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야은숙 ( Eun Sook Ya ),허윤주 ( Yoon Joo Heo ) 한국사진지리학회 2014 한국사진지리학회지 Vol.24 No.4
이란은 핵문제나 정치에서 비롯된 부정적 시각으로 인해 한국과의 관광교류는 미미하고, 이란을 관광목적지로서 고려하는 경우도 극소수 모험적(adventurous) 관광객 외에는 거의 없었다. 그러나 페르시아라고 알려져 온 이란은 긴 역사와 과거 대제국을 건설하였던 국가로서 그 문화적 깊이가 충분히 새로운 관광목적지로서 가능성을 가지고 있다고 본다. 한편, 최근 들어 미국을 중심으로 서방 여러 국가에서 이란에 대해 내렸던 경제제재가 완화되면서 이란 정부는 적극적으로 외부세계와 교류하고자 노력하고 있으며, 특히 자동차나 가전제품, 석유 등 교류가 비교적교류가 많았던 한국과의 경제적 관계나 한류열풍이 많은 영향을 미쳐 한국에 대해 동경과 우호적 감정을 가진 이란은 한국에 대해 적극적으로 관광교류를 희망하고 있다. 따라서, 이란은 한국의 인바운드 관광시장으로서의 충분한 가능성을 지니고 있으며, 아웃바운드 측면에서는 한국인이 호기심을 가질 수 있는 중동지역이고, 과거 대제국으로 누렸던 역사적 문화적 자원의 풍부함에 이란인 특유의 환대정신을 가지고 있어 기존의 목적지들과는 완전히 차별화되는 관광목적지로서 매력성을 가지고 있다. 따라서, 이 글은 현지조사의 방법으로 이란지역의 관광자원을 자료와 사진을 통해 소개하며, 잘 알려지지 않은 이란 문화의 이해를 도모하여 새로운 관광 목적지로서 이란의 관광상품 개발에 도움을 주고자 한다. Negative views on Iran from political and nuclear issues make tourism exchange between Korea and Iran minimal. However, Iran, a well known country as Persia, once constructed a great empire and had a long history and depth of cultural potential. On the other hand, recently the West countries eased the economic sanctions against Iran, so Iranian government is aggressively trying to exchange with the outside world. Particularly, Iran has been keeing relatively good economic relationship with Korea in the automotive, consumer electronics and petroleum exchanges. And also ``Korean Wave`` has influenced Iranians to have a favourable impression about Korea and to be active in tourism exchanges. Meanwhile, Iran is a very promising Korean tourism inbound market, and Koreans`` curiosity in the Middle East and richness of the Iraninan historical and cultural resourceshave strong possilibility as an attractive new tourist destination. Therefore, this article researched Iranian tourism resources and culture through the photos and materials from field work and tried to help develop new Iranian tourism product.
야은숙(Ya, Eun-Sook) 한국해양관광학회 2020 해양관광학연구 Vol.13 No.1
This research reviewed of recent(2010-2019) articles on marketing in tourism field that were published in major Korean Tourism journals from 2010 to 2019. For this purpose, I examined the top 9 Tourism journals and found 132 studies by browsing for the titles and key words with marketing.’A critical literature review was conducted about the studies on marketing in tourism field for the last 10 years. First, I examined research trends through content analysis in the articles of marketing published in Korean major Tourism journals Second, I have compared these findings with the research conducted on service marketing by Yi & Lee(2014). Third, I discuss major findings of recent research on marketing in Tourism field and suggest future research directions for the next decade.
언어네트워크 분석을 활용한 최근 10년간 국내 외식산업 관련 연구동향
야은숙(Ya, Eun-Sook) 한국해양관광학회 2021 해양관광학연구 Vol.14 No.2
This study analyzed academic theses published from 2011 to 2020 that use the word ‘Foodservice’ as a keyword to observe research trends of the Foodservice Industry field and it conducted a semantic network analysis. For data, 492 Korean academic essays were analyzed using the database of Korean Studies Information Service System(KISS). To identify the research trend by period, 297 papers were analyzed from 2011 to 2015 (first half) and 195 papers from 2016 to 2020 (second half). Through the analysis following results were found. First, as a result of keyword analysis, brand, intention to purchase, employee, consumer, job satisfaction were frequent in both the first and second half, but in the second half, there were many studies related to “human resources management including intention to change jobs, emotional labor, self-efficacy”, “food service business management”, and “customer orientation”. In the same period, we also could see that sevieral studies are being conducted along with the development of fourth industrial revolution and IT technologies such as delivery apps and social network services. Second, a topic modeling analysis showed that there were relatively many studies on “customers” were carried in the first half, while studies on “job satisfaction of employees or employees” in the second half were focused. Third, through network analysis, the words frequently derived in the title were brand, intention to purchase, employee, job satisfaction, etc., and brand , intention to purchase , and service were found to be centered on the network. Finally, CONCORD analysis sowed it was divided into four groups: customer, restaurant business performance, marketing, and human resources management.