중소기업 성장단계별 협업동기・유형에 관한 사례연구

이철승,이윤철 피터드러커 소사이어티 2016 창조와 혁신 Vol.9 No.1

At the national level, vitalizing interaction of small and mid-sized enterprises and building up the corporate ecosystem based on the creative economy are the key concerns more than ever. In accordance with the social interests, this research analyze the cases of the collaboration activities among SMEs by deducting motivation, type and model according to stages of growth of SMEs. In conclusion, we draw solution to improve collaboration of SMEs. The research is divided into two parts. In the first part, we conduct the theoretical review on collaboration. The other part is about case study of collaboration of SMEs in Korea aimed at drawing the characteristics by each stages of growth of SMEs which is deducted as the collaboration model in this research. By conducting this process, we draw the conclusion as below. First, the SMEs started collaboration activities at the beginning stage tend to seek collaboration partners to overcome their limited resource capacity. Since CEO is the key driver of collaboration, it pushes ahead strongly. However, the scope of the finding collaboration partner is limited in short-distance or CEO's network. Second, the SMEs started collaboration activities at the growth stage generally hold a set of activities of value chain that a firm operating in a specific industry performs. Therefore their motivation acts much on expanding market share, improving technology than survival value. Third, the SMEs started collaboration activities at the mature stage already occupy the leading position with having stable market share and profit. As the firm at the foremost position, their motivation is on digging a differentiated appealing point and enhancing their own brand image. As we explored above, various cases and types of collaboration activities among SMEs are the obvious evidence of social fever of emphasizing building corporate ecosystem based on creative economy showing importance of collaboration. compared to previous researches have limited in single case study showing collaboration process and mutual relationship of two enterprises, this research have differentiation on drawing a conclusion that macroscopic Collaborative ecosystem lifecycle by examining various cases drawing collaboration trends of SMEs and stage of development. 국가차원에서 중소기업간 교류활성화와 창조경제 기반의 기업생태계 구축에 관한 관심이 그 어느 때보다 높은 상황에서 본 연구는 그 대안으로 부각하고 있는 기업의 협업 활동 사례를 분석함으로써 중소기업의 성장단계별 협업 동기・유형・모형을 도출하고 협업 활성화를 위해 나아가야할 방안을 모색하였다. 연구는 크게 협업에 대한 이론적 검토와 국내 중소기업의 사례연구로 구분하여 진행하였으며, 중소기업의 성장단계에 따라 3단계로 구분된 협업모형 즉, 기업성장단계별 협업특성을 정리하였다. 이를 바탕으로 기업성장단계별 차별화된 협업 동기・유형・모형을 검증한바, 연구결과를 요약하면 다음과 같다. 첫째, 창업기에 협업 활동을 시작한 중소기업은 협소한 자사의 자원역량을 극복하기 위해 협업파트너를 모색하는 경향이 있으며, 협업을 추진하는 핵심주체가 CEO인 까닭에 강력하게 추진되는 경향이 있으나, 협업파트너를 모색하는 범위가 지역 내 근거리 혹은 CEO의 네트워크를 크게 벗어나지 못했다. 둘째, 성장기에 협업 활동을 시작한 중소기업은 자사가 이미 가치사슬 상 전 과정을 보유하고는 있으나 기업경쟁력 강화차원에서 협업을 시작하는 것으로 판단되어 진다. 따라서, 생존의 가치보다는 시장(Market)내 시장점유율 확대, 기술개선 등이 협업동기로 작용한다고 볼 수 있다. 셋째, 성숙기에 협업 활동을 시작한 중소기업은 이미 업계 내 수위를 다투고 있거나, 안정된 시장과 수익성을 확보하고 있지만, 업계를 리드 하는 리딩 기업으로써 차별화된 소구점 발굴 및 브랜드 이미지 강화 차원에서 협업동기를 찾을 수 있었다. 위와 같이 다양한 협업사례와 유형은 창조경제기반의 기업생태계 열풍과 함께 중소기업 전반에 걸쳐 확산되고 있는 협업의 중요성을 여실히 보여주는 결과라고 할 수 있으며, 기존의 협업연구가 주로 단일 사례를 바탕으로 협업프로세스 및 양자적 관계에 한정되었던 것에 반해 본 연구는 다수의 사례를 검토하여 중소기업의 협업 트렌드 및 발전단계를 파악함으로써 거시적 협업생태계 라이프사이클을 도출하고자 한 것에서 차이점을 갖는다.

화장품 브랜드의 감성 콜래보레이션

정주영 ( Joo-young Jung ),신세영 ( Sae-young Shin ) 한국미용예술경영학회 2011 미용예술경영연구 Vol.5 No.2

Through this study, the symbolic consumption tendency focusing on brand image and emotional value was remarkable and the collaboration was tried by the strategy differentiating with other brands. The concept of cosmetics brand’s emotional collaboration could be defined and characteristics could be analyzed and stereotypicalized. The st\.idies for it are insufficient and intend to reveal the characteristics of emotional collaboration of cosmetics brands which are vitalized now by analyzing the examples. And, this study also intended to provide the information for emotional collaboration’ s applying situation in the cosmetics brand. The results of this study can be summarized as followed. The first, emotional collaboration is the emotional marketing strategy that collaborator (subject) and collaboratee (object) are share arts each other, aesthetic factor is magnified, products which have the possession value are developed, human emotion is stimulated and their purchase is drawn. The second, emotional collaboration is divided into direct collaboration that collaboratee designs container or gets involved into product’s development directly and indirect collaboration that he gets involved into the promotion -typed event. And, it was classified into 3 forms, container design participating form, product development participating form and event participating form. The third, if examining the distribution situation of collaboratees in the emotional collaboration, in the container design participation form, the distribution of artists were the highest and the product expressing artistic sense and creativity of collaboratee, artist, in the container was progressed the most collaboration with the high possession value. The event participating form which is the collaboration revealing its own artistry without getting into product directly with promotion form expressed the inspiration of product with the forms of wrapping paper’s design, poster, etc. All collaboratee of this form are artists and it is the collaboration whose form is performance combining the aspiration of product with the artistry of artist. The forth, the brand image could be changed by emotional collaboration. In the original brand image, when intending to obtain the images they want, such as naturalism brand, individual image, etc. through the emotional collaboration, the emotional collaboration was progressed with collaboratee of the area.

Citation Impact of Collaboration from Intra- and Inter-disciplinary Perspectives: A Case Study of Korea

Lee, Jae Yun,Chung, EunKyung Korea Institute of Science and Technology Informat 2018 Journal of Information Science Theory and Practice Vol.6 No.1

Purpose - This research aims to examine collaboration from a disciplinary perspective in Korea. There are needs to explore to what extent researchers collaborate by discipline and across discipline along with the impact of collaboration. Design/methodology/approach - In order to investigate collaboration with respect to entire discipline areas and author-declared discipline information we analyzed a national researcher information database (Korean Researcher Information) with a citation index database (Korean Citation Index) covering the entire range of discipline. This study analyzed the data sets for 10 years (2004-2013) including a total of 8 categories and 119 sub-categories of disciplines, 109,551 researchers, 650,263 articles, and 1,170,039 citations in Korea. Findings - The results demonstrate that there are different intensities of collaboration from heavy to minimal across disciplines. In examining collaboration in terms of author and discipline levels, the results show that collaboration in author level rises, then inter-disciplinary collaboration increases accordingly, in most of the 119 discipline sub-categories. A number of disciplines, however, tended to collaborate more intensely within their own rather than with other disciplines. Moreover, the impact of collaboration tended to change over time depending on the types of collaboration. Specifically, inter-disciplinary collaboration was likely to have more immediate impact as pioneer research, especially among more than three disciplines, whereas the impact of intra-disciplinary collaboration is higher as time passes. Originality/value - In this research, a disciplinary investigation on collaboration is conducted for the entire range of disciplines in Korea. Through analyzing distinctive author-declared discipline information from the KRI, this research examines the intensities of collaboration across disciplines, collaboration in author level, and the impact of collaboration.

Collaboration development factors and consideration for community health promotion practice

유승현 한국보건교육건강증진학회 2010 보건교육건강증진학회지 Vol.27 No.5

Background: Although collaboration for community health is emphasized, the concept and process of collaboration are rather unclear. International research has classified the types of collaboration and focused on the factors influencing successful collaboration. Greater attention is needed for collaboration practice and research domestically. Findings: By the level of intensity, the types of collaboration range from simpler networking to more formal and sophisticated collaboration. A 4-stage collaboration development consists of formation, implementation, maintenance, and institutionalization stages. Influential factors for collaboration development include: shared goals; operational structure and process; sufficient resources; member and leadership characteristics; environment and climate for collaboration; and information exchange and communication. Discussion: Most of collaboration research so far has dealt with partnerships and coalition building with community-based organizations, and much attention is given to private-public partnership for health. Contextual understanding and collaborative environment are the foremost tasks for us to enhance collaboration for community health in our centralized public health system.

Collaboration을 이용한 상품디자인의 가치 증가에 관한 연구

김곡미 ( Kim Gok Mi ) 한국상품문화디자인학회 2014 상품문화디자인학연구 Vol.37 No.-

In recent years, no other company in the field of creativity and compelling brand marketing strategy to meet eye-catching consumer. This phenomenon is called the collaboration that is, a kind of collaboration is a strategic partnership of two brands to meet different brands have their own competitive synergy combining organic means. Collaboration infinite competition in the marketing of traditional methods as no longer valid, and the resulting creation of new markets, products can be designed to create a successful seotgi second example is because in the era of competition. Art collaboration, Luxury collaboration, fashion collaboration, including research and analysis of different collaboration practices in a rapidly changing environment, understand, and consumption of products to fit the fashion cycle to find the significance of the design development. In collaboration with the brand image of the original had a strategy to stimulate the consumer``s emotional well-planned to be fit only for their products and that consumers, should have the value of the small intestine. In particular, the sensitivity of the company``s core strategy to simultaneously leverage their brand awareness and increase your preference studies should continue to be differentiated. Meet the changing trend toward the expansion of sector collaboration gradually establish a new brand and look forward to a new customer base will continue to absorb the outgoing collaboration is expected to continue occupying an important role.

국내 침구제품에 나타난 콜라보레이션 사례 연구

박상오(Park, Sang Oh),강은하(Kang, Eun Ha) 한국디자인문화학회 2015 한국디자인문화학회지 Vol.21 No.4

현대 소비자들의 소비생활과 가치에 대한 지적수준이 높아지면서 소비자들을 만족시키기 위한 디자인 개발전략으로 콜라보레이션이 주목되고 있다. 이러한 현상은 산업전반에 걸쳐 나타나고 있다. 더불어 최근 주거공간 및 침구제품에 대한 소비자들의 디자인적 관심과 소비가 증가함에 따라 관련 분야에서도 콜라보레이션을 통한 제품 디자인 개발이 새롭게 시도되고 있다. 따라서 본 연구의 목적은 국내 침구제품에 나타난 콜라보레이션 사례를 텍스타일디자인을 중심으로 분석함으로써 그 특성을 분석하고자하며 이를 통한 향후 국내 침구제품의 새로운 디자인 개발과 콜라보레이션 관련 연구에 기초 자료를 제공하는데 있다. 본 연구는 선행연구와 인터넷 자료, 관련 기사와 서적을 통한 이론적 고찰을 진행 하였으며 콜라보레이션의 유형별 사례현황, 그리고 2011년 이후의 국내 침구제품의 콜라보레이션 사례를 수집하여 색상, 문양, 패턴별 텍스타일디자인 분석을 진행하였다. 이론적 고찰의 결과 콜라보레이션 전략의 장점은 비즈니스 영역의 확장, 새로운 디자인 접목을 통한 매출 극대화, 기존의 브랜드 이미지 제고, 브랜드 제품 및 소비자 계층의 확대 등으로 나타났다. 또한 콜라보레이션 유형은 브랜드와 개인, 브랜드와 브랜드로 나뉘며 이는 패션, 가구, 패키지 디자인을 비롯한 다양한 분야에서 나타나고 있음을 알 수 있었다. 국내 침구제품의 콜라보레이션 사례를 분석한 결과 첫째, 브랜드와 개인 콜라보레이션 유형의 사례에서는 기존 브랜드의 침구에서 나타나는 기본 형태와 소재는 유지하면서 각 콜라보레이션 디자이너의 성향이 텍스타일디자인에 영향을 미치고 있는 것으로 나타났다. 둘째, 브랜드와 브랜드 콜라보레이션 유형의 사례에서는 이종업계와의 콜라보레이션을 통하여 기존의 제품들과는 차별화된 텍스타일디자인 컨셉을 접목하여 새로운 디자인제품이 개발 및 출시되고 있는 것을 알 수 있었다. 또한 이를 통하여 타깃 소비자 영역을 확장시키고 새로운 콜라보레이션 브랜드 런칭을 시도하는 것으로 나타났다. 셋째, 현재 국내 침구제품 콜라보레이션 사례에서는 타 분야에서는 나타나고 있는 브랜드와 아트, 브랜드와 스타의 콜라보레이션 유형이 아직까지 시도되지 않고 있어 보다 과감하고 다양한 디자인적 콜라보레이션의 시도가 필요하다고 사료된다. 향후 본 연구가 국내 침구제품의 다양한 콜라보레이션 텍스타일디자인 개발에 있어 이론적 자료로 활용되기를 기대한다. As the intellectual standard of modern consumers and their lifestyles is getting higher, collaboration is receiving attention for a design development strategy in order to satisfy the customers. This phenomenon is shown all over the various industries, and as living space is recognized as an important space recently, there are many product design development considering collaboration. Therefore, this study aims to analyze collaboration cases of domestic bedding products, and to provide basic data related to development and collaboration of domestic bedding products. For this study, we proceeded advanced research, theoretical studying based on internet data and related articles and literatures, collected cases of collaboration and collaboration cases of domestic bedding products since 2011 and analyzed the textile design for each color, shape and patterns. As the result of theoretical studying, the advantages of collaboration strategy is as follows; expansion of business, maximization of sales, reconstruction of image, pioneering new fields. And the types of collaboration classified into brands and individual, brands and brands, which was shown in various fields such as fashion, furniture, package design. As the result of analyzing the collaboration cases of domestic bedding products, in collaboration cases between brands and individual, the products reflected the design tendency of designers such as color, shape and pattern. Also, in collaboration cases between brand and brand, there was new attempt for new concept and to expend the consumer and launching new brand by collaboration. Also, in domestic bedding products collaboration cases, there was no collaboration shown between brand and art or brand and celebrities, so the collaboration type lacks in various cases. Sincerely hope, this study will contribute to strengthening the design competitiveness of fabric industry and increase of exportation by utilizing it as a theoretical data of design in developing the domestic bedding products.

Collaboration Orientation, Peer Support and the Mediating Effect of Use of E-collaboration on Research Performance and Satisfaction

Karna, Darshana,Ko, Ilsang The Korea Society of Management Information System 2013 Asia Pacific Journal of Information Systems Vol.23 No.4

This study investigates the potential components for academic research collaboration, and the factors that make it possible to achieve higher academic productivity. The components include collaboration factors and a collaboration model. We use two major collaboration factors to develop a framework for understanding the mechanisms that influence academic research collaborations: motivational factors and mediating factors. Motivational factors include self-motivation and trust whereas mediating factors are collaboration orientation and peer support. We analyze the effect for use of e-collaboration with research performance, reward, and satisfaction with e-research output. A survey of academicians was conducted, and by using the factor analysis and the structural equation model with SPSS 20 AMOS, we illustrate the possible influence of these factors on research performance and satisfaction. We discovered that both motivational and mediating factors play important roles on the success of academic research. This study offers several implications for academicians. We develop a parsimonious research model, which is related to e-collaboration in academic research. This unique model offers academicians to achieve good publication output from the research team. The motivational factor, self-motivation and trust, are important factors which has received positive impact of mediating factor collaboration orientation and peer support. Our research sheds light on the crucial factors for use of e-collaboration which offer the ultimate effect on performance and satisfaction with e-research output. Satisfaction motivates people to work more and more on the field of their interest, thereby influencing the performance of academicians. Rewards should be distributed according to performance of the individual, which will motivate the person to become more enthusiastic for his work of interest. Our evidence suggests that in understating the collaborative process, one must account for the context in which the collaboration occurs, the motivation of the collaborators, the scope and nature of the project, the roles and activities undertaken, and interpersonal processes such as trust. Researchers' motivations for engaging in collaboration were both instrumental and intrinsic.

Collaboration Strategies of Fashion Companies and Customer Attitudes

Eunha Chunt,Linda S. Niehm 한국마케팅과학회 2010 마케팅과학연구 Vol.20 No.1

Collaboration strategies entail infonnation sharing and other varied fonns of cooperation that are mutually beneficial to the company and stakeholder groups. This study addresses the specific types of collaboration used in the fashion industry while also examining strategies that have been most successful for fashion companies and perceived benefits of collaboration fi'om the customer perspective. In the present study we define fashion companies and brands as collaborators and their pmtners or stakeholders as collaboratees. We define collaboration as a cooperative relationship where more than two companies, brands or individuals provide customers with beneficial outcomes utilizing their own competitive advantages on an equal basis. Collaboration strategies entail infOlmation sharing and other varied fonns of cooperation that are mutually beneficial to the company and stakeholder groups. Through collaboration, fashion companies have pursued both tangible differentiation, such as design and technology applications, and intangible differentiation such as emotional and psychological benefits to customers. As a result, collaboration within the fashion industry has become an important, value creating concept. This qualitative study utilized case studies and in-depth interview methodologies to examine customers' attitudes concerning collaboration in the fashion industry. A total of 173 collaboration cases were identified in Korean and international markets from 1998 through December 2008, focusing on fashion companies. Cases were collected from documented data including websites and induSl1y data bases and top ranked pOltal search sites such as: Rankey.com; Navel', Dawn, and ate; and representative fashion infonnation websites Samsungdesignnet and Firstviewkorea. Cases were collected between ovember 2008 and FeblUmy 2009. Cases were selected for the analysis where one or more pmtners were associated with the production of fashion products (excluding textile production), retail fashion products, or designer services. Additional collaboration case information was obtained from news mticles, periodicals, intemet portal sites and fashion inforn1ation sites as conducted in prior studies (Jeong and Kim 2008; Park and Park 2004; Yoon 2005). In total, 173 cases were selected for analysis that clearly exhibited the benefits and outcomes of collaboration efforts and strategies between fashion companies and stakeholders. Findings show that the overall results show that for both partners (collaborator and collaboratee) participating III collaboration, that the major benefits are reduction of costs and risks by sharing resource such as design power, image, costs, technology and targets, and creation of synergy. Regarding types of collaboration outcomes, product/design was most important (55%), followed by promotion (21 %), price (20%), and place (4%). This result shows that collaboration plays an important role in giving life to products and designs, particularly in the fashion industry which seeks for creative and newness. To be successful in collaboration efforts, results of the depth interviews in this study confinn that fashion companies should have a clear objective on why they are doing the collaboration. After setting the objective, they should select collaboratees that match their brand image and target market, make quality co-products that have definite concepts and differentiating factors, and also pay attention to increasing brand awareness. Based on depth interviews with customers customer benefits were categOlized into six factors: pursuit fo; individual character; pursuit for brand; pursuit for scarcity; pursuit for fashion; pursuit for economic efficiency; and pursuit for sociality. Customers also placed more impOItance on imao-e 0' reputation, and trust of brands regarding the cases shown in the interviews.

재난관리 공무원의 전문성이 협력적 재난관리에 미치는 영향: 협력역량과 성과를 중심으로

이대웅,이다솔,이주현 한국방재학회 2019 한국방재학회논문집 Vol.19 No.2

To overcome the uncertainty and complexity of disasters, “collaborative disaster management,” which is based on collaboration, communication, and collective decision-making among various actors, is being emphasized (Kapucu & Garayev, 2011). In particular, the collaborative capacity of disaster management officials, as actors who institutionalize and conduct collaborative disaster management, is very important for the successful implementation of collaborative disaster management. Therefore, disaster management officials should improve their collaboration capacity and performance by increasing their expertise. Thus, the research question of this study is as follows: "How does the expertise of disaster management officials affect collaboration capacity and performance?" In particular, the impact of the knowledge, experience, work ability, and attitudes of disaster management public servants on their collaborative capacity was analyzed. In addition, the impact of the expertise of disaster management officials on their performance was analyzed by mediating the capacity of collaboration between government organizations and public-private collaboration. The analysis results are as follows. First, scientific knowledge, work ability, and attitude have improved collaboration capacity among government organizations. Second, scientific knowledge, work ability, and attitude have improved the capacity of collaboration between public and private. Third, the collaboration capacity between government organizations and public-private collaboration capacity have improved performance. Fourth, scientific knowledge and work ability improved performance by mediating collaboration capacities among government organizations. Fifth, scientific knowledge and work ability have improved performance by mediating collaboration between government organization and collaboration between public and private. This study presents policy implications based on the above analysis results. 재난의 불확실성과 복잡성을 극복하기 위해서는 다양한 행위자들 간의 협력과 소통, 집합적 의사결정에 기반하는 ‘협력적 재난관리’가 강조되고 있다(Kapucu and Garayev, 2011). 특히 협력적 재난관리의 성공적 이행을 위해서는 이를 제도화하고 운영하는 주체로서 재난관리 공무원의 협력역량이 매우 중요하다. 따라서 재난관리 공무원은 전문성의 확보를 통해 협력역량과 성과의 향상으로 연결시켜야 한다. 이에 본 연구는 “재난관리 공무원의 전문성이 협력적 재난관리 역량 및 성과에 미치는 영향은 어떠한가?”라는 연구질문을 구축하였다. 구체적으로 재난관리 공무원의 지식과 경험 그리고 업무수행능력과 공직태도가 협력역량(정부조직 간 협력역량, 민관 협력역량)에 미치는 영향을 분석하였다. 아울러 재난관리 공무원의 전문성의 구성요소들이 정부조직 간 협력역량과 민관 협력역량을 매개로 성과(직무성과)에 미치는 영향을 분석하고 비교하였다. 분석결과는 다음과 같다. 첫째, 과학적 지식과 업무수행능력 그리고 공직태도는 정부조직 간 협력역량을 향상시켰다. 둘째, 과학적 지식과 업무수행능력 그리고 공직태도는 민관 협력역량을 향상시켰다. 셋째, 정부조직 간 협력역량과 민관 협력역량을 성과를 향상시켰다. 넷째, 전문성과 업무수행능력은 정부조직 간 협력역량을 매개로 성과를 향상시켰다. 다섯째, 전문성과 업무수행능력 그리고 공직태도는 민관 협력역량을 매개로 성과를 향상시켰다. 본 연구는 이상의 분석결과를 근거로 정책적 함의를 제시하였다.

Workspace Types and Furniture Design Features That Pursue Collaboration Values

한은진,한태권,김주연 한국공간디자인학회 2024 한국공간디자인학회논문집 Vol.19 No.6

(Background and Purpose) In order to effectively respond to recent managing uncertainty, companies emphasize collaboration values ​​and utilize collaboration-centered organizational culture and workspace as strategic means. In an era when corporate management was based on the arbitrary judgment and understanding of the owner or management, this was centered on the so-called ‘collective intelligence’, in which corporate members with diverse professional knowledge discussed in a horizontal relationship and came up with a comprehensive solution to problems. This means that an era in which collaborative management is effective has arrived. In particular, workspace is evolving from a physical place for work to a strategic integration that facilitates communication and interaction among workers, and encourages collaboration. In addition, office furniture design shows a linked development from simple functional fixtures to elements that define the layout and usability of collaboration space. This study aims to propose a sustainable development direction for workspace design in companies pursuing collaboration values today and to provide basic data for joint research on workspace and furniture design. (Method) In Chapter 2, after understanding the terminological concept of collaboration through previous studies and literature sources, it examined ‘Broad Collaboration’ that accommodated the recent management environment and diversified work methods. In addition, the workspace provided to support broad collaboration was subdivided into three collaborative purposes: idea generation, problem solving, and information sharing, to understand each spatial requirements. In Chapter 3, a qualitative analysis was conducted based on the collaborative purposes by selecting the workspace of a company pursuing collaboration values ​​in the past 5 years as a case study. In Chapter 4, common types of collaborative work spaces and the furniture features of each type were derived through the case analysis conducted in Chapter 3. (Results) The spatial types of collaborative work spaces were categorized into six types: shared circulation, concentration support, casual living, flexible grouping, formal meeting, and dining fusion. After conceptualizing each type, the furniture design features of each spatial type were identified. (Conclusions) Collaboration is recognized as an important value and corporate management policy in managing uncertainty. While its meaning and category have extended to ‘broad collaboration’, workspace has developed into a strategic element that leads to successful collaboration. This study is significant as a basic study on sustainable workspace design by deriving spatial types and furniture design features based on the spatial characteristics of work spaces that pursue collaboration values, thereby laying the groundwork for joint research on the integration of workspace and furniture design.