중국 슈퍼마켓 발전전략 연구 : WU마트와 E마트를 중심으로

조심양 청운대학교 정보산업대학원 2013 국내석사

Since China's retail industry was fully open to foreign investment at the end of 2004, foreign capital began to rush into China, which has caused an unprecedented competition taking place in China's supermarket industry. Comparing with foreign supermarkets, local supermarket chains get their own advantages on the aspects such as the acquaintance to domestic situation, the Government's protection and support and smooth communication between higher and lower. However, in terms of scale, core competitiveness, the degree of information, counter display and own brands, the level of the locals is still a far cry from that of the foreign supermarkets. On this basis, this thesis proposed a category of strategies such as expansion of the scale, market segmentation and positioning, relationship marketing and emotional marketing, own-brand development, great importance to the counter display and upgrade information technology.

중국 브랜드 글로벌전략 연구 : 중국Haier 브랜드를 중심으로

정위 청운대학교 산업기술경영대학원 2013 국내석사

Nowadays, people live in a world of brand. Before deciding to buy something, the first consideration is the product brand. Brand has become an important tool for companies to dominate the market. In the new century, the trend of world economic integration is more obvious. With China's accession to the WTO and the end of the “grace period” as the new member, more and more multinational corporations stationed in china. The domestic enterprises are facing more and more challenges from international brands. For the problem of how to compete and survive on a global scale, Chinese enterprises must attach importance to the strategic level international brand. This paper is based on the results from researches from home and abroad, the results are as followed : The first chapter introduces the research background and research methods ; the second chapter introduces the theory of corporate global strategy to explore the corporate strategy and corporate globalization process of globalization, analyzes the current research enterprise internationalization situation; the third chapter describes the trend of appliance industry, the analysis of the world and Chinese home appliance industry, appliance industry characteristics and the status quo ; the fourth chapter describes China's largest home appliance enterprises " Haier Group "from Haier corporate international background, Haier's development and internationalization process, Haier's internationalization strategy and excellent business strategy; The Haier chapter summarizes the characteristics of the process of international strategy, giving us business international brand some inspiration, how to give a firm to do bigger, stronger, better. Through this thesis writing, the writer feels the hardships of Chinese enterprises in the process of internationalization, but also the pride of the Chinese enterprises such as Haier's internationalization achievements. All in all, the brand internationalization process must select appropriate status quo strategy for their brand, so as to reduce losses and avoid detours.

중국 관광블로그의 고객충성도 결정요인에 관한 연구

왕예 청운대학교 산업기술경영대학원 2014 국내석사

Recently blogs have become important resources for information sharing. Tourism blogs are providing a new way of sharing tour experiences. Blogs are becoming very popular among web users to share their life experiences with other web users around the world. The objective of research is to find out exogenous variables that influence the acceptance and user satisfaction of tourm blog in China. The goals this research are; to suggest theory framework of acceptance, user satisfaction and lolalty about tourism blogs, to examine relationship between provided variables, such as compatability, interaction, system quality, and information quality, and to suggest effectiveness of tourism blogs in a marketing perspective. Questionnaire was used to collect data. The analysis results revealed that interaction, entertainment, system quality. Perceived usefulness have an effect on user satisfaction.

그린제품의 속성에 대한 소비자의 태도와 품질 연구 : 중국 무한 쌀을 중심으로

주수문 청운대학교 산업기술경영대학원 2013 국내석사

With the strengthening of environmental protection consciousness, change the concept of life, more and more people advocating nature, the pursuit of healthy life. The production of green foods can protect the ecological environment, the consumption of green food can improve people's health, green food is the main food in twenty-first Century. Nowadays, food has become synonymous with healthy food. People's way of life in a changing, on the quality of agricultural products and food of the increasingly high demand, especially the demand for pollution-free food, green food and. Although consumers the demand is booming, but from the existing literature can be seen, the green food in the market share is still very limited, green food market there are still serious consumer issues and depends on green food consumer market as the main market of consumers of green food cognition, attitude and purchasing behavior purchasing. The quality of the products, consumer attitudes directly affect their buying behavior. Green food consumer attributes in the attitude and quality research and accurate understanding, can contribute to the understanding of consumer brand attitude, attitude toward the environment, price, packing attitude, affect the product components of attitude on customer satisfaction and customer loyalty. It can make the enterprise more deeply, more accurate to understand consumers' real needs, so as to develop marketing strategies, more effective at the same time, also can provide reference for the decision of policies and regulations for the government in making guide consumption behavior, the health sciences. This paper takes Wuhan urban consumers for the research object on the basis of the theory, through questionnaires to get first-hand data about behavior and attitude of consumers to buy green food as well as product quality whether affecting consumer, we have collected 600 samples. We Use statistical analysis package SPSS19.0 and AMOS21.0, for scale analysis, reliability and validity analysis, exploratory analysis, constitutive equation model analysis and other methods. Finally, we use the way of empirical analysis to hypothesis in this paper. The results show that the properties of green products, consumer attitudes on perceived quality and environmental concerns influence the effect of the regulation.

베트남에서 한국브랜드 인지에 관한 연구

팜떼홍 청운대학교 정보산업대학원 2011 국내석사

The relationship between Vietnam and Korea has been established for over 10 years. During this period, this relationship has been flourishing in many fields such as culture, economy and politics. In addition, both nations are trying to make efforts to develop their bilateral relationship. Based on the development of their diplomatic relationship, Vietnam and Korea have gained significant achievements in economic field. In recent years, the commercial scale between two countries is growing dramatically. It can be said that the reason to make the development of economic relation between the two countries is the win-win co-operation. Vietnam is a developing country which is attempting to build such heavy industries and, therefore, it chooses Korea, a highly developed country with development policy focusing on heavy industry, as one of the most important partners. In turn, Korea has paid attention to Vietnam due to its huge potentials which are diverse natural resources and high-qualified workforce. Besides Vietnamese people are well known for their intelligence, diligence, endurance, and enquiring minds formed in its long history of development. Hence, with the platform of both numerous high-qualified and low-paid workforce, Vietnam has a chance to improve its economy if it can establish the firm cooperation with other developed countries. Due to these co-operations, many foreign brands have emerged in Vietnam. Among those brands from Japan and the US, the Korean ones play an important role in the consumption of the Vietnamese. These Korean brands ones play an important role in the consumption of the Vietnamese. These Korean brands occupy a large percentage of the number of household chores, electronics and cosmetics in the market. More and more Vietnamese customers trust in the Korean brands. Especially, after the effects of the "Korean Wave" in Vietnam, the Korean brands are becoming more popular in Vietnam. Based on the aforementioned issues as well as the circumstances of enormous brands in Vietnam market, my masters thesis is carried out to achieve the aims below: - Through Vietnamese customers, the Korean businessmen and researchers find out the value of the brands of the their products and understand how deep the attentions of Vietnamese customers pay to Korean brands. - The Korean enterprises can understand the characteristics of consuming demands of the Vietnamese customers. - Vietnamese customers are provided which the basic information about the pros and cons of Korean brands, which helps them choose the suitable ones. - Finally, through this study, the Korean enterprises can more understand the general information about Vietnam market so that they can introduce and supply the most suitable and appropriate brands for Vietnamese customers. In order to achieve the goals of the thesis, I would like to use the software of statistical analysis SPSS18.0 to analyze the validity and reliability of hypotheses and assumptions. The thesis is divided into five chapters: - Chapter 1: Overview on research background, aims of study, research methodology and the scope of study. - Chapter 2: Introduction of general theoretical basis of the study - Chapter 3: Model of research hypotheses and variables. - Chapter 4: Analysis and verification of hypotheses. - Chapter 5: Research results, research limitations and suggestions of further research. Vietnam is in the process of renovation and Korea plans to choose Vietnam as the target market from which to expand its brands into Indochinese peninsula. This would also provide more options meet the consuming demands of the Vietnamese customers. Consequently. it can be said that Vietnamese customers and Korean enterprises (with their Korean brands) are the ideal partners of one another.

중국자동차산업의 혁신전략에 관한 연구 : 중국BYD자동차 경영혁신 중심으로

유병장 청운대학교 정보산업대학원 2013 국내석사

From 2001 to 2008, China's auto exports from 26,000 cars to 685,000 cars, a compound annual growth rate of 59.6%. Affected by financial crisis, in 2009 China's car exports atrophy, export volume dropped to 370,000, decrease compared to the same period 46%. Since 2010, with the recovery of global economy, China's auto exports gradually warmer, the annual export volume has reached 567,000, an increase of 53.2%. But overall, China's auto exports is still at the starting stage, even in 2008, China's auto exports accounted for the proportion of the total sales volume is only 7.3% of total global exports, the proportion of the total is only 3%, China became the world's largest car production country, quantity of produce and sale occupies world total production and marketing share of more than in 20%, China's auto exports has tremendous room for growth. This paper based on the current situation of Chinese car market, the problems of analysis, for China BYD automobile company future development put forward the corresponding strategy of innovation and market.

기업의 식스시그마 저해요인에 관한 연구 : 과제 선정, 추진, 사후관리 단계별

정환철 청운대학교 정보산업대학원 2010 국내석사

관광 무한 브랜드 관계품질, 만족도, 신뢰, 충성도, 그리고 친숙성 간 영향관계분석

주위평 청운대학교 산업기술경영대학원 2013 국내석사

Tourism has become one of the most robust momentums of economic development and the largest industries in the world with the social development. The industry position of tourism has gradually increased in the city's economic development; it can stimulate the urban economy and social employment as well as promote culture and the environment which become increasingly obvious. In the increasingly competitive tourism market, more and more tourist destinations using branding techniques to create tourism brand, destination branding has become a hot research of the tourism management especially about building the urban tourism brand. This article takes city tourism brand building as the research object, with marketing theory for guidance, by literature study of city tourism brand building, analysis on the influence and relationships about brand quality, customer satisfaction, reliability and loyalty, exploring the key factor and weaknesses of city tourism brand building, to provide guidance and reference for the urban tour operators, operation and management of urban tourism brand. Taking Wuhan as an example, we evaluate Wuhan tourism brand building, and explore the brand quality, satisfaction, reliability and loyalty, then we can give the corresponding countermeasures and suggestions to the management about Wuhan city tourism brand.This paper attempts to use empirical research methods to study and discuss consumer attitudes about green food, which mainly from the perspectives about brand attitude, environment attitude, product packaging and ingredients, customer satisfaction and loyalty.

한국의 선거마케팅전략에 관한 연구 : 홍성지역을 중심으로

이제영 청운대학교 정보산업대학원 2009 국내석사

Modern politics makes not only political affairs but also upright election possible by eligible voters. So the only statesman who is elected by fair election that collects public opinion properly can gain legitimacy and support from nation. Actually Korean election is still in stage that makes use of politics or the concept of election marketing only partially and is not yet in its final stage. The changeover from superficial politics to systematic and scientific politics is the very thing that we called "marketing." Generally the changes of political environment such as the weakening of party’s influence, the spread of political apathy, the arrival of popular politics culture, the increase of an election campaign fund, and the change of the voting method caused the introduction of election marketing into a process of election. In Korea, there is one specific reason for not introducing the concept and technique of election marketing in full-scale. That is due to the feature of Korean political culture, which obstructs the election which should be a part of political process from settling down to the general and natural political system. Moreover, a biased local constituency of Korea is still cutting off the necessity of introducing election marketing technique. That is why the use of scientific election marketing technique appears very important issue. Therefore, it is required to scientize a survey of politics marketing and it also needs to make full use of scientific management system in election process like their campaign. Finally I hope it will be helpful to understand all about election marketing.