientation. Forth, internal service qualities indirectly effected consumer orientation through internal customer's satisfaction.