소비자의 의복관여 수준별 의복쇼핑성향이 의류점포내에서의 소비자 정서에 미치는 영향

조선희,Cho, Sun-Hee 한국의류산업학회 1999 한국의류산업학회지 Vol.1 No.2

The purpose of this study is to investigate the effects of clothing shopping orientations on consumers emotions in clothing stores based on level of clothing involvement. For this purpose, factor analysis was used to identify shopper types by clothing shopping orientation and factors of consumers' emotions and multiple regression analysis was used in each level of upper 25% and lower 25% of clothing involvement to find out the effects of clothing shopping orientations on consumers' emotions. The results of this study can be summarized as follows; 1. 4 factors were found in clothing involvement. 2. 6 factors were found in clothing shopping orientations but 'recreational shopping orientation' 'economic shopping orientation' of high loading factors were used for multiple regression analysis, 3. 4 factors were found in consumers' emotions but 'pleasure' arousal' 'enervation' were selected for multiple regression analysis. 4. In the upper 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' influenced 'pleasure' and 'economic shopping orientation' did not influence 'pleasure'; it is founded that 'recreational shopping orientation' influenced 'arousal' and 'economic shopping orientation' did not influence 'arousal'; 'recreational shopping orientation' and 'economic shopping orientation' did not influence 'enervation'. 5, In the lower 25% group of clothing involvement level; it is founded that 'recreational shopping orientation' and 'economic shopping orientation' influenced 'pleasure' and did not influence 'arousal'; it is founded that only 'economic shopping orientation' influenced 'enervation' negatively.

의복중요성 지각과 의복관여 : 가치,유행의사선도력 및 쇼핑행동과 관련지어 in Relation to Value, Fashion Opinion Leadership and Shopping Behavior

이영선 한국의류학회 2000 한국의류학회지 Vol.24 No.4

In a few studies about product involvement there was confusion in the construct of involvement, especially in association with importance. Due to the confusion of the construct, unanticipated and inconsistent results were reported in sane cases. So this study was mainly to identify the relationship between clothing importance and clothing involvement, and also investigated the casual relationships among consumers age, value, clothing importance, clothing involvement, fashion opinion leadership, and shopping behavior. The data were collected from 429 female adults using questionnaire, and were analysed with factor and path analysis. Results can be summarized as follows. First, clothing importance was the separate concept from clothing involvement, though they were closely related. Second, it was revealed that the main casual path was valueclothing importance-clothing involvement-fashion opinion leadership, shopping preference, shopping frequency, and shopping time. On the whole, the affective dimension of clothing involvement mainly affected them, and consumers age negatively affected fashion opinion leadership and shopping behavior.

중고의류 소비가치, 노스탤지어 관여도, 의복관여도가 중고의류 구매의도에 미치는 영향

이진수,이혜원,김도연 한국디자인문화학회 2024 한국디자인문화학회지 Vol.30 No.2

본 연구는 MZ세대의 중고의류 구매의도에 영향을미치는 요인을 규명하는 것을 목표로 한다. 선행연구를 바탕으로 중고의류 소비가치, 노스탤지어 관여도, 의복 관여도, 중고의류 구매의도 요인을 추출하여 그영향력을 살펴보았다. 연구대상자는 서울, 경기도 및수도권에 거주하는 20~30대 남녀로 구성되었다. 설문조사는 2022년 5월 18일부터 5월 25일까지 진행되었으며, 총 266건의 응답을 분석하였다. 데이터 분석은IBM SPSS 통계 프로그램을 사용하여 Varimax 직교회전을 이용한 주성분 분석, Cronbach’s α 신뢰도 테스트, 다중 회귀 분석, 독립 표본 t-검정, 대응 표본t-검정, 빈도 분석 등의 방법을 사용하였다. 연구 결과, 감성적, 사회적 가치, 문화적 노스탤지어 관여도, 합리적 가치가 중고의류 구매의도에 유의한 영향을미치는 것으로 밝혀졌다. 중고의류 구매경험에 따라모든 요인에서 유의한 차이가 나타났다. 중고의류의부정적 인식은 주로 품질 하자성, 신뢰성, 스타일적초라함, 유행성과 관련이 있었다. 중고의류 구매평가기준으로는 합리적인 가격, 상품의 진품 여부와 색상과 무늬 그리고 상품의 희소적 가치, 브랜드 인지도그 다음으로 원단 및 빈티지 스타일의 룩이 중요하게여겨지는 것으로 나타났다. This study aims to identify the factors influencing the intention to purchase secondhand clothing among the MZ generation. Drawing from prior research, factors such as the value of secondhand consumption, nostalgia involvement, clothing involvement, and intention to purchase secondhand clothing were extracted and examined for their effects. Participants consisted of men and women in their 20s and 30s residing in Seoul, Gyeonggi-do, and the Seoul metropolitan area. The survey was conducted between May 18, 2022, and May 25, 2022, with 266 responses analyzed. Data analysis involved IBM SPSS Statistics, employing methods such as principal component analysis with Varimax orthogonal rotation, Cronbach’s α reliability test, multiple regression analysis, independent sample t-test, corresponding sample t-test and frequency analysis. Findings revealed that emotional and social values, cultural nostalgia involvement, and rational values significantly influenced the intention to purchase secondhand clothing. Significant differences in all factors were observed depending on the experience of purchasing secondhand clothing. Negative perceptions of secondhand clothing were primarily related to quality defects, reliability, stylistic shabbiness, and fashionability. Evaluation criteria for purchasing secondhand clothing included reasonable price, product authenticity, color and pattern, product scarcity and brand recognition, as well as fabric and vintage style look.

패션상품 소비자의 관여도와 의류광고효과과정에 관한 연구

이종명(Jong Myung Lee),이선재(Sun Jae Lee) 한국복식학회 2002 服飾 Vol.52 No.3

The purpose of this study was to understand the characteristic of involvement which affect to consumers of fashion market, and at the viewpoint of complex style, this involvement is consists of clothing involvement, advertising involvement and situation involvement, also by verifying the consumers reaction to clothing advertising effect process. It analyzed at last six hundred eighteen women in the age of twenty to thirty years old who live in Seoul. SPSS package were used to analyze the gathered data. Frequency, percentage, fator analysis, ANOVA, duncan test, correlation analysis. The results of this study can be summarized as follows; First, The clothing involvement was the highest involvement of fashion consumers and it showed high correlation among clothing involvement, advertising involvement, situation involvement. Second, Depends on the nature of involvement, involvement group is divided as the most involvement, high involvement, low involvement and the most lowest involvement groups. Third, Involvement and advertising effect showed highly difference, and the higher involvement group has high perceptive process and memory progress, friendly attitude process, and purchasing intention is high.

고교생의 성역할 정체감과 의복관여 및 의복만족에 관한 연구

이선재,백선영 한국의류학회 2000 한국의류학회지 Vol.24 No.1

The purpose of this study was to investigate relationship between Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, among high school students, and the difference of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. The questionaire survey was used toward 555 high school students in seoul region during October, 1998. SAS package program were used to analyze the gatherd data. Frequency, Percentage, Factor Analysis, Duncan test, Correlation Analysis and so on. The conclusion based on the results are as follows: 1. With the analyses of Sex Role Identity, Clothing Involvement, and Clothing Satisfaction, we divided the polarized Sex Role Identity into four factors androgynous, masculine, feminine and undifferentiated type. Four factors are considered to decide Clothing Involvement: fashion, interesting pleasure, symbolism, and utility perceived risk. 2. There are significant differences in Sex Role Identity, Clothing Involvement, and Clothing Satisfaction according to demographic variables. 3. The analysis of correlation among Sex Role Identity, Clothing Involvement and Clothing Satisfaction showed that there are significant correlations among them.

소비자의 의복관여도와 점포평가기준에 관한 연구

유현정,정명선 全南大學校家政科學硏究所 1994 生活科學硏究 Vol.4 No.-

As the types of apparel stores have become diverse, consumer's store choice behavior has also become various. It is therefore quite important to have the information about the changes in consumers' store evaluative criteria depending on the level of their clothing involvements. This study purposes to examine the relationship between consumers' clothing involvements and their store evaluative criteria and to provide information for market segmentation through examining the relationships among demographic variables, levels of clothing involvements, store evaluative criteria. Based on studies on the definition of the clothing involvement and its evaluation, a survey was performed on 434 adult women in Kwangju, with their ages ranging from 20 to 59. The frequency of clothing involvements were evaluated and those who belonged to the upper 25% were classified as highly-involving consumers and those who belonged to the lower 25% were classified as lowly-involving consumers. Then the Chi-square analysis, t-test, factor analysis, one-way ANOVA and the Duncan test were carried out on the collected data. The results were as follows: 1. When it comes to the relationships between demographic variables and the levels of clothing involvements, consumers' age, marital status, education, and employment proved to have significant influences. 2. Five dimensions such as the atmosphere and location of store, properties of goods, prestige and diversity of brands and service for purchase promotion appeared important store evaluative criteria. Age, marital status, education and employment gave partly significant influences on the store evaluative criteria. 3. When the relationship between the clothing involvement and store evaluative criteria was analyzed, four dimensions-the atmosphere of store, properties of goods, diversity and prestige of brands and service for purchase promotion service-caused significant differences.

Involved in Clothing or Involved in Fashion?

Lee Kyu-Hye The Costume Culture Association 2005 Fashion, industry and education Vol.8 No.1

The goals of this study were to refine conceptualization of clothing involvement and fashion involvement and develop a distinction between the two construct. A questionnaire was developed for an empirical study. A total of 669 female consumers participated in the study. Results indicated that respondents were able to be segmented into four groups based on clothing involvement and fashion involvement. Consumers who were highly involved in both clothing product and fashion were likely to be young and not married. Consumers who were involved in clothing were likely to seek quality than consumers who were involved in fashion. Interest in brands was more related to fashion involvement rather than clothing involvement.

관여, 광고위치, 광고형태에 따른 광고효과 연구 -패션 인터넷 검색광고를 중심으로-

제은숙 ( Eun Suk Je ) 복식문화학회 2012 服飾文化硏究 Vol.20 No.2

This research aimed to examine an advertising location according to consumer involvement about internet search advertising and advertising effect according to advertising forms. This research carried out a questionnaire survey from May 25, 2011 for seven days with the target of men and women at the age of 20s-30s who tried search advertising in Seoul and capital area, and 519 copies were used for final analysis. For analysis of collected materials, the reliability test factor analysis, i-test, regression analysis and 2 test were executed by using statistical package SPSS 16.0+ The results are as follows, First, it appeared that consumer`s clothing involvement, advertising involvement, advertising location and advertising forms had an influence on site attitude and clicking intention. Consumers of high clothing involvement, high advertising involvement and upper end advertising appeared to have high site attitude and clicking intention. Second, all consumers of the low and high clothing involvement and upper end advertising appeared to prefer the upper end advertising. It appeared that consumers of low advertising involvement prefer lower end advertising, and consumers of high advertising involvement prefer the upper end advertising at an advertising location according to clothing involvement. Accordingly, it is important that the search advertising exposes advertising in the upper end, and that should use an advertising phrase capable of giving trust to consumers. As the text advertising had high site attitude and clicking intention in the advertising forms, consumers should pay attention to the advertising phrase.

의복 대량구매자 측정을 위한 의복소비지출과 대량구매동기 분석

김현숙(Kim, Hyun Sook),추호정(Choom Ho Jung),김상조(Kim, Sangjo) 한국소비문화학회 2008 소비문화연구 Vol.11 No.4

본 연구에서는 의복대량구매자를 규명하기 위한 선행단계로 의복소비지출을 측정하고 의복 대량구매동기의 구조를 밝히고자 하였다, 이를 위해 여러 의복소비지출 측정방법의 타당성과 신뢰성을 비교하고, 의복 대량구매 동기 요인의 구조를 분석하였다. 또한 각 의복소비지출 측정방법 별로 의복 대량구매동기와 의복소비성향 및 의복소비지출 사이의 관계를 나타내는 구조모형의 적합성을 검증하였다. 자료수집은 서울 및 서울근교에 거주하는 성인 남녀 441명을 대상으로 설문조사를 실시하였다. 자료분석 결과 의복소비지출 측정법 중 의복 구매액과 구매량에 대한 주관적 측정법이 자유기술법과 유목측정법에 의한 객관적 측정법 보다 신뢰도와 타당성에서 우수했다. 또한 의복 대량구매동기에 대한 공통요인분석 결과 의복 대량구매동기는 의복관여, 가격민감도, 쾌락적 쇼핑성향의 3차원으로 구성됨을 알 수 있었다. 각 의복소비지출 측정 방법 별로 의복 대량구매동기와 의복소비성향 및 의복소비지출 사이의 관계를 나타내는 구조모형의 적합성을 비교한 결과 객관적 측정법 보다 주관적 측정법이 우수하게 나타났다. 결론적으로 의복소비지출의 주관적 측정법의 의복 대량구매자를 규명하기 위한 유용한 방법이며, 의복관여와 가격민감도 및 쾌락적 쇼핑성향으로 구성되는 의복 대량구매동기는 다양한 동기의 의복 대량구매자를 유형화하고 세분화하는데 적합하다고 하겠다. Following Pareto’s advice of ’20-80’ rule, this study aimed to solve the ignored problems in volume segmentation of clothing market: the measurement of clothing expenditures and heavy buying motivations. Relevant literature was reviewed to identify the clothing expenditures measurements and the heavy buying motivations for clothing. Data were collected from 441 adults who reside in Seoul. The study proposed the subjective measurement of clothing expenditure as better method in various perspectives. Both exploratory and confirmatory factor analysis on heavy buying motivations resulted in three factor solutions such as clothing involvement, hedonic shopping tendency and price sensitivity. In addition, the structural equation model showed the significant relationships among heavy buying motivations, clothing consumption tendency and clothing consumption expenditure. The competing models were constructed with the different combinations of clothing expenditure measurement. The model consisting of subjective measurement in currency and volume was found to show better fit. The results of this research should be valuable resources for the clothing industry who wish to build the strategies based on volume segmentation.

소비자의 의복 쇼핑동기와 관여도에 따른 점포 선택기준과 점포에 대한 태도

홍금희 ( Hong Geum Hui ),강혜리 ( Kang Hye Li ) 한국의류산업학회 2003 한국의류산업학회지 Vol.5 No.4

This study is designed to identify the dimensions of clothing shopping motives and clothing involvements which influence consumers` store choice behaviors and to find out what variables have a direct influence on the attitudes of customers toward stores. The empirical research was made through the survey on 300 female and male shoppers who purchased clothing. The major results of this study are as follows : 1. The dimension of clothing shopping motives is composed of leisure-related shopping motive, products-related shopping motive, and economy-related shopping motive. And the dimension of clothing involvement consists of pleasure involvement factor, fashion involvement factor, and symbol involvement factor. 2. The dimension of the store choice criteria is composed of such five factors as promotion, products, prices/salespersons, service, and location. 3. There is a positive correlation of the products-related shopping factor and the leisure-related shopping motive only. And the store choice criteria have a positive correlation with all the factors of clothing involvement. 4. The high-shopping-motive group turns out to pay more importance to such factors as products and location than the low-shopping-motive group. 5. The variables which have influences on the attitudes of customers toward stores turn out to be such factors as fashion involvement, promotion in the store choice criteria, and gender.