클래식 바 선택속성의 중요도-만족도에 관한 연구:서울지역 특1급 호텔의 이용자를 중심으로

이원옥,김혁수 한국호텔관광학회 2010 호텔관광연구 Vol.12 No.1

The purpose of this study was to investigate Hotel classic bar's selection attributes by using Importance-Performance Analysis. The targeted research hotels and samples are hotel guests who have visited classic bar in the hotel, Seoul. Literature review and discussion of the previous studies related to Classic Bar selection attributes, importance-performance analysis, and hotel customer are provided in the section of literature. Based on this literature review, 22 classic bar attributes were selected and surveyed to the respondents. A total of 223 useful sample were collected ad analyzed in SPSS. Frequency and descriptive data analysis were conducted to exam any characteristics of the sample and measurement scale. EFA and CFA were conducted to show the underlying dimensions of the Classic bar attributes and the difference between importance and performance of the attributes were calculated. By using gaps, IPA was showed in the matrix. Findings and implication were discussed in the conclusion section. Theocratical and practical implications of the study were provided for hotel managers and marketers.

프리미엄 생수 수요에 대한 융합적 영향요인 분석

이원옥,김순정 한국융합학회 2015 한국융합학회논문지 Vol.6 No.6

본 연구는 프리미엄 생수 선택에 주요 속성과 구매행동을 분석하고 관련 변수들이 프리미엄 생수 수요에 미치는 융합적인 영향정도를 분석하여 그 결정요인을 파악하는데 목적을 두고 있다. 본 연구결과를 도출하기 위해 절단된 음이항 모형을 적용하여 프리미엄 생수 수요에 영향을 미치는 변수를 추정한 결과를 요약하면 다음과 같다. 프리미엄 생수 구매행동 변수 중에서 본인이 구매선택권을 갖는 집단의 수요는 상대 집단에 비해 유의하게 높게 나타났다. 또한 성분이 좋은 물을 마시기 위해, 특별한 느낌을 받기 위한 목적으로 프리미엄 생수를 구매하는 집단 일수록 수요에 유의한 긍정적 영향을 미치는 것으로 나타났고, 단순히 물을 마시기 위해서라는 구매목적은 유의한 영향을 미치지 않는 것으로 분석되었다. 인구통계학적 특성 중에서 여성의 프리미엄 생수 구매 수요가 남성에 비해 유의하게 높은 것으로 나타났고, 전문직/사무직과 같은 직업군, 대졸 이상의 소비자가 상대적인 집단에 비해 유의한 것으로 조사되었다. 프리미엄 생수 선택속성 요인들 중에서 생수의 맛과 패키지 디자인 요인은 구매 수요에 유의한 긍정적 영향을 미치고, 지역적 특성과 가격 요인은 유의하지 않은 것으로 추정되었다. This study aims to identify and analyze the main factors that determine the properties and buying behavior in the premium bottled select and analyze the degree of impact on the relevant variables are premium water demand. When applied to the truncated negative binomial model to derive the study results: The results of estimating the variables that affect the demand for premium mineral water are as follows. Premium bottled water demand of this group my purchases with a choice between buying behavior variables are significantly higher than the relative population. To also do a good ingredient water, it appeared to be on a statistically significant positive effect on the demand for the more groups you purchase a premium bottled water for the purpose of receiving special feeling, just buy purpose is called to drinking water does not significantly affect to be analyzed. Among demographic characteristics it showed that demand for premium bottled water purchases are significantly higher in women than in men, professional / clerical job, such as the military, college graduates were more consumer research as significant in comparison to the relative population. Taste and package design factors of premium bottled mineral water among the select attribute factors are having a significant positive impact on the purchasing demand, local conditions and cost factors have been estimated to be insignificant.

「종합 사복음연구」에 나타난 일립의 성서해석

이원옥 韓國聖書大學校 2013 一粒論叢 Vol.18 No.-

Jesussmission is to testify that he is the Christ and the son of living God. Jesus Christ lived together with his disciples for three years so that he could testify this truth to his disciples. After Jesus, the son of God, reveal himself as a Christ in this way, he asked his disciples, tWho do people say the son of man is,u(Matthew 16:13) and he asked again, tWho do say I am.u(Matthew 16:15) When Simon Peter answered, tYou are the Christ, the son of the living Godu(Matthew 16:16), Jesus praised him as he said, tBlessed are you, Simon son of Jonah, for this was not revealed to you by man, but by my Father in heaven.u(Matthew 16:17) John also suggests this as the goal of Gospel writing as he said, tBut these are written that you may believe that Jesus is the Christ, the Son of God, and that by believing you may have life in his name.u(John 20:31) Dr. T. k. Kang also suggests this as the goal of Gospel writing as John. The writers of four Gospel proclaimed that Jesus is the son of God and Christ in their introductory chapter, and they confirmed this fact through a sign. Matthew presented signs as a proof in which Jesus had fulfilled the prophecy of Old Testament, and Mark told that Jesus is the son of God by writing supernatural sign and sign of healing so that he could prove that Jesus had both divinity and humanity. Luke mainly wrote the sign of healing to emphasize the humanity of Jesus Christ, and he wrote about Jesus who had compassion on the people with his supernatural power in order to emphasize peopless eagerness and Jesussmercy when speaking of supernatural sign. John wrote all 8 as supernatural signs to emphasize Jesussdivinity. Therefore, we can see that Johnss signs and Lukess signs were not repeated. Concerning Jesusstitle, we can see that Matthew calls Jesus as son of David, and that Mark calls him as Jesus and Christ or son of God, and that Luke calls him as Jesus and that John calls him as son of God. Likewise, we can see that the writers of four gospels emphasize the sign in each gospel about the Christological theology.

독자의 소리 : 월간 「 한글 + 한자문화 」 를 읽고

이원옥 전국한자교육추진총연합회 2000 한글한자문화 Vol.37 No.-

외식 O2O 플랫폼 지출결정요인에 관한 연구: Tobit모형의 적용

이원옥 (사)한국관광레저학회 2023 관광레저연구 Vol.35 No.-

As the restaurant industry becomes a major channel of the O2O platform, its area is gradually expanding and diversifying. There are various factors that can affect the spending behavior of O2O platform service users. Demographic characteristics and usage behavior characteristics are important variables that can explain potential consumers. The purpose of this study is to identify the dining out expenditure of users of the dining out O2O platform service and to estimate the determinants. To this end, the Tobit model was applied to set a theoretical background and analyze the sample. It is expected that by conducting an empirical analysis on the determinants of consumption expenditure, a new framework for evidence for the effectiveness of O2O platform services in the restaurant industry can be presented. Through the results of the study, we tried to present marketing strategies and practical implications for the development of O2O platform services for dining out. As a result of the analysis, explanatory variables that significantly affect consumption expenditure on the O2O platform for dining out were gender, presence or absence of children, occupation, income, household type, period of use, decision-makers, preferred menus, convenience factors, and marketability factor

마산시 상수도 현황과 장래 계획

이원옥,Lee, Won-Ok 한국상하수도협회 1989 水道 Vol.48 No.-

선교를 위한 성격적 장례예식

이원옥 한국복음주의실천신학회 2004 복음과 실천신학 Vol.7 No.-

문화여가 시장의 지출결정요인에 관한 연구 - Tobit모형의 적용 -

이원옥 한국호텔리조트학회 2019 호텔리조트연구 Vol.18 No.4

The purpose of this study was to delve into the characteristics of factors that affect the amount of consumer spending in the entertainment and cultural services sectors. A comparative analysis was conducted on each of the major expenditure items. For estimation purposes, the household trend survey data of Statistics Korea for 2018 with reliability and feasibility were used. In this study, it was determined that the Tobit model was appropriate to estimate the factors for determining expenditure on items of entertainment and cultural services. This model was used to estimate the causal relationship between the explanatory and the dependent variables. Research has drawn up statistically significant spending determinants for each category of entertainment and cultural services. The dependent variables to verify the influence of explanatory variables on the demand for entertainment / cultural services are as follows. Among the items of entertainment culture services, photography optical equipment (recording and optical equipment such as cameras and camcorders: picture fee), durable goods for recreational culture (boats, camp cars, hang glider, hot air balloons, etc. : sport fee), musical instruments (piano, organ, plot, etc.), including instruments such as Korean, keyboard, string, wind, percussion, and teaching materials: instru fee, camping and exercise related products , Expenditures on sporting goods, recreational and cultural goods services: camping fee, flower- related items (flowers, flowers, garden-related plants and supplies: flower fee), cultural services (exhibition facilities, performance and theater facilities, reading rooms, cultural classes, Broadcasting subscription fee, cultural goods fee, etc .: culture fee). The purpose of this study was to delve into the characteristics of factors that affect the amount of consumer spending in the entertainment and cultural services sectors. A comparative analysis was conducted on each of the major expenditure items. For estimation purposes, the household trend survey data of Statistics Korea for 2018 with reliability and feasibility were used. In this study, it was determined that the Tobit model was appropriate to estimate the factors for determining expenditure on items of entertainment and cultural services. This model was used to estimate the causal relationship between the explanatory and the dependent variables. Research has drawn up statistically significant spending determinants for each category of entertainment and cultural services. The dependent variables to verify the influence of explanatory variables on the demand for entertainment / cultural services are as follows. Among the items of entertainment culture services, photography optical equipment (recording and optical equipment such as cameras and camcorders: picture fee), durable goods for recreational culture (boats, camp cars, hang glider, hot air balloons, etc. : sport fee), musical instruments (piano, organ, plot, etc.), including instruments such as Korean, keyboard, string, wind, percussion, and teaching materials: instru fee, camping and exercise related products , Expenditures on sporting goods, recreational and cultural goods services: camping fee, flower- related items (flowers, flowers, garden-related plants and supplies: flower fee), cultural services (exhibition facilities, performance and theater facilities, reading rooms, cultural classes, Broadcasting subscription fee, cultural goods fee, etc .: culture fee). The purpose of this study was to delve into the characteristics of factors that affect the amount of consumer spending in the entertainment and cultural services sectors. A comparative analysis was conducted on each of the major expenditure items. For estimation purposes, the household trend survey data of Statistics Korea for 2018 with reliability and feasibility were used. In this study, it was determined that the Tobit model was appropriate to estimate the factors for determining expenditure on items of entertainment and cultural services. This model was used to estimate the causal relationship between the explanatory and the dependent variables. Research has drawn up statistically significant spending determinants for each category of entertainment and cultural services. The dependent variables to verify the influence of explanatory variables on the demand for entertainment / cultural services are as follows. Among the items of entertainment culture services, photography optical equipment (recording and optical equipment such as cameras and camcorders: picture fee), durable goods for recreational culture (boats, camp cars, hang glider, hot air balloons, etc. : sport fee), musical instruments (piano, organ, plot, etc.), including instruments such as Korean, keyboard, string, wind, percussion, and teaching materials: instru fee, camping and exercise related products , Expenditures on sporting goods, recreational and cultural goods services: camping fee, flower- related items (flowers, flowers, garden-related plants and supplies: flower fee), cultural services (exhibition facilities, performance and theater facilities, reading rooms, cultural classes, Broadcasting subscription fee, cultural goods fee, etc .: culture fee).

The Effect of the Gap between College Students’ Perception of the Importance of Coffee Shops and Their Satisfaction after Patronizing Coffee Shops on Their Purchasing Behavior

이원옥 한국마케팅과학회 2009 마케팅과학연구 Vol.19 No.4

The purpose of this study was to categorize the gap between coffee shop 'importance' (as perceived by customers before patronizing the coffee shop) and 'satisfaction' (perception of customers after patronizing the coffee shop) as positive or negative and to analyze the effect of these gaps on purchasing behavior. To do this, I used the gap between importance and satisfaction regarding the choice of a coffee shop as the explanatory variable and performed an empirical analysis of the direction and size of the effect of the gap on purchasing behavior (overall satisfaction, willingness-to-revisit) by applying the Ordered Probit Model (OPM). A previous study that used IPA to evaluate the effects of gaps estimated the direction and size of a quadrant but failed to analyze the effect of gaps on customers. In this study, I evaluated the effects of positive and negative gaps on customer satisfaction and willingness-to-revisit. Using OPM, I quantified the effect of positive and negative gaps on overall customer satisfaction and willingness-to-revisit. Per-head expenditure, frequency of visits, and coffee-purchasing place had the most positive effects on overall customer satisfaction. Frequency of visits, followed by per-head expenditure and then coffee-purchasing place, had the most positive impact on willingness-to-visit. Thus per-head expenditure and frequency of visits had the greatest positive effects on overall satisfaction and willingness-to-revisit. This finding implies that the higher the actual satisfaction (gap) of customers who spend KRW5,000 or more once or more per week at coffee shops is, the higher their overall satisfaction and willingness-to-revisit are. Despite the fact that economical efficiency had a significant effect on overall satisfaction and willingness-to-revisit, college and university students still use coffee shops and are willing to spend KRW5,000 because they do not only purchase coffee as a product itself, but use the coffee shop for other activities, such as working, meeting friends, or relaxing. College and university students also access the Internet in coffee shops via personal laptops, watch movies, and study; thus, coffee shops should provide their customers with the appropriate facilities and services. The fact that a positive gap for coffee shop brand had a positive effect on willingness-to-revisit implies that the higher the level of customer satisfaction, the greater the willingness-to-revisit. A negative gap for this factor , on the other hand, implies that the lower the level of customer satisfaction, the lower the willingness-to-revisit. Thus, the brand factor has a comparatively greater effect on satisfaction than the other factors evaluated in this study. Given that the domestic coffee culture is becoming more upscale and college/university students are sensitive to this trend, students are attentive to brands. In most upscale coffee shops in Korea, the outer wall is built out of glass that can be opened, the interiors are exotic with an open kitchen. These upscale coffee shops function as landmarks and match the taste of college/university students. Coffee shops in Korea have become a cultural brand. To make customers feel that coffee shops are upscale, good quality establishments and measures to provide better services in terms of brand factor should be instituted. The intensified competition among coffee shop brands in Korea as a result of the booming industry indicates that provision of additional services is needed to differentiate competitors. These customers can also use a scanner free of charge. Another strategy that can be used to boost brands could be to provide and operate a seminar room for seminars and group study. If coffee shops adopt these types of strategies, college/university students would be more likely to consider the expenses they incur worthwhile and, subsequently, they would be more likely to be satisfied with the brands of these coffee shops, with an associ...

1979년 이후 중국 종교정책과 상호우호적 선교방법

이원옥 한국복음주의실천신학회 2004 복음과 실천신학 Vol.8 No.-