Effect of eco-friendly clothing knowledge and consciousness on ecological clothing consumption behavior

Kyung-Sook Kwon,Kyu-Hye Lee 복식문화학회 2018 服飾文化硏究 Vol.26 No.6

Consumers’ interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers’ consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers’ level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on ecofriendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.

친환경 소비행동 실천에 영향을 미치는 요인에 관한 연구 - 친환경태도, 환경정체성 및 친환경 소비행동의 사회적 일반화인식을 중심으로 -

포하매,박진채,정순희 한국소비자정책교육학회 2019 소비자정책교육연구 Vol.15 No.3

With concentration on normalization of Eco-Friendly Attitude, environmental identity and Eco-Friendly Consumption Behavior, this paper studied the factors affecting Eco-Friendly consumption behavior. In the study, an online questionnaire was conducted among 339 consumers living in Seoul. The analysis methods include technical statistics, credibility analysis, factor analysis, t-test analysis and F-test analysis, correlation analysis, regression analysis. The main findings are as follows: 1. Through the analysis of the causes of Eco-Friendly consumption practices, four factors are obtained: purchase, use/disposal, citizenship, and automobile use. 2.According to the demographic characteristics, studies are taken on whether there are differences in the practice of Eco-Friendly Attitudes, environmental identity, general cognition and Eco-Friendly consumption behavior. Depending on gender differences, results show that there were meaningful differences in general cognition and practice. There were meaningful differences in Eco-Friendly Attitude, environmental identity, purchase, use/ disposal, and level of civic action depending on age. Depending on the marital status, differences exist in the degree of environmental identity and public sexuality practice. Depending on the level of education, meaningful differences appear in the level of general awareness in purchase, use/processing and the level of practice in use/disposal. 3.Age, normalization and environmental identity are important factors on the practice of Eco-Friendly buying behavior. Age, normalization and Eco-Friendly Attitudes have a meaningful impact on environmental identity in the practice of pro-environment use/ disposal behavior. In the practice of automobile use, behavior and related Eco-Friendly behavior, universal consciousness, Eco-Friendly Attitude and environmental identity have a meaningful impact. On the level of civic action and related Eco-Friendly consumption behavior Age, normalization and environmental identity have a meaningful impact. Generally, in demographic characteristics, only age plays an impact as a meaningful variable. Normalization and environmental identity have a meaningful impact on practical behavior, while Eco-Friendly Attitudes play an important role in the use/disposal and use of automobiles. 본 연구는 친환경태도, 환경정체성, 친환경 소비행동의 일반화인식을 중심으로 친환경 소비행동 실천에 영향을 미치는 요인을 실증적으로 검증하고자 하였다. 이를 위해 서울에 거주하는 소비자를 대상으로 온라인 설문조사를 실시하여 총 339명의 소비자로부터 입수한 자료를 분석하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 친환경 소비행동의 실천 활동에 대한 요인분석을 실시한 결과 4개의 요인, 즉 구매, 사용/처분, 시민성, 자동차 이용이 도출되었다. 둘째, 인구통계학적 특성에 따라 친환경태도, 환경정체성, 친환경 소비행동의 일반화인식 및 실천에 차이가 있는지 분석한 결과, 성별에 따라 시민성 영역의 일반화인식 및 실천에 유의한 차이가 나타났고. 연령에 따라 친환경태도, 환경정체성, 구매, 사용/처분, 시민성 실천 수준에 유의한 차이가 있었다. 결혼 여부에 따라 환경정체성 수준과 시민성 영역의 실천 수준에 차이가 나타났고, 교육 수준에 따라 구매, 사용/처분 영역에서의 일반화인식 수준과 사용/처분 영역에서의 실천 수준에 있어 유의한 차이가 나타났다. 셋째, 친환경 구매행동의 실천은 인구통계학적 특성 중 연령이 의미 있는 변수로 작용하였고, 일반화인식과 환경정체성은 모든 실천행동에 유의미한 영향을 미쳤다. 친환경 소비행동의 실천을 제고하기 위해 소비자들이 스스로를 친환경소비자로 인식할 수 있도록 변화를 유도하고, 사회 전반적으로 친환경 소비행동에 대한 일반화된 규범을 만들어서 강화하는 등의 다각적인 노력이 필요하다.

소비자의 사회적 책임의식과 친환경적 의복소비의식이 친환경의복소비행동에 미치는 영향: 유아기 자녀를 둔 어머니를 중심으로

박신정 인문사회 21 2022 인문사회 21 Vol.13 No.5

The Effect of Consumer’s Social Responsibility and Eco-friendlyClothing Consumption Awareness on Eco-friendly ClothingConsumption Behavior: Focused on Mothers of Young ChildrenShinjung Park Abstract: This study aimed to analyze the effect of social responsibility and eco-friendly clothing consumption awareness as consumers of mothers with young children on eco-friendly clothing consumption behavior. For this purpose, 419 mothers with young children were recruited as subjects through early childhood education institutions located in G-province, and data were collected via a questionnaire survey. The statistical significance of the influence between the data was verified by correlation, multiple regression, and mediation model analysis. This study found that some of the sub-factors of mothers’ consumer social responsibility and eco-friendly clothing consumption awareness affect eco-friendly clothing consumption behavior, and mothers' consumer social responsibility influences eco-friendly clothing consumption behavior by the mediating effect of their eco-friendly clothing consumption awareness. Further study is necessary to review the variables that affect the mothers’ eco-friendly clothing consumption behavior in various aspects and analyze the influence paths of the variables more deeply. Key Words: Consumer, Social Responsibility, Clothing Consumption, Eco-friendly Clothing Consumption Awareness, Eco-friendly Clothing Consumption Behavior 소비자의 사회적 책임의식과 친환경적 의복소비의식이 친환경의복소비행동에 미치는 영향: 유아기 자녀를 둔 어머니를 중심으로박 신 정* 연구 목적: 이 연구는 유아기 자녀를 둔 어머니의 소비자로서의 사회적 책임의식과 친환경적 의복소비의식이 친환경 의복소비행동에 미치는 영향력을 분석하기 위한 것이다. 연구 방법: G도 소재의 유아교육기관을 통해 유아기 자녀를 둔 어머니 419명을 연구대상으로 선정하고 설문조사를 실시하였으며, 상관분석과 다중회귀분석을 실시하고 매개모형의 유의성을 검증하였다. 연구 내용: 어머니의 소비자 사회적 책임의식과 친환경적 의복소비의식이 친환경 의복소비행동에 미치는 영향력과 소비자 사회적 책임의식과 친환경 의복소비행동 간의 관계에서 친환경 의복소비의식의 매개효과를 분석하였다. 결론 및 제언: 어머니의 소비자 사회적 책임의식과 친환경적 의복소비의식의 하위요인 일부는 친환경 의복소비행동에 영향을 미치고, 소비자 사회적 책임의식은 친환경 의복소비의식을 매개로 친환경 의복소비행동에 영향을 주었다. 후속연구에서는 어머니의 친환경 의복소비행동에 영향을 미치는 변인을 다양한 측면에서 검토하고, 그 변인의 영향경로를 보다 심층적으로 분석할 필요가 있을 것이다. 핵심어: 소비자, 사회적 책임의식, 의복소비, 친환경 의복소비의식, 친환경 의복소비행동 □ 접수일: 2022년 8월 10일, 수정일: 2022년 9월 15일, 게재확정일: 2022년 10월 20일* 호남대학교 패션디자인학과 교수(Professor, Honam Univ., Email: drsjpark@honam.ac.kr)

초등학교 교사의 환경친화적 소비행동 관련 변인

박인주,김영희 한국실과교육학회 2008 한국실과교육학회지 Vol.21 No.4

The purpose of this study was to determine whether environmentally-friendly consumption behavior of elementary school teachers varied according to independent variables and to verify the specific variables that affect such behavior. Seven elementary schools in Siheung-Si, GyeongGi-Do Province schools were chosen for purposive sampling. A total of 288 questionnaires were returned from the 352 distributed, and 250 of them were used for analysis. The collected data were analyzed using the SPSSWIN statistical software. Some of the primary statistical methods applied in this research included frequency and description analysis, reliability test, t-test, ANOVA, correlation, and multiple regression analysis. The findings of this study were as follows: First, in actual eco-friendly consumption behavior, teachers with profound knowledge in eco-friendly consumption scored significantly higher than teachers with less knowledge. Second, teachers with a lot of environmental experience scored higher on eco-friendly attitude than their inexperienced counterparts. Third, those holding strong normative beliefs about environment also scored higher on eco-friendly consumption behavior, while others with weak beliefs scored low. Fourth, a positive correlation was found between teachers' green consumption behavior and related variables such as knowledg about eco-friendly consumption itself, experience of environmental activities, and the degree of environmental beliefs, respectively. Fifth, the effects of variables on eco-friendly consumption were the strongest with knowledge, experience and beliefs in order. The overall explanatory power of the variables was 33.4%. 이 연구는 초등학교 교사들의 환경 친화적 소비 행동과 이에 관련되는 변인들을 구명하여 교사들의 사회 인구학적 변인에 따른 환경 친화적 소비행동의 차이를 알아보고, 초등 교사들의 환경 친화적 소비행동과 환경지식, 규범적 신념, 환경활동 및 교육적 경험 변인들 간의 관계를 구명하고자 하였다. 이 연구를 통해 얻어진 결론은 다음과 같다. 첫째, 환경 친화적 소비행동에 대한 지식수준이 높은 교사들은 환경 친화적 소비행동에 대한 지식수준이 낮은 교사들보다 환경 친화적 소비행동 점수가 유의하게 높은 것으로 나타났다. 둘째, 환경 활동 경험이 많은 교사들이 환경 활동 경험이 적은 교사들보다 환경 친화적 태도 점수가 유의하게 높은 것으로 나타났다. 셋째, 환경에 대한 규범적 신념 수준이 높은 교사들이 환경 친화적 소비행동 점수가 높았으며, 규범적 수준이 낮은 교사들은 환경 친화적 소비행동 점수가 낮았다. 넷째, 초등학교 교사들의 환경 친화적 소비행동과 관련변인들의 상관관계는 환경 친화적 소비에 대한 지식정도, 환경 활동 및 교육 경험, 규범적 신념과 각각 정적인 상관관계가 있는 것으로 나타났다. 다섯째, 환경 친화적 소비행동에 영향을 미치는 관련변인은 환경 친화적 소비에 대한 지식, 환경 친화적 소비행동, 규범적 신념 순으로 나타났다.

SPA 브랜드의 친환경 활동 커뮤니케이션이 친환경 제품에 대한 지불의사에 미치는 영향

윤초롱(Youn, Cho Rong) 한국디자인문화학회 2016 한국디자인문화학회지 Vol.22 No.1

본 연구는 소비자의 친환경 태도가 친환경 제품 구매행동으로 이어지는 것을 막는 주요 장애물이 높은 가격이라는 점에 주목하고, 커뮤니케이션을 통해 가격장벽을 극복할 수 있을지 살펴보고자 하였다. 이를 위해, SPA 브랜드의 친환경 패션 제품에 대한 지불의사를 대상으로, 친환경 커뮤니케이션이 제공되지 않은 집단과 패션 브랜드의 대표적인 친환경 활동 네 가지를 다룬 커뮤니케이션을 접한 집단을 비교하였다. 20대, 30대 남녀 소비자 320명을 대상으로 온라인 설문조사를 실시하였다. 응답자는 SPA 브랜드의 친환경제품 개발, 제품 리사이클, 환경보호기금 기부 캠페인, 친환경 매장 운영 중 하나를 다룬 가상의 기사를 제시하는 설문지 혹은 아무런 기사도 제공하지 않는 설문지에 무작위 할당되었다. 분석 결과, SPA 브랜드의 친환경 활동에 대한 커뮤니케이션을 접한 소비자는 커뮤니케이션을 접하지 않은 소비자에 비해 친환경제품에 높은 지불의사를 나타내었다. 구체적으로 각 활동에 대한 커뮤니케이션의 효과를 비교한 결과, 친환경 제품 개발의 지불의사가 가장 높았으며, 그 뒤로 환경보호기금 기부 캠페인, 친환경 매장 운영, 제품리사이클의 순으로 지불의사가 높게 확인되었다. 커뮤니케이션을 접하지 않은 소비자에 비해 통계적으로 높은 지불의사를 보인 경우는 친환경 제품 개발에 대한 커뮤니케이션에 노출된 통제집단뿐이었으나, 통제집단의 평균 지불의사와 비교하면 최소 4.3%에서 최대 24.0%까지 높은 지불의사를 보여, 친환경 활동에 대한 커뮤니케이션이 가격 장벽을 허무는 데에 효과가 있음을 알 수 있었다. This study is based on the high price that works as a major barrier to purchase of eco-friendly products. The study investigates whether SPA brands" eco-communication can elevate the willingness to pay (WTP) for eco-friendly products and examines the differences of the communication effects by four eco-friendly activity types: 1) eco-friendly products, 2) products recycle, 3) fund-raising for environmental protection, and 4) eco-friendly stores. Four types of survey (for experiment) with different fictitious news stories about the four types of eco-friendly activities and a survey (for control) without news story are developed, then one of them is randomly assigned to a participant. The 320 survey participants are asked to answer the willingness to pay for a eco-friendly product with a type of stimuli (experimental group) or without a stimulus (control group). The result of the research indicates that fashion companies" communications on eco-friendly activities have positive effects on overcoming the price barrier of eco-friendly purchase. Communications of eco-friendly products is the most effective, and fund-raising for environmental protection, communications of eco-friendly stores and products recycle are effective in order. The WTP of respondents encountering communications of eco-friendly product is only higher significantly than that of control group. However, that the higher WTP of experimental group (from 4.3% to 24.0%) than that of control group indicates the positive effect of SPA brands" eco-communication.

친환경 의식과 소비가치, 친환경 브랜드 인지도, 행동의도 간의 구조적 관계

김윤서,신형철 한국외식경영학회 2020 외식경영연구 Vol.23 No.4

This study organizes the theory of eco-friendly consciousness, and is focused on the structural relationship between consumption value, eco-friendly brand awareness and behavior intention when eco-friendly environment is essential. It was intended to propose practical implications and theoretical implications for consumer behavior in the management strategy of restaurant businesses. First, eco-friendly consciousness has a positive effect on eco-friendly brand awareness. Second, consumption value has a positive effect on eco-friendly brand awareness. Third, environmental brand awareness has a positive influence on behavior intention. Fourth, eco-friendly brand awareness has been shown to play a role in the relationship between eco-friendly consciousness and consumption value and behavior intention. In this study, Companies should also make efforts to generate interest in eco-friendly and to deliver knowledge. It should also be noted that understanding the consumer's consumption value is very important. Therefore, it suggests that marketing policies should be established accordingly. 본 연구는 친환경 의식에 대한 이론을 체계화하고, 소비가치, 친환경 브랜드 인지도 및 행동의도간의 구조적 관계에 관한 연구로 친환경을 넘어 필(必) 환경이 되어가고 있는 현시점, 소비자의 친환경 의식과 소비가치에 합당한 외식기업의 경영전략에 실무적 시사점과 소비자 행동과 관련한 이론적 시사점을 제안하고자 하였다. 첫째, 친환경 의식은 친환경 브랜드 인지도에 긍정적인 영향을 미친다. 둘째, 소비가치는 친환경 브랜드 인지도에 긍정적인 영향을 미친다, 셋째, 환경 브랜드 인지도는 행동의도에 긍정적인 영향을 미친다. 넷째, 친환경 의식과 소비가치와 행동의도 간의 관계에서 친환경 브랜드 인지도는 매개역할을 한다. 본 연구에서는 기업이 친환경에 대한 흥미 유발 및 지식전달에도 노력을 기울여야 할 것이며, 소비자의 소비가치에 대한 파악이 매우 중요함을 인지하며, 그에 맞는 마케팅 정책을 수립해야 할 것임을 시사하고 있다.

친환경 의류지식과 의식이 친환경 의류소비에 미치는 영향

권경숙,이규혜 복식문화학회 2018 服飾文化硏究 Vol.26 No.6

Consumers’ interests in the environment have been growing; hence, their consciousness about the environment has changed and affected their clothing shopping behavior. Prior study indicated attitude-behavior inconsistency in eco-friendly consumer behavior. It was because consumers’ consciousness or attitude was often measured at an abstract level, not at a product specific level. This study investigated eco-friendly clothing knowledge, eco-friendly clothing consciousness, and ecological clothing consumption behavior. The effects of consumers’ level of clothing involvement and subjective norms in this process were also investigated. For the empirical research, a questionnaire was developed, and responses from 480 women in their 20s to 50s were statistically analyzed. Results indicated that interest and fashion consciousness dimensions of clothing involvement had a significant influence on eco- friendly clothing knowledge, which thereby significantly influenced the three factors of eco-friendly clothing consciousness: social responsibility, health orientation, and clothing resource-saving consciousness. Such factors had different roles in the clothing consumption process. Social responsibility had a significant influence on the entire process of clothing consumption: shopping, purchasing, using, and disposing behaviors. Health orientation consciousness had a significant influence on shopping and purchasing behaviors, whereas resource-saving consciousness had a significant impact only on shopping behavior. Subjective norms were significantly correlated with all aspects of the clothing consumption process. Influence on disposing behavior was relatively weaker than other aspects of clothing consumption behavior.

소비가치와 친환경 구매행동간 환경관심도의 조절효과

강문실,김윤숙 글로벌경영학회 2023 글로벌경영학회지 Vol.20 No.5

본 연구는 기업들이 제품을 생산하고 판매하는 과정에서 환경과 소비자행동 추이를 고려한 가치 있는 제품을 제공해야 하고, 그 가치의 효용성은 온전히 구매하고자 하는 소비자가 판단한다. 소비자의 취향과 개성은 점점 더 다양해지고 있기 때문에 기업에서는 소비가치를 파악하는 것은 중요하다. 그러므로 연구의 목적은 소비가치에 대한 고찰 및 소비가치와 친환경 구매행동과의 구조적관계에서 환경관심도의 조절효과를 알아보기 위해 수행되었다. 연구대상은 제주지역 소비자 332명을 조사하여 분석에 활용하였다. 연구한 결과 첫째, 소비가치 하위요인인 제품의 기능적 가치, 사회적 가치, 친환경 가치가 친환경 구매행동에 정(+)의 영향이 있는 것으로 나타났다. 둘째, 소비가치와 친환경 구매행동과의 관계에서 조절변수로 환경관심도가 부분적으로 작용함이 확인되었다. 학문적 시사점은 소비가치와 친환경 구매행동에서 환경관심도라는 조절효과가 친환경제품에서 어떻게 작용하는지 살펴봤다는 점이다. 실무적 시사점은 소비가치를 촉진시키는 요인으로 환경관심도가 얼마나 영향을 주는가에 관심을 가져야 하는지를 제시하고 있다. This study explores the importance for businesses to provide valuable products by considering environmental and consumer behavior trends in the production and sales processes. The utility of such value is entirely judged by consumers who intend to make a purchase. As consumer preferences and individuality continue to diversify, it is crucial for businesses to understand consumption values. Therefore, this study was conducted to find out consumption values and to find out adjustment effect of environmental interest in the structural relationship between consumption values and eco-friendly purchasing behaviors. The study was conducted for consumers residing in Jeju area and the obtained data was analyzed. The results of the study showed that, first, social values, functional values, and eco-friendly values, which are sub-factors of consumption values, gave positive (+) effects to eco-friendly purchasing behaviors. Second, the environmental interest gave partial effects in the relationship between consumption values and eco-friendly purchasing behaviors. The academic implication was that how the adjustment effect of environmental interest acted in consumption values and eco-friendly purchasing behaviors in case of eco-friendly products. Practical implication suggests that we should pay attention in how much influences are given by environmental interest as consumption value promotion factors.

MZ세대 소비자의 환경가치가 친환경 화장품 소비행동에 미치는 영향

박현아,이인희 한국인체미용예술학회 2022 한국인체미용예술학회지 Vol.23 No.2

This study attempted to investigate environmental values on eco-friendly cosmetics consumption behavior against Generation MZ and analyze environmental value factors with a goal of providing basic data for marketing. For this, an online questionnaire survey was performed against Generation MZ females who bought eco-friendly cosmetics before from March 15 to 20, 2022. A total of 237 copies were used for final analysis, and the results found the followings: First, according to analysis of correlations between environmental values and eco-friendly cosmetics consumption behavior, ‘environmental conservation value’ and ‘socio-altruistic value’ had a positive effect on such consumption behavior with statistical significance. Second, regarding the influence of environmental values on Eco-friendly Cosmetics cosmetics consumption behavior, ‘environmental conservation value’ and ‘socio-altruistic value’ revealed a significant effect. This study analyzed the influence of environmental values on Eco-friendly Cosmetics cosmetics consumption behavior in Generation MZ. The major consumers of Eco-friendly Cosmetics have taken active eco-friendly behavior and environmental preservation seriously. Therefore, it is anticipated that if environmental values are applied to ethical management based on the characteristics of Generation MZ, environmental values, it might be possible for businesses to remain competitive in the as social enterprises.

어머니의 친환경 의복소비행동이 유아의 환경보전태도와 소비자행동에 미치는 영향

박신정 인문사회 21 2020 인문사회 21 Vol.11 No.5

This study was conducted to analyze the effects of mothers’ eco-friendly clothing consumption behavior on young children’s environmental conservation attitudes and consumer behaviors, focusing on the necessity of practical movements in daily life for sustainable development and the importance of the mother’s role in the home. For this purpose, 252 children and their mothers who are attending early childhood education institutions in K province were selected as subjects and data were collected from them. Based on the collected data, correlation analysis and regression analysis were performed to verify the statistical significance of the influence. The results of the analysis showed that the mother’s eco-friendly clothing consumption behavior had a significant effects on the young children’s environmental conservation attitude and consumer behavior. Therefore, the importance of mother’s role that can affect young children’s environmental conservation attitude and consumer behavior was illuminated, and it was discussed that it is necessary to positively form young children’s sustainable developmental attitude and behavior through mother’s eco-friendly and healthy clothing consumption behavior. 본 연구는 지속가능발전을 위한 생활 속 실천운동의 필요성과 가정 내 어머니 역할의 중요성에 초점을 두고, 어머니의 친환경 의복소비행동이 유아의 환경보전태도와 소비자행동에 미치는 영향이 어떠한가를 분석해보는데 목적을 두었다. 이를 위해 K도 소재 유아교육기관에 재원 중인 유아 252명과 그들의 어머니를 연구대상으로 선정하여 자료를 수집하였다. 수집된 자료를 토대로 상관분석과 회귀분석을 실시하여 영향력의 통계적 유의성을 검증하였다. 분석결과, 어머니의 친환경 의복소비행동이 유아의 환경보전태도와 소비자행동에 일정부분 유의한 영향을 미치는 것으로 나타났다. 이에 유아의 환경보전태도와 소비자행동에 영향을 미칠 수 있는 어머니 역할의 중요성을 조명하였으며, 어머니의 친환경적이며 건전한 의복소비행동을 통해 유아의 지속가능발전적 태도와 행동을 긍정적으로 형성해나갈 필요가 있음을 논의하였다.