A study on the Differences in the Accommodation Applications Selection Attributes by Lifestyles

Kyu-dong Kim,Se-hoon Jeon,Jeong-lae Kim 국제문화기술진흥원 2020 International Journal of Advanced Culture Technolo Vol.8 No.4

We conducted this study to identify the accommodation applications users’ lifestyle types and the composition factors for consumers' accommodation applications selection attributes and to identify the difference in the selection attributes perception of accommodation applications between groups classified by user’s lifestyle types. According to the study, 6 factors were derived as the accommodation applications users’ lifestyle types and were named social/leisure-oriented type, fashion-seeking type, culture-seeking type, self-examining type, self-centered type ¸family-oriented type. Also 6 factors were derived as the accommodation applications selection attributes and were named convenience, interactivity, economic efficiency, transaction reliability, product reliability and informativeness. Valid clusters were divided into four groups and were named culture/tourism group, self-examining group, passive and cautious group and Social and practicality-seeking group. Most of the selection attributes perception of accommodation applications between groups had statistically significant differences(p<.05), except for some items of transaction reliability. Based on the results of this study, we should strive to establish effective marketing strategies that reflect differences in the selection attributes perception of the accommodation application between groups classified by users’ lifestyle types.

A Study on Plan Structure Types and Characteristics of Wall Formation in Art Museum Exhibition Spaces

Jong Sook LEE 대한건축학회 2011 Architectural research Vol.13 No.3

The Characteristics of space are determined by several factors; however, the element that determines the physical characteristic of floors, walls, and ceiling is the structure. This study constructs a wall to analyze the direct effect that the layout of an exhibition wall has on the element of the wall followed by the structural process and visibility of descriptive analysis and examples of art museums that the shift from a perceptional wall to an experiential wall affected circulation. For elements and formation methods of the wall, first, it is made up of open and closed type exhibition spaces, and it can give abundance in qualitative space rather than a quantitative aspect. Secondly, the directivity of space changes according to the development of the visible axis, thus, directly affects the change in visibility. Thirdly, the difference between spatial structure and visual structure is the difference between the visual axis and spatial structure. The wall formation type followed by the combination method, the simple visible structure, which is the type that possesses the simple combination (Room, Zone, Cluster), repeatedly uses the same size of units of space that is orderly and has few spatial axes and the classification of simple type and simple cluster type, which has few visible axes, also exists. Also, with the complex structure of the maze type it displays the reiterated form of the cluster, which is the space with disorderly combination and has much visible axes and spatial axes. Also, these can be divided into three types: 1) Maze Cluster Type, 2) Cross Road Type, and 3) Open Flexible Type. These wall types lead the various changes in circulation, and even each of the arrangement qualities of the exhibitions should be researched according to its exhibition place type.

막걸리 구매 및 음용 동기에 따른 소비자 유형별 선택속성 중요도에 관한 연구

문옥선(Ok Sun Moon),전현모(Hyeon Mo Jeon) 한국조리학회 2011 한국조리학회지 Vol.17 No.4

We fractionized consumer types depending on motives for purchase of customers who had bought makeolli or drunk it for the last six months. We also examined the relationship between makgeolli selection attributes and customer satisfaction by the consumer types. SPSS 15.0 statistical package was used to process data. Frequency analysis, factor analysis, a reliability test, K-means cluster analysis, one-way ANOVA, and multiple regression were executed. As a result, the motives to purchase and drink were divided into four factors-marketing, effect on health, self-desires, outside environment; consumers into three types-dependent type, loving type, indifferent type; makgeolli selection attributes into five factors-health characteristics, visual elements, brand characteristics, drinking characteristics, purchase characteristics. It was shown that the makgeolli loving type considered all the makgeolli selection attributes as most important; the dependent type considered the health characteristics and visual elements as less important than the loving type did. The indifferent type considered all the makgeolli selection attributes as less important compared with the other types. Among the makgeolli selection attributes, drinking characteristics and the purchase characteristics had effects on customer satisfaction.

A Study on Plan Structure Types and Characteristics of Wall Formation in Art Museum Exhibition Spaces

Lee, Jong-Sook Architectural Institute of Korea 2011 Architectural research Vol.13 No.3

The Characteristics of space are determined by several factors; however, the element that determines the physical characteristic of floors, walls, and ceiling is the structure. This study constructs a wall to analyze the direct effect that the layout of an exhibition wall has on the element of the wall followed by the structural process and visibility of descriptive analysis and examples of art museums that the shift from a perceptional wall to an experiential wall affected circulation. For elements and formation methods of the wall, first, it is made up of open and closed type exhibition spaces, and it can give abundance in qualitative space rather than a quantitative aspect. Secondly, the directivity of space changes according to the development of the visible axis, thus, directly affects the change in visibility. Thirdly, the difference between spatial structure and visual structure is the difference between the visual axis and spatial structure. The wall formation type followed by the combination method, the simple visible structure, which is the type that possesses the simple combination (Room, Zone, Cluster), repeatedly uses the same size of units of space that is orderly and has few spatial axes and the classification of simple type and simple cluster type, which has few visible axes, also exists. Also, with the complex structure of the maze type it displays the reiterated form of the cluster, which is the space with disorderly combination and has much visible axes and spatial axes. Also, these can be divided into three types: 1) Maze Cluster Type, 2) Cross Road Type, and 3) Open Flexible Type. These wall types lead the various changes in circulation, and even each of the arrangement qualities of the exhibitions should be researched according to its exhibition place type.

A Study on Plane Structure Types and Characteristics of Wall Formation in Art Museum Exhibition Spaces

이종숙 대한건축학회 2011 Architectural research Vol.13 No.3

The Characteristics of space are determined by several factors; however, the element that determines the physical characteristic of floors,walls, and ceiling is the structure. This study constructs a wall to analyze the direct effect that the layout of an exhibition wall has on the ele-ment of the wall followed by the structural process and visibility of descriptive analysis and examples of art museums that the shift from a per-ceptional wall to an experiential wall affected circulation.For elements and formation methods of the wall, first, it is made up of open and closed type exhibition spaces, and it can give abundance in qualitative space rather than a quantitative aspect. Secondly, the directivity of space changes according to the development of the visible axis, thus, directly affects the change in visibility. Thirdly, the difference between spatial structure and visual structure is the difference between the visual axis and spatial structure. The wall formation type followed by the combination method, the simple visible structure, which is the type that possesses the simple combination (Room, Zone, Cluster), repeatedly uses the same size of units of space that is orderly and has few spatial axes and the classification of simple type and simple cluster type,which has few visible axes, also exists. Also, with the complex structure of the maze type it displays the reiterated form of the cluster, which is the space with disorderly combination and has much visible axes and spatial axes. Also, these can be divided into three types: 1)Maze Clus-ter Type, 2) Cross Road Type, and 3) Open Flexible Type. These wall types lead the various changes in circulation, and even each of the arrangement qualities of the exhibitions should be researched according to its exhibition place type.

Impacts of Fit of Advertising Execution Elements and Chronic Regulatory Focus on Consumer’s Attitudes toward Advertising

Ji-bum Jung(정지범),Jong-ho Huh(허종호) 한국경영학회 2015 經營學硏究 Vol.44 No.6

To raise the advertising effects significantly, grasping the dynamics that the variables surrounding models, messages, media, and audiences have toward one another is crucial. Thus, this research has placed focus on the elements of models and messages among the key implementation elements for advertising and looked into the possible impact on the regulatory fit between model attributes, message type and chronic regulatory focus on consumer’s attitudes toward advertising. To verify the abovementioned hypotheses, experiments were carried out in two stages. <Experiment 1> utilized a 2(model attributes: attractive models vs. credible models) x 2(chronic regulatory focus: promotionfocused vs. prevention-focused) between-factorial design and identified the interaction effect between model attributes and chronic regulatory focus. <Experiment 2> used a 2 (message type: hedonic vs. utilitarian) x 2 (chronic regulatory focus: promotion-focused vs. prevention-focused) between-factorial design and figured out the interaction effect between message type and chronic regulatory focus. The findings of this research are as follows: First, in terms of attitudes toward advertising, the interaction effect between model attributes and chronic regulatory focus was significant. For elaborate verification, simple main effect analysis was carried out, with the results indicating the following: The attitude toward attractive model advertising turned out to be more favorable among promotion-focused consumers than among prevention-focused ones, whereas the attitude toward credible model advertising proved to be more favorable among prevention-focused consumers than among promotion-focused ones. Hypotheses 1a and 1b regarding the interaction effect between model attributes and chronic regulatory focus have both been supported. Second, in terms of attitudes toward advertising, the interaction effect between message type and chronic regulatory focus has proven to be significant. For elaborate verification, simple main effect analysis was carried out, with the results indicating the following: The attitude toward hedonic message advertising turned out to be more favorable among promotion-focused consumers than among prevention-focused ones, whereas the attitude toward utilitarian message advertising proved to be more favorable among prevention-focused consumers than among promotion-focused ones. Hypotheses 2a and 2b regarding the interaction effect between model attributes and chronic regulatory focus have both been supported. Theoretically, this research is groundbreaking in the sense that it has expanded the horizon of research on advertising based on the regulatory focus theory through the notions of models and messages neglected in existing research. It is also very meaningful in terms of practicality since it can serve as a guideline for ad production - such as model selection and message appeal - to those currently working in the field of advertising.

국내산 식재료를 활용한 가정간편식을 선호하는 소비자의 선택속성에 대한 제품 유형별 중요도와 만족도 분석

신유리,이호진 한국식품영양학회 2021 韓國食品營養學會誌 Vol.34 No.6

The purpose of this study was to compare and analyze the importance and satisfaction of consumer selective attributes by home meal replacement (HMR) types using local ingredients. This study was conducted from December 4 to December 8, 2020. A total of 380 responses organized according to preferred types of HMR (100 for Ready to Eat (RTE), 92 for Ready to Heat (RTH), 88 for Ready to Cook (RTC), 100 for Ready to Prepared (RTP) were used for the final analysis. Statistical analysis was conducted by descriptive analysis, paired t-test, and importance-satisfaction analysis by HMR type. Findings of this study showed significant differences in consumer selective attributes by HMR type. RTE and RTC need to improve quality while RTH needs to improve quality and packaging. Notable selective attributes were quality, packaging, and information. They were located in different quadrants of each HMR type. All other attributes appeared in the same quadrant. Further research is needed to determine differences in quality, packaging, and information for each HMR type. Results of this study provide basic data for developing products and marketing strategies for each type of HMR products using local ingredients.

중 · 고등학교 검도 선수들의 경기 성패귀인 유형에 관한 연구

정찬영(Chan-Young Jeong),박동철(Dong-chu Park) 대한검도학회 2014 대한검도학회지 Vol.25 No.1

본 연구는 사회심리학적 측면에서 검도 수행에 영향을 미치는 심리적 기제 등의 상호작용과 원인결과의 관계를 규명하기 위하여 시도로서 중고등학교 검도선수의 경기성패요인이 귀인형태에 미치는 영향을 규명하고자 한다. 이를 위하여 2011년 8월 15일부터 8월 16까지 열린 제40회 문화체육관광부장관배 전국학생검도대회에 참가한 중고등학교 250 명의 선수들을 대상으로 실시한 결과 다음과 같은 결론을 얻었다. 첫째, 중, 고등학교 검도 선수의 종별에 따른 경기성패요인 및 귀인유형의 차이는 경기성패요인에서만 집단 간 유의한 차이가 있는 것으로 나타났다. 둘째, 중, 고등학교 검도 선수의 선수경력에 따른 경기성패요인 및 귀인유형의 차이는 경기성패요인 중 수행정확도 요인과 귀인유형의 하위요인인 노력요인에서만 유의한 차이가 나타났다. 셋째, 중, 고등학교 검도 선수의 입상경력에 따른 경기성패요인 및 귀인유형의 차이는 경기성패요인 모두와 귀인유형의 하위요인 중 능력과 동료요인에서 유의한 차이가 있는 것으로 나타났다. 넷째, 경기성패요인이 귀인유형에 미치는 영향으로는 수행정확도는 노력에 유의한 영향을 미치고 있는 것으로 나타났으며, 수행속도는 동료요인에 유의한 영향을 미치는 것으로 나타났다. This study attempted to clarify the interplay and causality of psychological mechanisms affecting kendo performance from the perspective of social science. Accordingly, the present study identified the effects of the factors for winning or losing matches on attribution types among kendo players in secondary schools. For this, a total of 250 secondary students were recruited as subjects among those who participated in the 40th National Students’ Kendo Matches for the Minister of Culture, Sport and Tourism’s Cup held on August 15 ∼16, 2011. The confidence Cronbach’s α of the questionnaire used here was .506 ∼ .751, indicating a relative internal consistency. The statistic methods used for this study included frequency analysis, T-test, one-way ANOVA, confidence analysis, correlation analysis and regression analysis. These analyses gained the following results. First, as for the difference in factors for winning or losing matches among kendo players in secondary schools depending on types of kendo, a significant difference was found between groups only in terms of factors for wining and losing matches. Second, as for the difference in factors for winning or losing matches and in attribution types depending on secondary kendo players’ career, significant differences were found only in the performance correctness factor out of the factors for winning or losing matches and in the effort factor, a sub-factor of attribution types. Third, in terms of the difference in factors for winning or losing matches and in attribution types depending on award winning history of secondary kendo players, significant differences were found in all of the factors for wining or losing matches and the effort and colleague factors, sub-factors of attribution types. Fourth, regarding the effects of the factors for winning or losing matches on attribution types, the performance correctness was found to affect the efforts, and the performance speed was found to influence the colleague factor.

광고실행요소와 조절초점성향간의 적합성이소비자의 광고태도에 미치는 영향: 광고실행요소 중 모델과 메시지를 중심으로

정지범,허종호 한국경영학회 2015 經營學硏究 Vol.44 No.6

To raise the advertising effects significantly, grasping the dynamics that the variables surrounding models, messages, media, and audiences have toward one another is crucial. Thus, this research has placed focus on the elements of models and messages among the key implementation elements for advertising and looked into the possible impact on the regulatory fit between model attributes, message type and chronic regulatory focus on consumer’s attitudes toward advertising. To verify the abovementioned hypotheses, experiments were carried out in two stages. <Experiment 1> utilized a 2(model attributes: attractive models vs. credible models) x 2(chronic regulatory focus: promotionfocused vs. prevention-focused) between-factorial design and identified the interaction effect between model attributes and chronic regulatory focus. <Experiment 2> used a 2 (message type: hedonic vs. utilitarian) x 2 (chronic regulatory focus: promotion-focused vs. prevention-focused) between-factorial design and figured out the interaction effect between message type and chronic regulatory focus. The findings of this research are as follows: First, in terms of attitudes toward advertising, the interaction effect between model attributes and chronic regulatory focus was significant. For elaborate verification, simple main effect analysis was carried out, with the results indicating the following: The attitude toward attractive model advertising turned out to be more favorable among promotion-focused consumers than among prevention-focused ones, whereas the attitude toward credible model advertising proved to be more favorable among prevention-focused consumers than among promotion-focused ones. Hypotheses 1a and 1b regarding the interaction effect between model attributes and chronic regulatory focus have both been supported. Second, in terms of attitudes toward advertising, the interaction effect between message type and chronic regulatory focus has proven to be significant. For elaborate verification, simple main effect analysis was carried out, with the results indicating the following: The attitude toward hedonic message advertising turned out to be more favorable among promotion-focused consumers than among prevention-focused ones, whereas the attitude toward utilitarian message advertising proved to be more favorable among prevention-focused consumers than among promotion-focused ones. Hypotheses 2a and 2b regarding the interaction effect between model attributes and chronic regulatory focus have both been supported. Theoretically, this research is groundbreaking in the sense that it has expanded the horizon of research on advertising based on the regulatory focus theory through the notions of models and messages neglected in existing research. It is also very meaningful in terms of practicality since it can serve as a guideline for ad production - such as model selection and message appeal - to those currently working in the field of advertising 광고의 효과를 배가시키기 위해서는 모델, 메시지, 매체, 수용자 등을 둘러싼 관련 변인간의 역동적인 관계에 대한 이해가 중요하다. 이에 이 연구에서는 광고실행요소 중 모델과 메시지에 초점을 두고 모델 속성, 메시지 유형과 조절초점성향간의 적합성이 소비자의 광고태도에 미치는 영향에 대해 살펴보았다. 실험은 모두 2차례에 걸쳐 이루어졌다. <실험 1>에서는 2(모델 속성: 매력성 모델 vs. 신뢰성 모델) X 2 (조절초점성향: 향상초점성향 vs. 예방초점성향) 집단간 실험설계를 적용하여 모델 속성과 조절초점성향간의상호작용효과에 대해 규명하였으며, <실험 2>에서는 2(메시지 유형: 쾌락적 메시지 vs. 실용적 메시지) X 2(조절초점성향: 향상초점성향 vs. 예방초점성향) 집단간 실험설계를 적용하여 메시지 유형과 조절초점성향간의 상호작용효과에 대해 규명하였다. 본 연구결과는 다음과 같다. 첫째, 광고태도에 있어서 모델 속성과 조절초점성향간의 상호작용효과가 유의하였다.단순 주효과 분석결과, 매력성 모델 광고에 대한 태도는 예방초점성향의 소비자에 비해 향상초점성향의 소비자에서 더 호의적이었으며, 신뢰성 모델 광고에 대한 태도는 향상초점성향의 소비자에 비해 예방초점성향의 소비자에서 더 호의적이었다. 따라서 모델 속성과 조절초점성향간의 상호작용효과를 살펴본 본 연구의 가설 1a와 1b는 모두 지지되었다. 둘째, 광고태도에 있어서 메시지 유형과 조절초점성향간의 상호작용효과 역시 유의하였다. 단순 주효과 분석결과 쾌락적 메시지 광고에 대한 태도는 예방초점성향의 소비자에 비해 향상초점성향의 소비자에서 더 호의적이었으며, 실용적 메시지 광고에 대한 태도는 향상초점성향의 소비자에 비해 예방초점성향의 소비자에서더 호의적이었다. 따라서 메시지 유형과 조절초점성향간의 상호작용효과를 살펴본 본 연구의 가설 2a와 2b 도 모두 지지되었다. 본 연구는 지금까지의 연구에서는 다루어지지 않았던 모델과 메시지로 조절초점이론기반의 광고연구 영역을 확장, 새로운 연구영역의 물꼬를 열었다는 점에서 큰 이론적 의의가 있으며 이를 계기로 이와 관련된 다양한 파생연구가 활발히 이루어질 것으로 생각된다. 또한 본 연구에서의 발견은 광고제작 시 모델의 선정 및 메시지 소구에 필요한 지침을 현업 광고 실무자들에게 제시해 줄 수 있을 것으로 기대된다.

항공사의 공익연계 마케팅의 효과에 관한 연구 -혜택의 유형과 속성형태의 조절효과를 중심으로-

김동원 ( Dong Weon Kim ) 한국항공경영학회 2011 한국항공경영학회지 Vol.9 No.3

This research examines the effect of cause-related marketing(CRM) in airline industry. Especially, this research examines moderating effect of type of benefit and attribute on CRM. For this end, this research is composed of 2(type of benefit: self-related vs. other-related)×2(type of attribute: key attribute vs. trivial attribute) mixed subject designs. The significant empirical research outcome: the main effects of type of benefit and attribute were significant. The interaction effect(perceived sincerity×type of benefit) was significant. Specially, in the condition of trivial attribute, consumers evaluated more positively on condition of high perceived sincerity rather than low perceived sincerity. But in the condition of key attribute, consumers` evaluation was non-significant. Based on these results, implications for effective airline CRM strategy are discussed.