목적지 이미지와 의료관광 태도가 몽골인의 한국 의료관광 이용의도에 미치는 영향

이은주 ( Eun Joo Lee ),신택수 ( Taek Soo Shin ),진기남 ( Ki Nam Jin ) 한국보건행정학회 2014 보건행정학회지 Vol.24 No.4

Background: Over the last decade, medical tourism industry has grown in Korea. Especially the number of Mongolian medical tour-ists has increased rapidly. Therefore, the Mongolia is one of the targets for Korea medical tourism. The purpose of this study is to in-vestigate the effects of destination image and expected attributes of medical services on Mongolian`s intention to use Korean medi-cal tourism service. Methods: This study empirically collected survey data from Mongolian lived in Mongolia. The study analyzed the data using a PLS model. Results: Our results are as follows. First, the country image didn`t significantly have causal effects on expected medical service qual-ity and perceived risk. Second, tourism image (e.g., entertainment, economic feasibility, and local convenience) has significantly causal effects on expected medical service quality and perceived risk. However, tourist site as tourism image didn`t significantly have causal effects on expected medical service quality and perceived risk. Third, medical image made a statistically significant effect on expected medical service quality and perceived risk. Fourth, the expected medical service quality showed a significant effect on intention to use Korean medical tourism service. Fifth, the perceived risk of medical tourism showed a significant effect on the reliability of medi-cal tourism, but didn`t show a significant effect on the intention to use Korean medical tourism service. Finally, the reliability has a significant effect on the intention to use Korean medical tourism service. Conclusion: From our empirical results, this study concluded that as a strategy attracting Mongolian patients, it is more effective to strengthen Korean hospital image and tourism image than Korean country image.

한국의료관광 서비스품질이 국가이미지, 의료관광만족도 및 추천의도에 미치는 영향: 중국인 관광객을 중심으로

장설,김금영 한국호텔관광학회 2023 호텔관광연구 Vol.25 No.10

The purpose of this study is to examine whether Korean medical tourism is directly affecting service quality, national image, medical tourism satisfaction, and recommendation intention. First, the research found that the five dimensions of service quality of medical tourism, such as empathy, assurance, responsiveness, reliability, and tangibility, had significant and positive effects on the national image. Second, assurance, responsiveness, and tangibility of medical tourism were found to have significant and positive effects on medical tourism satisfaction. However, empathy and reliability were not found to affect medical tourism satisfaction significantly. Third, empathy, assurance, responsiveness, and reliability of medical tourism were found to have significant and positive effects on the recommendation intention, and tangibility was found to have positive effects on the recommendation intention but not significant. Fourth, it was found that the economic image, social welfare image, and social and safety image of the national image had a significant and positive effect on medical tourism satisfaction. However, the cultural image did not have a significant and positive effect on medical tourism satisfaction. Fifth, it was found that the economic image, social welfare image, and social and safety image had significant and positive effects on the recommendation intention. However, the cultural image did not have a significant and positive effect on the recommendation intention. Based on the findings, this study highlights that medical tourists' satisfaction with their medical tourism experiences has a positive effect on their intentions to recommend medical tourism to others.

한국의 국가이미지, 관광지 인지적 및 정서적 이미지, 의료관광 이미지 간의 관계

임정우 ( Jung Woo Lim ),이교은 ( Kyo Eun Lee ),하동현 ( Dong Hyun Ha ) 대한관광경영학회 2013 觀光硏究 Vol.28 No.3

본 연구는 방한 외국인 관광객들을 대상으로 한국에 대해 가지고 있는 국가이미지가 관광지 인지적 및 정서적 이미지와 의료관광 이미지에 미치는 영향과, 인지적 및 정서적 이미지가 의료관광 이미지에 미치는 영향 관계를 연구하였다. 본 연구는 2차 확인요인분석을 실시하였는데, 국가이미지는 3개의 요인(안정성, 환경, 복지), 관광지 인지적 이미지는 3개의 요인(관광자원, 비용, 편의시설), 관광지 정서적 이미지는 2개의 요인(분위기, 매력성)이 도출되었다. 분석 결과국가이미지는 각각 관광지 인지적 이미지와 관광지 정서적 이미지에 영향을 미쳤으며, 국가이미지와 의료관광 이미지 간의 관계는 유의하지 않은 것으로 나타났다. 또한, 관광지 인지적 이미지는 의료관광 이미지에 부(-)의 방향으로 영향을 미친 것으로 나타났고, 관광지 정서적 이미지는 의료관광 이미지에 영향을 미치지 않은 것으로 나타났다. 이러한 결과에 의거하여, 한국의 의료관광 이미지는 근본적으로 혁신이 필요하다고 하겠다. 비록 아사아권을 포함하는 일부 관광 출발국에서는 한국의 의료관광에 대해 긍정적으로 보고 있으나, 구미 등에서는 한국의 의료관광 이미지가 부정적인 것으로 나타났다. 앞으로의 의료관광은 고급의료기술에 의거한 의료관광을 실현할 수 있도록 노력하는 것이 필요하다. This study aims to investigate effect of Korea`s national image on cognitive and emotional image as tourist destination and medical tourism image with perception of foreign tourists. This study also investigates the causal relationship between cognitive and emotional image as tourist destination and medical tourism image. This study used the 2nd confirmatory factor analysis. Korea`s national image consists of three factors(safety, environment, welfare) and Korea`s cognitive image as tourist destination, consists of three factors(tourism resource, cost, amenities) and emotional image, two factors(atmosphere, attractiveness). The research findings were as follows. Firstly, Korea`s national image influenced its cognitive and emotional image, but it didn`t influence its medical tourism image. However, Korea`s national image influenced its medical image at the significance level of .1. Secondly, Korea`s cognitive image as tourist destination influenced its medical tourism image negatively. Thirdly, Korea`s emotional image didn`t influence its medical tourism image. Based on these findings, Korea`s medical tourism needs innovation. Countries of Asia regards Korea as having good medical tourism, but other countries of other continents see Korea as having poor medical tourism. From now on, Korea needs to setup medical tourism based on high medical skills.

의료영상 그래픽디자인을 통한 프로젝션 맵핑 제작 연구

유정선,정진헌 한국브랜드디자인학회 2015 브랜드디자인학연구 Vol.13 No.1

본 연구의 목적은 의료영상의 기술적 발전과 더불어 의학적 지식이 상대적으로 부족한 일반인들과의 편리한 소통을 위한 의료영상 그래픽 요소를 도출하는데 있다. 의료서비스와 관련된 디자인은 의료관계자와 이해 당 사자가 효율적인 시각적 커뮤니케이션 방법을 도출해내는 과정이다. 연구방법으로 의료영상과 관련된 현황을 조사한 부분은 전문의료진이 제작한 의료영상, 세포를 전면에 내세 운 화장품브랜드, 세포와 DNA가 묘사된 스위스은행의 공모사례, 세포디자인 메디컬 일러스트레이션등의 사 례를 살펴보았다. 그리고 의료영상 해외 전문분야 교육기관인 RIT, CIAS의 의료영상 제작사례를 분석하였다. 연구결과 의료영상으로 프로젝션 맵핑을 제작할시 고려할 점을 도출하였다. 의료영상 프로젝션 맵핑 제작시 의학적 전문성, 의학적 예술성, 의학적 교육성 등의 메시지가 전달되어야한다. 특히 분자의료영상 프로젝션 맵핑 제작시 고려할 점은 세포등의 특성을 고려한 친근감, 정형성, 신비감, 입체감 등이다. 이외에도 작업의 특수성을 고려하여 협업의 성격, 이미지 왜곡, 그래픽적 확장성과 같은 사항을 고려해야 한다. This study is intended to derive medical image graphic element for convenient communication with the general public who relatively lack in medical knowledge along with the technical development of medical image. Health care service-related design is a process of the medical profession and stakeholder's deriving an efficient visual communication method. With regard to research method, in order to survey the present condition relating to medical image, we examined cases such as medical image produced by professional medical personnel, cosmetics brand putting a cell in the foreground, an advertisement for Swiss bank depicting a cell and DNA, and medical illustration with cell design. And cases of producing medical images by RIT, CIAS, a foreign specialized educational institute in the medical image field, were analyzed. As a result of research, we deduced what shall be considered in producing the projection mapping of medical image. Messages such as medical professionalism, medical artistry, and medical education properties should be delivered in producing medical image projection mapping. What should be considered in producing molecular medical image projection mapping includes friendly feeling, stereotype, mystery, cubic effect, and the like in consideration of the characteristics of cell, etc. In addition to these, matters such as the nature of cooperation, image distortion, and graphic scalability should be considered in consideration of particularity of work.

중국소비자의 한국 의료관광의향의 결정요인에 대한 연구

윤성준(Yoon, Sung-joon),오몽순(Wu,Meng-chun) 한국문화산업학회 2016 문화산업연구 Vol.16 No.4

본 연구는 날로 성장하고 있는 한류문화컨텐츠 시장에 비추어 볼 때, 한류의 핵심수용국가 중 하나인 중국내 소비자들의 한국에 대한 의료관광의향에 영향을 미치는 선행요인들을 규명할 목적으로 한류에 대한 호감도가 국가 이미지, 한류스타동일시, 의료서비스품질의 세 매개변수를 통해 의료관광의향에 영향을 미치는 지를 검증 하였다. 본연구의 검중결과 첫째, 한류에 대한 중국소비자의 호감도는 국가이미지 (경제 이미지와 관계이미지)에서 모두 유의한 영향을 미치는 것으로 나타났다. 반면에 국가이미지는 의료관광의향에 유의하지 않은 것으로 나타났다. 둘째, 한류 호감도는 스타동일시에 유의한 영향을 미치는 것으로 나타났으며 스타동일시는 의료관광의향에 유의한 영향을 보였다. 셋째, 문화 호감도는 의료서비스품질에 유의한 영향을 미치지 않았으나, 의료서비스품질은 의료관광의향에 부분적으로 유의한 영향을 미쳤다. In the light of rapidly growing market for Hallyu cultural contents, this study seeks to find out what causes Chinese consumers to intention to visit Korea for medical trorism. Th study aims to verify whether preference for Hallyu influences medical tourismintentionthrough country image, Hallyu celebrity identification, and medical service quality. As a result, first the Chinese consumers’ preference for Hallyu was found to significantly influence country image that consists of economy image and relationship image. On the other hand, country image was found not to exert impact on medical tourism intnetion. Second, Hallyu preference was found to significantly influence celebrity identification which, in turn influences medical tourism intention. Third, Hallyu preference did not significantly impact medical service quality, but medical service quality partially influencedmedical ourismintention. 본 연구는 날로 성장하고 있는 한류문화컨텐츠 시장에 비추어 볼 때, 한류의 핵심수용국가 중 하나인 중국내 소비자들의 한국에 대한 의료관광의향에 영향을 미치는 선행요인들을 규명할 목적으로 한류에 대한 호감도가 국가 이미지, 한류스타동일시, 의료서비스품질의 세 매개변수를 통해 의료관광의향에 영향을 미치는 지를 검증 하였다. 본연구의 검중결과 첫째, 한류에 대한 중국소비자의 호감도는 국가이미지 (경제 이미지와 관계이미지)에서 모두 유의한 영향을 미치는 것으로 나타났다. 반면에 국가이미지는 의료관광의향에 유의하지 않은 것으로 나타났다. 둘째, 한류 호감도는 스타동일시에 유의한 영향을 미치는 것으로 나타났으며 스타동일시는 의료관광의향에 유의한 영향을 보였다. 셋째, 문화 호감도는 의료서비스품질에 유의한 영향을 미치지 않았으나, 의료서비스품질은 의료관광의향에 부분적으로 유의한 영향을 미쳤다. In the light of rapidly growing market for Hallyu cultural contents, this study seeks to find out what causes Chinese consumers to intention to visit Korea for medical trorism. Th study aims to verify whether preference for Hallyu influences medical tourismintentionthrough country image, Hallyu celebrity identification, and medical service quality. As a result, first the Chinese consumers’ preference for Hallyu was found to significantly influence country image that consists of economy image and relationship image. On the other hand, country image was found not to exert impact on medical tourism intnetion. Second, Hallyu preference was found to significantly influence celebrity identification which, in turn influences medical tourism intention. Third, Hallyu preference did not significantly impact medical service quality, but medical service quality partially influencedmedical ourismintention.

An Efficient Cryptosystem for Medical Image Encryption

Li-bo Zhang,Ben-qiang Yang 보안공학연구지원센터 2015 International Journal of Signal Processing, Image Vol.8 No.7

Nowadays, the increasing requirement for telemedicine services has raised more concerns in real-time medical image encryption. However, traditional block ciphers have been found poorly fit this requirement. Considering this, we propose an efficient cryptosystem for medical image encryption in the present study. Chaos-based permutation-diffusion architecture is adopted, whereas an improved image confusion strategy is developed based on the intrinsic feature of medical images. The improved confusion approach can bring about not only satisfactory permutation performance but also bit distribution balancing effect for medical images. Simulations and extensive security analyses indicate that the proposed cryptosystem provides an efficient approach for real-time secure medical image transmission and storage over public networks.

An Exploratory Study on Tourist Choice Attributes and Characteristics of Medical Tourism in the Philippines

Gwijeong Park(박귀정),Kihan Chung(정기한),Wonjong Kim(김원종),Jaesin Oh(오재신) 한국인터넷전자상거래학회 2017 인터넷전자상거래연구 Vol.17 No.6

The purpose of this study is to present a tourism strategy suitable to market characteristics. Therefore, this study is to identify medical tourism situation in the Philippines, which is a potential competitor of the Korean medical tourism market, and to derive the characteristics of medical tourism selection that can reveal the specificity of the medical tourism market. In order to achieve the purpose of research, we conducted a survey on the actual condition of medical tourism for tourists who had experienced tourism in the Philippines. As a result of this study, we could divide eight dimensions of medical tourism selection attributes in the Philippines, including ‘Political and social image’, ‘Medical service quality’, ‘National image on local people’, ‘facilities and convenience’, ‘social environment’, ‘Medical service reputation’, ‘economic image,’ and ‘tourism attractions’. In addition, cluster analysis was conducted on the basis of the revealed eight dimensions, and it was classified into four subdivided markets: ‘tourist destination priority group’, ‘medical service oriented group’, ‘long term stay oriented group’, and ‘medical tourism group’. Also, as a result of the Chi-square test, it was confirmed that income, occupation, and purpose of visit are significant variables that reveal characteristics of subdivision market. These findings can provide useful implications for future medical tourism strategies.

한방의료 품질 향상을 위한 신뢰구현 체계구축 연구

김현지,김소연,지영승,김정호,남승규,김영일 대한침구의학회 2014 대한침구의학회지 Vol.31 No.1

Objectives : This study was designed to establish medical trust realization system by finding factors influential to it using questionnaire. Methods : 277 subjects were participated in this study. After a treatment, we conducted a survey from April 1st to October 31th about medical service perception index, medical trust index, patient satisfaction index, patient reliability index, patient flow degree index, recall intension index, and hospital image index. To evaluate the influence of medical service perception with other 6 indexes, we statistically made regression analysis of the results through the survey. Results : By the results of the analysis, evaluation of hospital image influenced all 6 indexes. The systemicity of treatment process had an effect on 5 indexes except for the flow degree of patients. The humanity of medical team brought out the estimation of 4 indexes except for the patient flow degree and hospital image. The empathic ability of doctor and appropriacy of medical costs hold the next rank influencing 3 indexes. It reached the conclusion that the systemicity of medical team tend to determine the medical trust and patient reliability. The expertise, professional skill of doctor, the fault, commercial application, fame of medical team, the speed of treatment process, the newest and clean medical facility affected each one index. Conclusions : Korean medicine should find a way to consider the mind of patients for improving the medical quality through trust realization system, keeping up with times. As a result of this research, we can find out important causes which influence the trustful medical system. From now on, we should apply this result to actual treatment of psychology customized system. Also, more simple and clear questionnaire was organized through this research, it can be used to forward research to apprehend patient mentality more conveniently.

Medical Image Registration Based on Inertia Matrix and Iterative Closest Point

Mei-sen Pan,Jian-jun Jiang,Qiu-sheng Rong,Fen Zhang 보안공학연구지원센터 2015 International Journal of Signal Processing, Image Vol.8 No.8

The closest iterative point algorithm (ICP) is widely used in medical image registration. But there exist some problems in the following aspects. First, due to its heavily computational load, it has a time-consuming process and a low registration efficiency. Second, due to the fact that it heavily depends on whether the initial rotation and translation matrices of the floating point set can be exactly extracted, it often traps in the local optimum and even fails to register images. In addition, due to the complexity of medical images, it is difficult to automatically extract the salutary feature points. In this paper, by computing the coordinate inertia matrices of the reference and floating images, the rotation angles are obtained and referred to as the initial rotation parameters of ICP for image registration. The edges of the reference and floating images are detected by the edge convolution kernel so-called B-spline gradient operator (BSGO) and then the binarization images involving the feature points are acquired. The experimental results reveal that, this proposed method has a fairly simple implementation, a low computational load, a fast registration and good alignment accuracy. Also, It can efficiently avoid trapping in the local optimum and cater to both mono-modality and multi-modality image registrations.

Medical Image Compression using Adaptive Subband Threshold

Vidhya K 대한전기학회 2016 Journal of Electrical Engineering & Technology Vol.11 No.2

Medical imaging techniques such as Magnetic Resonance Imaging (MRI), Computed Tomography (CT) and Ultrasound (US) produce a large amount of digital medical images. Hence, compression of digital images becomes essential and is very much desired in medical applications to solve both storage and transmission problems. But at the same time, an efficient image compression scheme that reduces the size of medical images without sacrificing diagnostic information is required. This paper proposes a novel threshold-based medical image compression algorithm to reduce the size of the medical image without degradation in the diagnostic information. This algorithm discusses a novel type of thresholding to maximize Compression Ratio (CR) without sacrificing diagnostic information. The compression algorithm is designed to get image with high optimum compression efficiency and also with high fidelity, especially for Peak Signal to Noise Ratio (PSNR) greater than or equal to 36 dB. This value of PSNR is chosen because it has been suggested by previous researchers that medical images, if have PSNR from 30 dB to 50 dB, will retain diagnostic information. The compression algorithm utilizes one-level wavelet decomposition with threshold-based coefficient selection.