한국(韓國)의 문화(文化) : 21세기 문화관광자원의 민속학적 고찰

박환영 ( Hwan Young Park ) 한국사상문화학회 2012 한국사상과 문화 Vol.64 No.-

In contemporary society traditional culture is closely linked with cultural tourism as well as leisure culture. Cultural tourism based on traditional culture is probably an important resource for leisure culture. In this respect, this paper looks into the relationship between leisure culture and possible resources for folk cultural tourism. A variety of perspectives are given, such as an insight into Buddhistic folklore, examples of modern historical novels motivated from old mythology, urban festivals such as Mongolian Naadam festivals in Korea etc. From these arguments some possible resources for folk cultural tourism which are newly emerging from leisure culture are derived. In addition, folk culture usually reflects people`s every day living customs and daily practices, therefore folkloric contents in cultural tourism are surely to rise in interest for leisure culture today. Cultural tourism is one of the most basic elements in sustainable tourism in 21st society. In Korean society, for example, Buddhist folktales concerning local temples, ancient mythology and urban festivals are distinctive and distinguishable cultural elements which can be developed into attractions of cultural tourism today. Also the rapidly increasing number of tourists both from Korea and from abroad shows that cultural elements embedded into tourism are highly in demand. Once we deal with the sustainable development of cultural tourism, we have to consider cultural elements and contents in the context of traditional folk culture. This is because this sort of cultural tourism is directly linked with the most original cultural resources, which makes it distinctive to non-cultural based tourism. Thus, cultural tourism would be the most promising and effective form of tourism to draw attention of domestic as well as foreign tourists today.

한류문화를 통한 한국의료관광 활성화 방안연구

오선숙(Sun Sook Oh),전명숙(Myung Sook Jeon) 융합관광콘텐츠학회 2017 융합관광콘텐츠연구 (JCTC) Vol.3 No.2

Korean national brand value has risen in recent years because of globalization of Hallyu culture and more integrated cultural exchanges. The ‘Han style’, which represents Korean culture, rises as the center to the Korean traditional brand and medical tourism business that can appeal to global mass. The purpose of this study is to design an integrated medical tourism service to suit the tourism form of Korea in order to facilitate the medical tourism by utilizing various elements of Hallyu culture. Another purpose is to develop medical tourism products according to the contents of Hallyu culture suited to Korean style influenced by Hallyu, based on literature review so that the cultural value and image of Korean traditionalism are linked to the relationship with tourism industry.The results of this study are as follows: first, Korean culture contents provided to domestic and foreign tourists for medical tourism service approached traditional culture tourism with Korean image and sought to revitalize Korean medical tourism through Korean culture. Second, I sought to develop medical tourism products related to culture contents experience that help local economy to activate medical tourism through research data of Hallyu cultural contents provided to domestic and foreign tourists for medical tourism service.In the activation of the Hallyu culture, healing tour product development items to experience Korean culture should be designed to participate in experiential tourism programs by selecting Han style contents. In the development of medical tourism products, the Hallyu culture will be the asset that succeeds the Korean culture only by keeping the traditionalism of the past.

나그네설화의 민속학적 인식과 관광문화학의 새 지평

임재해(Lim Jae-Hae) 실천민속학회 2009 실천민속학연구 Vol.14 No.-

관광학이 경영학에서 문화학으로 나아가려면 두 가지 전환적 논의가 필요하다. 하나는 전통 나그네문화를 주목하는 일이며, 둘은 관광주체인 관광객을 주목하는 일이다. 나그네가 바로 관광주체이므로 나그네문화를 통해 현실 관광학의 한계를 극복하고 바람직한 관광문화를 모색할 수 있다. 나그네문화는 나그네설화에 잘 드러나 있다. 나그네설화의 전형으로 김삿갓과 어사 박문수, 숙종대왕 등 상층시람의 설화와, 김선달과 정만서, 방학중 등 하층사람의 설화가 있다. 상층사람들은 평복의 나그네 생활을 통해 예사민중들을 만나서 선비와 어사, 왕으로서 바람직한 길을 깨닫고, 하층사람들도 집을 나서 길을 떠남으로써 뜻밖의 경험을 하고 빈천한 삶의 굴레에서 벗어나 삶의 성취를 이루게 된다. 나그네 길에서는 상하의 신분차별 없이 모두 대등하게 만나서 새로운 삶의 길을 개척하되, 상층사람들은 예사 사람들의 실상을 알아차려 자기 직분을 제대로 수행하여 모임을 이루는가하면, 하층사람들은 삶의 일상에서 벗어나 독자직 삶의 역량을 마음껏 발휘하여 풍요를 누리는 성공을 한다. 나그네 생활을 하는 동안에 장점이 단점으로, 단점이 장점으로 발휘된다. 따라서 왕과 어사는 자신의 권위를 나그네 행색으로 가렸을 때, 민중의 실상을 올바르게 파악하게 되고, 무능한 시골선비나 머슴은 자신의 가난의 문제를 나그네 행세로 가렸을 때 명풍수가 되거나 아들을 많이 낳는 인물로서 능력을 발휘한다. 나그네문화도 이와 같이 변증법적으로 존재한다. 나그네문화에서는 관광지가 따로 없으므로 모든 곳이 관광지이다. 나그네는 관광주체이자 관광객체이다. 주인이 나그네이고 나그네가 주인이다. 전통마을은 민속 관광지가 아니기 때문에 민속 관광지가 된다. 주민들이 문화유산 해설사이자 관광 안내자 구실을 한다. 지역지식이 세계지식이며, 우물 안을 잘 아는 개구리가 세계도 잘 알게 된다. 나그네에게 관광버스는 따로 없다. 모든 대중교통이 관광버스이자 관광열차이다. 이러한 불편한 관광이 존재하지 않을 것 같으나 ‘산티아고 가는 길(Camino de Santiago)’은 오직 걸어서 800㎞를 여행하는 나그네문화의 훌륭한 보기이다. 제주도 올레길, 지리산 둘레길이 모두 그러한 도보여행의 새로운 경향을 이룬다. 나그네문화를 통해서 관광이 단순히 구경거리를 즐기는 천박한 행락이 아니라, 삶의 길을 발견하는 인생의 순례이자 수련이라는 사실을 깨달아야 건강한 관광문화를 창출할 수 있다. 그러므로 나그네문화는 인생을 바람직하게 변화시킬 수 있는 가장 오래된 여행 방식이자, 미래에도 계속 추구해야 할 대안관광문화라 할 수 있다. 걷기 여행과 공정여행 운동이 나그네문화의 새로운 전통이다. In order for tourism study to move farther from business administration study to culture study, two subject-changing arguments are required; one is take note of traditional traveller culture and the other is tourist the tourism subject. Since travellers are the very subjects of tourism, the present limitations of tourism study can be overcome through traveller culture and desirable tourism culture can be sought after. Traveller culture is well reflected in traveller tales. Traveller rale patterns include tales of upper class people like Satgat Kim, royal emissary Munsu Park and king Sukjong etc and these of lower class people like Seondal Kim, Manseo Jeong and Hakjung Bang etc. Through travel on a journey, upper class people can realize the right way of behavior as nobility, royal emissary or king through encounter with the public ar large by being on the road in laymen's clothes, and lower class people can reach accomplishment of life by moving themselves away from daily grinds in unexpected experiences. When they are on a journey, they Bud new ways of life through encounters of people with no discrimination of identity high or low. Upper class people can learn their due obligation as privileged class by witnessing the reality of laymen people, and lower class people can accomplish the effluence by exercising the capacity of independent life by walking out of daily grinds. Though their journey, their long points are enhanced and short points are complemented. Thus, through journey, king and royal emissary, when are clothed as ordinary traveller, can rightly grasp the reality of public at large, and powerless local nobilities or household servants can gain better insight into the world. Traveller culture evolves in the same manner. In traveller culture, there no separate tourist attraction, but any place can be tourist attraction. Traveller is the subject of tourism and at the same time the object of tourism. The hose is traveller and the traveller is host. A traditional village can be folk tourist attraction. Residents themselves can play the role of cultural assets guide and tourism guide. Local knowledge is global knowledge, and a frog well knowledgable on a water spring can learn the world well. To travellers, no tourism bus is necessary. All the public transportations are tourism bus and tourism railway. Such inconvenient travel doesn't seem to exist, but 'The Way To Santiago(Camino de Santiago)' is a great example of traveller culture that illustrates a traveller travelling 800㎞ journey only on feet. Sound tourism culture may he created only through realization of the fact thar tourism is the pilgrimage and discipline of life rather than entertainment that simply gives amusement through spectacles. Therefore, traveller culture can he the oldest form of journey thar can make desirable change of life and at the same time alternative tourism culture that should continue to be pursued in the future as well.

문화예술관광 체험이 브랜드 자산과 태도, 충성도에 미치는 영향

최인경 ( Ingyeong Choe ) 관광경영학회 2020 관광경영연구 Vol.98 No.-

The purpose of this study is to investigate the influence of cultural and artistic tourism experiences on brand equity, attitude and loyalty. This is because it is possible to promote and market culture and art tourism in Jeollabuk-do and to seek ways to expand tourist attraction, and to enhance the image of culture and art tourism and Jeollabuk-do. First, in order to understand the effect of cultural and artistic tourism experience on brand assets (images), a regression analysis was conducted by analyzing each item of culture and arts tourism. It was found to have a significant effect on (image). Second, in order to understand the influence of cultural art tourism experience on brand assets (cognition), a regression analysis was conducted by analyzing each item of culture and art tourism. As a result, it was found that entertainment, educational, and deviant factors had a significant influence among the factors of cultural art tourism experience, and education seemed to be the most affected. Third, a regression analysis was conducted by analyzing each item of culture and art tourism to understand the effect of cultural art tourism experience on brand assets (perceptual quality). As a result, it was found that entertainment, educational, deviant, and psychological factors all had a significant influence among the factors of cultural art tourism experience. Fourth, in order to understand the influence of cultural and artistic tourism experiences on attitudes, a regression analysis was conducted by analyzing each item of culture and arts tourism. As a result, it was found that entertainment, educational, and psychological factors among the factors of cultural art tourism experience had a significant effect, but the deviant factor did not have a significant effect. Fifth, in order to understand the influence of cultural and artistic tourism experiences on loyalty, a regression analysis was conducted by analyzing each item of culture and arts tourism. As a result, it was found that educational and psychological factors had a significant influence among the factors of cultural art tourism experience, but entertainment and deviant factors did not have a significant effect. Sixth, in order to understand the influence of brand equity on attitudes, regression analysis was conducted by analyzing each item of brand equity. As a result, among the factors of brand equity, image, perception, and perceived quality all had a significant effect, while entertainment and deviant factors did not have a significant effect.

Research on the Effect of Sports Culture in Northeast China on the Development of Regional Tourism Economy

Fuyuana Sun(Fuyuana Sun),Mengnan Xie(Mengnan Xie) 한중경제문화학회 2024 한중경제문화연구 Vol.28 No.-

Sports culture is an integral part of broader cultural systems and a significant driver of regional development. This paper explores the influence of the unique sports culture in Northeast China on the regional tourism economy. By examining the general characteristics and resources of sports culture in this region, the study highlights how local sports culture, shaped by the region’s geographical, historical, and cultural context, serves as a valuable resource for tourism development. Northeast China’s rich ice and snow resources, ethnic sports traditions, and historical significance provide a foundation for innovative sports tourism offerings. The study identifies five key contributions of sports culture to the regional tourism economy: adjusting industrial structures, alleviating employment pressures, conserving resources and protecting the environment, enhancing regional economic development, and boosting city visibility. However, challenges such as the homogenization of ice and snow sports tourism, uneven regional development, and weak promotional strategies hinder the industry’s growth. To address these challenges, the paper proposes strengthening government support, developing innovative and diverse tourism products, and recruiting outstanding talent to enhance the integration of sports culture and tourism. The findings emphasize the importance of leveraging sports culture as a unique and sustainable driver for regional economic revitalization in Northeast China, particularly amidst efforts to transform its old industrial base.

문화관광 상품화를 위한 도시재생 사례 연구 - 1913송정역시장을 중심으로 -

최재우 ( Choi Jae-woo ) 한국관광산업학회 2018 Tourism Research Vol.43 No.3

A traditional market has played a role in generating, consuming and exchanging cultures and stories, but its decline is accelerating due to social change. All this while, a lot of efforts for modernization of a traditional market like pleasant shopping space creation, etc., have been made with the aim to revitalize a traditional market, but there was a limit to the results of efforts. Hereupon, as a part of urban generation, efforts for regeneration through culture tourism commercialization have been actively made recently. This study is intending to inquire into a success method of a traditional market and urban regeneration through culture tourism commercialization on the basis of the case analysis of Gwangju Metropolitan City-based 1913 Songjeong Station Market regeneration project, and urban regeneration. This study considered a traditional market and urban generation from a culture-tourism perspective in a theoretical background. In addition, this study organized the function, history and regeneration method of a traditional market at a culture-tourism level. This study deducted the project content and culture-tourism elements in urban generation. In the case analysis, this study analyzed the history and regeneration project of 1913 Songjeong Station, and arranged models by promotion phase. The 1913 Songjeong Station Market is structured with collaboration between a private enterprise and local government, regional organizations, merchants and residents. This market has been transformed into a regional representative tourist destination by doing culture-tourism commercialization of a traditional market through its historicity, conservative property, and inflow feasibility. Afterwards, the urban regeneration revitalization plan for the Gwangju Songjeong Station influence area has been established to be promoted at present on the basis of a series of the results. This study set up the urban regeneration project with 1913 Songjeong Station Market foundation strengthening, switching of the history and culture of the Songjeong Station influence area, and improvement of residents’ living conditions as the three major core strategies. Also, this study presented a model connected with culture-tourism regeneration based on a strategy for making this area an attraction, and phased urban regeneration through related theories and case analysis. For systematic culture-tourism commercialization, it’s necessary to set up a business plan using a place marketing technique, and to draw business connection and complementation by getting the culture tourism field, and urban regeneration field crossed with the lines of latitude and longitude. In closing, this study presented the necessity of systematic urban regeneration planning connected with a paradigm shift in tourism, synergy creation of complex resources in urban living space, and urban tourism plan.

한 ․ 중 문화관광산업 비교 연구 - 지역 문화관광상품 중심으로 -

황균정 한국디지털정책학회 2020 디지털융복합연구 Vol.18 No.8

In this paper, the concept of the diversified cultural tourism industry in Korea and China was summarized and the research direction was suggested. Also, the characteristics and status of the cultural tourism industry were analyzed. As a characteristic of the cultural tourism industry in both Korea and China, it exhibited similar cultural tourism forms such as performances, theme parks, festivals, and museums. Korea had a unique cultural tourism form called Hallyu cultural tourism, and China is also a rare cultural arts complex in Korea. And has developed cultural tourism. The strength of the Korean culture and tourism industry is that it is rich in cultural resources and possesses many assets with cultural contents, and the strength of the Chinese culture and tourism industry is that it has abundant tourism resources and huge economic power. As such, Korea and China with many similarities were found to be a country with high interest and potential in the cultural tourism industry, which is growing into a high value-added industry in the future. In addition, in order to continuously and stably develop the cultural tourism industry, continuous efforts and interests and proper research must be conducted so that the two countries can coexist with each other. 본 논문에서는 한․중 양국의 다양해진 문화관광산업에 대해 개념 정리를 하고 이를 통해 연구방향을 제시하였다. 또한 문화관광산업의 특징과 현황을 분석하였다. 한․중 양국의 문화관광산업의 특징으로 공연, 테마파크, 축제, 박물관 등 유사한 문화관광 형태를 보였으며, 한국은 한류문화관광이라는 특유의 문화관광 형태가 있었고, 중국 또한 한국에서 희소한 문화예술 단지를 세워 문화관광을 발전시켜 왔다. 한국 문화관광산업의 강점은 문화자원이 풍부하며 문화적 내용을 담은 많은 자산을 보유하고 있었으며, 중국 문화관광산업의 강점은 풍부한 관광자원과 거대한 경제력을 갖추고 있다는 점이다. 이와 같이 유사점이 많은 한․중 양국은 미래 고부가가치 산업으로 성장하는 문화관광산업에 많은 관심과 가능성이 높은 나라임을 알 수 있었다. 아울러 문화관광산업을 지속적이고 안정적으로 발전시키기 위해서는 양국이 서로 상생할 수 있도록 부단한 노력과 관심, 그리고 그에 합당한 연구가 진행 되어야 할 것이다.

한국문화관광 경쟁력 제고방안

이기종 한국호텔관광학회 2008 호텔관광연구 Vol.10 No.4

Better competitiveness of culture tour improves the prestige of the nation enhancing the pride and image of the country and providing the source of patriotism. I proposed, as a way of nurturing culture tourism, that we establish the symbol of culture tourism brand representing Korea, build World Culture Tourism Center to play a role of leading nation for the exchange of world culture tourism utilizing geopolitical advantage, and construct the Korea Wave Culture Center to provide a place for the performing art and continue and proliferate the Korean wave tourism. We should also promote the globalization of the tourism festival culture in order to make up for the comparative shortage of historical heritage such as palaces and we could widen the horizon of culture tourism resources by developing knowledge based story culture with the expansion of tourism storytelling.

지역문화기반 융합관광의 창출모형에 관한 연구 - 제주도 농촌관광의 관점에서 -

장혜원 한국관광학회 2018 관광학연구 Vol.42 No.1

Until recently, there has been little attention paid to the study of convergence within the tourism industry. This new research challenges creation models of convergence tourism based on local culture by focusing on rural tourism. This is because the rural form has been classified as a value creation type of convergence tourism. To accomplish this study objective, theoretical review, deep interview, and empirical analysis were carried out simultaneously. Using semi questionnaires and interview data, results were analyzed and then studied empirically for a village in which rural tourism based local culture had been promoted. We found that the model of convergence tourism based local culture was defined by driving forces, processes and consequences of convergence. In this research, driving forces of convergence were present in local resources as well as the process of recreation within the local culture. Furthermore, the most significant consequence of convergence was the creation of eco culture tourism. This research suggests that convergence tourism would make a successful business model for the future tourism industry. Finally, this research acknowledges the limitations of this study as well as suggesting directions for future research in this field. 지금까지 관광산업에서 융합 관련 연구는 제한적이었다. 본 연구는 융합관광 중 대표적인 가치창출형으로 분류되는 농촌관광을 대상으로 융합관광의 창출모형을 개발하였다. 연구방법으로는 이론적 고찰과 심층면접, 그리고 실증분석을 병행하였다. 반 구조화된 질문지를 이용한 심층면접에서는 내용분석을 실시하였고, 이어 문화기반 농촌관광을 추진한 마을을 대상으로 실증분석을 병행하였다. 분석결과 문화기반 융합관광의 창출 모형은 크게 동인, 과정, 결과 등으로 범주화되었다. 융합의 동인은 지역자원의 가치를 인식하는 것에서 비롯되며, 융합의 과정에서는 지역문화를 재창조하며, 융합의 결과로는 생태문화관광이 창출되는 것으로 나타났다. 본 연구의 결과는 관광산업의 비즈니스 모델을 개발하는데 하나의 성공모델로 시사점을 갖는다.

Solutions to Maintain the Culture of Floating Markets for the Development of Sustainable Tourism: A Case Study of the Mekong River Delta of Vietnam

Dr. Ngo Thi Thanh 세계문화관광학회 2021 International Journal of Culture and tourism Resea Vol.14 No.1

Floating Markets are one of the unique cultural features of the Mekong River Delta of Vietnam. The cultural values of the floating markets and the authentic life of local residents have become a valuable cultural resource in tourism activities. Over the past years, floating market tourism has attracted as large number of domestic and international tourists to explore and experience. Currently, Vietnam is entering the period of industrialization and modernization of the country, the maintenance and development of floating market tourism are also encountered some certain difficulties and challenges. This article seeks to analyze the typical cultural values of the Southwestern river region that governed the formation and development of floating markets. The study also points out objective reasons transforming culture of the floating markets and affecting the tourism business in the floating markets. From the perspective of culture and tourism, the study proposes some solutions based on maintaining the typical cultural features of the floating markets, along with the issue of redeveloping them through tourism activities. This is also a solution for sustainable development of floating market tourism.