신남방 시장 진출 활성화로 부산경제 재도약 기회 삼아야

장정재 부산연구원 2018 부산발전포럼 Vol.- No.173

중국·홍콩·대만의 코로나 대응 경기부양과 시사점

장정재 부산연구원 2020 BDI 정책포커스 Vol.2020 No.-

◯ 중국·홍콩·대만에서는 코로나 사태가 어느 정도 진정 국면에 들어가자 경제 되살리기에 주력하는 모습 ◯ 중국은 내수 소비 확대 및 인프라 구축, 홍콩은 개인소득 보조와 고용 유지, 대만은 피해 종사자의 소득 보전과 실업수당 지급 등에 각각 초점을 맞춘 경기부양을 실시 ◯ 중국·홍콩·대만의 경기부양 아이디어 중 ▲‘공유직원’ 모델 도입 ▲주말 2.5일 휴가제 도입 ▲현장체험활동 장려 ▲소비할인권 발행 ▲야간 랜드마크 조성 ▲대형 할인행사 개최 ▲원스톱 서비스 지원 시스템 등을 부산이 참고할 만한 것으로 제시〈그림은 논문 참조〉

코로나19 시대 부산의 '비대면 마케팅' 활성화 방안 - 언택트 소비 증가에 대응하는 '라이브 커머스(live commerce)'에 주목

장정재 부산연구원 2020 BDI 정책포커스 Vol.2020 No.-

◯ 코로나19 사태로 타인과의 접촉을 피하는 언택트 소비가 확대되고 있는 상황에 맞춰 기업의 판매와 마케팅 방식의 변화가 필요 ◯ 장소 제약 없이 소비자와 실시간 소통을 통해 제품의 궁금증을 해결해주고 판매 실적을 높이는 ‘라이브 커머스’가 주요 비대면 마케팅 수단으로 부상 ◯ 부산은 라이브 커머스 활성화를 위해 ▲독자적 라이브 커머스 플랫폼 및 방송 인프라 확보 ▲중소상공인 및 중소기업 컨설팅 지원 ▲유명인사 및 유관기관과 협업 ▲수수료 부담 지원 및 고객 결제수단 편리성 제공 ▲전문 쇼핑호스트 확보 및 양성 등이 필요 [표 본문 참조]

한 · 중수교 30주년, 부산의 對중국 경제협력, 메가시티(Megacity)를 지렛대로 강화

장정재 부산연구원 2022 BDI 정책포커스 Vol.2022 No.-

□ 한중수교 30주년을 맞아 부산은 메가시티가 추진되는 상황을 반영해 대중국 경제협력 발전방향을 정립할 필요 부울경 공동체는 중국에 대해 경제규모 열세를 만회하고 지역 주력산업 간 시너지효과 확대로 중국측에 경제협력 관심을 환기시킬 수 있음 □ 중국은 저출산 · 고령화로 인한 노동인구 급감, 위드 코로나 시대 글로벌 가치사슬 재편 및 보호무역주의 확대 등의 불리한 환경에 직면해 실효성 있는 대외 경제협력 강화로 탈출구를 모색 □ 부산의 대중국 경제협력은 ‘상대 도시에 비해 작은 경제규모’, ‘경제협력 없어도 경쟁력 갖춘 중국 제조업’, ‘실리적 비즈니스 중심의 경제협력 부족’, ‘자매도시 · 우호도시와 불충분한 상호 인식’, ‘업무 및 사업의 연속성 단절’의 상태에 놓임 □ 이러한 상황을 고려해 메가시티를 기반으로 ‘메가시티 공동마케팅 및 네트워킹 전개’, ‘제조업을 넘어 신산업으로 협력모델 발굴’, ‘디지털 플랫폼 강화로 경제적 실효성 확보’, ‘글로벌 탄소중립 이슈 공동대응’ 등을 부산의 대중국 경제협력 발전방향으로 제시 [그림 본문 참조]

한국 중소기업 온라인 판매채널 형태에 따른 성공요인 및 정책만족도 연구

장정재,김홍률 한일경상학회 2022 한일경상논집 Vol.95 No.-

Purpose: With the spread of COVID-19, social distancing became commonplace. With the rise of the contactlesseconomy caused by COVID-19 in 2020, E-commerce has achieved unprecedented development, and as a result, hasfacilitated the digital economy. This study investigated the online sales status of SMEs in Busan. And the evaluationof Busan’s support policy for SMEs to overcome of COVIE-19 was analyzed. Research design, data, and methodology: For the purpose of this study, an online survey was conducted on SMEs &Traditional Market Workers with experience in using online shopping malls, and 131 valid samples were finallyanalyzed. The data were processed and analyzed by SPSS 26.0 software, In order to verify the reliability ofmeasurement items, reliability analysis is used. T-test & ANOVA were performed to find whether there is differencebetween groups in the form of using online channel and success factor. Implications: The study outcome shows that sale success factors varies in convenient payment system, activemarketing activity & free delivery conditions, etc., depending on term of using non-contact online and this tendencywas statistically accepted. Price showed clear tendency, although it was not statistically significant. Further, openmarket entered support, video Marketing support to find overseas market & famous overseas online site enteredsupport, etc., were effective in supporting the overcome of COVID 19 in Busan.

발가락 벌림 교정기가 청소년기 경직형 양하지 뇌성마비의 보행에 미치는 영향

장정재,정선혜,김명종,송선해,이동건,이승후,장나영,최지원,하선영,하신호,홍성균,이규창 대한고유수용성신경근촉진법학회 2019 PNF and Movement Vol.17 No.2

Purpose: The purpose of the present study was to investigate the effects of toe wedges on the gait ability of adolescents with spastic diplegic cerebral palsy. Methods: Six adolescents with spastic diplegic cerebral palsy participated in this study. During the participants walked with- and without toe wedges, the gait ability was analyzed using the electronic walkway system. Gait parameters, including velocity, cadence, step length, stride length, single support time, and double support time, were collected and analyzed. Results: When the participants walked with toe wedges, there were significant improvements in gait velocity, cadence, and double support time compared to those without toe wedges (p<0.05). However, there were no significant differences in step length, stride length, and single support time. Conclusion: Toe wedges may have a positive effect on the gait ability of adolescents with spastic diplegic cerebral palsy. However, it is necessary to conduct high-quality studies to identify the effects of toe wedges.

진도(珍島) 여귀산(女貴山) 상록활엽수림(常綠闊葉樹林)의 군집구조(群集構造)

장정재,김준선 한국산림과학회 2005 한국임학회 학술발표논문집 Vol.2005 No.-

복부 경락마사지가 출산 후 복부비만 호전에 미치는 효과

장정재,정승문,이용환 국제보건미용학회 2009 국제보건미용학회지 Vol.3 No.2

아세안 진출을 통한 부산 수출시장의 다변화 방안 -베트남을 중심으로

장정재,황영순 부산연구원 2019 연구보고서 정책연구 Vol.2019 No.0

As Busan’s export has stagnated, the city needs to pioneer emerging markets in order to diversify export markets. Meanwhile, the government has pressed ahead with the New Southern Policy, and the ASEAN market is receiving attention. This study analyzed the current status of Busan-based companies that have entered the ASEAN market and their difficulties in order to overcome the Busan government’s limitations as a local government and efficiently establish export support policies. Based on this, this study examined Busan’s export countries in the ASEAN region to lay out focused export support policies and ways to respond accordingly. A focused analysis was conducted on recent market trends of ASEAN countries to which Busan-based companies intend to increase exports or that they consider as having promising markets for their export. The countries were selected through a survey conducted on 103 Busan-based companies exporting to the ASEAN region or planning to export there. As a result, the Vietnamese market was chosen as the target market and thus, the business environment in Vietnam was analyzed. This study suggests the following ways to increase Busan’s exports to Vietnam. Frist, health food products are promising export items because Vietnamese consumers are traditionally very health-conscious and have a great interest in health and healthy foods. There is a boom of health functional foods such as food products with a high natural ingredient content because Vietnamese are traditionally very health-conscious. Second, as the retail distribution market grows fast in Vietnam, Busan-based companies need to secure distribution networks that utilize such growth. And there is a growing number of mini marts (convenience stores) with good accessibility and usability that can be used for product distribution. Third, as the Vietnamese government spurs the development of the manufacturing industry, Busan-based companies should be encouraged to increase exports in areas supporting the manufacturing industry, such as “metal processing,” “mold” and “other machinery and equipment manufacturing.” Fourth, strengthened support should be given to companies preparing to export products to Vietnam. The companies may receive support in writing product descriptions in Vietnamese, selling products through modern distribution networks, and getting operating fund support backed by letters of credit. Last, as the development of the manufacturing industry has just begun in Vietnam and the local industry has a great interest in the parts and materials area, Busan-based companies need to grow their export opportunities there by strengthening exchanges with local companies in Vietnam. Ways to increase Busan’s exports to the ASEAN region can be summarized as follows. First, the efficiency of export support projects needs to be improved through the remodeling to integrate export support projects; the implementation of brand nurturing support projects; and the export advisor policy. It will be efficient to provide one-stop support services including export products’ R&D and planning, purchase, selling, promotional marketing, import clearance, export advice, inventory control, warehouse management, and foreign and big buyer promotion through the establishment of the tentatively named “Busan Trade.” Busan also needs to select excellent local products to upgrade technology and nurture brands with the “brand power” that are recognized in the global market. Second, Busan should strengthen its trade expertise in the ASEAN region through an understanding of the ASEAN market and customized support for companies; the consideration of the establishment of an new trade support organization; and the utilization of human networks and strategic partnership with overseas local support organizations. An understanding of the ASEAN market needs to be improved through a tailored market survey that reflects Busan’s industrial characteristics and corporate demands. It is time to seriously consider the establishment and expansion of a standing organization that can promote products of Busan-based companies systematically and in the long term and discover potential buyers in local markets of the ASEAN region. Busan can also nurture senior talent who have a lot of experience and networks in the ASEAN market, while helping to promote and sell products of Busan-based companies by networking with ASEAN people residing in the city.

부산의 중국 소비재시장 진출 확대방안 연구

장정재 부산연구원 2017 연구보고서 정책연구 Vol.2017 No.0

China’s consumption goods market has been rapidly growing. The annual average growth rate of the consumer goods in China stood at 18% for the last five years, which is projected to continue to increase. This is attributed to the shift of its consumption structure to that of advanced countries type as the personal income has increased in conjunction with China’s high growth of economy. Moreover, as the Korea-China FTA comes into effect, exporting consumption goods to China is expected to gather further momentum. However, Busan just accounted for 4% of the total exportation of consumption goods to China in 2016, decreasing from 13% in 2013. Compared with Ulsan and Gyeongsangnam-do, Busan had the largest decline in the export to China. Busan companies have been struggling in China’s consumer goods market, which urges them to strengthen their competitiveness. In this paper, countermeasures for Busan companies to take are suggested through the analysis of the current status of Busan companies’ entry to China’s consumption goods market and of barriers to the exportation. To do this, a survey was conducted targeting all Busan companies that had ever participated in exhibitions in China with their consumption goods. Based on the analysis of China’s statistics, promising cities in China were also proposed for Busan companies to export their consumer goods by item. The respondents said they were having difficulty with customs clearance, licensing, quality certification, intellectual property rights, trademark rights, contracting, and so on during the exportation. The following countermeasures are needed to resolve the sluggish export of consumer goods to China. First, it is important to develop products specialized in China’s market, improve the cost effectiveness of a product, and help companies enhance their ability to respond to transactions in terms of the improvement of business competitiveness. Next, the Busan Metropolitan Government and related organizations should make efforts to introduce verified buyers, help make inroads into e-commerce in China, subsidize license acquisition, and support the development of a joint brand. Lastly, it is more favorable for newcomers to pioneer new markets rather than to enter markets that have already been saturated and thus fiercely competitive. This is because the larger cities have relatively stricter regulations on imports, particularly foods, and require high distribution costs. Considering all of these, Suzhou, Nanjing, Hangzhou, Wuhan, Changsha, and Dalian are recommended as promising consumption markets.