중국 상해지역의 중국인의 한식 선택속성과 이용동기가 재구매에 미치는 영향 - 절단된 포아송 모형 적용 -

한은진,노정희 한국외식경영학회 2012 외식경영연구 Vol.15 No.3

Recently foreigners have become more interested in Korean foods due in part to the effects of the Korean Wave. As a result, discussions concerning the strategic use of this trend are now heating up. Even though Korean Food has a long history and tradition, foreigners still have quite a limited knowledge of it. Therefore, the purpose of this study is to discuss the reasons that are producing an increased demand for Korean Food by using proper Truncated Poisson which was chosen according to the form and research method of a dependent variable. Based on the estimation result of Truncated Poisson according to the motives of demand for Korean food:The results indicate that a person’s interest in expanding their eating experiences was negatively affected, people who prefer distance, stability and change were positively influenced and the opinions of those who prefer better quality service were affected negatively. The results of this research is expected to shape a development direction plan for the Korean Food Market and also help form a better framework for establishing a marketing strategy by giving useful information about the demand for Korean Food.

온천 관광지의 시장세분화 및 수요결정요인 분석

한은진,백운일,박정열 대한관광경영학회 2011 觀光硏究 Vol.26 No.4

2002년 말부터 주 5일 근무제가 확산되면서 주말이면 관광지를 찾는 관광객들이 점차 늘고 있고 웰빙(Well-being)에 대한 관심이 높아지면서 요양 ? 휴양 ? 스트레스 해소 등을 위한 관광지를 찾는 관광객 역시 점차 증가하는 추세이다. 이러한 요인에 의해 과거로부터 현재까지 꾸준히 개발되어온 관광 목적지 가운데 하나가 바로 온천 관광지이다. 하지만 온천이용객들의 온천에 대한 기대치와 선택 속성이 점차 다양해졌음에도 불구하고 온천이용객들을 대상으로 한 시장세분화 및 온천수요 결정요인에 대한 시의적절한 고려가 부족한 실정이다. 따라서 본 연구는 가장 많은 온천 이용업소를 보유하고 있지만 이용객 수에서는 부진한 충북의 온천 중 수안보온천을 연구대상으로 채택하여 온천이용자들의 온천 선택속성을 바탕으로 온천시장을 세분화한 후에 온천수요의 결정요인을 예측하였다. 이에 수안보온천을 이용하는 온천이용객을 대상으로 편의표본추출방법에 의한 자기기입방법을 수행하여 SPSS 15.0 for window를 이용해 표본에 대한 기술통계와 기초분석을 실시하였다. 또한 LIMDEP(LIMited DEPendent variable model) 8.0을 사용하여 다중선택모형(Multinomial Logit Model)을 이용한 온천 선택요인 분석 및 절단된 포아송(Truncated Poisson)모형을 이용한 온천 수요결정 요인 분석을 실시하였다. 본 연구를 통해 향후 온천 시설 공급자에게 표적시장선정 및 마케팅믹스 등을 위한 전략적 마케팅 자료로 활용하는데 유용한 정보로 활용될 수 있을 것으로 기대된다. With the spread of a 5-day work week from the late 2002, the number of tourists visiting tourist αtractions every weekend is gradually increasing, and with the growing concern for well-being, the number of tourists visiting the sights for recuperation, recreation, and stress relief is also on a gradually increasing trend. One of the tourist destinations, which have been steadily developed from the past until the present triggered by such factors, is the very hot spring resort. However, in spite of the fact that hot spring users" expectation of hot springs and their choice attribute become diverse by degrees, in reality, there still remains insufficiency in well-timed consideration of the market segmentation and determinants in demand for hot springs targeting hot spring users. Accordingly, this research forecast the determinants in demand for hot springs after segmenting the hot spring market on the basis of hot spring users" choice attribute by adopting Suanbo Hot Spring among the hot springs in Chungbuk which are sluggish in numbers of hot spring users though possessing the largest number of businesses relying on hot springs. Thus, this research carried out convenience-sampling-based self-administration on the users of Suanbo Hot Spring, and conducted descriptive statistics and elementary analysis of the samples using SPSS 15.0 for window. In addition, This research conducted the factor analysis of choice of hot springs using LIMDEP(Limited dependent variable model) 8.0, and determinant-analysis of the demand for hot spring using Truncated Poisson model. It is hoped that this research will be helpful to the further hot spring facility suppliers as useful information for strategic marketing materials in the selection of the target market and marketing mix.

A Study on Spatial Modularization Characteristics of Bouroullecs’Furniture Design

한은진,한태권,김주연 한국공간디자인학회 2022 한국공간디자인학회논문집 Vol.17 No.6

(Research Background and Purpose) The Bouroullec brothers are a designer duo representing France and gaining a global presence. They drew attention to their new orientation toward the boundary between objects and space and their sustainable design, and the design method they used for this was modularization. The purpose of this study is to present the possibility and significance of mutually interconnected development by specifying the relationship between furniture and space by analyzing the characteristics and methods of expression of territoriality among the spatial characteristics contained in the modular furniture designs of the Bouroullec brothers. (Research method) In the theoretical review in Chapter 2, we understand the basic concept of a module and identify its extended meaning and use area. After that, the definition of modular furniture used in this study is clarified, and 5 characteristics of modular furniture design are derived based on the analysis of previous studies. In Chapter 3, after understanding the background and philosophy of Bouroullec Design, we classify the modular furniture design types. In Chapter 4, the relevant case is selected, and the case analysis of Bouroullec modular furniture design is carried out based on the analysis frame, and the results are synthesized. (Research Results) Spatial modular furniture design types that appeared in Bouroullec furniture design were divided into four types: physical boundary formation, cognitive domain creation, repetition of the same module, and functional diversification. First, the physical boundary formation type has low variability and functional diversity, while the economic efficiency and interconnectivity of modularization are high, and can be flexibly arranged and assembled according to environmental conditions. Second, the type of cognitive domain formation used mediating factors that help recognition, such as light and shadow. It revealed high variability and flexibility to be installed flexibly depending on the module's combination method. Third, the same-module repetition type is a representative modular furniture type of Bhuulek's design. In order to differentiate each design, diversification of the combination method, materials, properties, color arrangement, pattern, etc. were used as variables. Infinite expansion of scale and form is possible. Installation economical is high. Fourth, the functional diversification type can form a single functional zone or area by varying the combination of functional modules depending on what purpose or plan is used, and shows flexibility and high economic feasibility at the same time. (Conclusion) The spatial design of the rapidly changing modern society must be able to change according to the change pattern and speed. The Bouroullec brothers suggested the possibility of actively coping with the changes in various ways through the modularization of furniture design. It is expected that the modularization method will have the meaning as a direction for the development of space and furniture design.

Evidence for Association between the Brain-Derived Neurotrophic Factor Gene and Panic Disorder: A Novel Haplotype Analysis

한은진,김용구,황정아,김승현,이헌정,윤호경,나경세 대한신경정신의학회 2015 PSYCHIATRY INVESTIGATION Vol.12 No.1

ObjectiveaaPanic disorder (PD) is a common psychiatric disorder with a complex etiology, and several studies have suggested that it has a genetic component. Brain-derived neurotrophic factor (BDNF) is the most abundant of the neurotrophins in the brain and is recognized for its important role in the survival, differentiation and growth of neurons. Several lines of research have suggested possible associations between the BDNF gene and PD. In this study, we investigated the BDNF 196G/A (rs6265), 11757G/C (rs16917204), and 270C/T (rs56164415) single nucleotide polymorphisms (SNPs) in order to determine an association with PD. We also identified the genetic sequence associations with PD via haplotype analysis. MethodsaaParticipants in this study included 136 PD patients and 263 healthy controls. Male and female subjects were analyzed separately. The genotype and allele frequencies of the PD patients and controls were analyzed using χ2 statistics. Frequencies and haplotype reconstructions were calculated using the SNP analyzer 2.0. ResultsaaWe found no significant statistical differences in the genotype distributions or allele frequencies of the three tested polymorphisms between the PD and control groups. In addition, no differences were found between PD patients and the controls in either male or female subgroups. However, we found that, the frequency of the G-C haplotype for 196G/A and 11757G/C was significantly higher in PD patients than in the controls. ConclusionaaOur result suggest that patients with the G-C haplotype for 196G/A and 11757G/C may be more susceptible to the development of PD. Further studies are needed to replicate the associations that we observed.

코로나 상황 속 마스크 착용에 대한 외현적 태도와 암묵적 태도

한은진,나진경,방준호,설선혜 한국사회및성격심리학회 2022 한국심리학회지 사회 및 성격 Vol.36 No.1

신종 코로나바이러스 (COVID-19)의 대유행과 함께 마스크 착용이 일상화되었다. 서구권의 국가들을 중심으로 백신 접종률이 높아지고 있지만 마스크 착용은 여전히 코로나 확산 방지의 가장 확실한 수단으로 받아들여지고 있다. 따라서 마스크 착용에 대한 태도를 탐색하는 것은 매우 중요한 실제적 함의가 있다. 또한, 코로나 이후 마스크 착용에 대한 사람들의 외현적 태도가 긍정적이라는 것이 일부 확인되었지만 암묵적 태도에 관한 연구는 부족하기 때문에, 마스크 착용에 대한 외현적, 암묵적 태도를 함께 측정하여 비교 분석하는 것은 학문적으로도 흥미로운 주제가 될 수 있다. 따라서 본 연구에서는 사람들이 마스크 착용에 대해 가지고 있는 외현적 태도를 자기보고 설문지로, 암묵적 태도를 암묵적 연합 검사(IAT)로 측정하였다. 또한, 마스크 착용에 대한 외현적/암묵적 태도와 심리적 요인들 및 인구통계학적 변인들과의 관계도 탐색하였다. 연구 결과, 참가자들은 외현적 태도와 암묵적 태도 모두에서 마스크 착용을 안전하다고 지각했으며, 두 태도 사이에는 통계적으로 유의미한 상관이 확인되었다. 반면, 마스크가 아닌 방식으로 얼굴의 일부를 가리고 제시한 얼굴은 위협으로 지각하는 암묵적 태도를 보였다. 흥미롭게도 질병을 피하려는 동기가 마스크 착용에 대한 외현적 및 암묵적 태도와 모두 밀접한 관련이 있는 것으로 나타났다. 이러한 결과는 코로나로 인한 위협이 지속되고 있는 상황 속에서 사람들이 마스크 착용을 권고하는 사회적 규범을 일부 내재화하고 있음을 시사하며, 질병을 피하려는 동기에 따라서 그 정도에 차이가 있음을 시사한다. Due to the wide spread of COVID-19, wearing masks has become essential in daily lives. Despite increasing rates of vaccination in many Western countries, mask wearing is still considered as one of the most efficient ways of preventing COVID-19. Thus, the investigation of attitudes towards mask wearing could entail numerous implications. Furthermore, although some studies have confirmed people's positive explicit attitudes toward mask wearing after COVID-19, there is still a lack of research investigating their implicit attitudes towards it. Thus, it is academically intriguing to examine and compare the two specific attitudes towards mask wearing. To fulfil this objective, we explored and compared explicit as well as implicit attitudes, measured by IAT (Implicit Association Test), toward mask wearing and lastly examined several psychological factors that could influence the two attitudes. The results revealed that participants explicitly and implicitly perceived mask wearing as safe and that the two attitudes were significantly correlated. Unlike the attitudes towards mask wearing, however, participants still associated faces covered by a rectangular, black object with threat. Interestingly, we found the motive of disease avoidance to be positively related to both explicit and implicit attitudes towards mask wearing. The results implicate that people have indeed internalized social norms of encouraging mask wearing in the face of threatening COVID-19 situations, and the levels of internalization could vary depending on the degree to which they are motivated to avoid diseases.

베트남 생태관광 수요영향요인에 관한 연구

한은진,노정희 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.4

As national incomes and leisure times increase, tourism forms also are diversified. Ecotourism is of high interest in many countries and at international organizations because of its many advantages in providing high-quality experience to visitors, while simultaneously pursuing ecologically-sensitive resource conservation and community development. In addition, ecotourism demand recently is increasing. Accordingly, this study’s purpose is to understand ecotourism’s influence on the actual demands of ecotourism visitors - i.e., ecotourists - to and in Vietnam, and to analyze determinants of ecotourism demand according to ecotourism selection attributes. In this study, factor analysis of selective attributes was conducted using questionnaires collected in Vietnam, and truncated Poisson (TP) and truncated negative binomial Poisson model (TNB). Use conditions, socioeconomic characteristics, and Vietnam optional attributes were used to explain dependent variables. The dependent variable was annual ecotourism frequency. Results of the analysis can have a positive effect on providing differentiated marketing strategies in terms of actual consumers' use of both the domestic and the foreign ecotourism markets.

여수세계박람회 참관객의 만족도에 관한 연구

한은진,선종갑,민혜선 경남대학교 산업경영연구소 2014 지역산업연구 Vol.37 No.2

Exhibition is a place to exchange information which large scale trades are made and future development is suggest and an opportunity for raising national brand. As spatial or temporal barrier among countries and mutual exchange becomes active recently, the demands for exhibitions of information, knowledge and trading are being increased. The purpose of this study is to find out the factor of influence on use and satisfaction of visitors to International Exposition Yeosu in user's aspect subjecting on the visitors. As for methods, we used ordered probit model in order to analyze the influence of variables group of visiting motive and use including selecting attribute for exhibition on the satisfaction of visitors to this Expo. It is expected that estimated results will be helpful to search positive way of development and to reinforce the competitive power of future exhibition industry by suggesting the way of development in exhibition market and by being provided as an important information to establish marketing strategies. As a general study result, it is important that the study defining direct influence of service selection attribute of exhibition to the exhibition type on the selection of visitor should find out service selection attributes impacting on the purchase of visitor under the situation which the competition among exhibition companies increases together with thegrowth of exhibition industry and minor reality. As a result, when considering the limit that practical approach to the strategy of exhibition market was not enough, it can be said that the contribution this study has made is quite a few. 본 연구의 목적은 여수세계박람회를 방문한 이용객을 대상으로 수요자 측면에서 여수세계박람회 참관객 이용실태와 만족도에 미치는 영향력 요인을 파악하고자 한다. 추정된 결과는 전시박람회 시장의 발전방향을 제시하여 마케팅 전략수립에 중요한 정보로 제공됨으로써 향후 전시박람회 산업의 경쟁력 강화와 긍정적인 발전방향을 모색하는데 도움이 될 것으로 기대된다. 종합적인 연구결과로서, 전시박람회업체 유형에 대한 전시박람회 서비스선택속성이 참관객의 선택에 미치는 직접적인 영향을 규명한 연구가 미미한 현실과 전시박람회산업의 성장과 함께 전시박람회 업체 간의 경쟁이 확대되는 상황 하에서 참관객의 구매에 영향을 미치는 전시박람회 서비스선택속성들을 파악하는 것이 중요하다. 결과적으로 그동안 전시박람회 시장의 전략에 관한 실증적 접근이 부족했던 한계점을 볼 때 본 연구의 시사점이 있다고 할 수 있다.

추적자 실험을 통한 분산과 확산의 해석 및 실험적 연구

한은진,김영도,백경오,서일원,Han, Eun-Jin,Kim, Yeong-Do,Baek, Gyeong-O,Seo, Il-Won 한국수자원학회 2017 물과 미래(한국수자원학회지) Vol.50 No.6

서열프로빗 모형을 적용한 관광리조트 만족도에 관한 연구 -인도네시아지역 리조트를 중심으로-

한은진 한국관광학회 2017 관광학연구 Vol.41 No.5

The purpose of this study is to identify the actual usage and satisfaction of domestic and international tourists in tourism resorts throughout Indonesia. The research method used was the ordered probit model in order to analyze visitor motivation, satisfaction, personal tendencies and the impact on the satisfaction of tourism resorts in Indonesia. The tourists who had domestic and international experience visiting resorts in Indonesia were selected as the sample for this study. The survey was then conducted from July 1st, 2016 to August 31st, 2016 with a total of 232 questionnaires being distributed to the tourists. The collected sample data were analyzed using a factor analysis and ordered probit model that utilized SPSS and LIMDEP 8.0 statistical programs. The results of this analysis indicate that personal consumption behavior throughout Indonesian tourist resorts is affected by, Visitor motivation, visitor satisfaction, revisit intention, Personal orientation, and the general environment of Tourist resort utilization etc. Furthermore, these are all important variables in explaining the potential of consumers. The results of this study can be used to create effective marketing strategies for the tourism resort industry by comparing the characteristics of potential consumers. 본 연구의 목적은 인도네시아 지역을 중심으로 관광리조트 국내ㆍ외 방문객을 대상으로 관광리조트 이용실태와 만족도에 미치는 영향력을 파악하고자 한다. 이를 위한 연구방법으로 관광리조트방문동기ㆍ만족도ㆍ개인성향 이용실태 변수 군이 인도네시아 관광리조트만족도에 미치는 영향을 분석하기 위해 서열프로빗 모형(ordered probit model)을 이용하였다. 본 연구의 표본은 2016년 7월 1일부터 8월 31일까지 인도네시아 지역을 중심으로 국내ㆍ외 관광리조트를 이용해본 경험이 있는 방문객을 대상으로 설문조사를 실시하였다. 본 연구를 위해 총 260부의 설문지를 배포하였다. 회수된 표본 자료는 SPSS와 LIMDEP 8.0 통계프로그램을 사용하여 요인분석ㆍ서열프로빗 모형(ordered probit model)분석을 실시하였다. 추정된 결과는 인도네시아 관광리조트 이용의 개인소비행동에 영향을 줄 수 있는 관광리조트 방문동기, 관광리조트 방문만족도, 관광리조트 재방문 의향, 개인성향, 관광리조트 이용실태 등은 잠재소비자를 설명할 수 있는 중요한 변수가 될 수 있으며 잠재소비자의 특성을 살펴봄으로써 향후 관광리조트 시장의 효과적인 마케팅 전략을 높일 수 있을 것이다.

중도입국청소년의 한국사회 문화적응과정과 유형 분석

한은진 한국가족자원경영학회 2013 가족자원경영과 정책 Vol.17 No.2