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김용덕(Yong Duck Kim),신수연(Su Yun Shin) 한국복식학회 1998 服飾 Vol.39 No.-
In order to help apparel manufacturers and marketers to promote apparel products more efficiently, and aid them in instilling brand names or brand images more distinctively in the minds of target consumers, it is the intent of this study (1) to investigate on the high-school girls brand loyalty on casual wear and (2) to identify the relationship between the high-school girls brand loyalty and the brand discernment, self image(product image), and the buying behavior of casual wear. The subjects were 532 female high school students selected from the four high schools in Seoul. The data were collected by self-administered questionnaires. The data were analyzed by frequency, percentage, T-test, χ^2-test, and correspondence analysis. The results of the study were as follows: (1) 29.1% of the female students were categorized as the brand loyalty group that was smaller than the non-brand loyalty group(70.9%) (2) In identifying the relationship between the demographic factors and the brand loyalty, the monthly household income and the monthly personnel expenses were statistically significant. Namely, higher household income and the monthly personnel expenses there were, higher the brand loyalty was revealed. (3) The power of discernment was statistically significant according to the brand loyalty. That is, the brand loyalty group was more outstanding than the latest fashion brands, the high-price brands, and the better-style brands in terms of design, color, and fabric. (4) The self image was also statistically significant according to the brand loyalty. Whereas the brand loyalty group preferred the unique, high-quality, sexy, and active self-images, non-brand loyalty group revealed to prefer the non-noticeable and feminine self-images. The findings of this study will assist apparel manufacturers and marketers in better identifying the target market, and in subsequently adjusting their products, brand image, and promotional activities in order to reach the target market more efficiently.
김용덕(Yong Duck Kim) 한국언어문화학회 2000 한국언어문화 Vol.18 No.-
This paper on the sangsa-baem (lovesick serpent) myth is intended to be a preliminary report of my ongoing research on the serpent myths in general. According to the sangsa-baem myth, the ghosts of those who die of lovesickness (particularly the one caused by the miseries of unrequited love) are reincarnated into serpents and attempt to revenge themselves on those who made them suffer the illness that led to their death. The following is the basic structure of the myth: (1) One man or woman falls in love with some woman or man and suffers lovesickness. (2) He or she dies of lovesickness and is reincarnated as a serpent. (3) The serpent tries to revenge itself on him or her who caused its suffering from the agony of unreciprocated love. (4) The serpent takes its revenge by killing him or her; or it leaves him or her after it is healed of the illness by, for example, a gut, a ritual by a shaman healer. During the course of this research, I came across a piece of material that shows the structure of the sangsa-baem myth together with the gureong-deongdeong-sin-seonbi myth, which I consider very important in explaining the relation between the two myths.
황정규 ( Jung Gyu Hwang ),김용덕 ( Yong Duck Kim ) 한국농림기상학회 2014 한국농림기상학회지 Vol.16 No.2
In the result of effect on freezing damage reduction by the shade net colors and the shade rate to tea trees during wintering period, the high shade ratio decreased tea trees growth and increased freezing damage and 55% of shade ratio based on non treatment developed new leafs and green leaf productivity. By the shade net colors, colorless shade net (55% of shade type) treatment and green shade net treatment increased green leaf productivity and decreased damaged area compare to non treatment shade net and black shade net treatment. Colorless net shade treatment reduced over 50% of freezing damage and increased (10a) 68 kg for green leaf productivity compare to non treatment shade net. The colors of shade net treatments for reduction freezing damaged in order of Black < Green < Colorless but reduction of freezing damage was so high. In the relative microclimates, treatment shade nets were 0.7oC lower, average relatively humidity 14.9% higher, soil temperature 0.6oC lower and soil moisture 4.6% higher than non treatment shade net. And treatment shade nets decreased average wind speed 0.7 m/s and it showed us treatment net shades effected to excessive evapotranspiration and soil dry by wind and considered one of good solution for freezing damages.