한방병원 입원환자의 養生과 養生 영향요인

송민선(Min Sun Song),서영숙(Young Sook Suh),최찬헌(Chan Hun Choi) 한의병리학회 2011 동의생리병리학회지 Vol.25 No.6

The purpose of this study was to examine health promotion level and related of patients hospitalized. The participants for this study 225 of oriental medicine hospital inpatients. Health promotion, sleep, anxiety and discomfort are measured structured questionnaires each. Data were collected using structured questionnaires and analyzed using t-test, ANOVA and multiple regression. The general health promotion score is 98.12, mortality health promotion 20.31, mental health promotion 12.89, dietary health promotion 15.28, activity and rest health promotion 12.84, exercise health promotion 7.23, sleepy health promotion 15.42, seasonal health promotion 7.60 and sexual health promotion 9.31. There were significant differences in health promotion level according to spouse (p=0.003), sleep (p<0.001), anxiety (p<0.001) and discomfort (p<0.001). The significant predictors of health promotion were spouse (p<0.001), religious (p<0.001), drinking (p=0.036), sleep (p<0.001) and discomfort (p<0.001), explaining 33.7% of the variance in health promotion. Health promotion influenced not only the physical condition but also the psychological condition. The result suggest the health promotion level and predictors of health promotion is a useful index for improvement of health and prevention of disease in oriental medicine.

판촉지향성에 따른 의류상품 쇼핑관련행동과 판촉이용행동

이영미 ( Young Mi Lee ),박경애 ( Kyung Ae Perk ) 대한가정학회 2003 Human Ecology Research(HER) Vol.41 No.4

상사의 비인격적 감독, 일-삶의 균형, 조절초점과 고객지향성과의 관계: 의료기관 종사자를 대상으로

김태은,조윤형 리더십학회 2023 리더십연구 Vol.14 No.3

본 연구는 의료서비스를 제공하는 병원의 간호사와 의료기사를 대상으로 상사의 비인격적 감독이 고객지향성에 미치는 영향력에 대해 살펴보았다. 또한 이들 변수와의 관계에서 일-삶의 균형을 매개변수, 조절초점(예방, 향상)을 조절변수로 설정하여 과정과 맥락을 반영한 상사의 비인격적 감독이 고객지향성에 미치는 영향력을 검증하였다. 광주광역시와 전라남도 지역에 있는 병원을 대상으로 2개월의 시차를 두고 설문을 2회 실시하였는데 동일방법편의 문제를 해결하기 위해서이다. 1차에서는 상사의 비인격적 감독, 일-삶의 균형, 조절초점(예방, 향상)을 측정하였으며, 2차에서는 고객지향성을 측정하였다. 1차와 2차 모두 같은 응답자로부터 설문이 이루어진 것을 확인하였으며 불성실 응답 16부를 제외한 289부를 최종분석에 활용하였다. 분석결과를 살펴보면 다음과 같다. 첫째, 상사의 비인격적 감독은 고객지향성을 낮추고 있었다. 둘째, 일-삶의 균형은 상사의 비인격적 감독과 고객지향성과의 관계를 매개하고 있었다. 셋째, 조절초점은 상사의 비인격적 감독과 일-삶의 균형과의 관계를 조절하고 있었다. 예방초점이 높은 경우 상사의 비인격적 감독이 일-삶의 균형에 미치는 부(-)의 영향력은 완충되지만 향상초점이 높은 경우 상사의 비인격적 감독이 일-삶의 균형에 미치는 부(-)의 영향력은 확대되고 있었다. 마지막으로 조절된 매개효과와 관련하여 상사의 비인격적 감독과 고객지향성과의 부(-)의 관계에 대한 일-삶의 균형의 매개효과는 향상초점이 높은 경우 부(-)의 효과가 더 강하게 나타나고 있었다. 본 연구의 결과를 통해 병원에서 근무하고 있는 의료인력 측면에서 상사의 비인격적 감독의 부정적 영향력이 나타나고 있다는 것을 확인하였으며, 일-삶의 균형에도 부정적인 영향력을 보인다는 것을 알 수 있었다. 의료서비스를 제공하는 병원에서 핵심적인 역할을 하는 간호사와 의료기사들을 대상으로 한 상사의 비인격적 감독을 방지하기 위하여 병원의 적극적인 노력이 필요하다는 것을 알 수 있다는 점에서 이론적, 실무적 의의가 있다. Hundreds of studies have investigated the negative impact of abusive supervision over the last two decades. Many scholars have examined the relationship between abusive supervision and various result variables. Abusive supervision defined as subordinates' perception of the extent to which supervisors engage in the sustained display of hostile verbal and nonverbal behaviors(Tepper, 2000, p.178). So many scholars need to further investigate this escalating phenomenon to develop interventions that can help managers, practitioners, and organizations at reducing or eliminating such destructive supervisory behaviors. This research to examined the relationship between abusive supervision and customer orientation based on the hospital context. More detailed we set the work life balance(WLB) mediating variable, clear explain of process of abusive supervision influence to customer orientation. Also we set the regulatory focus(prevent, promotion, Higgins, 1998) moderate variables reflected context. Based on the literature review, we build up the direct, mediate, moderate and moderated mediation hypothesis. Total 289 questionnaires are used for testing the hyphotheis, overcome the common method bias because of time lagged collections. The results are as follows. First, abusive supervision significantly decreased customer orientation and WLB. Second, WLB significantly increased customer orientation. Third, WLB mediate between abusive supervision and customer orientation. Fourth, regulatory focus(prevent, promotion) moderate between abusive supervision and WLB. More detailed, if high on prevention focus, abusive supervision and WLB of negative relationship are buffered. However if high on promotion focus, abusive supervision and WLB of negative relationship are boost up. Finally, moderated mediation(conditionally indirect effect) effect are supported which if high on promotion focus, that if high on promotion focus, WLB of mediation effect are greater than if low on promotion focus. Based on the results, Organization should prevent the supervisor’s abusive supervision for set the strong ethical norm, practices and regulations. Also should set the and freely using of WLB practices for customer orientation. Therefore, this study have theoretical and implemental contributions to explain of relationship between abusive supervision, customer orientation, WLB and regulatory focus.

The Effect of Consumers’ Goal Orientation on Their Responses to Bonus Pack vs. Price Discount

Woo Jin Choi(최우진),Ho-Jung Yoon(윤호정) 대한경영학회 2023 大韓經營學會誌 Vol.36 No.4

가격할인과 보너스팩은 유통업체들이 가장 활발히 사용하고 있는 프로모션 방식이기 때문에 마케팅 분야에서 활발히 연구되어 왔다. 선행 연구들은 유통업체들이 소비자에게 제공하는 프로모션 방식을 재정적인 방식과 비재정적인 방식으로 분류하여 이러한 차이에 따른 소비자의 차별화된 반응에 대해 연구해왔다. 구체적으로, 소비자들이 보너스팩과 같은 비재정적 오퍼를 받을 때에는 무엇인가를 공짜로 받는다는 느낌 때문에 이득 (gain)을 얻는다는 느낌을 받는 반면, 가격할인과 같은 재정적인 오퍼를 받을 경우에는 제품 가격에서 일정 부분을 할인해주는 것이기 때문에 자신이 내야하는 금액의 절감으로 받아들여 손실의 감소 (reduction in loss)로 인식하는 느낌을 받는다. 따라서 본 연구에서는 개인의 목표지향 (goal orientation)이 이득/손실에 대한 상대적인 인지(perception)에 영향을 미친다는 선행연구들에 기반, 이득/손실에 대한 다른 프레이밍을 가지고 있는 가격할인이나 보너스팩에 대한 소비자들의 반응은 그들의 목표지향에 의해 영향받을 수 있다는 점에 착안하였다. 이를 위해 본 연구에서는 조절초점이론을 활용, 보너스팩 (vs. 가격할인)은 소비자들의 향상초점 (vs. 예방초점)과 더 밀접하게 관련되어 있다고 제안한다. 그 결과, 보너스팩과 가격할인이 동일한 경제적 가치를 가진 상황이라도, 향상초점을 가진 소비자들은 가격할인보다 보너스팩에 대한 선호도가 더 높은 반면 예방초점을 가진 소비자들은 보너스팩보다 가격할인에 대한 선호도가 더 높게 나타날 것으로 예상한다. 본 연구는 소비자 목표지향에 대한 연구분야를 확장한다는 점에서 이론적 공헌이 있다. 소비자 동기는 소비자의 사고, 인지, 그리고 행동 전반에 영향을 미치기 때문에 매우 중요하며, 소비자 동기에 대한 이론들 중 하나인 소비자 목표지향은 그동안 활발히 연구되어왔던 분야이다. 본 연구는 소비자 목표지향이 소비자들의 가격할인 vs. 보너스팩에 대한 상대적인 선호도에 영향을 미친다는 것을 밝힘으로써 소비자 목표지향 연구분야를 확장한다. 실무적으로, 목표지향은 고객들이 타고난 변수 (chronic factor)이기도 하지만 순간적으로 유통업체들의 마케팅 메시지 등을 통해 점화 (priming)될 수 있는 조작가능한 변수 (manipulatable variable)이기도 하다. 따라서 본 연구 결과에 따라 유통업체들은 전략적으로 소비자들의 목표지향을 상황적으로 (situationally) 조작하여 원하는 방향으로 고객의 선택을 증가시켜, 소비자를 효과적으로 설득하고 매출을 증대시키는 등 마케팅 성과에 긍정적인 영향을 미칠 수 있을 것이다. Due to the prevalence of price discounts and bonus packs in the marketplace, recent research in marketing has examined consumer preferences and retailers choices between these two popular sales tactics. Prior research on sales offers has demonstrated that the types of benefits provided by monetary and nonmonetary offers are different. When consumers receive a nonmonetary offer such as a bonus pack, they feel that they are getting something for free, so it is perceived as a pure gain; on the other hand, a monetary offer such as a price discount may be considered as a reduction in loss. Then, given the link between one’s goal orienatation and his/her sensitivity to gain/loss, consumers’ preference and choice between these two types of offers may depend on whether the type of benefits offered is compatible with consumers’ goal orientations. Drawing upon the theoretical perspective of regulatory focus, we propose that a bonus pack (price discount) is more likely to address consumers’ promotion-related (prevention-related) concerns. Consequently, consumers with a promotion (vs. prevention) orientation are more likely to prefer a bonus pack offer over an economically equivalent price discount offer. The present work holds important theoretical contributions and managerial implications. Theoretically, we introduce the important construct of consumers’ goal orientation into the literature on framing effects and the benefit congruency framework. In doing so, we also expand our understanding of regulatory focus theory which has traditionally focused on a fit effect between consumers’ goal orientation and product attributes, by demonstrating a similar effect between consumers’ goal orientation and different types of offers. Managerially, consumers’ goal orientation can be easily temporarily shifted through marketing messages such as POPs or advertisements. Therefore, our results may shed light on the managerially important question of how marketers can choose between different types of offers to persuade consumers and boost sales.

고등학생의 학업적 자기효능감과 학습몰입 간의 관계에서 성취목표지향성의 매개효과

최미경(Mi-Kyung Choi),조규판(Gyu-Pan Cho) 한국열린교육학회 2022 열린교육연구 Vol.30 No.6

본 연구의 목적은 고등학생의 학업적 자기효능감과 학습몰입간의 관계에서 성취목표지향성의 매개효과를 알아보는 것이다. 연구의 목적을 위해 부산시 소재 B고등학교 학생 299명을 대상으로 설문을 실시하였으며, 최종적으로 287명의 자료를 분석하였다. 학업적 자기효능감, 학습몰입, 성취목표지향성 간의 관계를 알아보기 위해 상관분석을 실시하였고, 성취목표지향성의 매개효과를 검증하기 위해 회귀분석을 실시하였다. 본 연구의 결과와 논의를 통해 얻은 결론은 다음과 같다. 첫째, 학업적 자기효능감, 학습몰입, 성취목표지향성 간에는 유의미한 상관이 있다. 둘째, 학업적 자기효능감과 학습몰입 간의 관계에서 숙달접근목표지향성은 부분매개효과가 있다. 셋째, 학업적 자기효능감과 학습몰입 간의 관계에서 수행접근목표지향성은 부분매개효과가 있다. 이러한 결과를 바탕으로 고등학생들의 학습몰입을 촉진하기 위해 성취목표지향성 유형을 고려하여 학교 현장에서 효율적 학습에 대한 교육적 방향을 제시하는 것이 필요하다. The purpose of this study is to investigate the mediating effects of achievement goal orientation on the relationship between academic self-efficacy and learning flow of high school students. For the purpose of this study, a questionnaire was conducted on 299 students of B high school located in Busan, and the data of 287 students were finally analyzed. Correlation analysis was performed to examine the relationship among academic self-efficacy, learning flow, and achievement goal orientation; regression analysis was performed to verify the mediating effects of achievement goal orientation. The conclusions from the results and discussions are as follows. First, there are significant correlations among academic self-efficacy, learning flow, and achievement goal orientation. Second, mastery approach goal orientation has a partial mediating effect between academic self-efficacy and learning flow. Third, performance approach goal orientation has a partial mediating effect between academic self-efficacy and learning flow. Based on these conclusions, it is necessary to present an educational direction for effective learning in the school field by considering the achievement goal-oriented type in order to promote the learning flow of high school students.

자살 예방 홍보 메시지의 효과에 영향을 주는 요인에 대한 연구 촉진/예방 초점 적용과 참여자들의 자기 감시 수준을 중심으로

유현재 ( Hyunjae Yu ),김인기 ( Inki Kim ),임재성 ( Jaesung Lim ) 한국PR학회 2016 PR연구 Vol.20 No.4

Under the situation where Korea has been at the top among 34 OECD countries in terms of the suicide rate 7 straight years, diverse efforts have been carried out by many parties in this society. Late teens including high school and college students are known as one of the groups discussed frequently regarding suicide-related issues since the top reason for their death has been suicide for many years. Motivated by the fact above, this study investigated if what types of suicide prevention messages could be more effective among late-teens. Especially, possible factors affecting people’s intention to spread the PR messages to the people around were pursued through experiments. As an independent variable, this study applied the concept ‘orientation’ which can be divided into 1) prevention orientation and 2) promotion orientation to produce suicide prevention messages. An individual’s level of self-monitoring has been used as another independent variable for carrying out 2*2 structure experiment in this study. As results, it was found that the late- teens with higher level of self-monitoring showed higher intentions to spread suicide prevention messages to the people around, an interaction effect by the two independent variables was found as well. People who had high level of self-monitoring were more impressed by the messages using prevention orientation rather than the messages with promotion orientation. On the other hand, the people with low self-monitoring showed more positive attitude toward the messages applying promotion orientation rather than prevention orientation.

판촉지향성과 쇼핑스타일: 소비자유형별 분석을 통한 시장세분화 접근

이영미 ( Yong Mi Lee ),박경애 ( Kyung Ae Park ) 한국의류학회 2003 한국의류학회지 Vol.27 No.6

The purpose of this study was to segment consumers based on sales promotion orientation and examine the differences between the consumer segments on shopping styles and demographics. A total of 462 responses collected from a questionnaire survey to subjects aged over 20 were analyzed. Cluster analysis on sales promotion identified four groups including rational group(21%), active group(28%), insensitive group(22.1%), and interest group(28.9%) of sales promotion. MANOVA, ANOVA and x²-test revealed significant differences among the four groups on shopping styles(high-quality prone, value prone, price prone, brand prone, fashion prone, hedonic shopping prone, and loyalty) and 4 demographic characteristics(i.e., age, marital status, occupation, and education). The rational group showed lower brand proneness than did other groups while the active group showed higher price and brand proneness. The interest group showed high value, brand, and hedonic shopping proneness while the insensitive group was the least engaged in shopping styles. The study developed a profile of each segment and provided marketing implications.

Consumer Evaluation of Multiple Sales Promotion: The Moderating Role of Saving Orientation

Kim, Moon-Yong The International Promotion Agency of Culture Tech 2021 International Journal of Advanced Culture Technolo Vol.9 No.3

Multiple sales promotions for one product can be simultaneously offered. For instance, marketers can offer a premium along with a price discount. In the present research, we primarily focus on offers containing both a bonus pack and a price discount. In particular, this research examines whether consumer evaluations of offers containing both a bonus pack and a price discount (i.e., BP + PD offers) vary according to consumers' saving orientation. Specifically, we predict that for consumers with strong (vs. weak) saving orientation, offers containing the high PD but low extra amount of BP will be more favorably evaluated than offers with a high extra amount of BP but low PD. A series of two experimental results show that consumers' saving orientation moderates their evaluations of BP and PD offers, which supports the prediction. The findings imply that marketers can evoke more positive consumer responses to BP and PD offers, considering individual differences such as saving orientation.

「동의보감」 精 氣 神론에 근거한 한방무용치료프로그램의 치료적 가능성에 관한 연구

김한슬 ( Hanseul Kim ),윤미라 ( Mira Yoon ) 한국무용과학회 2021 한국무용과학회지 Vol.38 No.4

This study was conducted to systematically establish theoretical principles and lay the groundwork after examining the common contact principles of oriental dance therapy according to two academic characteristics of oriental medicine and dance therapy. Also, by grasping the theoretical basis of the theory of 「Donguibogam」Essence(精) Qi(氣) Spirit(神) from the perspective of oriental medicine, the oriental medicine dance therapy program that applied dance movements based on the ideas of oriental medicine and the basic concept and academic characteristics of the theory of 「Donguibogam」Essence(精) Qi(氣) Spirit(神) were used to derive the two correlations. Therefore, this study aims to establish a theoretical framework for the therapeutic possibility of oriental dance therapy program for improving individual health and quality of life. Summarizing the results of this study, 「Donguibogam」Essence(精) Qi(氣) Spirit(神) theory became an important predictive factor that ultimately affects individual health promotion and quality of life improvement in performing oriental medicine dance therapy program. Accordingly, oriental dance therapy programs can be used to develop movement programs for individual constitution and clinical symptoms of each disease, as well as for health promotion.

소비자들의 보너스팩과 가격할인에 대한 선호에 하루 시간대가 미치는 영향

씨에천짜오,최우진 한국마케팅학회 2025 마케팅연구 Vol.40 No.2

Consumers’ decision-making processes are influenced by a range of psychological and physiological factors, including circadian rhythms. This study explores how circadian rhythms interact with consumers’ goal orientations to shape their preferences between two common promotional strategies: bonus packs and price discounts. We first conducted a pilot study to explore whether a promotion focus (vs. prevention focus) is more closely aligned with the characteristics of a bonus pack (vs. a price discount). Building on this exploratory finding, we further hypothesize that as cognitive resources decline over the course of the day, consumers become more inclined to choose promotion types that align with their regulatory focus. Specifically, promotion-focused consumers - whose self-regulatory capacity tends to weaken in the afternoon and evening - are expected to show a stronger preference for bonus packs over price discounts during those hours. In contrast, prevention-focused consumers, who are generally more risk-averse, are expected to maintain a stable preference for price discounts regardless of the time of day. By integrating regulatory focus theory with circadian rhythm research, this study sheds light on the dynamic interplay between motivational orientation and time-based physiological states in shaping consumer choice. These findings offer practical implications for marketers seeking to tailor promotional strategies based on consumers’ psychological profiles and the timing of decision-making.