패키징(Packaging) 분야에서의 빅데이터(Big data) 적용방안 연구

강욱건,고의석,심원철,이학래,김재능 한국포장학회 2017 한국포장학회지 Vol.23 No.3

The Big Data, the element of the Fourth Industrial Revolution, is drawing attention as the 4th Industrial Revolution is mentioned in the 2016 World Economic Forum. Big Data is being used in various fields because it predicts the near future and can create new business. However, utilization and research in the field of packaging are lacking. Today packaging has been demanded marketing elements that effect on consumer choice. Big data is actively used in marketing. In the marketing field, big data can be used to analyze sales information and consumer reactions to produce meaningful results. Therefore, this study proposed a method of applying big data in the field of packaging focusing on marketing. In this study suggest that try to utilize the private data and community data to analyze interaction between consumers and products. Using social big data will enable to understand the preferred packaging and consumer perceptions and emotions in the same product line. It can also be used to analyze the effects of packaging among various components of the product. Packaging is one of the many components of the product. Therefore, it is not easy to understand the impact of a single packaging element. However, this study presents the possibility of using Big Data to analyze the perceptions and feelings of consumers about packaging.

PET병 라벨의 분리용이성에 대한 소비자의 인식 및 실태 조사

강욱건,김종경,Kang, Wook Geon,Kim, Jongkyoung 한국포장학회 2021 한국포장학회지 Vol.27 No.2

As the government strengthens its policy of separating and discharging packaging materials, consumers are increasingly dissatisfied. In order to increase consumer participation in separate discharge policy of packaging materials, it is necessary to increase the willingness to participate by reducing potential consumer problems such as removal of packaging labels. This study conducted a survey of 300 consumers aged 14 and over who recycle and discharge directly from their homes. Ninety-nine percent of consumers said PET bottles are released separately. However, only 65% of consumers removed labels (attachment labels, shrink labels) and other materials (caps, vinyl coatings, tapes, handles, bases, etc.) during separate discharge process. Nearly 52% of consumers cited 'difficulty of separation' as the main reason for not removing labels and other materials. One-way ANOVA analysis showed that 'strong adhesion', 'removal initiation problem' and 'material strength' had high mean regardless of age, which are major factors impedes label removal. Using shrink labels with perforated lines rather than adhesive labels would be more beneficial to encouraging participation in separate discharge. However, if the shrink labels do not have perforated lines or are difficult to remove, adhesive labels are often easier to remove than shrink labels because of the strong cohesiveness of shrink labels. As a result, how easy it is for consumers to remove the label is more important than technological differences. In order to increase consumer participation in packaging material and label separations, improvements in structural design are needed along with the selection of materials that are easy to separate. This study is meaningful in examining consumer perceptions, deriving problems and suggesting directions for policy improvement.

Polyvinyl alcohol (PVA)/Surface treated Zinc Oxide Whisker(STZnO-W)복합 필름의 제조와 특성 연구

강욱건,김도완,서종철 한국공업화학회 2013 한국공업화학회 연구논문 초록집 Vol.2013 No.1

빅데이터 분석을 통한 패키징에 대한 소비자의 주요 인식 조사 - 텍스트 마이닝과 의미연결망 분석을 중심으로 -

강욱건,고의석,이학래,김재능 한국융합학회 2018 한국융합학회논문지 Vol.9 No.4

패키징에 대한 소비자들의 주요인식을 조사하기 위해 빅데이터 분석방법인 텍스트 마이닝과 의미연결망 분석을 중심으로 연구를 진행하였다. 데이터 수집은 웹&SNS데이터 분석 프로그램인 텍스톰(Textom)을 사용하여 2년 7개월간의 데이터를 수집하였다. 연구 결과 네트워크 중심도는 패키징의 경우 8.9% 포장은 9.1%로 패키징이 보다 다양한 주제를 다루 는 것으로 조사되었다. CONCOR 분석을 통해서 유사한 의미를 가지는 4개의 그룹으로 분류하여 패키징에 관한 소비자들의 주요인식을 연구, 개발, 산업, 소재, 기능 등으로 요약하였다. 본 연구에 따르면 소비자가 가장 많이 인식하는 패키징 소재는 합성수지이며 패키징 기능으로는 보관의 기능을 주로 인식한다. 또한 소비자들이 인식하는 패키징 관련 상품군으로 제약, 의약품인 것으로 조사되었다. 본 연구결과는 패키징에 대한 소비자들의 인식을 예측함으로써 향후 이루어질 연구와 산업 발전에 기초자료로써의 활용 가능성을 가지며 빅데이터와 패키징 두 분야의 융합을 통한 패키징 분야의 새로운 연구방향을 제시한 의의가 있다. The purpose of this study is to investigate the consumer perception of packaging using big data analysis. This study use text mining to extract meaningful words from text and semantic network analysis to analyze connectivity and propagation trends. Data were collected by dividing the 'packaging(Korean)' and 'packaging(English)'. This study visualized the word network structure of the two key words and classified them into four groups with similar meaning through CONCOR analysis. The group name was specified based on the words constituting the classified group. These groups are a major category of consumers' perception of packaging. Especially cosmetics and design have high frequency of words and high centrality. Therefore it can be expected that the packaging design is perceived as important in the cosmetics industry. This study predicts consumers' perception of packaging so it can be a basis for future research and industry development.

Poly(vinyl alcohol) (PVA)/Surface modified Tetrapod Zinc Oxide Whisker (STZnO-W) 복합 필름의 제조와 특성 연구

이소니,김도완,강욱건,서종철 한국고분자학회 2014 한국고분자학회 학술대회 연구논문 초록집 Vol.2014 No.4

마케팅도구로서 증강현실과 패키징 분야 적용에 관한 고찰

김종서,고의석,이학래,심원철,강욱건,김재능 한국포장학회 2019 한국포장학회지 Vol.25 No.2

국내 연구 동향 분석을 통한 포장분야에서 유한요소해석의 적용 방향에 관한 고찰

이학래,전규배,고의석,심원철,강욱건,김재능 한국포장학회 2017 한국포장학회지 Vol.23 No.3

Proper packaging design can meet both the environmental and economic aspects of packaging materials by reducing the use of packaging materials, waste generation, material costs, and logistics costs. Finite element analysis(FEM) is used as a useful tool in various fields such as structural analysis, heat transfer, fluid motion, and electromagnetic field, but its application in the field of packaging is still insufficient. Therefore, the application of FEM to the field of packaging can save the cost and time in the future research because it is possible to design the package by computer simulation, and it is possible to reduce the packaging waste and logistics cost through proper packaging design. Therefore, this study investigated the FEM papers published in Korea for the purpose of helping research design using FEM program in the field of packaging in the future. In this paper, we analyzed the 29 papers that were directly related to the analysis of FEM papers published in domestic journals from 1991 to 2017. As a result, we analyzed the research topic, FEM program, and analysis method using each paper, and presented the direction that can be applied in future packaging field. When the FEM is applied to the packaging field, it is possible to change the structure and reduce the thickness through the stress and vibration analysis applied to the packaging material, thereby reducing the cost by improving the mechanical strength and reducing the amount of the packaging material. Therefore, in the field of packaging research in the future, if the FEM is performed together, economical and reasonable packaging design will be possible.

국내 포장 폐기물에 따른 재질별 재활용 공정 현황 및 재활용 문제점

고의석,심원철,이학래,강욱건,신지현,권오철,김재능,Ko, Euisuk,Shim, Woncheol,Lee, Hakrae,Kang, Wookgeon,Shin, Jihyeon,Kwon, Ohcheol,Kim, Jaineung 한국포장학회 2018 한국포장학회지 Vol.24 No.2

Paper packs, glass bottles, metal cans, and plastic materials are classified according to packaging material recycling groups that are Extended Producer Responsibility (EPR). In the case of waste paper pack, the compressed cartons are dissociated to separate polyethylene films and other foreign substance, and then these are washed, pulverized and dried to produce toilet paper. Glass bottle for recycling is provided to the bottle manufacturers after the process of collecting the waste glass bottle, removing the foreign substance, sorting by color, crushing, raw materializing process. Waste glass recycling technology of Korea is largely manual, except for removal of metal components and low specific gravity materials. Metal can is classified into iron and aluminum cans through an automatic sorting machine, compressed, and reproduced as iron and aluminum through a blast furnace. In the case of composite plastic material, the selected compressed product is crushed and then recycled through melt molding and refined products are produced through solid fuel manufacturing steps through emulsification and compression molding through pyrolysis. In the recycling process of paper packs, glass bottles, metal cans, and plastic materials, the influx of recycled materials and other substances interferes with the recycling process and increases the recycling cost and time. Therefore, the government needs to improve the legal system which is necessary to use materials and structure that are easy to recycle from the design stage of products or packaging materials.