해양레저관광도시 사업 추진의 방향 및 전략에 관한 연구 : 부산광역시를 중심으로

조우정,이근 한국사회체육학회 2024 한국사회체육학회지 Vol.- No.95

Purpose: The purpose of this study is to analyze the competitiveness of marine leisure tourism resources and policies and to provide strategic recommendations for local governments to propel a Marine Leisure Tourism City Project (MLTCP), as planned by the Ministry of Fisheries and Ocean Affairs in Korea. Method: A questionnaire, targeting key stakeholders including residents and visitors, was developed based on previous research and subsequently validated by academicians for content reliability. The survey instrument encompassed four sections: perceptions of marine leisure tourism, competitiveness of marine leisure tourism resources and policies, perceptions of the MLTCP, and strategic factors of MLTCP. A face-to-face survey was conducted at four major tourism sites in a metropolitan city. A total of 250 valid questionnaires were collected and analyzed using SPSS 26.0. The Importance-Performance Analysis (IPA) with multiple t-tests yielded the following results. Results: Firstly, the interest and policy support for Busan’s marine leisure tourism, as perceived by consumers, were rated low; however, competitiveness and development potential received high evaluations. Secondly, the expansion of the marine leisure base among Busan’s marine leisure tourism resources and policies emerged as a top priority. Simultaneously, efforts are needed to enhance satisfaction in areas such as theme beaches, marine leisure centers, waterfront spaces, sea conditions, yacht tourism, and surfing tourism. Thirdly, awareness and interest in the marine leisure tourism city project were found to be low, emphasizing the crucial role of Busan Metropolitan City in shaping the project’s nature, financing integration, and governance. Fourthly, financial and administrative support, as a catalyst for private investment, emerged as a top priority among strategies for promoting marine leisure tourism city projects. Additionally, endeavors should focus on enhancing satisfaction by discovering and nurturing marine leisure content, establishing marine leisure tourism infrastructure, and fostering the marine leisure tourism industry. Conclusion: This study presents a comprehensive marine leisure tourism city model encompassing vision, objectives, marketing strategies, and investment plans, encompassing marine leisure tourism infrastructure, content development, and cultural aspects.

IPS 도시경쟁력 평가 모델과 한국 도시의 경쟁력 평가 결과, 그리고 춘천시의 경쟁력 향상 전략

조동성,임민영 여가문화학회 2009 여가학연구 Vol.6 No.3

With the main player of international competition being changed from country to region/city, city competitiveness is emerging as driving forces of industrial and national competitiveness and organizations formed on a city level are regarded as the main unit of competition among nations. This paper's goal is to research upon the city competitiveness with an emphasis on the analytical tool applying IPS Model of city competitiveness to 75 Korean cities and to map out the strategies to enhance the Chuncheon city's competitiveness based on the results of the evaluation on Chuncheon city's current and future competitiveness with focus on the impact of the city's hosting World Leisure Congress and World Leisure Games in 2010. By discussing city's future competitiveness as well as its current strength at the same time, the more comprehensive perspective required in reinforcing city competitiveness is proposed in this paper and issues related to a city's context and policy can be evaluated and their solutions can be sought after. The study can also contribute to the establishment of city's development policies and detect sustainable growth power for individual cities. 국가 간 경쟁의 주체가 국가에서 도시를 중심으로 하는 지역으로 변화함에 따라 지역경쟁력이 국가경쟁력의 근원으로, 지역차원의 조직이 국가 간 핵심 경쟁 단위로 부상하고 있다. 이에 본 연구에서는 한국의 75개 광역∙기초시를 대상으로 하는 IPS 도시경쟁력 평가모델을 통해 도시의 경쟁력을 구체화하고, 특히, 춘천시의 현재와 미래경쟁력 평가결과를 바탕으로 춘천시의 경쟁력 강화전략을 2010년 춘천시에서 개최되는 World Leisure Congress와 World Leisure Game 행사가 춘천시에 미치는 효과를 중심으로 검토하였다. 이러한 논의는 도시의 현재경쟁력뿐만 아니라 미래경쟁력까지 포괄하여 검토함으로써 도시의 경쟁력 강화에 대한 시각의 포괄성을 제시함은 물론, 도시의 여건 및 정책의 문제점을 진단하는 준거로 삼을 수 있으며 이에 대한 문제해결과 함께 보다 발전적인 도시전략 수립을 위한 척도가 된다는 점에서 의의가 있다.

World Leisure: Enhancing Quality of Life

( Christopher R. Edginton ) 한국스포츠정책과학원(구 한국스포츠개발원) 2006 International Journal of Applied Sports Sciences Vol.18 No.2

Leisure is an important force influencing the social, cultural and economic well being of individuals, communities and nations. It has been reported that Koreans work more hours annually than any other country in the world. However, recently, national policy has changed the work week from a six-day one to five days a week. Leisure provides many benefits, not the least of which is the potential to transform the lives of individuals, as well as improving the livability of communities and nations. World Leisure is a worldwide, non-government voluntary organization focused on advocacy, research and education efforts aimed at improving well being. Recently, the organization awarded its 11th World Leisure Congress and 1st World Leisure Games to Chuncheon City, Korea. The decision to award these international events to Chuncheon City was based upon a compelling proposal emphasizing the opportunity to assist the community in its transformation as a "nationwide leisure city." The paper provides a brief accounting of the proposed programs and the reasons for awarding Chuncheon City the opportunity to host these events.

관광레저형 기업도시 용도설정 계획기준에 관한 연구

박태원(Park, Tae-Won),김철홍(Kim, Cheol-Hong),문휘운(Moon, Hwi-Oun) 한국도시설계학회 2009 도시설계 : 한국도시설계학회지 Vol.10 No.4

이 연구는 현재 추진되고 있는 관광레저형 기업도시 시범사업 개발과정에서 나타난 문제점 중 기업도시계획 기준에서 제시하고 있는 토지이용 구분의 문제점을 분석하고 이에 대한 개선방안을 제시하는데 목적을 두었다. 3개의 관광레저형 기업도시의 토지이용계획에서 나타난 토지이용 구분 내역을 분석한 결과, 주된 용도와 직접 사용 용도의 토지이용에서 개별도시의 특성을 살리지 못하는 특정용도 중심의 유사한 토지이용을 관찰할 수 있었다. 이는 기업도시계획기준에서 주된 용도의 토지이용을 토지면적 기준으로 설정함에 따라 관광레저시설 중 비교적 많은 토지 면적을 필요로 하는 골프장 위주의 개발계획이 수립될 수밖에 없는 원인으로 작용하였다. 개별 관광레저형 기업도시의 특징을 살리고 다양화되어가는 관광패러다임을 수용하기에는 현행 기업도시계획기준에 한계가 있음을 알 수 있었다. 이에 대한 개선방안으로 관광레저 허용용도 범위의 유연화, 용도의 협력적ㆍ계층적 설정방안을 제안하였다. The paper examines the characteristics and problems encountered during the implementation process of three tourism-leisure type enterprise cities and proposes improvements for the future. It focuses on land use division ratio and main facilities in tourism-leisure type enterprise city as it appears in the development plan. The planning guidelines in the enterprise city development special law indicate main functions and direct use ratio. The characteristics of three tourism-leisure type enterprise cities in land use plan do not point to a successful development, because the planning guidelines of enterprise cities are too regulated to improve the character of the cities. As the main functions of three model cities as an enterprise city rely mainly on golf resorts, this paper proposes that the land use planning guidelines should be revised to include greater diversity of tourism-leisure functions, land use division and the hierarchical function establishment in tourism-leisure type enterprise cities

관광·레저기업도시 잠재이용객의 여가활동유형과 관광동선에 관한 탐색적 연구: 태안 관광·레저기업도시 시설을 중심으로

윤승현,이준재,신현규 한국호텔관광학회 2010 호텔관광연구 Vol.12 No.4

The purpose of study is to understand types of leisure activities of tourists in Taean Tourism Leisure City. To accomplish these objectives, the survey was conducted at Cheongnyangni station, Jamsil station, Yongsan station, Gwanghwamun intersection. In total, 300 cases was surveyed and 244 cases analysed. These data used for factor analysis, cluster analysis. According to the factor analysis on the types of leisure activities, there were 5 types of leisure activities factor. Using these factors for cluster analysis, and the results was divided into 3 groups. Using by Excel to find tourism sequence of facilities in Tourism Leisure City each groups. The consequences of this research is presented as follows: Group 1 intend to visit theme park area first and they tour via to international business center, commercial business center of high frequency. Group 2 was founded similar result as group 1. Group 3 intend to visit ecology park area first and they tour via to international business center, commercial business center, and specially well-being town of high frequency.

공무원의 라이프스타일이 여가몰입 및 여가정체성에 미치는 영향

곽선행(Kwak Seon-Hang) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.3

The purpose of this study was to investigate the influence of lifestyle on leisure flow and leisure identity among public service personnel in small and midium-sized cities. The subjects of investigation were 302 public service personnel(male, 168, female, 134) in small and midium-sized cities. in GyeongGe-Do and KangWon-Do province. The results of this study can be acquired as follows; First, the lifestyle of public service personnel had significant influence on leisure flow. In detail, fashion pursuit, achievement basis, discontent basis in lifestyle were influenced the cognitive flow and fashion pursuit, achievement basis in lifestyle were influenced the act flow. Second, the lifestyle of public service personnel had significant influence on leisure identity. In detail, discontent basis in lifestyle were influenced the same light in leisure identity, achievement basis and discontent basis in lifestyle were influenced the esteem. And discontent basis, achievement basis and discontent basis in lifestyle were influenced the emotional attachment. Finally, the leisure flow had significant influence on leisure identity. In detail, cognitive flow in leisure flow were influenced the same light, esteem and emotional attachment in leisure identity. And act flow in leisure flow were influenced the same light emotional attachment.

여가공간으로서의 청계천 수변공간이 서울시티투어 만족도에 미치는 영향

손수진(Soo Jin Sohn),이혁진(Hyuk Jin Lee) 한국관광연구학회 2008 관광연구저널 Vol.22 No.3

The the economic burden and traffic congestion and so on owing to frequent leisure activities are standing out in bold relief as new social problems though citizens` demand which visits a leisure space is increasing gradually, and leisure satisfaction continues to get lower according as the static and passive form of activities like watching TV or rest rather than active activities because of that are continued. In relation to this, though Cheonggyecheon waterfront space situated in Seoul, our country`s capital, is standing out in bold relief as a citizens` leisure space with a lot of potential along with the restoration, it is regarded as a very important task to check whether it plays the role well as a part of City-Tour along with whether this waterfront space plays multipurpose application roles well as a leisure space, also whether it has a proper environment where can enjoy leisure in various facilities. So, the purposes of this research are as follows. First, the improvement direction groping through the fit survey as a leisure space. Second, the improvement direction groping through the differences between the expectation before experiencing Cheonggyecheon and the satisfaction after experiencing. Third, the influence and correlation between Cheonggyecheon leisure space and City-Tour satisfaction. As the result of that, there were more or less partial differences in the expectation before experiencing Cheonggyecheon and the satisfaction after experiencing, and there were the positive correlation and influence in both various factors forming a leisure space and the satisfaction factors of City-Tour. It is thought that this can play a role of a guidepost in groping the development direction which Cheonggyecheon region can be a more citizen-friendly leisure space and a place of City-Tour through continuous and systematic researches.

FASHION INDUSTRY AND CITY BRANDING AN ANALYSIS OF VISITORS PERCEPTION OF FLORENCE

Francesco Capone,Luciana Lazzeretti 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06

In the international literature, there is an increasing attention on the analysis of the fashion city (Breward & Gilbert, 2006) and its implication on city branding and competitiveness (Jensen, 2005; Power & Hauge, 2008; Pasquinelli, 2010) and local identity (Bovone, 2006). Some examples are the study of Weller (2013) who examines the success of New Zealand’s designer fashion industry in the first years of the twenty-first century. Hauge, Malmberg & Power (2009) analyse the Swedish fashion cluster underlining that it is benefit from localisation economies, but it also follow rules of globalised industries. Rantisi (2004) examines how New York City was able to reinvent itself as a fashion capital. By tracing the origins of women's ready-to-wear in New York in the late nineteenth century and its consolidation in the Garment District by the early twentieth century. Jansson & Power (2010) approaches the ways in which fashion and design-based industrial actors contribute to creating images and myths that support global-city status. The Italian city of Milan is used as a case study to show how the city is an arena where different brand channels are negotiated and formed to service fashion and design branding. Fashion capitals usually have a broad mix of business, financial, entertainment, cultural and leisure activities and are internationally recognised for having a unique and strong identity (Gemperli, 2010) In this chart of fashion capital city, Italy ranked in a good position with Milan as capital fashion city. Milan emerged as a fashion capital city in 1970s, while Florence and Rome stayed in the following positions (Merlo & Polese, 2006). Florence is usually ranked in the third position in Italy thanks to the luxury pole around the metropolitan area with global brand as Gucci, Ferragamo and Prada. The Global Fashion Monitor (2012) scored Florence at the thirteen position at global level in the ‘World's Leading Cities for Fashion’, with a gain of three position from previous chart and indicating as motivation “Florence: Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry”. This situation anyways is not guaranteed in the future. In fact some authors also underlined that this chart of global city will not be maintained in the future as city from developing countries are increasingly enter in the competition (McKinsey, 2013; Gilbert, 2006). In particular, McKinsey (2013) ranks Paris, London, Milan and Seoul in the mature growing fashion industry in the Luxury segment, while Moscow, Singapore, San Peterbrurg, Beijing, Shangai, San Paolo etc as emerging city in the global fashion industry. FASHION AND CITY BRANDING Crewe & Beaverstock (1998) underlined the contemporary fashion industry and the role it plays in identity formation has created a situation where fashion can be taken seriously as a cultural industry supplying symbolic content in sold goods. In this context fashion is identified as a powerful stylistic marker, not a simply part of a trivial consumer culture. Jansson & Power (2010) underlined that the value of global fashion city-based brands lies partly in their ability to persuade consumers of products’excellence, quality, and innovation. Also, the brand infuses products (and firms) with the ‘feel’ of the city: cool clothes come from cool cities. Labels of origin such as ‘Made in Italy’ or Rive Gauche are used as strategic tools in the fashion industry (Hauge et al., 2009). Positive connections between product images and place may create a kind of monopoly rent and therein can create barriers to entry for products from competing places; and give firms an incentive for being in the ‘right’ place. Jansson & Power (2010) underline also that clustering in few fashion city produce also some other benefits as agglomerations of firms and consumers play a central role in the gathering, creation, and transfer of industry-relevant knowledge and cluster of creative industries (Lazzeretti & Capone, 2015). There is in fact an increasing effort in the research on the city branding with the help of local industry and local cultural production (Jensen, 2005). Breward & Gilber (2006) have underlined that city branding is more a focus from city authorities in order to appear in the global hierarchy of fashion capital. Niedamysl (2004) besides points out that city branding has the main aim of attracting visitors, investors or inhabitants. Power & Hauge (2008) discuss the role of the branding for territories, places and cities, underlining that has been a topic deeply undervalued for territorial competitiveness and they analyse the fashion industry as an example. City branding is a recent strand of research with a growing trend (Merrilees, Miller & Herington, 2009) and it results a complex research theme, due to its multidisciplinary approach (Pike, 2011). Born at the beginning for the analysis of the image of the city, it deals increasingly with analysis of marketing strategies and policy for urban context (Merrilees, Miller & Herington, 2012). At the moment, it is a theme that rise interest from different subjects as marketing, management, but also urban studies, economic geography and urban and regional development. If an analysis on ISI Web of Science is developed on ‘city branding’, over 100 articles are collected on these themes with article from the following Journal as Cities, International Journal of Tourism Science, Journal of Business Research, Urban Studies, Applied Geography, Current Issues in Tourism, European Journal of Marketing, etc. These Journals confirm the multidisciplinary approach and the interest on city branding from several stakeholders: policy-makers, urban planners, marketing strategist, urban developer, etc. Within the theme, several studies have focused on how city branding is particularly attached to some local industries and activities, that denote the area and the city. In this context, one of the most interesting aspect is interactions between branding and fashion (Jansson & Power, 2010; Hauge et al .. 2009; Martinez, 2007). The aim of this paper is to analyse the role of fashion and fashion design for the city of Florence, in the formation of a new image of the city, also in a perspective of new branding strategies for the future. The analysis is based on a multi-level approach. First, an initial analysis is developed on publications on ‘city branding’ on ISI Web of Science to identify the relevance of the theme and the most used methodologies in these studies. The second part of the work is instead based on analysis of reviews of online communities (TripAdvisor, Twitter, etc.) of the attractions of the city and a questionnaire is administrated to visitors of the main fashion outlets in Florence (The Mall, Barberino Desegner Outlet, etc.), in order to emphasize the perception of visitors and consumers of fashion in the city and how it contributes to the fashion city branding of the city of Florence. From the point of view of marketing, several authors have tried to analyse the brand association in fashion (Ranfagni, Guercini & Crawford, 2014), but mainly from the point of view of products. In this work, we try to contribute to this debate through the analysis of online communities and city branding of Florence. Merrilees et al. (2009) investigate what are the city attributes influencing city brand attitudes with a quantitative survey of a sample of 878 residents of the Gold Coast City. Hankinson's (2001) study of twelve English cities shows the diversity of approaches in how city organizations market and brand themselves. Vanolo (2008) analysed the city of Turin and its transition from post-industrial to a cultural and creative city. This work develop a single stake-holder perspective as most studies avoid to considers multiple stakeholders perception on city branding (Merrilees et al., 2012). Results confirm the importance of the fashion industry in the perceived image of Florence from the visitors and for the future city branding policies are even more strategic to continue to exploit the competitive advantage that Florence has in the fashion industry globally.

대도시 베이비붐세대의 여가라이프스타일이 생성감에 미치는 영향

황향희 여가문화학회 2017 여가학연구 Vol.15 No.2

This study is the 3-year-long last output for defining the relationship between the leisure lifestyle and sense of generativity of baby boomers in large cities. In addition to studies on the rural and small and middle-sized cities in 2015 and 2016, this study derived the relationship between the leisure lifestyle and sense of generativity of baby boomers in large cities. The conclusion was drawn as follows. First, the analysis of a difference between leisure lifestyle and sense of generativity according to sociodemographic variables revealed this: More male baby boomers had leisure helpless type·work-oriented type leisure lifestyles, while more female baby boomers had relationship-oriented type·family-oriented type leisure lifestyles. Regarding the receipt of pension, more non-recipients had leisure helpless type·work-oriented type leisure lifestyles, and a higher sense of generativity of social contribution type. Regarding employment, more employed baby boomers had leisure helpless type·work-oriented type leisure lifestyles, and more unemployed baby boomers had rational planning-type·relationship-oriented type·family-oriented type leisure lifestyles and a higher sense of generativity of middle-aged identification-building type. Lastly, more baby boomers who were willing to continue work in the old age had rational planning type·work-oriented type leisure lifestyles. Second, the analysis of the effects of the leisure lifestyle of baby boomers in large cities on their sense of generativity revealed this: The leisure helpless type lifestyle had negative effects on the sense of generativity of the middle-age identity building-type·realistic optimistic type·social contribution type. Of sub-variables of leisure lifestyle, the sense-seeking type leisure lifestyle had positive effects on only the sense of generativity of realistic optimistic type. The relationship-oriented type·family-oriented type leisure lifestyles had positive effects on the sense of generativity of the middle-aged identity building-type·realistic optimistic type·social contribution type. 본 연구는 2015, 2016년 농촌과 중소도시 연구에 이어 대도시 베이비붐세대의 여가라이프스타일이 생성감에 미치는 영향을 연구한 결과이다. 대도시에 10년 이상 거주한 베이비붐세대를 모집단으로 선정한 후 편의표본추출법(convenient sampling method)을 이용하여 총 400명의 표본을 사용하였다. 설문지는 282부가 수거되었고, 불성실한 응답자료를 제외하고 총 203부의 설문지를 최종분석자료로 사용하였다. 조사도구는 손영미·오세숙·우성남(2010), 이옥희, 이지연(2012)의 설문지를 초안으로 황향희(2015, 2016)가 사용한 설문지를 사용하였다. 본 연구의 결론은 다음과 같다. 첫째, 인구사회학적 변인에 따른 여가라이프스타일과 생성감의 차이를 분석한 결과, 남성베이비붐세대는 여가무기력형·일중심형 여가라이프스타일이 높고, 여성베이비붐세대는 관계중심형·가족중심형 여가라이프스타일이 높은 것으로 나타났다. 연금수령여부에서는 연금미수령자가 여가무기력형·일중심형 여가라이프스타일이 높고, 사회기여형 생성감이 높은 것으로 나타났다. 현재의 직업유무에 따른 결과에서는 현재직업이 있는 베이비붐세대는 여가무기력형·일중심형 여가라이프스타일이 높고, 현재직업이 없는 베이비붐세대는 관계중심형·가족중심형 여가라이프스타일이 높고, 중년의 정체감 확립형 생성감이 높았다. 마지막으로 노후에 일지속의사가 있는 베이비붐세대가 합리적계획형·일중심형 여가라이프스타일이 높은 것으로 나타났다. 둘째, 대도시 베이비붐세대의 여가라이프스타일이 생성감에 미치는 영향을 살펴본 결과, 여가무기력형 라이프스타일은 중년의 정체감 확립형·현실적낙관형·사회기여형 생성감에서 모두 부(-)적인 영향을 미치는 것으로 나타났다. 여가라이프스타일 하위변인 중 감각추구형 여가라이프스타일은 현실적낙관형 생성감에서만 정(+)적인 영향을 미치고 있으며, 관계중심형·가족중심형 여가라이프스타일은 중년의 정체감 확립형·현실적낙관형·사회기여형 생성감 모두에서 정(+)적인 영향을 미치는 것으로 나타났다.

관광레저도시 관리운영 범위 및 효율적 관리운영방안

이미홍(Lee Mihong),김륜희(Kim Ryoonhee),장인석(Chang In-Seok) 한국도시행정학회 2008 도시 행정 학보 Vol.21 No.2

This study aims at deriving an efficient program which makes it possible to make the ‘Tourism & Leisure City’competitive. To achieve it, I would like to discuss details which were stated in 「Special Act on Enterprise City Development」. Especially, I will focus on the extent and plan which should consider the uniqueness of ‘Tourism & Leisure City’. When we draw the extent by regarding the phase and urban management scope as criteria, we can classify them into three categories : support for the participants, management of facilities, maintaining urban contents. Furthermore, we can define sub-scope as establishing corporation for support, backing up the company, aiding residents, regional transportational network management, management of public/sightseeing facilities, environment management, urban tourism marketing, and urban growth management. All the arguments were deduced from pilot projects(Tae-an, Mu-ju, South-West coast district). Above all, in the early stage we should establish the Committee for the Enterprise City to administer desirably where many stake-holders can participate, and we have to let the committee get the stable fund.