토픽 모델링을 이용한 아웃도어웨어 연구 동향 분석

한기향,이민선 복식문화학회 2023 服飾文化硏究 Vol.31 No.1

This study aims to analyze research trends regarding outdoor wear. For this purpose, the data-collection period was limited to January 2002–October 2022, and the collection consisted of titles of papers, academic names, abstracts, and publication years from the Research Information Sharing Service (RISS). Frequency analysis was conducted on 227 papers in total to check academic journals and annual trends, and LDA topic-modeling analysis was conducted using 20,964 tokens. Data pre-processing was performed prior to topic-modeling analysis; after that, topic-modeling analysis, core topic derivation, and visualization were performed using a Python algorithm. A total of eight topics were obtained from the comprehensive analysis: experiential marketing and lifestyle, property and evaluation of outdoor wear, design and patterns of outdoor wear, outdoor-wear purchase behavior, color, designs and materials of outdoor wear, promotional strategies for outdoor wear, purchase intention and satisfaction depending on the brand image of outdoor wear, differences in outdoor wear preferences by consumer group. The results of topic-modeling analysis revealed that the topic, which includes a study on the design and material of outdoor wear and the pattern of jackets related to the overall shape, was the highest at 30.9% of the total topics. The next highest topic was also the design and color of outdoor wear, indicating that design-related research was the main research topic in outdoor wear research. It is hoped that analyzing outdoor wear research will help comprehend the research conducted thus far and reveal future directions.

남성용 하절기 아웃도어 집업 티셔츠 디자인 개발

김고운 ( Koh Woon Kim ),김윤 ( Yoon Kim ) 복식문화학회 2020 服飾文化硏究 Vol.28 No.1

As the population of consumers of outdoor wear expands, there is increasing interest among consumers in trendy lifestyle outdoor. Accordingly, it is essential to develop designs that are drawn from outdoor wear. This can be limited to traditional mountaineering suits, and designs developed from men’s outdoor zip-up T-shirts, which are highly utilized in everyday life, are very important. This study developed the design of a summer zip-up T-shirt for men with both functional and aesthetic qualities. Visual images of foreign brands and domestic outdoor-focused T-shirts from the spring/summer seasons of 2013-2019 were collected to analyze the following modeling elements: silhouettes, details, colors, materials, and prints. In addition, the design concept was derived by analyzing presentations from the global outdoor trade Fairs (2013-2019). To develop a sustainable eco-friendly outdoor summer T-shirt for men, the concept was derived according to three categories: eco-friendly, sportism-expressed active elements of sports, and an outro-concept of urban town wear as an outdoor lifestyle. Thus, a total of 12 styles of design were developed. High utilization of the outdoor wear T-shirts (which are also popular as lifestyle wear), is an important aspect of building a segmented lineup of the slow-growing outdoor wear market and supports expansion of the scope of theoretical research on outdoor wear design.

야외활동 TV 프로그램 시청에 따른 아웃도어 웨어 구매 및 착용

차현식,나영주,Cha, Hyunsik,Na, Youngjoo 한국섬유공학회 2015 한국섬유공학회지 Vol.52 No.1

The purpose of this study was to determine the relationship between attitude about outdoor activities, outdoor TV program preference, and outdoor fashion preference. This study analyzed the effects of watching TV programs on outdoor activities on the purchase of outdoor wear products and its daily wear. For research and data analysis, 201 male and female consumers aged 20- to 50-years-old, completed survey questionnaires. Factor analysis, correlation coefficients, and t-tests were assessed using SPSS 20.0. According to the results of the factor analysis, fashion lifestyle is classified into five groups: pursuit of fashion interest, pursuit of fashion show-off, pursuit of brand name, pursuit of functionality, and pursuit of price. Outdoor activity attitude is classified into three groups: outdoor interest, negative attitudes, and positive attitudes. Outdoor interest is related to all the factors in fashion lifestyle. The people who prefer TV programs concerning outdoor activities showed high scores in the pursuit of fashion interest and the pursuit of fashion show-off, and low scores in the pursuit of price and negative attitudes. As their preference for outdoor TV programs increases, their interest in outdoor wear and their purchases of outdoor wear increase, and they wear the outdoor wear as daily wear. In addition, they have positive images of outdoor activity and frequently participate in outdoor activities.

아웃도어 웨어 기능성 요구에 따른 스마트 아웃도어 재킷 설계시안

백경자 ( Kyung Ja Paek ),이정란 ( Jeong Ran Lee ) 한국의류산업학회 2014 한국의류산업학회지 Vol.16 No.3

This study revealed the results related to the functionality of outdoor wear required when man and women in their 30s to 50s engage in outdoor activities. Based on the results of the survey, we proposed composition draft for a smart outdoor jacket with main functions of GPS device and light-emitting device using solar cell and EL. Absorption and release of sweat, functionality regarding rain and wind, and lightweightness, etc. from material functionalities of outdoor wear were found to be important. From function required in clothing for outdoor activity, location tracking, night glow, and lighting functions were found to be most important. For results investigating the necessity of the jacket``s location tracking function and lighting function using solar cell, high scores of 3.9~4.0 were given. Purchase intentions for smart outdoor jacket with location tracking and lighting functions devised by this study were fairly positive and most responses indicated that the appropriate purchase price was between 200,000 to 300,000 won while possible problems of this smart outdoor jacket were listed in the order of washing inconvenience, high price, device weight, and discomfort in movement. The draft proposal to integrate with wearable devices for smart outdoor jacket prototype is as follows: Solar cell has been attached to the upper arm but placed inside a transparent pocket which has been detachable for washing convenience while the solar cell and controller have been integrated into a single unit. Using frequent movement exhibited by the arms, EL has been attached along the center line of the raglan sleeve for easy spotting when used as an emergency signal or for night lighting function during outdoor activity. GPS has been attached on the left sleeve so that the person can bend the left arm inward and operate the GPS screen with the right hand while walking or running outdoors.

Does social capital on SNS drive generation Y consumers` purchase intentions for eco-friendly outdoor sportswear?

( Changhyun Nam ),( Mina Lee ),( Woong Kwon ) 한국체육학회 2016 국제스포츠과학 학술대회 Vol.2016 No.1

Introduction: Recently, a lot of popular sportswear brands (e.g., Adidas, Lululemon, Nike, Patagonia, Under Armour) have gradually launched environmentally friendly outdoor clothing lines and marketing campaigns to promote exposure to the released fashions. Furthermore, due to free access to useful resources, as well as developments in social and mobile technology, online consumers may easily make purchased decisions using network services (e.g., Blog, Facebook, Instagram, Twitter, YouTube, Pinterest). Through social network sites (SNSs), consumers can gain awareness about environmental concerns and this leads to an increase in their purchase intentions for eco-friendly products (Srinivas, 2015). However, in spite of efforts and practices aimed at developing sustainable products for sportswear companies and the incredible increase of social network users, young consumers still lack information and awareness regarding eco-friendly products and apparel (Kibben, 2014). In this study, eco-friendly outdoor sportswear (called green/ sustainable activewear) refers to outdoor sportswear product line that minimizes water and energy and causes less damage to the environment and to use recycling or natural material. Purpose: The aim of this study is to investigate how Generation Y consumers’ social capital on social network sites (SNSs) influence brand awareness, brand image, and attitude towards consumers’ purchase intentions for eco-friendly outdoor sportswear. Hypotheses in the conceptual model are composed based on literature reviews. Review of Literature: Social capital is defined as “investment in social relations by an individual through which they gain access to embedded resources to enhance expected returns of instrumental or expressive action” (Lin, 1999, p. 39). Also, social capital provides resources generated from SNSs, which then benefits social relations (Coleman, 1988). The utility of SNSs has been discovered to improve users’ perceptions of both their bonding and bridging social capital and to gradually enhancing bridging social capital (Steinfield et al., 2010). Bonding social capital refers to the strong ties and tightly-knit relationships between individuals and their intimate friends or family, including expressions of emotional support, confidence, and trust, as well as sharing of information, and through social network sites (Chi, 2011). On the other hand, bridging social capital refers to weak ties, causal connections, and distant acquaintances (e.g., friends of friends) who share and diffuse information, ideas, and experiences on SNSs (Chi, 2011). Therefore, social capital on SNSs can lead to a variety of benefits such as useful information and enhance contact with other people and with branding communities (Kavanaugh et al., 2005). Moreover, brand awareness, the potential availability of a brand in the mind of the consumer, is regarded as a precondition for brands to be considered within the repertoire of purchase options; this indicates brand awareness’s critical role in brand knowledge (Keller, 2003). High brand awareness would provoke consumers to purchase and, thus, increase the chance of the brand to be purchased (Hoyer & Brown, 1990). Keller (2003) found significant relationships among brand awareness, brand image, and brand attitude towards purchase behavior. Brand images were also found to have a positive influence on brand attitude regarding the effects of social media on brand equity creation (Bruhn, Schoenmueller, & Schafer, 2012). Wang (2009) indicated that brand attitude is considered to be a good indicator of behavioral intention. Since the behavioral intention to purchase is a psychological variable, it has been identified as an intervening variable between attitude and actual behavior (Miniard, Obermiller, & Page, 1983). Based on previous findings, the following hypotheses in the proposed conceptual model were developed for this study. Hypothesis 1: Social capital on SNS has a positive influence on (a) brand awareness; (b) brand image; and (c) attitude towards eco-friendly outdoor sportswear. Hypothesis 2: Band awareness has a positive influence on attitude. Hypothesis 3: Brand image has a positive influence on attitude. Hypothesis 4: Attitude has a positive influence on purchase intention for eco-friendly outdoor sportswear. Methodology: A quantitative research approach will be employed to investigate the research hy-potheses for this study. The participants will receive an email invitation linked to a web-based questionnaire. The study``s purpose and informed consent elements will be introduced to partic-ipants through a recruitment letter with an embedded hyperlink directing students to the short questionnaire that takes approximately 10 minutes to complete. The potential sample size will be determined based on power analysis. It is estimated that our sample size will be approximately 300 participants, Generation Y consumers born during the 1980s and early 1990s, based on effect size (∫² =0.15) and power (0.8) with a sample size of more than 220 (Hair et al., 2009). A ques-tionnaire will be modified and adapted from previous studies and all items will include the meas-urement of a five-point Likert-type scale (1=strongly disagree to 5= strongly agree). Twenty items eliciting participant responses about social capital on SNS, four items for brand awareness, seven items for brand image, three items for attitude, and three items for purchase intention will be adapted (Bruhn et al., 2012; Williams, 2006). Also, demographic information (e.g., age, gender, ethnicity, college, school year, etc.) will be gathered through several questions. The analysis will involve two general steps. The first step of the Structural Equation Model (SEM) procedure will incorporate the measurement components of the model. Confirmatory Factor Analysis (CFA) will be conducted to analyze the overall factor structure and construct validity of the scales measuring theoretically related constructs. Upon validation of the measurement model, the next step involving the SEM method will be used to examine the hypothesized interrelationships among the constructs using AMOS 23. In summary, this study will examine whether social capital in SNSs has a positive effect on brand awareness, brand image, and attitude as mediator variables towards purchase intention for eco-friendly outdoor sportswear by fitting a simultaneous equations model. Expected implication: It is expected that results of this study will be enhanced young consumers’ attitude towards the eco-friendly outdoor sportswear based on this proposed framework. What is more, brand awareness, brand image, and the attitude as mediator variables will plays a vital role between social capital and purchase intention for eco-friendly outdoor sportswear in the proposed conceptual model. This study will not only provide useful information regarding eco-friendly outdoor sportswear, but also educate consumers by supplying knowledge about eco-friendly products through social capital on SNSs. If generation Y consumers are interested in purchasing eco-friendly outdoor sportswear, it may be easy for young consumers to obtain information on and resources for eco-friendly outdoor sportswear. Furthermore, branding strategies in social media can change young consumers’ attitudes towards and purchase intentions for eco-friendly outdoor. Therefore, sportswear retailers and designers should deeply understand young consumers’ purchase behaviors and develop effective marketing strategies to promote eco-friendly outdoor sportswear so that young consumers’ purchase intentions can be fully stimulated. Our conceptual model may provide a useful tool for examining a variety of eco-friendly products in future research.

국내 옥외광고 진흥을 위한 한국옥외광고센터의 역할

한광석(Kwang Seok Han) 한국OOH광고학회 2014 OOH광고학연구 Vol.11 No.1

본 연구는 한국옥외광고센터가 설립된 이후 옥외광고 전문 지원 기관으로서의 진흥 체계가 미약하고 야립광고의 기금조성을 하는 안행부와 한국지방재정공제회 산하 기관이 아닌 국내 옥외광고 전반의 컨트롤 타워 역할로 발전하기 위해 ‘한국옥외광고진흥공사(가칭)’로서의 전환 가능성을 모색하고자 하였다. 이를 위한 구체적인 방안을 요약하면 다음과 같다. 첫째, 옥외광고물의 법령과 분류 체계를 시대의 흐름에 맞는 제도 개선과 규제의 완화가 필요하다. 둘째, 한국옥외광고센터의 가장 주도적인 사업분야인 기금조성용 옥외광고의 수익 배분 방식과 판매방식에 대한 변화가 필요하다. 지금처럼 최고가 입찰 방식을 통해 사업자에게 권역에 따라 배분할 경우 광고비의 상승 뿐 아니라 장기적인 광고 계약에 의해 광고주에게 외면당할 가능성이 높다. 셋째, 한국옥외광고센터가 독립적인 기관으로 옥외광고의 전문 기관인 공사 체제로 전환하기 위해서는 미디어 렙 방식에 기초한 전문 위탁사업 방식에 대한 논의가 필요하다. 넷째, 국내 옥외광고 진흥을 위한 ‘브레인웨어(Brainware)’, ‘콘텐츠 생산(Software)’, ‘기반시설 인프라(Hard ware)’의 세 가지 차원에서 세부적인 인프라 구축이 필요하다. 이를 위해 먼저, 디지털 사이니지와 같은 신유형 매체에 대한 시범 구역제를 운영하여 이에 대한 제도, 정책, 효과 등과 관련된 수용성을 증가시켜야 옥외광고 산업의 발전과 확대에 기여할 수 있다. 현시점에서 중요한 것은 옥외광고센터의 존립여부와 같은 문제가 아니라 어떻게 바람직한 방향으로 발전할 수 있는 가와 관련된다. 한국옥외광고센터가 옥외광고 전문 지원기관으로서 옥외광고 문화의 허브역할 뿐 아니라 국내 옥외광고 전반의 컨트롤 타워 역할을 하기 위해서는 정부와 광고사업자, 매체사, 대행사 등 관련 이해 조직간의 가장 타당한 합의점이 도출되어야 할 것이다. The purpose of this study is to weak of billboard advertising and fund-raising as a professional support agencies, despite the many positive changes since the center has been established in Korea Outdoor Advertising Outdoor. Advertising development system regards domestic not local financial Korea agencies. Mutual Fund outdoor advertising throughout the Korea Outdoor Advertising Promotion Agency(tentative name) as ‘transition’ in order to develop the role of the control tower was to explore the possibility. Concrete measures for this can be summarized as follows: First, the trend of the times to meet the water outdoor advertising laws and the classification system, system improvement and regulatory relief is required. Second, changes in income distribution and sales way of the most leading business sectors Fun of Center of Korea Outdoor Advertising Outdoor advertising is required. Allocated in accordance with the regional operators like best bidding is likely to result in the exterior by a long-term advertising contracts with advertisers, as well as the rise of the ad. Third, Korea Outdoor Advertising Center is an independent agency specializing in outdoor advertising during the construction system to switch to a discussion on how the media representatives based on professional trust business. Fourth, domestic outdoor advertising for the promotion of ‘brain-ware (Brainware)’, ‘content production’ Software, ‘Infrastructure (Hardware)’ in the three dimensions of the infrastructure. To do this, first, by operating the pilot area for new types of media such as signage, digital signage regarding the need to increase the water-soluble for such institutions, policies, and the effects can contribute to the development and expansion of the outdoor advertising industry.

아웃도어 스포츠 웨어 컬러에 관한 연구

박현숙(Park, Hyun-sook) 한국조형디자인학회 2012 조형디자인연구 Vol.15 No.2

아웃도어 시장은 경기불황 속에도 2009 년 이후 현재에 이르기까지 건강과 레저에 관한 소비자로 인해 시장 규모가 커지면서 신규브랜드 론칭(launching) 과 국 내외 다수 제품들의 상위브랜드 진입 경쟁이 가속화 되고 있다. 이에 따라 구매자의 욕구를 충족시키며 경쟁력을 갖춘 상품개발과 판매를 통해 경쟁력 있는 브랜드자산을 획득 할 수 있는 마케팅 전략이 필요한 때이므로 본 논문에서는 국내 리딩 브랜드에 대한 마켓조사와 해외시장과의 컬러 비교분석을 하고자 한다. 또한 기존의 선행연구에서 보이는 아웃도어 스포츠웨어의 기능적인 면,소재에 대한 연구,그리고 차별화를 위해 브랜드별 컬러배색의 경향에 관한 연구를 통해 잠재적 성장가능성이 높은 아웃도어 관련 산업체에게 유용한 정보를 제공하고 국내 브랜드 점유율 상위 빅3 아웃도어 스포츠 웨어에 대한 이해를 돕고자 하였다. 본 연구는 21세기 고부가 가치산업으로서의 색채배색 동향을 연구한 논문으로 다음과 같은 결과를 나타내었다. 첫째, 현재 국내 아웃도어 시장은 캐주얼 의류 및 다양한 레저스포츠의 확대로 주 소비자층이 남성이었다면 패션,대중성,기능성을 기반으로 한 여성, 아동 10대로 타깃 층이 하향화 되었다. 때문에 2012년도 색채트렌드 변화를 살펴본 결과 vv한 인공적인 악센트 배색과 평상복처럼 입을 수 있는 아웃도어 웨어 즉 트래블라인의 확대로 G 영역 또한 YG 에서 BG 영역으로 넓게 전개 될 것이며, 여성을 타깃으로 RP, P색상의 반대색, 이색배색과 프린팅 패턴디자인의 과감한 디 자인으로 전개 될 것이다. 둘째, 국내 리딩 브랜드의 주조색상 영역은 국외사례에 비해 제한적이며 뉴트럴 색상으로 분리 배색하여 무게감을 주었다. ISPO , 뉴욕, 도쿄, 파리의 아웃도어 제품은 주조색을 위주로 보조색과의 톤 차이를 주지 않는 톤인톤 배색의 경향이 주를 이루고 있는 반면 국내 리딩 브랜드는 주조색과 보조색, 강조색의 명료한 배색 을 추구하고 있는 톤온톤 배색이 주를 이루고 있음을 알 수 있었다. 세 번째는 과거 아웃도어 웨어의 컬러는 산행 시 보색관계에 있는 붉은색상이 주를 이루었다면 현재는 아웃도어 웨어의 광의적인 느낌을 반영하여 모든 색상영역의 컬러 군이 출현함을 알 수 있었다 디자인은 프로텍터 기능을 염두에 두고 디테일이 강조되며 지퍼, 포켓 등 강조영역에 비비드한 색감으로 포인트를 주고 컬러블록과 비대칭의 과감한 절개를 시도하고 색상 배색은 강조색과 보조색의 톤 차이가 2010 년에 비해 크지 않음을 알 수 있었다. 향후 후속 연구를 위한 내용을 제언해 보면 국내와 국외의 비교 분석된 컬러 자료를 기반으로 소비자층을 세분화 하여 심도 있게 구분하여 조사를 수행하는 것이 요구된다. 또한 학문적인 의의를 위해서 실제 아웃도어 스포츠를 즐기는 소 비자를 대상으로 브랜드의 세분화와 연령에 따른 컬러선호, 소재 에 따른 컬러배색 등을 조사해야 할 것이다. Scale of the outdoor market grows through the recession after 2009 to the present since consumption-oriented by health and leisure, and new brands launch increasingly, so large number of domestic and foreign products have been accelerated to enter the competition of the top brands. A steady increase is needed in outdoor sportswear and products to differentiate the leading domestic market research and foreign markets for the brand is to the comparative analyses. It also looks at existing study to functional Outdoor sportswear, material for research and appearance of color tend to differentiate brands It researched on the outdoor-related companies with high growth potential to provide useful information to was for a brief overview of fashion brands. This study showed a color harmony using the color scheme as the following results on the high-value industry in the 21st century. At first, the current domestic market for the casual clothing and a variety of outdoor leisure activities as a share of the expanding customer such as female, children, and teenagers beyond the based male based can be standardized downward considering fashion, the popularity, and functionality. Color Trends for 2012 due to changes in vv to the result of examining an artificial accent color scheme that can be worn as casual wear even outdoor wear lines such as travel line to the expansion of G, YG area; moreover, it will be developed widely in the BG area, for targeting female in RP, P contrast color in the different coloration and printing patterns represents the design will be progressed boldly. Secondly, it represented foreign countries than the domestic top brand casting color space is limited and separation color planning used the neutral colors on the color scheme from the given the weight in the case of color coordination. ISPO, Paris, New York, and Tokyo's outdoor products are mainly tone in tone majority coloration with a secondary color that does not exist difference of color & tone. On the other hand, the domestic leading brand colors cast main color, the assorted color, and highlight color of the clear color scheme tone on tone color scheme which has been formed mostly. Thirdly, color of the jacket is expressed for the purpose of climbing the mountain and climbed the attention and explicit consideration of the existing use of the red, while series with the current extension of the great outdoors, ranging from green to blue color space is not restricted could not see that. Design Protect feature in mind, the emphasis is on detail, zippers, highlighting areas pocket, etc. The color blocks and asymmetric coloration is trying to cut. Vivid colors, accent colors, and a secondary color point in 2010 compared with the difference of color can see is not much In the future, it will be concentrated in the warehouse as a feature and coloration due to enlarged coloration will affect the competitiveness of products in terms of eco-friendly, lightweight fashion sense outdoor market.

남녀소비자의 아웃도어웨어의 컬러선호도 및 컬러선택동기 요인에 대한 연구

인예진,이규혜 한국패션디자인학회 2015 한국패션디자인학회지 Vol.15 No.4

등산과 캠핑 등의 아웃도어 활동을 즐기는 소비자가 많아지면서 아웃도어 관련 시장이 매년 큰 폭으로 성장하고 있다. 또한 기술의 발전으로 각종 기능성 소재에 다양한 컬러를 제공하는 것이 가능해짐에 따라 다양한 컬러사용을 하는 것으로 알려져 있다. 본 연구의 목적은 아웃도어웨어 컬러선택 경향과 함께 컬러 선택에 어떠한 요인들이 작용하는지 알아보고, 이와 같은 과정에 있어서 인구통계적 특성의 영향을 알아보며 평상복과의 컬러선택 차이를 봄으로써 컬러선택에 대한 현상을 알아보는 데 있다. 283명을 대상으로 한 실증적 연구결과 아웃도어웨어의 컬러선택 요인으로 계절, 의복관리, 체형, 선호하는 컬러, 추구이미지, 개인의 감정, 가시도 측면이 아웃도어웨어 컬러 선택 시 모두 고려되는 것으로 확인 되었다. 계절에 따라 아웃도어웨어의 선호색상과 계통컬러선택이 달랐다. 의복종류에 따라서는 검정이 무난한 컬러로 인지되면서도 상의와 외투의 경우는 빨간계열과 남색계열을 선호하는 것으로 나타났다. 여성이 남성보다 의복관리와 활용용도를 고려해 컬러를 선택하는 것으로 나타났고, 중년층이 청년층보다 의복관리와 선호하는 컬러, 개인의 감정을 더욱 고려하여 컬러선택을 하는 것으로 나타났다. 또한 저체중 집단이 과체중 집단보다 계절과 체형을 더욱 고려하는 것으로 나타났다. 응답자들은 아웃도어웨어 보다 평상복 구입 시 계절적인 조건을 더욱 고려하는 것으로 나타났다. 선호컬러는 빨간계열, 파랑계열, 남색계열, 검정을, 아웃도어웨어 선호컬러는 빨간계열, 주황계열, 파랑계열, 남색계열, 검정을, 평상복 선호컬러는 빨간계열, 파랑계열, 남색계열, 회색계열, 검정을 선호하는 것으로 나타났다. 또한 아웃도어웨어의 외투와 상의의 경우 평상복 보다 가시도가 높은 빨간계열과 주황계열의 컬러를 많이 보유하고 있었고, 하의는 아웃도어웨어와 평상복 모두 검정을 가장 많이 보유하고 있었다. 계통컬러 선택에 있어서는 평상복과 아웃도어웨어 선호경향이 유사한 것으로 나타났다. With the recent increase in interest in health, healing, travel, and spending leisure time, the number of consumers who enjoy outdoor activities has also increased, leading to significant annual growth in outdoor-related markets. Recent developments in technology have enriched the previously limited color palette, enabling outdoor apparel companies to phase out black gradually and introduce more primary colors in their clothing lines. As such, consumers are presented with abundant choices in color selection, including bold colors not commonly seen in other categories of clothing. The aim of this study is to identify the factors influencing consumers' outdoor wear color preferences by examining differences observed in their casual wear color selection. Results from a survey of 283 consumers indicated that outdoor wear color preference differed significantly in relation to clothing care requirements, preferred colors, emotions, and body shapes; gender, age, and degree of obesity also played a significant role in the variation of preferences. Outdoor wear jackets and tops have diverse variations in reds and oranges compared with casual wear. Meanwhile, black and other deep, dark colors were preferred for both outdoor wear bottoms and casual wear. Yellows were prevalent for spring wear, blues for summer, bluish violets for fall, and black shades for winter. The preferred color schemes for spring and summer were pale, light, and vivid colors; for fall, vivid, deep, and dark colors; for winter, deep and dark colors. The colors selected for spring and summer were similar, as were the colors selected for fall and winter.

영유아보육시설의 생태교육 활성화를 위한 외부공간계획에 관한 연구

이지수,남해경 한국농촌건축학회 2020 농촌건축 : 한국농촌건축학회논문집 Vol.22 No.3

The trend emphasizes children-oriented, play-oriented ecological education programs for children's ecological education. And most of these nature -friendly and eco-friendly education takes place outdoors. Therefore, outdoor space planning is important in childcare facilities. This case study aims to analyze the actual conditions of outdoor spaces in daycare centers and to provide standard data for outdoor space planning. In order to provide basic data on the improvement direction and planning standards of outdoor spaces, this present study conducted the composition, utilization status and related problems of outdoor spaces for nature -friendly ecological education in childcare facilities. Accordingly, outdoor space planning for ecological education should consider outdoor space characteristics such as free and easy accessibility between indoor and outdoor spaces, openness of space, flexibility, dynamic/static space, and nature affinity. Therefore, for an ecological education environment, children should be able to freely approach nature and play in the natural environment without any restrictions and artificial controls. Also, in urban areas, natural environment such as parks and open spaces should be considered as outdoor play spaces for children.

빅데이터 분석을 이용한 아웃도어웨어에 관한 소비자인식 연구 : 코로나-19를 기준으로

한기향 한국스포츠학회 2021 한국스포츠학회지 Vol.19 No.4

본 연구는 코로나-19 이후 변화된 아웃도어웨어에 대한 소비자 인식의 변화를 소셜 빅데이터를 이용하여 분석하 였다. 자료의 수집은 텍스톰(Textom) 5.0을 사용하여 ‘아웃도어웨어’와 ‘아웃도어의류’를 키워드로 빅데이터를 수집하 였으며, 수집된 두 개 키워드는 분석 시 하나의 데이터로 사용하였다. 자료의 수집 기간은 국내 코로나19 환자가 처음 발생한 2020년 1월을 기준으로 2015년 1월 1일부터 2019년 12월 31일까지를 코로나19 이전 기간으로 2020년 1월 1일부터 2021년 5월 31일까지를 코로나19 이후 기간으로 설정하였다. 빈도 분석결과, 키워드인 아웃도어웨어와 브랜 드, 상품, 기능성, 골프웨어, 소재의 5개 텍스트만 10위 안에 공통으로 나타났으며 그 외 텍스트들은 순위의 변동이 있거나 산린이, 밀레니얼 세대와 같은 새로운 텍스트들이 나타났다. TF-IDF를 확인한 결과는 빈도분석의 순위와 차이가 나타났 다. 감성 분석결과, 코로나19 전후 모두 긍정의 비율이 부정의 비율보다 높게 나타났으며, 코로나19 이후 긍정의 비율이 더 상승하였다. CONCOR 분석결과, 코로나19 이전은 브랜드와 속성, 활용성과 아이템, 레저활동, 세탁 및 관리의 4개 그룹, 코로나19 이후는 브랜드와 활용성 및 새로운 소비자, 소재, 친환경, 아웃도어 관심 아이템의 4개 그룹으로 코로나19 전후 모두 4개의 군집으로 분리되었으나 그룹명과 포함된 텍스트 간에 차이가 나타났다. 마지막으로 본 연구결과가 아웃 도어 업계의 방향성에 대한 기초자료로 도움이 되기를 바란다.. This study used social big data to analyze changes in consumer perception of outdoor-wear since the outbreak of COVID-19. The collection of data was conducted using Textom 5.0 to collect big data as keywords ‘outdoor-wear’ and ‘outdoor-clothing’, and the two keywords collected were used as one data for analysis. The data collection period was set from 1 January 2015 to 31 December 2019 as the period prior to COVID-19 and from 1 January 2020 to 31 May 2021 as the period after COVID-19. Frequency analysis showed that outdoor-wear which is the keyword, and five words such as brand, product, function, golf-wear, and material were common among the top 10, while others showed changes in ranking or new texts such as Sanlini and Millennials. The results of checking TF-IDF showed a difference from the ranking of frequency analysis. Sentimental analysis showed that both before and after COVID-19 the positive rate was higher than the negative rate, and the positive rate increased further after COVID-19. According to the CONCOR analysis, pre-COVID-19 was divided into four clusters: brand and attributes, usability and items, leisure activities, laundry and management, and post-COVID-19 was divided into four clusters: brand and usability and new consumer, material, eco-friendly, interested outdoor-wear item which both before and after COVID-19 were separated into four clusters, but there was a difference between the group name and the included text. Lastly, it is hoped that this research will help as a basic data on the direction of the outdoor industry.