Community Engagement and Community Identification in Social Community: Collective Efficacy as a Mediator

전미나,김미예,한정수 사단법인 인문사회과학기술융합학회 2018 예술인문사회융합멀티미디어논문지 Vol.8 No.8

We examined the relationship between how the engaging in social community and how the members identify themselves with their communities. In addition, we also investigated that how collective efficacy, belief in group capacity, emerged from community engagement mediate the relationship. Analysis by using data from various fan communities of celebrities (N=333) showed that community engagement is positively associated with community identification. More importantly, collective efficacy partially mediated the relationship. Our finding contributes to social community literature as it revealed an underlying mechanism of how community engagement increases community identification by strengthening a sense of collective efficacy. In addition, it would be worthwhile if further studies examine other mediators or moderators in order to provide deeper understanding how community engagement leads community identification.

Differentiated B2B Marketing Strategy of Dongwon Systems, the No.1 Packaging Solution Company in Korea

전미나,김상용,이장혁,구교령 한국마케팅학회 2018 ASIA MARKETING JOURNAL Vol.20 No.3

Dongwon Systems established in 1977 to exclusively supply Dongwon tuna cans, the parent company. Instead of its stable management and profits by relying on the parent company, the company was not complacent and started innovating and challenging new markets. Dongwon Systems decided to expand the business area and pioneer new markets so that it becomes the first domestic company to successfully expand into independent businesses other than parent company products. Such success of Dongwon Systems was driven by its differentiated B2B strategies. Unlike the characteristics of usual B2B companies, Dongwon Systems has been thinking both of its client companies and end-consumers. In this case-study, we will explore how Dongwon Systems became the No.1 packaging solution company in Korea through technology innovation in the aspects of unique B2B marketing strategy. The key success factor can be summarized in three ways; product and technology development with customer centric mind-set, systematically extending new markets through business diversification, and marking Southeast Asia as a bridgehead for its global strategy. It is expected that the current case study of Dongwon Systems will be able to provide implications for B2C companies as well as B2B companies that try to expand their business portfolio and global business areas through B2B marketing case analysis.

How Does Consumers’ Attachment to Unaffordable “Dream Brands” Affect Their Emotions and Self-Efficacy?

전미나,김정구 Academy of Asian Business (AAB) 2021 Academy of Asian Business Review Vol.7 No.2

This study examines how someone’s attachment to an unaffordable “dream brand” product affects his or her emotions. The authors found that when people have a strong attachment to unaffordable, dream brand products, they enjoy the same positive emotional experiences as they do when they are attached to affordable brands. Interestingly, however, the results show that not all people experience positive emotions when they are strongly attached to unaffordable dream products, indicating that people’s level of overall positive emotion varies. Applying the implicit self-theory, we found that incremental theorists experience more positive emotions than entity theorists do. Furthermore, self-theory type influences the effect of attachment to a dream brand on a consumer’s self-efficacy. Lastly, the revealed psychological mechanism explains that future attainability through the realization of a consumer’s ideal self is the mediating factor between brand attachment and positive emotions. Practical implications are provided for brand communication and advertising strategy in the context of Asian business and consumers, and theoretical contributions are provided for future research on brand attachment.

Photocatalytic Dehydrogenation of Potassium Formate Over Pd/TiO2

전미나,최수빈,도현미,박현서,윤창원,남석우 한국수소및신에너지학회 2017 한국수소 및 신에너지학회논문집 Vol.28 No.5

A Pd/TiO2 catalyst was prepared by a conventional impregnation method, and further characterized using transmission electron microscopy (TEM), X-ray diffraction (XRD), X-ray photoelectron spectroscopy (XPS), and UV-Vis spectroscopy. The as-prepared material was employed to accelerate dehydrogenation of potassium formate in the presence of light at different temperatures. The Pd/TiO2 catalyst showed distinct dehydrogenation activities, and particularly, the material exhibited a higher turnover frequency (TOF) of 2,097 h-1 at 80oC after 10 minutes in the presence of light compared to that (TOF of 1,477 h-1) obtained in the absence of light. Numerous analytical techniques suggest that the increased dehydrogenation activity likely originates from light-excited electron and hole at the photocatalyst, i.e., TiO2, in conjunction with metal-support interaction.

조선어 쓰기교육에서 내용지식의 리론적 검토

전미화(全美花),리광훈(李光?) 길림성민족사무위원회 2022 중국조선어문 Vol.237 No.-

현재 조선어 쓰기교육은 결과중심과 과정중심 접근법에 기반한 통합적 교육방식으로 이루어지는 것이 보편적이다. 이러한 쓰기교육에서 학습자들이 호소하는 가장 큰 어려움은 무엇을 어떻게 써야 할지 모른다는 것이다. 이는 학습자들에게 주제에 관한 내용지식이 부족하기 때문이다. 쓰기를 할 때 필자가 주제에 관해 알고 있는 지식은 좋은 내용을 구성할 수 있는 관건이다. 따라서 내용에 관한 지식을 어떻게 활용하고 구성하는지에 대한 교육은 아주 중요하다. 본 론문에서는 쓰기를 수행함에 있어 내용지식의 중요성을 강조하고 내용중심의 쓰기교육리론을 구축하기 위한 토대로 내용지식의 개념과 류형을 정리하고 쓰기와의 관련성을 분석한 후 내용지식의 구성방법을 제시하였다.

Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy: Hero versus Celebrity

전미나,김정구,한정수,김미예,Joshua Y. Kim 한국마케팅학회 2014 ASIA MARKETING JOURNAL Vol.16 No.1

In the year 2013, Warren Buffett was named one of the most influential people of the year by TIME magazine. When people are exposed to such news, they show strong interest in who the influential people are and how those people became so successful. Likewise, people show strong attachment to other prominent figures as well. This social phenomenon indicates that people perceive well-known persona like business leaders, TV stars or sports stars etc. as human brands of intangible assets. As the role of these human brands is becoming more important, people tend to develop stronger attachment toward them. Another notable modern social phenomenon is people's pursuit of life- satisfaction and social well-being. People desire to increase their quality of life by having quality time with family and friends, and also by building attachment towards celebrities, sports stars, and so on. The main objective of this study is to examine how attachment toward human brands affects quality of life. While existing studies on human brands examined antecedents of attachment, e.g., some needs fulfillment such as A-R-C needs (autonomy, relatedness and competence needs) fulfillment, this study focuses on the outcome variables of attachment, e.g., how attachment toward human brands affects stress relief and life satisfaction through self-efficacy. Based on previous research, we divided human brands into two types: heroes and celebrities. Heroes are defined as people who have considerable and lasting importance on both societal and individual levels, and celebrities are defined as people who are well-known but have little or no short-term impact on society and individual levels. This study focuses on how attachment toward each type of human brands, celebrities and heroes, affects the quality of life or well-being. This study focuses on three important outcome variables; stress relief, life satisfaction, and self-efficacy, (three variables) which have been recently gaining importance, especially in the domain of positive psychology. Major findings from the present study show that although celebrities draw attachment from people by providing fun and entertainment or providing stress relief, they have weak influences on the well- being or efficacy of individuals at a deeper level. In contrast, attachment toward heroes helps people live better by providing meaning and positively influencing life satisfaction through self-efficacy (Frankl 1997). These results are consistent with the main tenet of ‘positive psychology’ which seeks “to find and nurture genius and talent and to make normal life more fulfilling” (Seligman and Csikszentmihalyi 2000). Considering the fact that certain celebrities are perceived as heroes to some, we can conclude that celebrities can become heroes if they provide meaning and value to the lives of people. This study contributes to the research stream of human brands since the most current leading research (e.g., Thomson 2006) indicated the need to look at the resulting effect of attachment on life satisfaction through self-efficacy. Another important contribution is that we empirically documented the different effects of celebrities and heroes. As expected, this study shows that heroes more deeply influence the lives of individuals in the long term while celebrities do so rather shallowly in the short term. The issues of the influence of heroes on the individuals’ lives need to be further investigated in relation with the perspective of positive psychology.

디지털 트랜스포메이션 시대, 시니어 소비자의 디지털 소비여건 신뢰 형성 요인 연구

전미나,김미예,한정수 한국지식경영학회 2022 지식경영연구 Vol.23 No.4

시니어 세대의 디지털 포용이라는 관점에서 이들의 디지털 소비생활의 질을 높이기 위해서는 디지털 소비여건에 대한 신뢰 관리가 중요하다. 하지만 지금까지의 디지털 환경에 대한 소비 연구는 온라인 소비를 주도해가는 주 소비자 계층인 밀레니얼 세대나 Z세대를 중심으로 이루어져왔다는 한계점이 있다. 본 연구는 시니어 소비자가 인식하는 디지털 소비여 건 신뢰에 영향을 미치는 선행요인은 무엇인지 알아보고, 그 선행변수들간의 작용이 디지털 신뢰에 어떤 영향을 미치는 지 살펴보기 위해 시니어의 시장세분화를 실시하였다. 또한 세분시장별 디지털 소비여건 신뢰에 대한 차이를 분석하였 다. 이를 위해 본 연구에서는 한국소비자원에서 일반 소비자를 대상으로 실시한 2021 한국의 소비생활지표 데이터를 활 용하였고 그 중 60대 이상의 소비자 1703명을 대상으로 분석하였다. 분석 결과, 시니어 세대의 디지털 소비신뢰에 영향 을 끼치는 선행요인으로는 소비자 역량, 기업책임인식, 소비자 문제해결 창구 인식이 유의하게 나타났다. 이 세 가지 요 소를 중심으로 시니어 소비자의 시장세분화를 실시한 결과 기업 책임신뢰 부정 집단, 소비자 역량 부정 집단, 문제해결 인식 부정 집단, 긍정인식 집단의 4개 세분시장으로 분류되었다. 각 세분시장별로 인식하는 디지털 신뢰를 분석한 결과 긍정인식 집단이 디지털 소비여건 신뢰를 가장 높게 인식하고 있었다. 이를 통해 시니어 소비자는 자신의 소비 역량과 기업 책임에 대한 인식, 그리고 지역 사회의 문제해결 창구에 대한 인식이 모두 높을 때 디지털 소비여건에 대한 신뢰를 높게 인식하는 것을 확인할 수 있다. 세대는 온라인 소비나 디지털 소비 여건에 대한 인식에 있어서 다른 수준을 보인다. 이에, 본 연구는 세대를 구분하여 시니어 소비자 계층의 디지털 소비여건 신뢰를 높이기 위한 방안을 살펴본 점에서 학 문적으로 의의가 있다. 또한 시니어 세대가 신뢰할 수 있는 디지털 소비여건이 마련되기 위해서는 소비자, 기업, 지역 공 공기관 모두의 긍정적인 인식이 형성되도록 관리되어야 함을 실무적 시사점으로 제시한다.

에너지 오디팅을 통한 사무소 건물의 외피 및 시스템 리모델링에 관한 연구

전미나,이정복,이정철,이경희 대한건축학회 2001 대한건축학회 학술발표대회 논문집 - 계획계/구조계 Vol.21 No.1

Samsung’s Success and Challenges: Focus on the Chinese and Southeast Asian Market

전미나,Elizabeth Fife,Francis Pereira Academy of Asian Business (AAB) 2015 Academy of Asian Business Review Vol.1 No.1

Samsung has dominated the global smartphone market, and has had particular success in China and Southeast Asia. Samsung Galaxy was the top selling phone in 2012 after entering China in 2009. After only three years on the Chinese market, Samsung’s market share marked its top point. In this study we examine the Samsung Galaxy’s success in China. We also discuss the current position of Samsung in the Southeast Asian market which is considered to be a large potential market of mid- to low-priced handsets. The Samsung Galaxy’s four success factors in the Chinese market are analyzed along with the challenges and the company’s strategy in the mid and low smartphone markets of Southeast Asia. Through this case study, we provide practical implications and suggestions for global companies that seek successful entry into these markets.

휴먼브랜드 애착이 후원브랜드에 대한 브랜드 지지행동과 브랜드 진정성에 미치는 영향에 관한 연구

전미나,김정구,한정수,김미예,박정수,김영재 서비스마케팅학회 2014 서비스마케팅저널 Vol.7 No.1