체험관 경험의 정의와 체험관 경험이 고객 반응에 미치는 영향에 관한 연구

김신영(Kim, Shin Young),최선미(Choi, Sun Mee),민순홍(Min, Soon Hong) 한국서비스경영학회 2012 서비스경영학회지 Vol.13 No.5

Firms offer an "experience room" for the purpose of providing consumers a real use environment of the products before purchase. In this paper, we develop and empirically test a comprehensive model to better understand what forms customer experience of an experience room and how that experience affects customer reactions. Using a structural equation model, we show that the overall customer experience of an experience room can be well explained by the second-order factor model consisting of five dimensions; sensory, affective, intellectual, behavioral, social experience, with each dimension consisting of items related to both product and/or space aspects of the experience room. We also show that the effect of customer experience on purchase intention is fully mediated by the brand attitude.

학습 공간으로서 온라인 독서실의 특징에 관한 연구: 중학생의 학습 경험을 중심으로

강경리 학습자중심교과교육학회 2023 학습자중심교과교육연구 Vol.23 No.14

Objectives The purpose of this study is to study the characteristics of the online studying room as a learning space focusing on secondary students' learning experiences. In this study, secondary students' learning experiences in the online studying room were analyzed, and based on this, the characteristics of the online studying room as a learning space were derived. Methods The research methods applied in this study were in-depth interviews targeting seven secondary students. In this study, Ecological Systems Theory was selected as an analysis framework for online studying room. Results First, secondary students' learning experiences in the online studying room were as follows. In the early stage of learning, learning in the online studying room as learning start stage, based on personal characteristics of expectations and curiosity for learning, was affected by the macrosystem of the influence of strengthening distance education due to COVID-19, Z culture and the microsystem of the reaction of parents and the reaction of friends. It was found that secondary students started learning in the online studying room in their free time. In the middle stage of learning, learning in the online studying room as learning execution stage, based on personal characteristics of self-control and competition for learning, was affected by the microsystem of the interaction of online studying room function and the interaction of friends. It was found that secondary students continued to learn in the online studying room. In the late stage of learning, learning in the onlinestudying room as learning assessment stage, based on personal characteristics of confidence and self-reflection in learning, was affected by the microsystem of the improvement of learning grades at school and the improvement of learning efficiency in the online studying room. It was found that secondary students formed learning habits in the online studying room. Second, the characteristics of the online studying room as a learning space are as follows. In the early stage of learning, the online studying room appeared as a open learning space selected by socio-cultural context, in the middle stage of learning, a learning space to share reflecting advanced science and technology, and in the late stage of learning, a self-learning space where effective and efficient learning is possible. Conclusions First, policy support is needed for revitalization of online learning space outside of school for secondary school students. Second, it is necessary to establish a social support system of linkage between secondary schools and homes centering on the online learning space outside of school. Third, it is necessary to educate secondary school students about self-directed learning in the online learning space outside of school.

간호대학생의 수술실 실습 경험

송미숙,박경민 국제문화기술진흥원 2020 The Journal of the Convergence on Culture Technolo Vol.6 No.2

This study is a qualitative study conducted to understand and explain the operating room practice experience of nursing college students. Participants in this study were 67 nursing college students in 3rd and 4th grade at a university in C-gun, Gyeongsangbuk-do who participated in the practice of operating rooms. The data collection period was from January 14, 2019 to January 13, 2020, and the data collection was carried out through an open self-report-style reflection log, and the collected data was analyzed using the traditional content analysis method of Krippendorff [21]. Analysis of the operating room practice experience of nursing college students resulted in 27 sub-themes, 12 themes and 5 categories. The five categories are "Being seized with complicated feelings," "Being faced with dissection body," "Learning the characteristics of the operating room, " “Being confronted with the limits of clinical practice” and "Self-reflection." The results of this study provided an understanding of the operating room practice experience of nursing students and are expected to be used as basic data to improve the quality of practice of nursing students. 본 연구는 간호대학생의 수술실 실습경험을 이해하고 설명하기 위해 수행된 질적 연구이다. 본 연구의 참여자는 경상북도 C군 일개 대학에 수술실 임상실습에 참여한 간호 대학생 3, 4학년 67명을 대상으로 하였다. 자료수집기간은 2019년 1월14일부터 2020년 1월 13일까지였으며, 자료 수집은 개방형 자기보고서식 성찰일지를 통해 이루어졌으며, 수집된 자료는 Krippendorff [21]의 내용분석 방법을 사용하여 분석하였다. 간호대학생의 수술실 실습 경험을 분석한 결과, 27개의 하위주제, 12개의 주제, 그리고 5개의 범주로 도출되었다. 5개의 범주는 ‘복잡한 심경에 휩싸임’, ‘펼쳐진 인체와 직면함’, ‘수술실의 특성을 터득함’, ‘ 임상실습의 한계와 맞닦드림’ ‘자기성찰’‘이다. 본 연구 결과는 간호대학생의 수술실 실습 경험에 대한 이해를 제공하였으며, 간호대학생의 임상실습의 질을 향상시킬 수 있는 기초 자료로 활용될 것이라고 기대한다.

Profiling Customer Engagement with “snuggie” Experience in social Media

( Hae Jung Kim ),( Ji Young Kim ),( Ki Seol Yang ) 한국의류산업학회 2013 한국의류산업학회지 Vol.15 No.1

In order to understand meaningful customer experience in social media, this study profiles customer engagement by exposing the essential brand experience moms in hyper-reality contexts. This study selects Snuggie as a target brand as it uses multiple contact points, including social media, to provide meaningful experience to customers. With their unique marketing strategy Snuggie became a popular brand among the U. S. customers beyond just a wearable blanket. Upon analyzing a total of 364 customer reviews about Snuggie in Amazon.com, five experience moms were exposed; “Physical artifacts” and “customer involvement” are influential experience rooms which signify interactions between products and customers, while “intangible artifacts”, “technology” and “customer placement” reflect a lower degree of experiential engagement. This approach suggests a theoretical foundation in understanding the customer engagement concepts by the means of brand experience dimensions in social media. The ability to create compelling engagement in social media depends on the successful facilitation of relationships and information, which lead to a creative, communicative and interactive experience.

Profiling Customer Engagement with "Snuggie" Experience in Social Media

Kim, HaeJung,Kim, JiYoung,Yang, Kiseol The Society of Fashion and Textile Industry 2013 한국의류산업학회지 Vol.15 No.1

In order to understand meaningful customer experience in social media, this study profiles customer engagement by exposing the essential brand experience rooms in hyper-reality contexts. This study selects Snuggie as a target brand as it uses multiple contact points, including social media, to provide meaningful experience to customers. With their unique marketing strategy, Snuggie became a popular brand among the U. S. customers beyond just a wearable blanket. Upon analyzing a total of 364 customer reviews about Snuggie in Amazon.com, five experience rooms were exposed; "Physical artifacts" and "customer involvement" are influential experience rooms which signify interactions between products and customers, while "intangible artifacts", "technology" and "customer placement" reflect a lower degree of experiential engagement. This approach suggests a theoretical foundation in understanding the customer engagement concepts by the means of brand experience dimensions in social media. The ability to create compelling engagement in social media depends on the successful facilitation of relationships and information, which lead to a creative, communicative and interactive experience.

Profiling Customer Engagement with “Snuggie” Experience in Social Media

김혜정,김지영,양기솔 한국의류산업학회 2013 한국의류산업학회지 Vol.15 No.1

In order to understand meaningful customer experience in social media, this study profiles customer engagement by exposing the essential brand experience rooms in hyper-reality contexts. This study selects Snuggie as a target brand as it uses multiple contact points, including social media, to provide meaningful experience to customers. With their unique marketing strategy, Snuggie became a popular brand among the U. S. customers beyond just a wearable blanket. Upon analyzing a total of 364 customer reviews about Snuggie in Amazon.com, five experience rooms were exposed;“Physical artifacts” and “customer involvement” are influential experience rooms which signify interactions between products and customers, while “intangible artifacts”, “technology” and “customer placement” reflect a lower degree of experiential engagement. This approach suggests a theoretical foundation in understanding the customer engagement concepts by the means of brand experience dimensions in social media. The ability to create compelling engagement in social media depends on the successful facilitation of relationships and information, which lead to a creative, communicative and interactive experience.

박물관체험프로그램의 서비스품질과 체험요인이 재방문에 미치는 영향

양길승(Gil Seung Yang) 한국관광연구학회 2011 관광연구저널 Vol.25 No.1

The purpose of this study is to suggest appropriate directions for the museum management like exhibition, facilities through the investigation of the tourist`s revisit with the SERVQUAL of the museum tourism. To study this research are as follows: First, comparative analysis of the tourist`s service quality and experience factor and Revisit between Gwangju folk museum and Namdo folk food exhibition room. Second, perceived service quality enhances the level of revisit. Third, perceived experience factor enhances the level of revisit. The samples were about 280 visiter who were visit a museum located in Gwangju were processed using SPSS 18.0 for windows. The results of the study were as follows. First, as a result of the test of significance, the difference of the tourist`s service quality and experience factor and Revisit between Gwangju folk museum and Namdo folk food exhibition room are confirmed to be statistically significant. Second, the tourist`s revisit with the tourist`s service quality of the museum between Gwangju folk museum and Namdo folk food exhibition room are confirmed to be statistically significant. Third, the tourist`s revisit with the experience factor of the museum between Gwangju folk museum and Namdo folk food exhibition room are confirmed to be statistically significant.

남자간호학생의 분만실 실습경험

정옥분 ( Jung Ok Bun ),박현주 ( Hyun Joo Park ) 여성건강간호학회 2011 여성건강간호학회지 Vol.17 No.1

Purpose: This study was to understand the meaning of experience in delivery room practice of male nursing students. Methods: This is qualitative research using focus groups. Data were collected by group interviews from May 22 to June 20, 2010. The focus group interviews were conducted to 14 male nursing students who had experience clinical practice in delivery room. Data were analyzed through Colaizzi`s method, in which meaningful statements were extracted. Results: Five theme clusters were identified from thirteen themes and twenty four sub-themes. The five theme clusters were 1) cultural perception of gender role, 2) perceived reality of male nurse, 3) difficulty in approaching clients, 4) counter-educational environment, 5) insight and new perception. Conclusion: For the purposes of remedying male nurse students` problems experienced during clinical practice in delivery room, it seems that there is a need for reeducating nurses` perception of male nurse students and develop programs specially dedicated to clinical practice of male nurse students.

간호대학생의 분만실 실습기관별 간호수행 경험과 간호수행 자신감

윤미선,조주연 한국자료분석학회 2010 Journal of the Korean Data Analysis Society Vol.12 No.2

This study was done to identify experience and confidence on clinical nursing activities in delivery room of nursing students according to clinical practice settings. The research tools were 49 items with clinical nursing activities of delivary room. Data were collected from 337 college students using a convenience sampling, K and I city from September to October, 2008. The data was analyzed using SPSS/PC WIN 14.0 program. The clinical nursing activities which over 80% of students had performance experiences with were 3 items(hospital-practice setting group), 5 items(women's care hospital-practice setting group) practiced frequently. The results showed that the two group(women's care hospital-practice group, hospital-practice group) were no significantly in the confidence on clinical nursing activities. The performance group was significantly better in the confidence on clinical nursing activities than two other group(no experience group, only observation group). As a conclusion, there were many clinical nursing activities only to observe or not to perform. Therefore, the college of nursing students need to practice in women's care hospital setting for improvement of performance on clinical nursing activities. 본 연구는 분만실 실습기관에 따른 간호수행 경험 정도와 간호수행 자신감의 차이를 확인하여 모성간호학 임상실습 교육 개선방향을 모색하고자 시도한 서술적 조사연구이다. 연구 대상자는 분만실 임상실습을 경험한 3년제 간호대학 재학생 337명이며, 실습기관은 대학·종합병원 실습군 50.4%, 여성전문병원 실습군 49.6% 이었다. 분만실 실습기관별 간호수행 경험은 총 49항목 중 수행 빈도가 80%이상인 간호활동은 대학·종합병원은 3항목, 여성전문병원은 5항목이었다. 수행 빈도가 20%이하인 간호활동은 대학·종합병원은 22항목, 여성전문병원은 21항목이었다. 분만실 실습기관별 간호수행 자신감은 대학·종합병원은 평균 3.49 .87점, 여성전문병원은 평균 3.62 .92점으로 수행 자신감이 중간 정도인 것으로 나타났으며, 두 그룹 간 통계적으로 유의한 차이는 없었다. 간호수행 경험에 따른 수행 자신감의 차이를 분석한 결과 44항목에서 통계적으로 유의하며, 간호수행 경험을 많이 할수록 수행 자신감이 높은 것으로 나타났다. 그러므로 효율적인 모성간호학 임상실습 교육을 위해 다양한 실습기관을 선별하여 실습영역을 확대하고, 직접간호활동을 경험할 수 있는 실습교육 프로그램 개발과 적용이 필요함을 제언한다.

사고실험 - 상상의 작용과 한도에 대해

황희숙 대한철학회 2018 哲學硏究 Vol.146 No.-

The use of thought experiments has a long history in many disciplines including science. In the field of philosophy, thought experiments have frequently appeared in the pre-existing literature on the contemporary Analytic Philosophy. A thought experiment refers to a synthetic environment where the designer of the experiment-with his or her intuition and imagination-tests common-sense knowledge. It can be understood as a conceptual tool for testing the validity of the common understanding of an issue or a phenomenon. However, we are not certain about the usefulness or efficacy of a thought experiment in knowledge production. The design of a thought experiment is meant to lure readers into believing as intended by the experiment itself. Thus, regardless of the purpose of a thought experiment, many readers who encounter the experiment could feel deceived. In this paper, to analyze the logic of thought experiments and to seek the source of uneasiness the readers and critics may feel about thought experiments, I draw lessons from three renowned thought-experiments: Thomson’s ‘ailing violinist’, Putnam’s ‘brain in a vat’, and Searle’s ‘Chinese room’. Imaginative thought experiments are usually constructed around a gap between the reality and the knowledge/information at hand. From the three experiments, several lessons can be learned. First, the evidence of the existence of a gap provided via thought experiments can serve as arguments for counterfactual situations. At the same time, the credibility and efficacy of the thought experiments can be damaged as soon as the thought-experiments are carried out with inappropriate and/or murky directions regarding the procedures of the experiment or the background of the study. According to D. R. Hofstadter and D. C. Dennett(1981), the ‘knob setting’ in a thought experiment can be altered in the middle of a simulation of the experimental condition, and then the implications of the thought experiment change altogether, indicating that an entirely different conclusion can be deduced from thought experiment. Lastly, some pre-suppositions and bias of the experiment designers play a considerable role in the validity and the chances of success of a thought experiment; thus, it is recommended that the experiment-designers refrain from exercising too much of their imagination in order to avoid contaminating the design of the experiment and/or wrongly accepting preconceived/misguided conclusions. 과학을 비롯한 여러 학문분야에서 사고실험(thought experiments)의 사용은 오랜 역사가 있다. 특히 현대 분석철학의 문헌들 속에서 빈번하게 등장하는 사고실험들은 반사실적인 상황에 대한 시나리오로 구성되는데, 여기서 직관과 상상이 상식적 지식과 결합하여 작동하고 있는 것을 볼 수 있다. 사고실험은 논변 구성자에게 필요한 결론을 유도해 내기 위한 개념 분석적 장치다. 그런데 과연 철학의 사고실험들이 지식의 생산에 기여하며 불가피하고도 유익한 것인지에 대해서는 의문의 여지가 있다. 특정한 사고실험이 제시되었을 때, 이를 대면하고 있는 우리가 그 논변의 유도방향에 대해 어떤 무력감이나 속임수의 느낌을 받는다면, 이는 주목해야할 현상일 것이다. 필자는 이에, 사고실험의 적절성 문제를 유명한 사고실험 세 가지 즉, 톰슨의 ‘병든 바이올리니스트’, 퍼트남의 ‘통속의 뇌’, 설의 ‘중국어 방’ 사고실험을 놓고 논의한다. 사고실험에 대해 느끼는 불편함의 원인은 무엇일까? ‘상상적인 사고실험’들은 실재에 대한 판단 및 정보가 틈새를 보이는 상황에서 구축되어 제시되는 바, 가상적 상황에 대한 논변이다. 그런데 사고실험에서 유관한 배경적 조건들에 대해 부적절하거나 불확실한 바가 있거나, 임의적으로 기술된 요소가 있다면 그 사고실험은 의구심을 불러일으킬 수 있다. 사고실험의 추론이 실제 철학적 문제들에 어떤 적실성과 유효성을 가질 수 있는지를 따져보아야 한다. 호프스태터가 보여주듯이 사고실험의 시뮬레이션 속에 포함된 여러 요소들의 설정을 바꿈으로써 즉 ‘노브 설정(knob setting)’을 달리함으로써 구성자의 결론과는 다른 결론이 나올 수도 있다. 이렇듯 사고실험의 시나리오에는 철학자의 상상과 이론적 편향이 들어있으며, 그 상상이라는 도구는 오직 제한적으로만 사용되어야 한다는 것이 이 글의 주장이다.