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        고객가치공동창출이 의료서비스 성과에 미치는 영향: 병원 규모와 병원 이용기간 조절효과

        허은주,정면숙,강명주 한국경영교육학회 2019 경영교육연구 Vol.34 No.5

        [Purpose]The purpose of this study was to examine effects that the Customer value co-creation behavior have on customer satisfaction, trust and intention to reuse and at the same time how much those effects are moderating depending on the scales and use period of hospital. [Methodology]This study is a structural modeling research designed to set up a model on interactions the customer value co-creation behavior, customer satisfaction, trust and intention to reuse. Test hypotheses made here. Through the survey, 228 sheets of the questionnaire form as filled-in by the participants were collected and finally analyzed. [Findings]Above all, this research found customer participation behavior and customer citizenship behavior, both of which are factors of the joint creation of customer value, all have significantly positive effects on trust and customer satisfaction. Also, it was found that trust and customer satisfaction all have significantly positive influences on the intention to reuse. Moreover, the study discovered that some of the hypothetical paths have the effect of moderating each other depending on the scales and use period of hospital. [Implications]This study is meaningful in that it attempted to research the customer value co-creation behavior since there has so far been little investigation of how much customers play a role in the provision of medical services. [연구목적]본 연구는 의료서비스에서 고객가치공동창출이 고객만족, 신뢰, 재이용의도에 미치는 영향을 확인하고 나아가 병원 규모와 병원 이용기간에 따른 조절효과를 확인하고자 한다. [연구방법]본 연구는 고객가치공동창출과 고객만족, 신뢰, 재이용의도 간에 모형을 구축하고 가설을 검정하는 구조모형 연구이다. 본 연구는 의료서비스 이용자를 대상으로 최종 228부가 분석에 사용되었다. [연구결과]고객가치공동창출의 고객참여행동과 고객시민행동 모두 신뢰와 고객만족에 유의한 정(+)의 영향이 있음을 확인하였다. 또한 신뢰와 고객만족은 재이용의도에 유의한 정(+)의 영향이 있음을 확인하였다. 또한 일부 가설경로 간에 병원 규모와 병원 이용기간에 따라 조절효과가 있는 것으로 나타났다. [연구의 시사점]지금까지 의료서비스에서 고객역할과 관련된 연구는 부족한 실정으로 고객가치공동창출을 가지고 연구를 시도하였다는 점에서 의의가 있다.

      • KCI등재

        근대일본의 선종화 창출과 그 사적 위상 ―남북종론을 중심으로―

        허은주 단국대학교 일본연구소 2020 일본학연구 Vol.60 No.-

        본고는 덴신에 의해서 창출된 선종화가 문인화를 중심으로 한 전통적인 회화론과 갈등하는 근대의 일단을 중국의 회화론인 남북종론 전개를 중심으로 고찰한 논고이다. 근대일본에 발생하는 이러한 갈등은 무엇보다 근세일본이 처한 특수한 상황 즉 중국으로부터 새롭게 도입된 회화를 구사한다고 자처하는 남종화가 혹은 문인화가들이 자신들의 입지를 강화해 나가는 과정에서 권위 있는 중국의 화론을 이용해서 마련한 ‘무로마치 시대 : 송원화=북종화=원화’, ‘에도 중후기 : 명청화=남종화=문인화’라는 도식적 이해를 전제로 한다. 이러한 도식적 이해에 의해서 무로마치 시대에 활약한 선승이나 그들의 작품은 ‘북종화’로 규정되어 폄하되었다. 그러나 무로마치 시대의 회화나 이에 영향을 받은 가노 파를 중시하는 오카쿠라 덴신은 결과적으로 중국문화를 높이는 이러한 근세의 도식적 이해를 수용하지 않기 위해서 남북종론을 폐기하고 새롭게 ‘선종화’를 설정하는 패러다임 전환을 구사했다. 이에 반해 다키 세이이치는 남북종론을 재고하여 ‘선종화’를 문인화에 포함시켰다. 이는 덴신에 의해서 북종 혹은 선종화의 전유물이 되어 버린 사의(寫意)의 문제를 다키가 심각하게 여긴 것이라 생각된다. 따라서 여기에서 중국회화 나아가 동양회화를 대표하는 것은 선종화인가 문인화인가 하는 대표성의 문제가 대두된다. 페놀로사・덴신 이래로 폄하되었던 문인화와 남종화, 그에 반해서 우월한 지위를 차지했던 선종화와 북종화는 다키에 의해서 선승의 그림을 둘러싸고 서로 길항하는 구도를 취했다. This article examines the modern period where Zen Painting created by Tenshin conflicts with traditional painting theory based on Literati painting and focuses on the development of Northern Southern school theory in Chinese painting theory. Such conflicts in modern Japan, particularly Japan’s recent particular situation where Southern School theory or Literati painters claiming to adopt newly introduced paintings from China used the schematic understanding as a premise ‘Muromachi period : Song/Yuan Painting=Northern School of Painting=Court Painting’, ‘mid-late Edo: Ming/Qing Painting=Southern School of Painting= Literati Painting’ from prestigious Chinese painting theory to build stronger presence. Due to this schematic understanding, Zen Priests and their works which were active in the Muromachi period were defined as “Northern School Theory” and were denigrated. However, Okakura Tenshin, who values the painting style of the Muromachi period and the Kano faction affected by it, adopted a paradigm shift to scrap Northern Southern Theory and establish a new “Zen Painting” in order to not accept this modern schematic understanding which highly appreciates Chinese culture after all. On the other hand, Taki Seiichi reconsidered the Northern Southern School theory and included “Zen Painting” in Literati painting. This seem to be something that Taki took seriously the issue of the Depicting Thoughts(寫意) which became an exclusive property of the Zen Painting or Northern School of Painting by the Tenshin. Therefore, the question of representativeness was raised, whether Zen Painting or Literati painting represents the Oriental painting. Two rivals competed around the painting of the Zen priest by Taki, one was Literati painting and Southern School theory which had been disparaged since Fenollosa and Tenshin and the other was Zen Painting and Northern School theory which held superior position.

      • KCI등재

        동아시아 관복 제도와 근세 조일의 자의식ㆍ상호인식 - 조선의 문명교화론과 일본의 문명자립론 -

        허은주 단국대학교 일본연구소 2012 일본학연구 Vol.35 No.1

        In Confucian cultural regions, clothes were understood as an expression of courtesy that distinguished the upper and lower classes. In that sense, clothes represented Chinese clothes defined as the gown of the late king, which symbolized other civilization than that of the barbarians. Hanseo(漢書) and Sagi(史記) show that clothes in those times were already established as a tool unfolding the civilization theory as the political ideology based on Sino-centrism. 'Clothing culture', the phrase often used to symbolize Confucian civilization, well implies the civilizational and political features of Confucianism itself. This study tried to grasp the self-awareness and mutual perception of Japan and Joseon by examining how the daily action of 'putting on' or 'wearing' were woven into an ideology under the order system of East Asia based on Confucianism in modern society. After its foundation, Joseon introduced and legalized the official uniform system of the Ming dynasty. Along the way, official uniforms became deeply internalized as a Confucian civilization supported by the Sino-Barbarian concept. After the collapse of the Ming dynasty, when the notion that Joseon inherited the culture of China strengthened in Joseon, the nation's official uniforms served as a symbol that made people realize that Joseon was the center of the world. Based on this, Joseon's official uniforms performed the mission to enlighten 'uncivilized' Japan in its relationship with Japan reestablished after two Japanese invasions of Korea. Japanese people including Arai Hakuseki(新井白石) and Amenomori Hoshu(雨森芳州), however, saw Joseon's official uniforms, a symbol of civilization, from the hegemonic viewpoint. For them, Joseon's official uniforms were nothing more than a symbol of subordination far from being a symbol of civilization. The contrasting views of Joseon and Japan on Joseon's official uniforms that inherited that of the Ming dynasty are seen as a reflection of the confusing order of East Asia after the Qing's replacement of the Ming dynasty.

      • KCI등재

        유색차광망을 통한 광환경 변화가 꽃도라지의 생육에 미치는 영향

        허은주,이영란,구대회,권오근,이광식 한국화훼산업육성협회 2007 화훼연구 Vol.15 No.3

        유색차광망을 통한 광환경 변화가 꽃도라지 생육에 미치는 영향을 살펴 본 결과 광환경에 대한 반응은 품종에 따라 다르게 나타났다. 상대적으로 개화가 빠른 ‘Pink Fresh’는 청색과 적색 차광망에서 무차광과 흑 색 차광망에 비해 초장과 측지수가 증가하였으나, 개화 가 다소 느린 ‘Rose Pink‘은 청색과 적색 차광망에서 는 무차광과 비슷한 초장을 보였고 오히려 무차광에서 분지수가 크게 증가하였다. 꽃수는 광량이 적은 흑색 차광망에서 감소하였고, 개화시기는 광량이 많은 무차 광에 가장 빨라 광질보다는 광량의 영향이 큰 것 나 타났다. 안토시아닌 함량은 분홍색인 ‘Pink Fresh’ 품 종에서 무차광과 청색 차광망에서 가장 낮아 광량과 광질 모두 안토시아닌 함량에 영향을 미치는 것으로 나타났다. The effect of light quantity and quality on the growth of lisianthus (Eustoma grandiflorum) was evaluated using 30% colored shade nets. Two cultivars, ‘Pink Fresh’ and ‘Rose Pink’, showed different growth responses to colored shade nets. Plant height and axillary branches increased in ‘Pink Fresh’ grown under blue and red shade nets as compared to black or no shade nets. However, the axillary branches decreased under three shade nets against no shade nets in ‘Rose Pink’. Black shade nets, providing the greatest shade of 38%, reduced flower number and delayed flowering in both cultivars. Flowering also delayed as light quantity decreased. Anthocyanin content of ‘Pink Fresh’ was the lowest in the blue shade net and no shade treatments, and it seems that both light quality and quantity affected anthocyanin synthesis.

      • 보란 화학을 이용한 Isochroman의 합성

        허은주 昌原大學校 基礎科學硏究所 1998 基礎科學硏究所論文集 Vol.10 No.-

        Interest in seeking biologically active compounds has prompted increased studies in isochroman derivatives. these bicyclic derivatives can be used interchangeably iological activity we are synthesizing isochroman through α-haloboronic ester snthetic approach

      • KCI등재

        Inhibition of Chrysanthemum Axillary Buds via Transformation with the Antisense Tomato Lateral Suppressor Gene is Season Dependent

        허은주,한봉희,박상근,이수영,길미정,박천호 한국원예학회 2013 Horticulture, Environment, and Biotechnology Vol.54 No.3

        The lateral suppressor (Ls) genes have a conserved role in axillary meristem initiation in diverse plants. Transgenic chrysanthemum (Dendranthema × grandiflorum) carrying antisense Ls cDNA was generated using Agrobacterium-mediated transformation. Totally 139 shoots were obtained as transformants, and with 5 transgenic plants selected in the preliminary observation, shoot branching was screened on 3 different planting dates. The number of axillary buds in the transgenic plants was changed over season. Axillary buds were visible in all axils in the April planting, but the number of axillary buds was reduced in the June planting in 3 transformants. The biggest reduction in the number of axillary buds was found in Ls80, whose antisense Ls transcript was the highest. The percentage of axillary buds in Ls80decreased from 100% to 26% when the planting date was delayed from April 26 to June 15, but increased again to 55.9% on the August 12 planting. Anatomical assay suggest that the loss of axillary buds was as a result of defects in initiating axillary meristem. Transgenic plants carrying the Ls antisense gene displayed several floral morphological differences in comparison with nontransgenic control ‘Jinba’. Typical abnormal features in the plants included lobbed petals and a stamen-like structure around the style. We conclude that the Ls gene has a conserved role in axillary meristem initiation in chrysanthemum and might interact with other temperature-dependent genes.

      • KCI등재

        테크노스트레스에 대한 국내 연구동향 고찰

        허은주,정면숙 인문사회 21 2019 인문사회 21 Vol.10 No.2

        본 연구는 2000년~2018년 국내 등재지 및 등재후보지에 게재된 테크노스트레스와 관련된 연구동향을 분석하고 향후 연구방향을 제시하고자 하는데 목적이 있다. 데이터베이스는 ‘RISS’, ‘한국학술지인용색인’, ‘KISS’를 이용하였으며 최종 36편의 논문을 선정하였다. 연구 결과, 모두 설문조사를 이용한 양적연구이며 연구대상은 특정 기술관련 종사자나 기술을 사용한 일반인과 학생으로 진행되었다. 선행연구에서 테크노스트레스의 하위구성 개념을 5가지 변수로 구성한 연구가 가장 많았으며 테크노스트레스를 유발하는 요인에 관련된 연구와 테크노스트레스의 결과인 조직성과와 관련된 연구가 국내에서 진행되었음을 확인하였다. 따라서 향후연구에서는 연구방법에 대한 다양한 시도가 요구되며 연구대상을 넓힐 필요성이 있다. 또한 테크노스트레스에 영향을 미치는 외부변수를 확장하여 법적, 제도적 요인과 관련성도 확인이 필요할 것이다. The purpose of this study was to examine trends in research on technostress by reviewing local academic journals published during the period from 2000 to 2018, whether they are or expected to be publicly registered, ultimately proposing a future direction of research on the same topic. For this purpose, the study retrieved database that included ‘RISS’, the Korea Citation Index and ‘KISS.’ Through this move, total 36 prior articles were sorted out. The findings of the study can be summarized as follows. Above all, each of those articles sorted out here is about a quantitative research that works with technicians and students or other people who often utilize technology. Next, the prior papers surveyed here, in most cases, categorizes sub-areas of technostress largely into 5 variable. Furthermore, the analyzed articles demonstrate that factors causing technostress and organizational performance as an outcome of technostress have been already researched in this nation. In the future, thus, research on technostress should be attempted in various ways and at the same time extended to include more subjects. Also, future research should examine relations between technostress and such external variables affect that stress as legal or institutional ones.

      • KCI등재

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