빅데이터 도입의도에 미치는 영향요인에 관한 연구: 전략적 가치인식과 TOE(Technology Organizational Environment) Framework을 중심으로

가회광,김진수 한국경영정보학회 2014 Asia Pacific Journal of Information Systems Vol.24 No.4

To survive in the global competitive environment, enterprise should be able to solve various problems and find the optimal solution effectively. The big-data is being perceived as a tool for solving enterprise problems effectively and improve competitiveness with its' various problem solving and advanced predictive capabilities. Due to its remarkable performance, the implementation of big data systems has been increased through many enterprises around the world. Currently the big-data is called the 'crude oil' of the 21st century and is expected to provide competitive superiority. The reason why the big data is in the limelight is because while the conventional IT technology has been falling behind much in its possibility level, the big data has gone beyond the technological possibility and has the advantage of being utilized to create new values such as business optimization and new business creation through analysis of big data. Since the big data has been introduced too hastily without considering the strategic value deduction and achievement obtained through the big data, however, there are difficulties in the strategic value deduction and data utilization that can be gained through big data. According to the survey result of 1,800 IT professionals from 18 countries world wide, the percentage of the corporation where the big data is being utilized well was only 28%, and many of them responded that they are having difficulties in strategic value deduction and operation through big data. The strategic value should be deducted and environment phases like corporate internal and external related regulations and systems should be considered in order to introduce big data, but these factors were not well being reflected. The cause of the failure turned out to be that the big data was introduced by way of the IT trend and surrounding environment, but it was introduced hastily in the situation where the introduction condition was not well arranged. The strategic value which can be obtained through big data should be clearly comprehended and systematic environment analysis is very important about applicability in order to introduce successful big data, but since the corporations are considering only partial achievements and technological phases that can be obtained through big data, the successful introduction is not being made. Previous study shows that most of big data researches are focused on big data concept, cases, and practical suggestions without empirical study. The purpose of this study is provide the theoretically and practically useful implementation framework and strategies of big data systems with conducting comprehensive literature review, finding influencing factors for successful big data systems implementation, and analysing empirical models. To do this, the elements which can affect the introduction intention of big data were deducted by reviewing the information system's successful factors, strategic value perception factors, considering factors for the information system introduction environment and big data related literature in order to comprehend the effect factors when the corporations introduce big data and structured questionnaire was developed. After that, the questionnaire and the statistical analysis were performed with the people in charge of the big data inside the corporations as objects. According to the statistical analysis, it was shown that the strategic value perception factor and the inside-industry environmental factors affected positively the introduction intention of big data. The theoretical, practical and political implications deducted from the study result is as follows. The frist theoretical implication is that this study has proposed theoretically effect factors which affect the introduction intention of big data by reviewing the strategic value perception and environmental factors and big data related precedent studies and proposed the variables and measurement items which...

Strategic Application and Adoption of Information Systems

Eui-Ho Suh,Ki-Won Lee,Jae-Young Lee,Dae-Geun Hong 대한산업공학회 2012 Industrial Engineeering & Management Systems Vol.11 No.4

Korea has shown a tremendous leap in economic development in a short span of time, and the world is watching Korea’s economy with keen interest. Development of industries that are implementing information systems (IS) has played a role in leading economic growth in Korea. Because of the success of Korean firms, the creation of case studies for implementing IS in Korean firms was attempted. Despite the many case studies, analysis of the motivations and results, for implementing IS as a firm’s strategic purpose, was rarely conducted. Therefore, this paper investigates some Korean firms’ cases studies in order to show the best practice example of implementing and adopting IS strategically. Nine cases of Korean firms’ strategic use of IS were analyzed in various industry fields. Each case consists of the following four categories: company overview, background implementing IS, adoption of IS for strategic purpose, and the results of implementing IS. In order to help various companies to take an action with their IS implementation and its strategic use, implications from the cases are summarized to show how Korean firms strategically introduced IS for solving particular problems that they had faced.

Strategic Application and Adoption of Information Systems: Case Studies of Korean Companies

서의호,이기원,이재영,홍대근 대한산업공학회 2012 Industrial Engineeering & Management Systems Vol.11 No.4

Korea has shown a tremendous leap in economic development in a short span of time, and the world is watching Korea’s economy with keen interest. Development of industries that are implementing information systems (IS) has played a role in leading economic growth in Korea. Because of the success of Korean firms, the creation of case studies for implementing IS in Korean firms was attempted. Despite the many case studies, analysis of the motivations and results, for implementing IS as a firm’s strategic purpose, was rarely conducted. Therefore, this paper investigates some Korean firms’ cases studies in order to show the best practice example of implementing and adopting IS strategically. Nine cases of Korean firms’ strategic use of IS were analyzed in various industry fields. Each case consists of the following four categories: company overview, background implementing IS, adoption of IS for strategic purpose, and the results of implementing IS. In order to help various companies to take an action with their IS implementation and its strategic use, implications from the cases are summarized to show how Korean firms strategically introduced IS for solving particular problems that they had faced.

Strategic Application and Adoption of Information Systems: Case Studies of Korean Companies

Suh, Eui-Ho,Lee, Ki-Won,Lee, Jae-Young,Hong, Dae-Geun Korean Institute of Industrial Engineers 2012 Industrial Engineeering & Management Systems Vol.11 No.4

Korea has shown a tremendous leap in economic development in a short span of time, and the world is watching Korea's economy with keen interest. Development of industries that are implementing information systems (IS) has played a role in leading economic growth in Korea. Because of the success of Korean firms, the creation of case studies for implementing IS in Korean firms was attempted. Despite the many case studies, analysis of the motivations and results, for implementing IS as a firm's strategic purpose, was rarely conducted. Therefore, this paper investigates some Korean firms' cases studies in order to show the best practice example of implementing and adopting IS strategically. Nine cases of Korean firms' strategic use of IS were analyzed in various industry fields. Each case consists of the following four categories: company overview, background implementing IS, adoption of IS for strategic purpose, and the results of implementing IS. In order to help various companies to take an action with their IS implementation and its strategic use, implications from the cases are summarized to show how Korean firms strategically introduced IS for solving particular problems that they had faced.

CONSUMER ADOPTION OF SMART IN-STORE TECHNOLOGY (SIST): A HIERARCHICAL APPROACH

Hye-Young Kim,Kim K. P. Johnson,Jung Mee Mun,Ji Young Lee 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.8

The explosion of new technologies is transforming the retail industry. In particular, a range of smart technologies (e.g., tablets, smartphones, WiFi, augmented reality, apps, video, virtual catalogs, smart tags) are providing fashion retailers with innovative ways to capitalize on strategic opportunities (Anderson & Exkstein, 2013). Due to the growth of smart in-store technology (SIST) applications in the retailing environment, it is critical for academic researchers to understand consumer responses to these technologies. The technology acceptance model (TAM) (Davis et al., 1989; Davis, Bagozzi, & Warshaw, 1992) is one framework for investigating consumer adoption of SIST. However, research has been equivocal concerning the belief-attitude-intention linkage, especially the mediating role of attitude in TAM. As an attempt to address this issue, this study examines how well TAM explains consumer adoption of SIST. Online survey data were collected from three different SIST settings (i.e., Virtual Mirror vs. Socially Interactive Dressing Room vs. RFID Music Tag). A total of 657 individuals completed the questionnaires resulting in a 27.56% response rate. Excluding participants with incomplete data, responses from 625 individuals (203 for Virtual Mirror; 209 for Socially Interactive Dressing Room; 213 for RFID Music Tag) were included for data analysis. A series of hierarchical multiple regressions was used to analyze the data. Our major findings include: (a) perceived ease of use was found to be a suppressor variable and thus dropped from the model; (b) perceived usefulness was significant in Virtual Mirror (β = .33, p < .01), Socially Interactive Dressing Room (β = .26, p < .01) and RFID Music Tag (β = .18, p < .01); (c) perceived enjoyment was found to be the best predictor of adoption intention of: Virtual Mirror (β = .46, p < .001); Socially Interactive Dressing Room (β = .61, p < .001); and RFID Music Tag (β = .67, p < .001); (d) attitude has a small effect above and beyond the effects of perceived usefulness and perceived enjoyment; and (e) attitude partially mediated the belief-intention linkage in Virtual Mirror. In Socially Interactive Dressing Room and RFID Music Tag, attitude fully mediated the usefulness-intention linkage while it partially mediated the enjoyment-intention relationship. Our findings have implications for improving consumer adoption of SIST. Our data indicate that, although perceived usefulness is clearly important, perceived enjoyment is even more important and should not be overlooked in SIST execution and management. Our results imply that consumers may be willing to tolerate a SIST that does not do a useful task in order to enjoy the SIST experience itself. This finding also suggests that no amount of usefulness will be able to compensate for a SIST that does not provide enjoyment.

CONSUMER ADOPTION OF SMART IN-STORE TECHNOLOGY (SIST): A HIERARCHICAL APPROACH

Hye-Young Kim,Kim K. P. Johnson,Jung Mee Mun,Ji Young Lee 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

The explosion of new technologies is transforming the retail industry. In particular, a range of smart technologies (e.g., tablets, smartphones, WiFi, augmented reality, apps, video, virtual catalogs, smart tags) are providing fashion retailers with innovative ways to capitalize on strategic opportunities (Anderson & Exkstein, 2013). Due to the growth of smart in-store technology (SIST) applications in the retailing environment, it is critical for academic researchers to understand consumer responses to these technologies. The technology acceptance model (TAM) (Davis et al., 1989; Davis, Bagozzi, & Warshaw, 1992) is one framework for investigating consumer adoption of SIST. However, research has been equivocal concerning the belief-attitude-intention linkage, especially the mediating role of attitude in TAM. As an attempt to address this issue, this study examines how well TAM explains consumer adoption of SIST. Online survey data were collected from three different SIST settings (i.e., Virtual Mirror vs. Socially Interactive Dressing Room vs. RFID Music Tag). A total of 657 individuals completed the questionnaires resulting in a 27.56% response rate. Excluding participants with incomplete data, responses from 625 individuals (203 for Virtual Mirror; 209 for Socially Interactive Dressing Room; 213 for RFID Music Tag) were included for data analysis. A series of hierarchical multiple regressions was used to analyze the data. Our major findings include: (a) perceived ease of use was found to be a suppressor variable and thus dropped from the model; (b) perceived usefulness was significant in Virtual Mirror (β = .33, p < .01), Socially Interactive Dressing Room (β = .26, p < .01) and RFID Music Tag (β = .18, p < .01); (c) perceived enjoyment was found to be the best predictor of adoption intention of: Virtual Mirror (β = .46, p < .001); Socially Interactive Dressing Room (β = .61, p < .001); and RFID Music Tag (β = .67, p < .001); (d) attitude has a small effect above and beyond the effects of perceived usefulness and perceived enjoyment; and (e) attitude partially mediated the belief-intention linkage in Virtual Mirror. In Socially Interactive Dressing Room and RFID Music Tag, attitude fully mediated the usefulness-intention linkage while it partially mediated the enjoyment-intention relationship. Our findings have implications for improving consumer adoption of SIST. Our data indicate that, although perceived usefulness is clearly important, perceived enjoyment is even more important and should not be overlooked in SIST execution and management. Our results imply that consumers may be willing to tolerate a SIST that does not do a useful task in order to enjoy the SIST experience itself. This finding also suggests that no amount of usefulness will be able to compensate for a SIST that does not provide enjoyment.

BSC 도입 과정에서 기업역량요소의 역할 분석: ‘S’사 도입 중단 사례를 통한 분석

강성연,정재욱 한국회계정책학회 2011 회계와 정책연구 Vol.16 No.1

The purpose of the study is to analyze the adoption of BSC as an efficient tool for performance measurement in a firm. For this, we examined top managements' participation, the connection of vision and strategy, and the level of understanding of BSC and change of management activities, as well as analyzing how these factors affected a firm's adoption of BSC as their performance system. For the analysis, this study examined 'S' corporation's attempt at adopting BSC as a strategic management system. Although 'S' corporation tried to execute this BSC-focused performance measurement system, the company did not succeed. We visited 'S' corporation and conducted a survey with one-on-one interviews to get data. We found that the 'S' corporation did not have enough ability to adopt BSC due to four factors. First, a lack of top managements' participations. Second, no connection between vision and strategy. Third, poor understanding of BSC. Fourth, a failure of change of management activity. Of note was employees' acceptance level of change of management activity, which was the lowest dependent variable in this survey and this explains that if a firm tries to accept a new management tool or system they should be more careful in executing change in management activity. To increase acceptance level of employees, it is important to get employees involved in communications about improvements needed and training regarding a new management system should be fully executed both before and after implementation, as we have seen in the case of 'S' corporation. 본 연구는 기업의 성장과 발전 과정에 있어서 새로운 경영성과관리기법을 도입하는 경우 성공적인 도입과 정착을 위해 고려해야할 요인들을 살펴보고, 분석하는데 목적을 두고 있다. 이를 위해서 경영성과관리기법으로 대표적인 BSC의 도입사례를 통해서 새로운 경영기법 도입시 기업이 고려해야할 요인들을 분석한다. BSC의 성공적 도입을 위한 주요 기업역량 요소들 가운데 최고경영층의 참여, 비전과 전략의 연계성, BSC 이해도, 변화관리활동이 실제로 BSC 도입에 어떠한 영향을 미치게 되었는지를 살펴보았다. 분석을 위한 자료는 국내 중견기업 S사의 사례를 바탕으로 하였으며, 구성원들을 대상으로 1:1 인터뷰를 통한 설문조사를 병행하였다. S사는 전략경영을 추진하는 초기 과정에서 전략관리시스템을 도입하기 위하여 BSC에 초점을 맞춘 성과관리제도의 도입을 시도하였으나 최종 실행으로까지는 옮기지 못했었다. 설문조사 분석결과 BSC도입의 성공요소로 선정한 요소들과 관련하여 S사는 네 가지 요소들에 대하여 전반적으로 BSC를 수용하기에는 부족하였던 것으로 나타났다. S사의 경우 BSC도입 추진 초기에는 최고경영층의 참여를 바탕으로 의지적인 추진이 이루어졌으나 추진과정상에서 전략연계성의 한계와 BSC에 대한 이해도의 부족으로 성공적인 실행의 어려움을 겪게 되었다. 특히 조직구성원들 간의 원활한 의사소통에 초점을 맞춘 변화관리활동과 관련한 회사의 노력에 대한 구성원들의 수용도가 가장 미흡했던 것으로 나타났는데, 이러한 결과는 새로운 경영기법이나 제도를 도입하는 과정에서 조직내부 구성원들 간의 충분한 의사소통과 실질적으로 수용을 하고자 하는 의지를 갖는 것이 무엇보다 중요하다는 것을 보여주고 있다. 따라서 본 연구에서는 구성원들의 수용도를 제고하기 위해서는 관련된 교육의 실시와 조직 내부의 원활한 커뮤니케이션 활동이 수반되어야 한다는 것을 실제 사례를 바탕으로 보여주고 있다.

An Empirical Study on the Influencing Factors for Big Data Intented Adoption : Focusing on the Strategic Value Recognition and TOE Framework

Hoi-Kwang Ka,Jin-soo Kim 한국경영정보학회 2014 Asia Pacific Journal of Information Systems Vol.24 No.4

학교의 선도적 제도 채택 동인: 혁신학교의 확산을 중심으로

이유진(Lee, Yujin),김유원(Kim, Yuwon) 한국교육행정학회 2021 敎育行政學硏究 Vol.39 No.5

이 연구의 목적은 현재 전국적으로 확산되고 있는 혁신학교의 확산을 규명하고자 하는 것으로, 특히 혁신학교가 일반화되기 전 도입 초기 단계에서 혁신학교 제도를 채택한 선두주자 학교들이 어떤 특징을 가지고 있는지 살펴보았다. 구체적으로는 학교 조직이 혁신학교를 채택하는 원인을 크게 조직의 전략적 선택 측면, 제도적 순응 측면, 조직 문화의 추구 측면에서 살펴보았다. 이를 위해 경기교육종단연구(GEPS) 4차년도 자료를 활용하여 로지스틱 회귀분석을 통한 사건사 분석을 진행하였다. 연구 결과, 조직의 전략적 선택 관점에서 조직 규모가 작을수록 그리고 외부 자원 의존이 높을수록 초기 혁신학교 채택 확률이 높았고, 조직 문화 관점에서 혁신 풍토 정합성이 초기 혁신학교 채택에 유의한 영향을 미치는 요인으로 확인되었다. 특히, 혁신학교가 지향하는 철학이 조직이 갖고 있는 정체성인 조직 문화와 정합성이 높을수록 제도를 도입할 확률이 강했는데, 이는 정부가 학교 조직을 능동적 행위자로 바라보고 혁신학교의 철학적 가치를 더 많은 조직에게 이해시키며 적절한 자원을 제공할 때 혁신학교를 확산할 수 있을 것임을 예측케한다. The purpose of this study is to investigate the diffusion of innovative schools that are currently spreading nationwide, and in particular, the characteristics of leading schools that adopted the innovative school system in the early stages of its introduction. Specifically, this study examined the causes of school organizations" adoption of innovative schools in terms of organizational strategic choice, institutional compliance, and pursuit of organizational culture. To this end, Event History Analysis was conducted through Logistic Regression Analysis using data from the 4th year of the Gyeonggi Education Panel Study(GEPS). As a result, in terms of strategic choice theory, the smaller the organization and the higher the degree of dependence on external resources, the higher the probability of adopting an innovative school system. In terms of organizational culture theory, innovative climate of school was found to have a significant influence on the adoption of the innovative school. In particular, considering the strong impact of the organization"s identity and culture, the result of this research suggests that the government will be able to expand innovative schools when it sees school organizations as active actors, makes schools understand the philosophical value of innovative schools, and provides appropriate resources for action.