일본 중소기업의 글로벌전략과 검토 과제: 세계를 제패한 I.S.T 기업 사례

강상민,김창주,타나카 미키히로,Kang, Sangmin,Kim, Changju,Tanaka, Mikihiro 부산대학교 경영연구원 2020 Journal of East Asia Management Vol.1 No.1

In an intensively competitive global market, small-and medium-sized firms are puzzled about how to develop sustainable competitive advantages against global rivalries, thus leading satisfactory economic performance. However, despite the roles and contributions of such small-and medium-sized firms in the local community and national economies in Japan, little guidance has been offered to the practical issues related to their strategic behaviors toward global management. To fill this notable knowledge gap, this study aims to investigate the conditions in which how Japanese small-and medium-sized could dominates global market, which is one of key challenges in the literature of small business and entrepreneurship. To obtain better insights to this research area, this study undertakes an in-depth interview survey with I.S.T (Industrial Summit Technology) Corporation that shows off the highest global market share (40 per cent) with seamless polyimide tube product widely used in office automation equipment (e.g., copiers and printers). This method of survey is designed to deeply understand historical considerations about how I.S.T Corporation could dominate in the global market of such seamless polyimide tube product. Based on findings drawn from an interview, this study identifies five major factors enabling I.S.T Corporation to be a competitive global hidden company: vision sharing through founder's entrepreneurship, core competence, strategic network, risk management, and employee engagement. Specifically, to become a global hidden champion, sharing the vision motivating employees to partake in shaping company's future will be the first step on the road to global success through founder's entrepreneurship. However, in order to achieve such a vision, the importance of company's core competence cannot be overemphasized, which differentiates your customer solution with those of competitors. As such, a group of experts will be naturally formed and demonstrates your expertise in the global market, thereby building sustainable competitiveness. On the other hand, to maintain sustainable competitiveness, it is necessary to make up for the weaknesses small-and medium-sized firms suffer from competitive resources while strengthening their own strengths through strategic networks with external organizations. Here, every company has to understand the critical role of risk management, which is essential in this process of being global company so as not to lose your own strengths. Last but not least, do not forget the significant effects of employee engagement in firm performance. To enhance employees' engagement, a company has to create an ideal organization culture which fits into company's history and personality. In doing so, such organization culture can allow the vision and strategy to be implemented into detailed business tactics while facilitating employees to challenge the status quo by experimenting with creative ideas.

AI Recommendation System Attributes: Impact Mechanisms on User Satisfaction and Usage Intentions in the China Market

Zhang, Jinwei,Wang, Shikai,Lyu, Mingkun,Hou, Songpu,김경민 부산대학교 경영연구원 2025 Journal of East Asia Management Vol.6 No.1

With the rapid development of artificial intelligence (AI) technology, not only existing service fields but also general studies often focus on specific contexts, but systematically studies on the core attributes of artificial intelligence recommendation systems are insufficient. Therefore, in order to supplement the limitations of previous studies and verify how the attributes of the AI recommendation system actually affect use, this study systematically studied the effects of three key attributes obtained through previous studies on user satisfaction and intention to use in a crossover service environment. Data were collected from a total of 310 survey subjects using the survey method, five key variables were measured, and the hypothesis and path relationship were verified through structural equations. As a result of the study, it was verified that the recommendation accuracy, interactivity, and personification of the AI recommendation system all significantly improved the user's satisfaction, the user's satisfaction had a greater influence on the intention to use, and the satisfaction level had an important mediating effect in the middle process. This study provides actionable insights for companies to optimize AI recommendation systems, provides theoretical developments in AI adoption research, and highlights policy considerations for ethical AI development. In other words, focusing on the role of everyday application of core attributes of AI recommendation systems in certain situations, the availability of various fields of these core attributes in fields such as service, medical care, education, and marketing was presented.

베트남 패션시장에서 소비자 구매의도에 영향을 미치는 요인분석

팜티응옥푸옹,서주환 부산대학교 경영연구원 2025 Journal of East Asia Management Vol.6 No.1

Currently, the fashion market in Vietnam is growing at a rapid pace and the fashion industry is becoming more and more specialized. In the fashion market, many new brands are constantly increasing and diversifying, which allows consumers to have more buying choices. Subsequently, these consumers take into account various factors when making a purchasing decision. Therefore, it is required to understand the purchasing choices of these customers from the perspective of the fashion industry. Thus, I would like to analyze the Vietnamese fashion market based on the current and preceding research in this study. Various factors affecting consumers' purchase intentions in the Vietnamese fashion market were selected, specifically image, product quality, and online word of mouth, and these variables affect reliability and information usefulness, which further affects consumers' purchase intentions. To analyze this research model, an online survey was conducted on Vietnamese consumers with their online purchasing experience, and a total of 297 valid samples were analyzed. Images have a statistically significant effect on reliability, product quality on information usefulness, and online word-of-mouth(e-WOM) on reliability and information usefulness, respectively. Therefore, this study investigated whether various variables effectively influence the Vietnamese fashion purchase intention, and in addition, it was found that the recent rapid development of online purchasing has a very significant influence on reliability and information usefulness through online word-of-mouth marketing. Through this, we hope to understand the Vietnamese fashion market and help the fashion industry enter the Vietnamese market in the future. Currently, the fashion market in Vietnam is growing at a rapid pace and the fashion industry is becoming more and more specialized. In the fashion market, many new brands are constantly increasing and diversifying, which allows consumers to have more buying choices. Subsequently, these consumers take into account various factors when making a purchasing decision. Therefore, it is required to understand the purchasing choices of these customers from the perspective of the fashion industry.

『도덕경』에 나타난 리더십에 대한 고찰: 슈퍼리더십을 중심으로

신성권,양홍철,Shin, Seongkwon,Yang, Hongcheol 부산대학교 경영연구원 2024 Journal of East Asia Management Vol.5 No.2

This study aims to identify the qualities and virtues a modern leader should possess by applying the leadership shown in Lao Tzu's Tao Te Ching to the contemporary theories of super leadership. As Lao Tzu's Tao Te Ching was originally a work rooted in the diagnosis of the present world and the will to transform it, it will be a way to revive the essence of this work by combining it with modern leadership theories. This will be a significant task for leadership research based on philosophy of orient and will have many implications for modern leadership theory. The following research implications are derived from the analysis: First, leaders should be able to do nothing to reduce unnecessary control and supervision and create an environment that allows subordinates to maximize their abilities. Second, leaders should understand the different characteristics of their employees and strive to help them overcome their limitations and grow as self-leaders through constructive criticism and rewards. Third, leaders must be able to see the big picture and not get stuck in a small bubble. Fourth, leaders must have excellent self-awareness and use their subordinates' abilities to compensate for their shortcomings. Fifth, leaders should be compassionate and inclusive, deconstructing the dichotomous view of things and recognizing the different characteristics of each subordinate in order to lead them to their full potential.

동아시아 기업의 ESG 경영이 경영자 변동보상과 고정보상에 미치는 영향: 한국기업을 중심으로

황성준,이은주,Hwang, Seongjun,Lee, Eunju 부산대학교 경영연구원 2024 Journal of East Asia Management Vol.5 No.2

This study empirically examines the impact of corporate ESG performance on executive compensation, highlighting the importance of integrating sustainable management practices into compensation structures. Using data from publicly listed companies in Korea, the research specifically investigates how ESG performance influences both fixed and variable compensation of executives. The findings reveal that ESG performance has a significant positive impact on both fixed and variable compensation, suggesting that companies increasingly recognize ESG performance as a critical metric in evaluating executive achievements. The results also indicate that firms are not only considering financial performance but also non-financial factors such as ESG when determining executive compensation. This reflects a broader trend towards sustainable management practices that align with long-term corporate growth and value creation. This research contributes to the understanding of how ESG performance influences executive compensation and highlights the need for companies to adopt compensation frameworks that promote sustainable management. Future research should focus on examining the differences in the impact of ESG performance on executive compensation across various industries and firm sizes. Additionally, exploring the long-term relationship between ESG performance and overall corporate success will be essential in understanding how sustainable practices can enhance a company's long-term competitiveness and growth.

한국 중소기업의 R&D 자본화가 기업의 장기 재무성과에 미치는 영향: 외국인 투자지분의 조절효과를 중심으로

최동준,석준희,강지훈,Choi, Dongjoon,Seok, Junhee,Kang, Jihoon 부산대학교 경영연구원 2024 Journal of East Asia Management Vol.5 No.2

Following the thematic inspections conducted by the Financial Supervisory Service in 2017 and 2018, there has been increasing interest in the capitalization of R&D expenditures. Companies can record R&D spending as intangible assets, thereby inflating assets on the balance sheet and relatively reducing the debt ratio. Additionally, by not expensing R&D costs in the current year, operating profits for that year appear higher. If the capitalization of R&D expenditures aligns with the original purpose of K-IFRS, it can serve as an indicator reflecting the company's technological capabilities and growth potential. However, there is a risk that management might excessively capitalize R&D expenditures to overstate the company's financial health, contrary to the intent of K-IFRS. This temptation might be particularly appealing for smaller companies. From this perspective, this study examines the relationship between R&D capitalization ratio and long-term financial performance of small and medium-sized enterprises (SMEs) in South Korea. Furthermore, it identifies a moderating variable that may influence this relationship. Specifically, building on previous research suggesting that discretionary R&D capitalization can be monitored and controlled through good corporate governance, this study hypothesizes that foreign ownership positively moderates the relationship between R&D capitalization ratio and financial performance. In summary, excessive R&D capitalization in SMEs may deteriorate their long-term financial performance; however, this effect can be mitigated in the presence of high foreign ownership, which indicates superior governance structures. To test this hypothesis, the study collected 3,060 observations from 687 listed companies in South Korea from 2011 to 2017. Empirical analysis revealed that higher R&D capitalization ratios in SMEs are associated with decreased long-term financial performance, and this relationship is less pronounced with higher foreign ownership. Based on these results, the study offers various theoretical and practical implications.

원자력안전 거버넌스 경영 사례: 이해관계자 공공참여의 관점에서

이재우 부산대학교 경영연구원 2025 Journal of East Asia Management Vol.6 No.1

This study explores the pivotal role of public and local participation in nuclear safety governance, with a particular focus on France's Local Information Commission (CLI) and the National Commission for Public Debate (CNDP). Drawing on theories such as deliberative democracy, risk governance, and communicative action, the research highlights the critical importance of inclusive stakeholder engagement, transparency, and trust-building in addressing safety concerns and overcoming public resistance against nuclear power energy. The CLI and CNDP embody France's commitment to public participation through structured frameworks established under laws such as the TSN Law. These mechanisms facilitate active involvement of diverse stakeholders—including local residents, experts, NGOs, and government representatives—in nuclear policy decisions across the lifecycle of nuclear facilities, from siting and operation to decommissioning and waste management. The study also delves into the democratic practices underpinning these frameworks, such as the theory of public sphere and communicative action by Habermas, which emphasizes rational discourse and public deliberation to achieve legitimacy and consensus in decision-making. Concepts like inclusive risk governance and technical democracy further underline the value of integrating local and expert knowledge to address societal concerns in high-risk technologies like nuclear energy. Through an in-depth analysis of France's participatory institutions, the research illustrates how public and local engagement enhance societal trust and acceptance of nuclear technology, despite its inherent risks. Lessons from France provide a roadmap for Korea to strengthen its own nuclear governance, emphasizing the establishment of legally grounded participatory mechanisms, enhanced public communication, and institutionalized local involvement in decision-making.

한국 자산운용사의 스튜어드십 코드, 의결권 행사, 성과 간의 연관성

조혜진,Cho, Hyejin 부산대학교 경영연구원 2024 Journal of East Asia Management Vol.5 No.1

This study examines the relationship between institutional investors' shareholder activism and their performance, focusing particularly on the adoption of stewardship codes. The stewardship code includes guidelines for institutional investors to effectively fulfill the role of trustees and strengthen relationships with investee companies, with core elements such as enhancing shareholder rights. By analyzing the performance of institutional investors following the introduction of stewardship codes, this study aims increase understanding of the motivations behind institutional investors' active shareholder activism and the importance of stewardship codes. The study analyzes the relationship between the introduction of stewardship codes and the fidelity of voting rights exercised by asset management companies. According to the analysis, asset management companies that have adopted stewardship codes demonstrate higher performance compared to those that have not, particularly in terms of ROA performance. The result suggests a positive effect of stewardship adoption.

잡 크래프팅(Job Crafting)이 경력만족 및 직무만족에 미치는 영향 - 개인-직무 적합성의 매개효과 -

안혜련,곽선화,Hyeryeon An,Sunhwa Kwag 부산대학교 경영연구원 2023 Journal of East Asia Management Vol.4 No.2

This study analyzes the effect of job crafting behavior on career satisfaction and job satisfaction that allows active participants to perform their jobs in a work environment where autonomy and delegation are emphasized, and how the degree of person-job fit plays a role in the relationship between the three variables. The results of an empirical analysis of 360 employees of domestic companies are as follows. First, job crafting was found to have a positive (+) effect on career satisfaction and job satisfaction, respectively, confirming the importance of job crafting in a situation where the work environment changes rapidly. Second, job crafting was found to have a positive (+) effect on desire-supply fit and ability-demand fit, respectively, which are components of person-job fit. This means that person-job fit can be improved through task, cognitive, and relationship crafting. Third, it was found that desire-supply fit and ability-demand fit had a positive (+) effect on career satisfaction and job satisfaction. This means that the higher the person-job fit the more satisfied the career and job. Finally, desire-supply fit has a partial mediating effect in the relationship between job crafting, career satisfaction, and job satisfaction and ability-demand fit has a partial mediating effect in the relationship between job crafting, job satisfaction. In summarizing the above research results, this study suggested in a changing organizational environment that it is necessary to provide individual active work performance (job crafting) opportunities for career satisfaction and job satisfaction, and that it is important to create an organization's support environment to enhance person-job fit.

여성의 교육수준에 따른 직무불일치에 대한 연구

김미희,Mihee Kim 부산대학교 경영연구원 2023 Journal of East Asia Management Vol.4 No.2

This study examined the degree of job mismatches and how job mismatches affects wages and job satisfaction of women wage workers who graduated from college. The four-year data from the 20th to 23rd (2017-2020) of the Korean Labor & Income Panel Study (KLIPS) were integrated and used for analysis. As a result of the study, first, it was found that female workers graduating from universities in Korea are experiencing serious job mismatches such as education, skill, and major mismatches. The degree was more pronounced as the level of education increased. Second, it was found that it had a negative (-) effect on wages according to the degree of job mismatch, such as education, skill, and major mismatch. Third, it was confirmed that job satisfaction decreased according to the degree of job mismatch such as education, skill, and major mismatch.