Q-방법론을 적용한 비서이미지와 이미지 결정요인에 관한 연구

송인선(Song, In Seon),백지연(Paek, Jeeyon) 한국비서학회 2013 비서·사무경영연구 Vol.22 No.2

이 연구는 비서에 대한 사회적 인식과 이해를 알아보기 위해 현직비서, 비서학과 재학생, 일반인을 대상으로 Q-방법론을 적용하여 비서이미지를 식별하고 이미지 결정요인을 분석하였으며 Q-방법론의 효용성을 평가하였다. 현직비서, 비서학과 재학생, 일반인이 지각하는 비서이미지는 독특한 5개의 유형으로 나뉘어져 도출되었다. 유형Ⅰ은 멀티플레이어 업무집중형, 유형 Ⅱ는 외모와 여성성 강조 및 가치 저평가형, 유형 Ⅲ은 성과지향 및 전문직 인식형, 유형 Ⅳ는 중립적 성향의 직업 인식형, 유형 Ⅴ는 조력자 및 의사소통 중간자형으로 도출되었다. 모든 유형은 공통적으로 비서는‘일정 및 문서관리와 주변 환경 정리정돈에 능함’,‘과하지 않은 화장을 하여 차분하고 단아한 외모’,‘바른 언어를 사용하고 조리 있는 말솜씨를 지닌다는 점’에 비슷하게 동의했고, 반면‘대체로 넓고 아늑하고 탕비실 등이 잘 갖춰진 곳에서 근무’,‘사내·외에서 비서업무에 필요한 교육을 제대로 못 받음’,‘예민하고 까다로움’,‘상사의 부재시 드라마를 보거나 채팅 등으로 시간을 보내는 것 같다’는 진술문에 대해서는 대체로 동의하지 않았다. 비서이미지를 인식하는데 작용된 결정요인은 연구대상자 별로 다음과 같이 도출되었다. 현직비서는 동의/비동의에 관계없이‘개인의 직접경험’이 가장 많고, 비서학과 재학생은 동의/비동의에 관계없이‘주변인의 직접경험’,‘비서의 업무’순으로 나타났다. 일반인들은 동의의 경우‘주변인의 직접경험’과 ‘비서의 업무’순으로, 비동의의 경우‘주변인의 직접 경험’,‘영화와 드라마’의 순으로 나타났다. 본 연구는 기존의 연구방법이 아닌 Q-방법론이라는 새로운 접근 방법을 시도함으로써 비서이미지의 인식에 대한 연구의 폭을 넓혀 학문적 방법론 확대에 기여하였고, 비서이미지를 긍정적으로 형성하는데 필요한 기초자료로 활용될 수 있다는 점에서 실무적 의의가 있다. The purpose of this study is to examine the social awareness and understanding of administrative assistants. This study identified and analyzed the image and image-determining factors of administrative assistants by applying Q-methodology to current administrative assistants, students majoring in secretarial studies and the average person. Here is how the results were generated: First, five types significantly categorized the perceived image of administrative assistants. TypeⅠ is tenacious workers as multi-taskers. Type Ⅱ places an emphasis on appearance and femininity, and tends to underestimate the value of administrative assistants. Type Ⅲ is performance-oriented and recognizes what the profession entails. Type Ⅳ is neutral and perceives being an administrative assistant solely as job. Type Ⅴ facilitates and communicates. Second, these are considered to be image-determining factors: Current administrative assistants describes ‘an individual"s direct experience’ as the largest determining factor. For students majoring in secretarial studies, "other people"s direct experience" is the most common determining factor. The average person stated how "other people"s direct experience," "secretarial work," and "movies and dramas" as determining factors. Third, the availability of Q-methodology was proved for the following reasons: This can objectively measure the users" reaction to subjective domains and concretely grasp and preserve the image of administrative assistants that current administrative assistants, students majoring in secretarial studies, and the average person’s perceptions form. In addition, this clarifies the differences among the image types and identifies the image determining factors in the individual context. Finally, this study applied rarely-used Q-methodology in the secretarial field in order to conduct research on the perceived image and image-determining factors of secretaries and has contributed to broaden academic methodology. Therefore, this can be used as the basis to form a positive image of administrative assistants.

Algorithmic Research for Image Annotation Based on Region Convolution Neural Network

Yuan Yuli 보안공학연구지원센터 2016 International Journal of Signal Processing, Image Vol.9 No.12

Traditional image processing and pattern recognition research aimed at identifying the target image. As time goes by, on the basis of the recognition of the image, more and more research points to identify multiple targets in the image, and the corresponding block of the corresponding target is calibrated. Compared with the traditional image recognition, the problem of image annotation is a combination of multi classification and multi regression, which is more difficult and challenging. On the basis of deep convolutional neural network, this paper studies the image annotation algorithm based on region selection algorithm and support vector machine, and the algorithm is tested on the PASCAL VOC 2010 image data set. Experimental results show that compared with the current algorithm, this algorithm can be used to mark the image of multiple targets, the effect is obvious, and there is a great practical significance.

지역통상정보 : 미국 국가이미지에 따른 제품만족도와 구매의도에 관한 실증분석

이제홍 ( Je Hong Lee ) 한국통상정보학회 2011 통상정보연구 Vol.13 No.1

국가이미지는 국가라는 차원을 반영하는 것으로 국제사회에서 인식되는 특정 나라에 대한 이미지를 의미하며, 주로 원산지 효과 또는 제조국 이미지, 국가 이미지 등으로 사용되고 있다. 본 연구는 한국 수입업자가 미국제품을 수입할 때 국내 소비자의 욕구를 충족시킬 수 있는 요인을 개발하고, 후생을 증대시킬 수 있는 요인을 찾아 소비자의 효용을 증대시키는데 연구의 목적이 있다. 연구결과는 미국 국가이미지 결정요인 중 "사회안전성 이미지", "산업화 수준 이미지", "미국 국민성 이미지"가 제품만족도에 유의한 영향을 미치고 있으며, 반면 "경제적 이미지", "정치적 이미지", "문화적 이미지"가 제품 만족도 영향을 미치지 않은 분석되었다. 마지막으로 미국제품 만족도가 재구매 의도에는 영향을 미치는 것으로 나타났다. 이상과 같은 분석결과에 따르며 미국 국가이미지 결정요인 중에서도 절반은 유의하고 절반은 유의하지 않는 것으로 나타났다. 이는 지금까지 미국과의 관계에서 부정적인 관계가 축적된 경우 요인의 경우에는 제품만족도에 유의하지 않으며, 개별적인 사안에서는 유의한 것으로 나타났다. America is traditionally friendly to South Korea. Last year in 2008, U.S. exports to South Korea totaled $32.4 billion. The U.S. and Korean must reciprocate economic exchange. The purpose of this study to measure the re-purchase intentions and product satisfaction in America image. The major result of article can be summarized as follows. The factors of this article have been divided into ``society safety``, ``industrialization level``, ``economic image``, ``political image``, ``cultural image``, and ``the character of a nation`` In the empirical result of the article, the goods satisfaction for America country image would be shown in the results. The first, ``society safety``, ``industrialization level``, ``the character of a nation`` are significantly positive statistically to goods satisfaction. The second, ``economic image``, ``political image``, ``cultural image`` are not as significantly positive statistically speaking.

IMAGE VIVIDNESS, IMAGE CONGRUITY AND THEIR INFLUENCES ON THE EFFECTIVENESS OF ECOTOURISM

Fang Liu,Chaozhi Zhang,Geoff Soutar 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

Advertising is important for tourism and past research has demonstrated its cognitive, affective and behavioural effects on consumers (e.g., Vakratsas & Ambler, 1999). These effects are largely dependent on how well viewers process advertisements that contains different elements, such as image, description and slogan. Images are particularly important to tourism advertisements and most tourism advertisements include images of the advertised destination. This paper proposes a conceptual model which explores the influences of image vividness and image congruity on the effectiveness of ecotourism advertisements. The Meaning Transfer Model (e.g., McCracken, 1989) suggests an object’s meaning can be transferred through images. This model has been widely adopted in advertising because most advertisements contain images. Images are believed to help transfer the intended advertising meaning and intention of the advertiser (Shimp & Andrews 2013). Most previous advertising research has focused on meaning transfer through the use of celebrity endorsers (e.g., Campbell & Warren, 2012; Hanrahan & Liu, 2013) whilst limited studies have examined key factors that influence the success of a meaning transfer from an advertising image to the advertised brand . Image vividness is believed to be one of the important factors that can influence the success of a meaning transfer (Nisbett & Ross, 1980). However, findings from previous research on image vividness are far from consistent. Some findings suggest that image vividness facilitate imagery processing and subsequently increase advertisement and brand favourability (Fennis et al., 2012) whilst other findings suggest that image vividness has no direct impact on attitude formation or persuasion (Taylor & Thompson, 1982). Recent research suggests that, advertising elements, in particular image vividness, may play an important role in forming the attitude towards the advertisement as well as the travel intention towards the advertised destination (Pelsmacker et al., 2002; Rasty et al., 2013). Besides image vividness, image congruity may be another important factor in determining the success of a meaning transfer through advertising images (Shimp & Andrews, 2013). Congruity has been widely studied in the field of consumer behaviour (Sirgy, 1990; Wang et al., 2009). McLaughlin (2009) categorised advertising congruity into four types (advertisement and context congruity, advertisement and product congruity, advertisement and advertiser congruity, and advertisement and other commercial component(s) congruity). Image congruity with the advertised product category has been identified as one of the most important advertising congruities (Chandon et al., 2000). Congruent advertisements are better than incongruent advertisements in generating positive attitudes or feelings towards an advertisement. For example, Kamins et al. (1991) found a viewer’s perceived congruity between the emotions reflected in a tourism advertisement and the media invoke more positive attitude towards the advertisement. Further, Rifon et al. (2004) found congruity between the description of an advertisement (ad description) and an advertising website used to display the advertisement resulted in more positive attitude towards the brand. Congruent advertisements can also generate a better purchasing intention. Kamins et al. (1991) found congruent advertisements were better at invoking an intention to use an advertised service. Conversely, incongruent advertisements lead to frustration or other negative feelings or a less favourable attitude towards an advertisement (Mandler, 1981). Australian ecotourism advertisements are selected as the context of the current study. Ecotourism is a nature-based tourism that focuses on preserving the environment, benefiting local economies and educating travellers (Weaver, 2008). Although ecotourism is rapidly developing in the last decade, the effectiveness of ecotourism advertising has been rarely researched, perhaps because ecotourism is still a relatively new area of tourism (Hughes et al., 2005). Reiser & Simmons’s (2005) study is among a handful of studies which have investigated the effectiveness of ecotourism advertisements. Their study found that ecotourism labels helped develop a positive attitude towards an advertisement and the advertised destination. Additionally, Chang et al. (2005) found that the use of a celebrity aboriginal endorser was more effective in achieving a favourable attitude towards an advertisement than was the use of a non-celebrity aboriginal endorser. Ecotourism advertisements often use three major types of images (scenery, animal and people) (Morgan & Pritchard, 2001). However, no empirical studies have examined the meaning transfer between image and advertising responses within the ecotourism context. People’s Republic of China is a critical market for Australian tourism and it is Australia’s second largest tourist source country (Australian Bureau of Statistics, 2014). Chinese tourists ranked first in terms of total trip expenditures (a total of $5.7 billion in 2014) (Tourism Research Australia, 2015). By 2020, China is expected to become Australia’s largest source country (Tourism Australia, 2011).The ecotourism market in China has risen in the past decade since its introduction in the 1990s (Cheng et al., 2013; Zhong et al., 2007). There were 1.9 billion domestic trips in China in 2009, of which 333 million were ecotourism trips. Around 80% of China’s nature reserves now have some form of ecotourism feature (Chappell, 2012). Chinese ecotourists are increasingly interested in taking overseas ecotourism trips. However, no previous study has empirically examined Chinese ecotourists’ attitude towards foreign ecotourism advertisements, which provides the opportunity for the current study. Based on the above discussion, the paper proposes positive relationships among image vividness, image congruity, attitude towards the advertisement and travel intention towards the ecotourism destination. Empirical research will be carried out in the future to test the proposed relationships. The theoretical framework can also be extended by including other advertising effectiveness measures such as comprehension or emotion (MacKay & Fesenmaier, 1997) so as to develop a better understanding of Chinese ecotourists’ responses to ecotourism advertisements.

수입농산물 과일의 원산지국가이미지, 브랜드이미지 및 지각된 품질 간의 관계연구: 자기해석의 조절효과

권기대,김신애(Kim, Shine) 한국농식품정책학회 2017 한국농식품정책학회 학술대회 논문집 Vol.2017 No.2

오늘날 소비자들은 국가 간의 FTA 체결로 여러 유통경로를 통해 열대과일들을 언제든지 볼 수 있으며, 수입된 열대과일들을 구입할 때, 농산물 평가에 중심단서로서 영향을 주는 원산지국가이미지, 브랜드이미지와 지각된 품질에 대한 관심이 고조(高潮)되고 있다. 본 연구는 2016년 제 63회 백제문화재가 개최되는 기간 동안 굿뜨래 경영사업소를 방문한 172명의 최종 소비자를 대상으로 특정한 수입농산물 과일의 원산지국가이미지, 브랜드이미지 그리고 지각된 품질 간에 영향관계를 조사하였다. 분석 결과는 첫째, 경제사회지향 원산지국가이미지를 제외한 문화예술지향 원산지국가이미지는 현대적 및 매력지향 브랜드이미지에 유효하게 나타났으며, 또한, 경제사회지향 원산지 지향국가이미지는 친환경 건강지향 브랜드이미지에 기각된 반면에 문화예술지향 원산지국가이미지는 친환경건강의 브랜드이미지에 통계적으로 정(+)의 영향을 미쳤다. 둘째, 경제사회 및 문화예술지향 원산지국가이미지는 전통 및 소박지향의 브랜드이미지에 모두 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 농산물 브랜드이미지(현대적 및 매력지향, 친환경건강지향, 전통 및 소박지향)는 지각된 품질에 정(+)의 영향을 미쳤다. 넷째, 자기해석은 전통 및 소박지향 브랜드이미지를 제외한 농산물브랜드이미지(현대적 및 매력지향, 친환경건강지향)와 지각된 품질 간에 조절효과의 역할이 나타났다. 결론에는 농산물의 원산지국가이미지, 브랜드이미지, 그리고 지각된 품질 간의 영향관계와 자기해석의 조절효과에 대한 요약, 시사점, 그리고 연구의 한계와 미래연구의 건설적 제언을 언급했다. The purpose this study is to analyzed the relationship study among country of origin, brand image and perceived quality in import agricultural product which is focused on the effect of self construal perspectives. The subject of this study is country of origin images themes with respect to brand images of agricultural products based buying decision making theory. Sample size of analysis were 172 questionnaires. Analysis methods made the good use of SPSS Ver. 21.0. Analysis results verified that, first, except of advanced social-economic image of origin, culture art images of country of origin had positive effects on modern & attract driven brand images. eco-environment & healthy driven brand images. and Second, hypothesis showed that advanced social-economic image of country of origin & culture art images of country of origin had positive effects on traditional & naive driven brand images. Third, brand of multidimensional images(modern & attract, eco-environment & healthy) supported perceived quality. and self construal had moderated effect between brand images and perceived quality. Summary and strategy implication on franchisee will be mention in conclusion.

에지 검출 방법을 이용한 열화상 카메라의 영상 개선

정민철 한국반도체디스플레이기술학회 2016 반도체디스플레이기술학회지 Vol.15 No.3

This paper proposes a new image enhancement method for an infrared thermal image. The proposed method uses both Laplacian and Prewitt edge detectors. Without a visible light, it uses an infrared image for the edge detection. The method subtracts contour images from the infrared thermal image. It results black contours of objects in the infrared thermal image. That makes the objects in the infrared thermal image distinguished clearly. The proposed method is implemented using C language in an embedded Linux system for a high-speed real-time image processing. Experiments were conducted by using various infrared thermal images. The results show that the proposed method is successful for image enhancement of an infrared thermal image.

지역이미지가 관광정보의 신뢰성과 확산성에 미치는 영향

표원정 ( Won Jeong Pyo ),사효란 ( Xiao Lan Shi ),정석중 ( Suk Jung Jeong ) 관광경영학회 2013 관광경영연구 Vol.55 No.-

Regional image is a subjective idea and a subjective attitude on the region. In other words, the negative image on the region causes the negative attitude on the region. The potential tourists think of the image in their mind and match it with the reason of travel to decide the candidates for the tourist destination. Then, they start to search information about the regions. Thus, there is a need for the research on how the reliability of tourist information varies depending on the regional image that tourists have. Therefore, the purpose of this study is to emphasize the importance of local image. In this study, the influential relationship between regional image and the reliability and spreadability of tourist information was analyzed. As a result of the analysis, it is found that the natural environmental factors and the physical environmental factors significantly influence the reliability of the tourist information, which means that it is necessary to make the continuous efforts to form a favorable image at the national level as well as the regional level. It is also meaningful that the potential tourists` information search trend is found so that the alternative of information pathway is provided in rapidly changing modern society. On the other hand, it is the limitation of this study that the influential relationship that other factors of the regional image such as cultural image, kind image, convenient image, etc. influence the reliability of the tourist information is not identified because the regions are not specified. Therefore, in the future research, it is necessary to analyze the influential relationship between the factors of every aspect of the cognitive regional image and the reliability of the tourist information by specifying the regions.

영상의 손실 정보를 이용하는 영상 해상도 개선

김원희(Won Hee Kim),김종남(Jong Nam Kim) 한국정보과학회 2010 정보과학회논문지 : 소프트웨어 및 응용 Vol.37 No.7

영상 해상도 개선은 영상 복원이나 확대 같은 응용 분야에서 널리 사용되는 기술로서, 결과 영상에서의 블록 현상이나 인공물 발생과 같은 화질 열화를 제거하는 것이 중요하다. 본 논문에서는 영상의 손실 정보를 이용하는 영상 해상도 개선 방법을 제안한다. 제안하는 방법은 획득 저해상도를 하위 레벨보간을 통해서 손실 정보를 계산 및 추정하고 이를 보간된 고해상도 영상에 적용함으로서 1차적인 보간을 수행하고 획득 저해상도 영상과의 에러를 계산한 후 다시 보간된 영상에 적용하는 과정을 반복하여 최종적인 보간 영상을 생성한다. 동일한 영상을 이용한 시험을 통해서 비교 방법들보다 평균 PSNR에서 3.2㏈ 이상 향상된 것을 확인하였고, 주관적 화질도 개선된 것을 알 수 있었다. 또한 계산복잡도를 85% 이상 감소시킬 수 있었다. 제안한 해상도 개선 방법은 영상 처리의 다양한 분야에서 기반 기술로 사용될 수 있다. Image resolution improvement is commonly technique for applications such as image reconstruction or enlargement. It is important to remove image quality degradation such as blocking effect or artificiality occurrence. In this paper, we propose image resolution improvement method using loss information of image. The proposed compute and estimate by low level interpolation of obtained low resolution image, it is applied by interpolated high resolution as 1-stage interpolation. We generate last interpolation image by iteration of error computation and application between obtained low resolution image and 1-stage interpolation image. By experiments using same test images, we confirmed improvement over 3.2㏈ of average PSNR and enhancement of subject image quality. Also, we can reduce more than 85% computation complexity. The proposed image resolution improvement method may be helpful for various applications of image processing.

문화동반자사업 참가자의 한국 국가이미지 변화에 관한 연구

송안나,김세준 한국예술경영학회 2014 예술경영연구 Vol.0 No.30

Country Images are multi-dimensional and comprehensive images which areformed based on various informations. Based on related research showed thatamong methods of country image formation personal contacts develop mostundistorted country image so it effects to positive country image changes, thisresearch investigated changing images of korea among participants of Cultural Partnership Initiative. The Subjects were 72 foreigners who participated in theCulture training program of ‘2013 Cultural Partnership Initiative’ conducted by Ministry of Culture, Sports and Tourism, and questionnaire survey wasperformed for 6 months from June 2013 to November 2013. Questionnaires areconsisted of cognitive and emotional country image, personal contact andbehavior intention measurement parts. The Results of this research are as follows.First, from results of pre and post questionnaire survey about country imageof Korea among foreigners who participated to Culture training program, therewere statistically meaningful differences(p<0.05). Second, from results of pre and post questionnaire survey about sub factor ofcognitive country image, country image was improved from economy, societyand culture factor except politics. Third, from results of pre and post analysis about sub factor of emotional country image, country image was improved only from fascination factor. Average value was improved from comfort and dynamic factor but it wasn’t statistically meaningful difference and there was no average value difference in modernity factor. Forth, after examine influencing relationship that personal contact effects to country image we found out that intimacy and information richness factor accept communication time factor have meaningful effect to country image. Sixth, after examine influencing relationship that country image effects to behavior intention to Korea, we found out that country image has statistically meaningful effects to recommendation intention. Like these we verified that culture training program like Cultural PartnershipInitiative which is based on personal communication has positive effects to country image changing. 국가이미지는 다양한 정보를 바탕으로 형성되는 다차원적이며 종합적인 심상이다.국가이미지의 형성경로 가운데 대인적 접촉은 가장 왜곡되지 않은 국가 이미지를 형성하며, 긍정적인 이미지 변화에 영향을 미친다는 선행연구를 근거로 본 연구는 대표적인 대인접촉 레지던스 프로그램인 문화동반자사업 참가자의 한국 국가이미지 변화를 조사하였다. 연구방법은 문화체육관광부가 주관하는 2013년 문화동반자사업의 문화연수프로그램에 참가한 외국인 총 72명을 대상으로 전수조사 하였으며, 2013년 6월부터 2013년 11월까지 약 6개월간 사전·사후 설문조사를 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, 문화연수프로그램에 참여한 외국인들의 한국 국가이미지의 사전·사후 설문조사 결과 전체적인 한국의 국가이미지는 프로그램 참여 이후 높아졌다. 한편 국가이미지의 하위요인 중 인지적 국가이미지는 향상되었으나, 정서적 국가이미지는 향상되지 않았다. 둘째, 대인적 접촉이 국가이미지에 미치는 영향관계를 살펴본 결과, 커뮤니케이션 시간을 제외한 인터머시와 정보풍부성 요인이 국가이미지에 유의미한 영향을 미치는 것으로 나타났다. 즉, 한국인과의 접촉 시 느끼는 따뜻함, 믿음, 한국 적응에 필요한 도움 등의 정서적 교류가 국가이미지에 긍정적인 영향을 미치는 것으로 드러났다. 셋째, 국가이미지가 한국에 대한 행동의도에 미치는 영향관계를 살펴본 결과, 인지적 이미지를 제외한 정서적이미지가 재방문의도과 추천의도에 통계적으로 유의미한 영향을 미친다는 결과가 나왔다.

프랑스법에서의 퍼블리시티권에 관한 논의의 전개

박수곤(Park, Soo-Gon),김태희(Kim, Tai-Hee) 한국비교사법학회 2016 比較私法 Vol.23 No.2

프랑스법에서는 마국식의 퍼블라시티권과 관련하여 이를 소위 ‘이미지권’ 내지 ‘이미지에 대한 권리’라는 측면에서 논의를 전개하고 있다. 그리고 ‘이마지권’ (droit à 1’1뼈ge) 을 “자신의 외관이 표현되는 것을 통제할 수 있는 권리”로 개념 정의한다. 이 때 개인의 이마지를 허락 없이 유용하는 것은 그 개인의 사생활의 내밀성과 존엄성을 해치는 행위가 될 수 있다고 보아 오늘날 프랑스 법원은 표현의 지유 또는 정보제공의 자유가 얀정된다고 하더라도, 타얀의 동의를 얻지 않고 이루어지는 이미지의 순수한 상엽적 이용은 허용되지 않는다고 한다 따라서 이 경우 이마지의 활용이 이마지로 대표되는 그 사람에게만 유보될 수 있다는 사실을 설명할 수 있는 방법과 함께 이미지의 활용에 의해 재산적 이익을 얻을 수 있는지에 대한 의문 이 제기된다. 한편, 오늘날에는 이마지의 무단활용에 관한 논의가 권리주체의 정신적 이익 침해에 대한 측면을 념어, 재산적 이익에 대한 침해를 발생시킨 경우로 확장되고 있다 이와 관련하여, 프랑스법에서는 ‘이미지권’ 또는 ‘이미지에 대한 권리’를 인격권의 하부개념으로서 지위부여 하고 있다. 즉, 이마지권은 그 자체로서 독자적인 권리가 아니라 사생활의 평온이나 인간의 존엄 성에 대한 침해의 다ÒJ한 유형 중 하나를 지칭하기 위해 구상된 개념으로 이해될 뿐이리는 것이다. 다만‘ 이마지권에 대한 침해로 얀하여 권리주체의 재산적 이익에도 영향을 마치는 결과가 발생함에 따라 얀격적 표지로서 이마지에 대한 권리의 법적 성질과 이마지에 대한 권리의 재산권적 성질에 대한 논의가 이어지게 되였다. 본고에서는 이와 같은 이마지의 재산권적 활용가능성 및 무단활용시의 피해구제와 관련한 프랑스법에서의 해결방안을 학설과 판례의 태도를 중심으로 분석하고‘ 이를 통하여 프랑스법에서의 이미지에 대한 권리와 그에 대한 보호방안을 전반적으로 조망하였다. 결론적으로는 프랑스법에서도 이미지권이라논 독자적인 권리개념은 얀정되고 있지 않음을 말 수 있으며, 인격 권의 보호라는 틀에서 이미지권의 개념을 인정하는 정도에 불과하다고 이해할 수 있다. 다만, 프랑스 법원은 이마지에 대한 권리의 보호에 있어서 그 법적 근거로는 프랑스민볍 저1]9조를 들고 있으며, 이마지에 대한 재산권적인 요소를 인정하는 경향과 함께 사람을 표상하는 이미지에도 재산권적얀 요소가 ‘부착’될 수 있음을 인정하고 있다는 것이다 그러나 여전히 주의할 점은 이러한 사정이 이마지의 공표와 관련하여 그에 대한 재산권의 인정을 의마하는 것은 아니라는 것이다. 마국식 퍼블라시티권이 얀격권으로서 프라이버시권에서 분화되어 독자적인 권리로 얀정받는 과정을 거쳐 온 것과 같이 현재의 프랑스법상 이마지에 대한 권리가 얀격권에서 분화되는 과정에 있는 것이라고 확신할 수는 없다. 다만 실무상 처l 결되는 ‘이마지 활용계 약’의 기법을 통해 이미지에 대한 권리를 다루는 데에 무리가 따르지 않는 것으로 보아 프랑스법상의 논의는 얀격권의 확장이라는 틀에서 충분히 이해할 수 있을 것이다. In French Law, an American styled publicity rights is being discussed in correlation to ‘image rights’ α ‘rights on image’, And ‘image rights (droit à 1’image) is defined as “a right to control how one’s appearance is expressed" A misappropriate one’s image without permission can be an act that harm one’s privacy and dignity, hence, today, French court deem one’s image is not permitted to cαnmercial usage without consent from its subject, a1though freedom of expression and provision of information is recogmzed. Thus, there are questions about what are the explanation on an image being reserved solely for its subjects on its usage and how property can be profited from its usage. On the other hand, today's discussion on unauthorized use of image is reaching beyond infringement of its subjecfs spiritual benefit to property benefit. In relation, French Law placed ‘image rights’ or ‘rights on image’ under personal rights in its hierarchy. Which means, image rights, not as independent rights, is understood as a concept devised to refer to one of many infringement categories on one’s pnvacy and dignity. However, as an infringement affects one's property benefit as a result, it constitute persona1 rights, a discussion on legal and property aspects of rights on image followed. This paper focus on attitude of theory and precedent to analyze a solution in French Law relate to remedy against unauthorized use of image and possible uge as property rights. The ana1ysis highlighted overa11 on rights on image in French Law and plan to protect its rights. In conc1usion it can be understo as image rights is not recognized as an independent rights, but rather recognized as a mere concept under the name of protecting personal rights. Provided that French court files artic1e 9 in civil law as the legal basis in terms of protecting rights on image, which means, it inc1ines to recognize property rights aspect on image and property rights element adhered on image representing a person, Nevertheless, publication of image does not recognize his/her property rights on its image, Its is not certain that rights on image in French Law is in process of dividing itself from personal rights as it did in an American styled publicity rights as its own personal rights, where publicity rights was separated from privacy rights to be recognized as independently recognized rights, On condition that working-level ‘lmage usage contract' technique is reasonable at dealing with rights on image, therefore, it is sufficient to understand that discussion regarding, French Law on rights on image is in matter of expansion of personality rights.