Consumer survey on the marketability of young plus-size clothes in the USA

Mi Young Choi 복식문화학회 2018 服飾文化硏究 Vol.26 No.3

Over the past few years, companies have started moving into specific niches in plus-size fashion. The purpose of this study was to verify the marketability of young plus-size clothes in the USA. Data were collected from female consumers aged from 20 to 39 who have experience of purchasing plus-size items. A total of 282 responses were used for statistical analysis. The research result is as follows. First, the obesity stress is affected more by the subjective obesity level than by the objective obesity level and by how people recognize their body types. Second, from an analysis of the factors affecting the shopping orientation of plus-size consumers, style consciousness, pursuing reasonable, emphasizing comfort, and body consciousness are found to be important factors. Third, even if responders are aware of their exact body size, they actively look for the correct size. Fourth, fit evaluation of plus-size products is based on the factors of size fit and movement fit. The respondents were unsatisfied with chest and arm measurements, which deviate widely by body type for tops. Fifth, the overall dissatisfaction with the plus-size market is attributed to the fact that the product assortment range from which to select styles is narrow, and trend reflection is low. Sixth, the respondents tended to avoid fabrics that make their body type more obvious, textures that give the impression of a larger body size, or stiff textures. These results show that the psychological and physical characteristics of obese consumers should be considered to develop products for the young plus-size market.

플러스사이즈 여성과 일반여성의 패션쇼핑 서비스 만족도 영향요인 비교

고선영 ( Sun Young Ko ),유혜경 ( Hae Kyung Yu ),김찬주 ( Chan Ju Kim ) 한국의류학회 2015 한국의류학회지 Vol.39 No.1

This study analyzes the mechanism that explains how various service quality factors are related to consumersatisfaction when plus-size and regular-size women are engaged in fashion shopping. We constructedand tested service quality- perceived value-satisfaction model with size as a control variable. We definedplus-size women as those with a BMI over 25 and regular-size women below 25. Data were collected duringApril and May, 2012 and responses from 189 plus-size women and 246 regular-size women were used in thefinal analysis. The results are as follows. First, among service quality factors, attention was significantly relatedto perceived service value for both plus-size women and regular-size women. However, store facilitieswere significantly related to perceived service value for only plus-size women and kindness was significantlyrelated to perceived service value only in the case of regular-size women. Second, perceived servicevalue was significantly related to product satisfaction and service satisfaction for plus-size women and regular-size women. However a moderating effect was found between the groups where the influences of perceivedservice value on product satisfaction and service satisfaction in the case of plus-size women were greaterthan regular-size women. Third, in the case of regular-size women, service satisfaction was positively affectedby product satisfaction. However, the relationship between them was not found in the case of plus-size women.

인터넷 쇼핑물의 Plus-size 패션디자인 매니지먼트 : 20~30대 여성소비자를 중심으로

장남경,김희전,정지원 디자인 여성학회 2005 디자인여성학연구 Vol.1 No.1

본 연구는 과체중 및 비만인구가 다양한 연령대로 확산되고 있음에도 불구하고 이들을 위한 패션 제품 및 유통이 아직 활성화되지 못하고 있다는 사실의 인식에서 시작되었다 본 연구는 3단계로 이루어졌다. 먼저 첫 번째 단계에서는 20-30대 plus-size 여성들의 의복을 통한 충족 및 미 충족 욕구를 Maslow의 욕구계층이론올 기초로 분석하였고, 두 번째 단계에서는 현재 plus-size 의류의 주요 유통 경로인 국/내외 인터넷 패션쇼핑몰 사례를 살펴보았다. 연구 결과 plus-size 여성들은 의복을 통해 개인이 가지고 있는 욕구충족에 문제가 있음을 알 수 있었으며1 특히 사회의 부정적 인 시선으로 인해 오프라인 매장에서의 의류구매에 어려움이 있음을 알 수 있었다. 마지막으로는 plus-size마켓을 위한 디자인 메니지먼트 프레임을 구축하였다 이를 통해 마켓 성장 가능성에도 불구하고 패션브랜드들에서 소외되고 있는 plus-size 마켓을 위한 디자인 및 마케팅 기초자료를 제공하는 동시에, 모두를 위한 universal design 구현에 이바지하고자 하였다. This study was originated from the fact that although the overweight and obese people have been expanded to the divers age groups, fashion products and retailing for these people are not activated. This study includes three phases. The first phase, this study analyzed 20~30-years-old plus-size womens' satisfied and unsatisfied needs and wants through clothing based on Maslow's hierarchy of needs theory. The second phases, this study examined domestic and international internet shopping-malls, identified as a major retail channel for plus-size women. Results showed that plus-size women could not satisfied their needs and wants through clothing, In addition, difficulties were found to shop clothing in off-line stores due to the negative perspective from the society. Finally, this study developed design management frame for plus-size market, through above three phases, this study provided design and marketing data for plus-size market neglected from fashion brands in spite of market growth possibility, and contributed embodiment of universal design for all.

미국 영 플러스 사이즈 제품 시장성 평가를 위한 소비자 수요조사

최미영 복식문화학회 2018 服飾文化硏究 Vol.26 No.3

Over the past few years, companies have started moving into specific niches in plus-size fashion. The purpose of this study was to verify the marketability of young plus-size clothes in the USA. Data were collected from female consumers aged from 20 to 39 who have experience of purchasing plus-size items. A total of 282 responses were used for statistical analysis. The research result is as follows. First, the obesity stress is affected more by the subjective obesity level than by the objective obesity level and by how people recognize their body types. Second, from an analysis of the factors affecting the shopping orientation of plus-size consumers, style consciousness, pursuing reasonable, emphasizing comfort, and body consciousness are found to be important factors. Third, even if responders are aware of their exact body size, they actively look for the correct size. Fourth, fit evaluation of plus-size products is based on the factors of size fit and movement fit. The respondents were unsatisfied with chest and arm measurements, which deviate widely by body type for tops. Fifth, the overall dissatisfaction with the plus-size market is attributed to the fact that the product assortment range from which to select styles is narrow, and trend reflection is low. Sixth, the respondents tended to avoid fabrics that make their body type more obvious, textures that give the impression of a larger body size, or stiff textures. These results show that the psychological and physical characteristics of obese consumers should be considered to develop products for the young plus-size market.

플러스 사이즈 여성을 위한 웨딩드레스 디자인 개발

변미연(Mi Yeon Byun),백민숙(Min Sook Baek) 한국디자인문화학회 2014 한국디자인문화학회지 Vol.20 No.2

본 연구는 플러스 사이즈 여성을 타겟으로 한 웨딩드레스 디자인 개발에 관한 연구로 플러스 사이즈 여성을 타겟으로 하는 국내 패션 시장 및 학계에 실증적인 디자인 관련 기초자료를 제공하고자 하였으며, 연구 내용 및 방법은 다음과 같다. 첫째, 선행 연구, 사이즈 코리아, 인터넷 자료 등을 통해 문헌 연구를 실시하여 플러스 사이즈 여성 및 웨딩드레스에 관한 이론적 고찰을 정립하였다. 둘째, 실질적으로 플러스 사이즈 여성의 웨딩드레스디자인 선호도를 파악하기 위해 연구의 범위에 속하는 20∼30대 삼각형 체형 여성 5인을 대상으로 1차 포커스 그룹 인터뷰 및 일대일 심층 면접을 실시하여 선호디자인을 도출하였다. 또한 2014 S/S 웨딩드레스 트렌드 분석을 위해 스포사 벨라 웨딩샵의 원장 및 실장과전문가 면접방식을 사용하여 본 연구에 반영하고자 하는 트렌드의 범주를 설정하였다. 이상의 내용을 바탕으로 삼각형 체형의 플러스 사이즈 여성에 적합한 두벌의 웨딩드레스 작품을 제작하였으며, 연구 결과물의 적합성을 판단하기 위해 2차 포커스 그룹 인터뷰를 실시하였다. 주요 연구결과를 요약하면 다음과 같다. 플러스 사이즈 여성들은 웨딩드레스 디자인 선호도와 관련하여 형태 라인의 실루엣 부분을 가장 중요한 요소로 생각하고 있었으며, 허리선을 덜 강조한 A라인과 X라인의 디자인을 선호하였다. 이상의 선호 요소및 트렌드를 반영하여 디자인 된 작품은 웨이스트 라인의 이동을 통해 시선을 분산시킨 X라인 실루엣과 A라인 실루엣, 소재는 광택 소재의 확장감을 가릴 수있도록 레이어드의 형태로, 컬러는 화이트 계열의 톤온톤 배색으로 제작하였다. 연구 결과물은 사후평가를 통해 20∼30대 삼각형 체형 플러스 사이즈 여성이 착장하기에 적합한 것으로 확인되었다. The study is related to the development of wedding dress design targeting the woman with plus size. The purpose of this study was to propose the basic date related to empirical design to the domestic fashion market and academy that targets the woman with plus size. The study details and methods are as follows. First, the study established the theoretical consideration on the woman with plus size and wedding dress by researching the literature such as previous study, Size Korea and internet data. Second, the study performed the first focus group interview & in-depth interview by targeting 5 women who belong to the study scope and deducted the leading design in order to grasp the design preference of the wedding design for the woman with plus size actually. In addition, the study established the category of trend by performing the interview with the specialists such director of Sposa Bella Wedding Shop in order to analyze the 2014 S/S wedding dress trend. On the basis of the above methods, the study manufactured 2 wedding dress works proper for the woman with plus size, which had the triangular body shape and performed the second focus group interview to grasp the appropriateness of study result. Main study results can be summarized as below. With regard to the design preference of the wedding dress, the women with plus size thought that the silhouette was very important. They preferred A line and X line that did not emphasize the waist line much. For the work designed by reflecting the preference and trend, the study manufactured X line and A line silhouette that distracted the attention by moving the waist line. For material, layered type material was used to hide the extension feeling of satin material and for color, the tone on tone of white series was adopted. It was found that the development result was proper for the wearing of the woman with plus size, which had triangular body shape through post-evaluation.

플러스 사이즈 모델의 지각된 사이즈가 신체 만족에 미치는 영향 - 지각된 유사성과 신체 사이즈 변화 가능성에 대한 암묵적 신념의 조절된 매개 효과-

김선우,양수진 한국복식학회 2023 服飾 Vol.73 No.2

The use of size-inclusive advertising in Western fashion markets has been well-received by consumers. However, the effect of such advertising on South Korean consumers has yet to be fully understood. To ad- dress this gap, we investigated the effect of inclusive advertising using plus-size models in the South Korean fashion market. Specifically, we examined the influence of perceived size of a plus-size model and perceived similarity to a plus-size model on body satisfaction, considering the moderated mediation effect of implicit belief about the malleability of body sizes. Data were collected through an online survey administered to 307 South Korean women in their 20s and 30s and analyzed using the SPSS Process Macro. Our findings show that perceived size of a plus-size model had a negative impact on body satisfaction. Furthermore, perceived similarity to a plus-size model mediated this causal relationship. We also discovered that the mediated rela- tionship was moderated by implicit belief about the malleability of body sizes. This study highlights that, unlike Western consumers, South Korean consumers still respond unfavorably to size-inclusive fashion advertising featuring plus-size models. Therefore, differentiated advertising strategies are necessary for this market.

글로벌 플러스 사이즈 파워 블로그에 나타난 여성 패션 연구-미국 시장을 중심으로-

유진영 ( Jinyoung Ryu ),신혜영 ( Hye Young Syn ),임주연 ( Joo Yeon Im ),이인성 ( Inseong Lee ) 한국의류학회 2016 한국의류학회지 Vol.40 No.5

<div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div><div style="display:none">fiogf49gjkf0d</div> The world wide increase of obesity and demands for various plus-size fashion are expanding the global plus-size fashion market. This study is to understand the market status of the US (the biggest plus-size fashion market) as well as analyze women`s fashion shown in power blogs on the plus-size fashion trend. For research methods, photos from the top 10 globally ranked plus-size power blogs on Alexa.com were collected and divided into 5 plus-size body types based on: design factors, style, color, item, and texture. Pants with tops or completed outfits including pants, tops, and outer were the most common for casual styles; in addition, a tendency to pursue comfortable and naturally fitted clothes was also indicated. As for colors, the most common were blue colors and white or pastel toned colors; in addition, soft, hard, and transparent were all evenly used for materials. One-piece items were the most popular formal style that were mostly a onetone color made with hard materials indicated by the pursuit of the fanciness and formality of a dress for a formal occasion. Black was the most common color, and the color variation was less diverse compared to that of casual styles. The most common for semi-formal styles were outfits with movability and more fanciness such as wearing a casual outer on top of a formal one-piece. When examining the fashion in plus-size blogs, there are differences in the frequency of design factors due to the diversity of body-types; in addition, different items were shown to be preferred in accordance with styles. The results of this study will help fashion companies who want to enter the global plus-size women`s fashion market (including the US market); in addition, research on plus-size fashion that is changing the fashion and aesthetic paradigm is expected to contribute to academia.

온라인 쇼핑사이트 모델의 신체사이즈가 여성소비자의 신체이미지에 미치는 영향

이민선 ( Minsun Lee ),이현화 ( Hyun-hwa Lee ) 한국의류학회 2018 한국의류학회지 Vol.42 No.5

This study (1) explores female consumers' attitudes toward fat people and perceptions about plus-size models, (2) addresses female consumers' responses to models with different body sizes, and (3) examines the effect of plus-size model presence on female consumers' body image. We collected an online questionnaire from a total of 600 female participants in their 20's and 30's. Stimuli included six full-colored photo images of models with thin and plus body sizes (three in each group). Images were captured from the online shopping site of the fashion brand currently providing both average and plus-size clothes. Respondents were randomly assigned one of the groups by model size. Results support the sociocultural perspective that a thin/ ideal body of models has a negative influence on female viewers' sociocultural attitudes toward appearance, mood state and body satisfaction. Findings also suggest that exposure to plus-size models can reduce negative media effects on females body image perceptions, regardless of individual body size.

사이즈 코리아 인체 측정 자료에 근거한 30~40대 플러스 사이즈 남성의 체형 특성 및 체형

이하나 복식문화학회 2020 服飾文化硏究 Vol.28 No.5

This study utilized data to classify and characterize the body types of plus-size adult men aged in their 30s and 40s. Diversity is an important factor in the era of inclusive design, and discussion about size diversity to include the plus size should be accommodated. Data from 493 adult men classified as obese (with a World Health Organization criterion ≥25 BMI) were used for the analysis. The results of the study are as follows. Six independent factors were extracted using factor analysis for cluster analysis, which were then classified into five types. Type 1 (29.01%) was identified as body type I with the smallest degree of obesity. Type 2 (15.4%) was identified as body type Y with wide shoulders and a thin waist. Type 3 (14.2%) was the largest body volume (body type O), while the fourth (19.27%) identified as body type H has a large height and upper body. Lastly, type 5 (22.11%) has a long lower body and a slim abdomen, referred to as body type X. This study presents a basis for the development of various clothing sizes utilizing the body shape characteristics of plus-size men in their 30s and 40s. Follow-up research is needed to develop patterns for plus size men and to design various products.

Plus Size Models and Body Positivity: Focusing on Online Discourses around #Plussizemodel

박선양,윤소정 한국복식학회 2019 International journal of costume and fashion Vol.19 No.1

The body-positive movement is defined as accepting bodily appearance and challenging the normalization of thin bodies. One of this movement’s goals is deconstructing the body ideal. This has led to plus-size models gaining widespread attention. The aim of this study is to assess the online discourse on plus-size models by exploring hashtags(#) concerning plus-size models via text and network analysis. Netlytic, an open-source software program, was used as an analytic tool. The researcher collected 10,000 recent Instagram posts, each under the #plussizemodel and #플러스사이즈모델 (“plus-size model” in Korean) hashtags. The results indicate that #plussizemodel is frequently used in conjunction with positive feelings and attitudes and is highly related to body positivity. Plus-size models in English-speaking communities embrace the body-positive movement through their posts, delivering messages of self-love, body acceptance, self-respect, and rejection of body ideals. In contrast, #플러스사이즈모델 (Korean) is more associated with perspectives on the commercial market. The plus-size community appears to be much more popular in English-speaking communities than their Korean-speaking counterpart. In sum, the result sheds light on the connectedness of the body-positive movement and plus-size models.