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최영배,박남훈,이계상,Choe, Yeong-Bae,Park, Nam-Hun,Lee, Gye-Sang 한국전자통신연구원 1996 전자통신동향분석 Vol.11 No.3
세계의 통신 시장이 개방되는 추세에 있고, 통신에 관한 규제가 완화됨에 따라 떠오르는 문제는 여러 가지 있겠으나 가장 큰 문제는 역시 표준화와 이에 따른 상호 운용성(interoperability)의 문제가 아닌가 생각한다. 본 고에서는 통신 분야의 서비스 관리에 있어서 세계적으로 주도적인 활동을 하고 있고, 그 중요성이 점차 부각되고 있는 NMF(Network Management Forum)의 역할에 대하여 소개하고자 하였다.
한국에 있어서의 히이트 펌프계의 최적 설계 조건에 관한 연구
최영배,Choe, Yeong-Bae 대한설비공학회 1981 설비저널 Vol.10 No.4
This paper presents, the result of the study for the fluctuant temperature of the out-side air adopting the heat pump system in seoul, Taejean, Taegu, Busan and Jejeu among principle cities in korea for the purpose of checking the heating capacity, Heat pump capacity (outlet capacity), Coefficient of performance and running cost in comparison with the supporting the energy for the boiler's operation. According to the supply temperature changes of the out door coil by the out side air-return air mixing ratio, the Coefficient of performance is increased from 3. 1 to 5.0. Particularly, in Taegu, it is necessary to adopt the heat pump system against the supplement heat supply on the full outside air intake in January of the heating period, and it was recognized that the running cost is cheaper than that of the Boiler use. At the same time, if it is able to get $25\%$ of return air of the inside in the Seoul, it could be saved its costs when we use the supplementary boiler. And I think it is necessary to the development.
온라인 리뷰에 반영된 고객들의 레스토랑 식품안전 인식 이 온라인 리뷰의 유용성에 미치는 영향
최영배 ( Choe Yeongbae ),김하니 ( Kim Hany ) 한국호텔리조트학회 2022 호텔리조트연구 Vol.21 No.2
Food safety perception is a primary concern for customers, public agencies, and restaurant owners. In recent years, social media has been used to monitor customers’ food safety perceptions of a particular restaurant. Thus, this study aims to understand whether customers’ safety perception is reflected in online reviews and understand its effects on online reviews’ usefulness. To do so, this study utilizes 3,425,397 reviews downloaded from Yelp.com to identify the representation of food safety and its effect on online reviews’ usefulness. By adopting a dictionary-based approach, this study calculates the score of four food safety-related factors. It then estimates the effect of four factors on online reviews’ usefulness using the hurdle negative binomial model. This study confirmed that the effects of four food safety perceptions on usefulness are heterogeneous, and several review characteristics and reviewers’ characteristics are significantly associated with online review usefulness. Further theoretical and managerial implications were discussed in the conclusion section.
호텔 고객의 브랜드 경험가치와 브랜드 만족, 브랜드 몰입, 브랜드 사랑 간의 관계
최영배 ( Choe Yeongbae ),백주아 ( Baek Jooa ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2021 호텔리조트연구 Vol.20 No.2
Customer experience is an essential concept in the hotel and tourism industries. Thus, hotel managers and marketers have focused primarily on the creation of memorable experiences. The purpose of this study was to understand the relationships among hotel customers’ brand experiential value, brand satisfaction, brand commitment, and brand love. In doing so, this study surveyed hotel visitors visiting a luxury hotel brand in the past year. With 327 responses, this study analyzed the proposed research framework using SMART PLS 3.3.3. The results of this study confirmed that aesthetics value, consumer return on investment, and service excellence have positive relationships with brand satisfaction, which in turn, have connections with brand commitment and brand love. This result would provide valuable insights into theoretical and practical implications.
중국 부유층 관광객의 여행 특성에 따른 해외여행시 호텔 선택속성 차이에 관한 연구
도우리한(Daowurihan),최영배(Yeong Bae Choe),김학준(Hak Jun Kim) 한국관광연구학회 2011 관광연구저널 Vol.25 No.3
The purpose of study is to identify a difference of hotel selection attributes on travel characteristics of Chinese Affluent travelers. In order to achieve this purpose successfully, we conducted a survey with the riches, who are living in Ordus Province in the inner Mongolian Autonomy Region, about their travel characteristics and perceived importances of hotel selection attributes. The results of this study were as follows. Firstly, 6 hotel selection factors were founded as ``Additional facilities and Services``, ``Room Services``, ``Food & Beverage Service``, ``Customer Response``, ``Physical Attribute`` and ``Service Price``. Secondly, statistical and partial differences of a perceived importance of hotel selection attributes were founded by their travel characteristics. From these results, hotel industry and other tourism industry in Korea could prepare their strategic marketing and operation plans for Chinese Affluent travelers.
라이프스타일 호텔 방문객들의 디자인 관련 인식이 예약의도와 지불의사금액에 미치는 영향
백주아 ( Baek Jooa ),최영배 ( Choe Yeongbae ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2021 호텔리조트연구 Vol.20 No.3
This study aims to investigate the role of hotel design-related perception in hotel guests' decision-making process. In particular, this study would examine the impact of hotel guests' design-related perception (e.g., uniqueness, novelty, and expensiveness) on overall value perception, which in turn, influence booking intention and willingness-to-pay consequently. Furthermore, this study would confirm the differences in hotel guests' decision-making process based on the previous experience by investigating the moderating effect of the customer's experience on the relationships among variables proposed in this study. This study confirmed that uniqueness and expensiveness have positive relationships with overall value perception, which is positively related to ones' booking intention and willingness to pay. Besides, past visit experience has a significant moderating effect in the relationships in ones' decision-making process between previous visitors and non-visitors. Based on these results, this study would propose theoretical and practical implications.
스포츠 관광객은 항상 효용을 극대화 하는 선택을 하는가? 확률효용이론과 후회이론의 적용
김혜선 ( Kim Hye-sun ),최영배 ( Choe Yeong-bae ),백주아 ( Baek Joo-a ) (사)한국마이스관광학회(구 한국컨벤션학회) 2020 MICE관광연구 Vol.20 No.4
Many studies using choice experiments used the random utility maximization(RUM) for its theoretical foundation. However, the random regret minimization(RRM) was proposed to deal with irrational decisions. More recent studies proposed the hybrid model combining RUM and RRM in the model estimation process. The present study aims to find the best fitted model among the three models(RUM, RRM, and hybrid) by using a 2018 PyeongChang Winter Olympic travel package as a case hypothetical situation in choice experiment. Among the three models, the hybrid model showed the best model fit and confirmed that sport tourists may follow different decision strategies(RUM or RRM). Our findings showed that, depending on decision strategies, sport tourists would consider different product attributes while making a decision and have a different level of price sensitivity. The theoretical and managerial implications will be discussed accordingly.
온라인 리뷰를 통한 라이프스타일 호텔의 서비스 품질 속성에 관한 연구 - 전통적인 호텔과의 차이를 중심으로 -
백주아 ( Baek Jooa ),최영배 ( Choe Yeongbae ),김동한 ( Kim Donghan ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2020 호텔리조트연구 Vol.19 No.6
The purpose of this study was to understand the unique characteristics of lifestyle hotel by analyzing the nature of hotel attributes based on the online customer review data. More specifically, this study attempted to empirically address the following research questions: (1) what are the differences in the hotel attributes rated by hotel customers between hotel segments (i.e., lifestyle vs. general hotels), and (2) how those hotel attributes ultimately influence the overall rating of customers' hotel experience? The result showed that review scores of both overall rating and the individual hotel attributes for general hotel brands are higher than those of lifestyle hotel brands. Besides, service is slightly less important for lifestyle hotel brands than general hotel brands. It would help marketers better understand their customers and in turn, develop effective marketing strategies.