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      • KCI등재

        Validating the Antecedent Effects of Hallyu WOM on Chinese Consumers’ Intention to Buy Korean Products

        윤성준 (주)에스비에스 2016 미디어경제와 문화 Vol.14 No.1

        Currently as the growing global influences of Korean Pop-Culture (commonly named Hallyu) invites scholarly and practitioner’s attention, it seems quite appropriate to investigate the key factors driving Hallyu’s success from a wide spectrum of perspectives including cultural, communicational and behavioral manifestations. Based on this rationale, this study seeks to accomplish the three research objectives; First, this study aims to confirm whether Chinese consumers’ prior Hallyu experiences impact on their WOM (word-of-mouth) specific to Hallyu. Second, the study aims to confirm whether individual consumer’s social network properties (tie strength and centrality) influence Hallyu WOM. Third, the study purports to verify whether cultural orientation (collectivism and uncertainty avoidance) moderates the relationship between the Hallyu experiences and Hallyu WOM. To achieve these objectives, we administered a large scale survey of Chinese consumers residing in China’s big and medium sized cities which have high level of cultural exposure to Hallyu. The findings suggest that Hallyu owes much of its success to not only Chinese consumer’s cultural experiences which result in WOM, but also to consumer’s social network configurations and cultural orientation. Finally, the study discusses managerial and theoretical implications on country-of-cultural-origin.

      • KCI등재

        고강도 지속적․간헐적 운동이 근 손상 지표 및 피로물질에 미치는 영향

        윤성준,김정우 한국웰니스학회 2019 한국웰니스학회지 Vol.14 No.4

        The aim of this study was to investigate the differences in CK, LDH and lactic acid expression among 9 adult males in their 40s and 50s through the same energy consumption, high intensity exercise and intermittent exercise. SPSS ver. 21.0 In order to check the time difference using an independent t-test for repetitive variance analysis and the difference between exercise methods, and lactic acid difference test for 5 minutes before and after exercise One-way ANOVA was performed, and post-validation was analyzed by Tukey's. First, as a result of measuring the change in blood CK according to exercise method, it increased significantly after exercise at the time of measurement (p<.001). In addition, HICT was significantly higher after exercise in the difference between exercise methods (p<.05). Second, as a result of measuring the change of LDH in blood according to exercise method, it increased significantly after exercise at the time of measurement (p<.001). Third, as a result of measuring the change of lactic acid in blood according to exercise method, the time of measurement (p<.001) and exercise method increased significantly after exercise and 5 minutes during recovery period. In addition, there were statistically significant differences between the exercise methods after exercise (p<.05) and after 5 minutes of recovery (p<.01). 이 연구는 40-50대의 성인 남성 9명을 대상으로 동일한 에너지 소비량 기준, 고강도 운동의 지속적 실시와 간헐적 실시를 통한 CK, LDH 및 lactic acid 발현 차이를 규명하기 위한 목적으로 실시하였다. 자료처리는 SPSS ver. 21.0을 이용하여 시기별 차이를 확인하기 위하여 반복측정분산분석, 운동방법 간 차이 검증을 위하여 독립표본 t 검정, 운동 전, 운동 후, 회복기 5분의 lactic acid의 차이검증은 일원배치분산분석을 실시하였고, 사후검증은 Tukey’s로 분석하였다. 첫째, 운동방법에 따른 혈중 CK의 변화를 측정한 결과 측정 시기에서 운동 후에 유의한 차이로 증가하였다(p<.001). 또한 운동 방법 간 차이 검증에서 HICT가 운동 후 통계적으로 유의하게 높았다(p<.05). 둘째, 운동방법에 따른 혈중 LDH의 변화를 측정한 결과 측정 시기에서 운동 후에 유의한 차이로 증가하였다(p<.001). 셋째, 운동방법에 따른 혈중 lactic acid의 변화를 측정한 결과 측정 시기(p<.001)와 운동방법에서 운동 후와 회복기 5분에서 유의한 차이로 증가하였다. 또한 운동 방법 간 차이 검증에서 운동 후(p<.05)와 회복기 5분에서(p<.01) 통계적으로 유의한 차이가 나타났다.

      • KCI등재

        중년 남성의 배드민턴 운동이 신체조성, 유·무산소 능력 및 생활습관병위험인자에 미치는 영향

        윤성준 한국웰니스학회 2017 한국웰니스학회지 Vol.12 No.4

        This study was conducted to determine the relationship between body composition, aerobic·anaerobic ability and Risk Factors of Lifestyle-related Disease after applying badminton exercise for 8 weeks to males(n=27) of 40-50 age. This study was divided into exercise group(badminton exercise for 8 weeks) and control group. This study used the paired t-test and the independent t-test(SPSS ver. 22.0) to verify the difference of each variables. Frist, as a result of 8week badminton exercise for males of 40-50 age, weight and body fat were significantly different in exercise group. Second, there were significant differences from O2max in aerobic ability and blood lactate in anaerobic ability. Third, there were significant differences in HDL-c and TG in adult disease-related risk factors. 이 연구는 40-50대 남성 27명을 대상으로 배드민턴 운동을 8주간 적용시킨 후 신체조성, 유·무산소능력 및 생활습관병위험인자의 관계를 규명한 연구이다. 이 연구의 대상은 배드민턴 운동을 8주간 실시한 운동집단(n=13)과 통제집단(n=14)으로 분류하였고, 각 변인의 차이 검증을 위해 대응 t검증과 독립 t검증(SPSS ver. 22.0)을 실시하여 다음과 같은 결론을 도출하였다. 첫째, 40-50대 남성을 대상으로 8주간의 배드민턴 운동을 실시한 결과 운동집단에서 체중, 체지방량이 유의한 차이를 나타냈다. 둘째, 유산소 능력에서 최대산소섭취량, 무산소 능력에서 혈중 젖산에서 통계적으로 유의한 차이가 나타났다. 셋째, 생활습관병위험인자는 HDL-C과 TG에서 통계적으로 유의한 차이가 나타났다.

      • 제품대체가 존재하는 편의점 시스템의 재고관리 해법에 대한 연구

        윤성준,박양병 한국산업경영시스템학회 2013 한국산업경영시스템학회 학술대회 Vol.2013 No.추계

        본 연구에서는 편의점에서 고객이 처음 원하는 제품의 재고가 없을 때 다른 제품으로의 대체구매가 존재하는 상황에서 수익을 극대화하는 제품들의 진열공간 크기와 보충시점 결정을 위한 5가지 재고관리 해법을 제안한다. 그리고 고객수요의 불확실성과 마케팅 요소를 반영한 시뮬레이션 모형을 구축하여 제안된 해법들의 성능을 평가한다.

      • KCI등재

        Asymmetries in the Effects of Bonding and Bridging Capital on e-WOM in Social Media: Moderating Roles of Cultural Values and Innovativeness

        윤성준 (주)에스비에스 2014 미디어경제와 문화 Vol.12 No.1

        As human network plays a pivotal role in defining the nature of socialrelations including networked communication, we need to deepen ourgrasp of how social capital, which is built upon the network concept, playsa role in generating word-of-mouth in social media. This research aims to examine the relationship between social capitaland e-WOM. The core research questions of this study are three; 1) Dobridging capital and bonding capital, two network-based social capitalclassifications influence e-WOM behavior in terms of quantity andquality? 2) Does consumer innovativeness moderate the relationshipbetween the social capital and e-WOM behavior? 3) Does a person’sCultural values (individualism and uncertainty avoidance) cause thedifferences in e-WOM behavior and the kind of social capital at work? Theresult indicates that bridging capital and bonding capital are distinct intheir effects on e-WOM behavior as well as in their relationships withconsumer innovativeness and cultural value.

      • KCI등재

        Difference of Position Change of Sesamoid Bones During Active Abduction Exercise of Great Toe in Subjects with Hallux Valgus

        윤성준,강민혁,김문환 대한물리치료학회 2015 대한물리치료학회지 Vol.27 No.2

        Purpose: The purpose of this study was to investigate the effects of active abduction exercise of the great toe on the medial and lateral sesamoid bones in hallux valgus (HV) patients by measuring radiography. Methods: In this study 27 young subjects were separated into two groups (normal group and HV group). Two pictures were taken by radiography while maintaining resting and while holding maximal active abduction of the great toe in sitting position on an x-ray table. All radiographs were used to measure the distance of the medial and lateral sesamoid bone from the longitudinal axis of the first metatarsal bone, respectively. Paired t-test was used for analysis of the resting and active abduction exercise in groups. Independent t-test was used to evaluate statistical significance between normal group and HV group. The statistical significance level was p<0.05. Results: In active abduction exercise of the normal group, distance of the medial and lateral sesamoid bones was not significantly different compared to resting condition. In active abduction exercise of the HV group, change of distance of the medial and lateral sesamoid bones showed statistically significant difference compared to resting condition. The distance between the medial sesamoid bone showed a more significant decrease in the HV vs. normal group, while the distance between the lateral sesamoid bone was significantly greater in the HV vs. normal group. Conclusion: These findings suggest that active abduction exercises, to reduce or prevent deterioration of the HV angle, should be considered for sesamoid bone displacement to improve muscle balance in the great toe.

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