코스메슈티컬 화장품 소비자의 선호도와 구매결정요인

심은경 ( Eun Kyung Sim ),김강련 ( Kang Ryune Kim ) 한국미용학회 2008 한국미용학회지 Vol.14 No.4

Cosmeceutical products have come in coping with satisfying the consumer`s desire longing for high quality of having dual cosmetic and therapeutic effects. They are showing high rate of growth over 20~30% a year. So this survey is aimed at preparing fundamental data for the promotion of development and sales marketing of cosmeceutical products, especially in the aspects of consumer`s preference and determinants of purchase of cosmeceutical products. The results were as follows. Workers who prefer cosmeceutical products showed intention of keeping use, and the consumers of over twenty years of age showed positive preference patterns recommending other people to use. In the consumers in junior college education, the brand image mostly affected preference for cosmeceutical products. Furthermore, the determinants of purchase affecting the preference for cosmeceutical products were the price, the brand image, the perceived quality, and the impression on a salesperson in order. But the design of the container didn`t affect the preference. It means that the redesign of the container is needed to differ the products from others. Concretely, the price beside the degree of preference for cosmeceutical products, the impression on a salesperson for consecutive use, the brand image for recommending other people, the perceived quality for effective satisfaction were the principal factors respectively. Conclusively, the important determinants of purchase of cosmeceutical products like appropriate price range with good quality, brand image for positive public relations, the trustworthy impression on a salesperson and the good quality should be managed carefully and paid more attention to. The differentiated and deliberate marketing strategies considering above determinants of purchase based upon the preference of each consumer`s age, job and educational background, are needed for the sales promotion of cosmeceutical products.

초등학교 1학년의 영어 이야기책과 정보책의 선호도 및 선호 요소

안소영 ( An So Young ),김태은 ( Kim Tae-eun ) 글로벌영어교육학회(구 호남영어교육학회) 2020 Studies in English education Vol.25 No.3

The purpose of this study is to identify first graders’ preferences for storybooks and informational books and to analyze the factors that determine their preferences. For this study, 25 students in Seoul G elementary school participated in the preference survey. The preference survey consisted of multiple choice and descriptive questions and was conducted before and after English book reading classes. According to the results, students preferred storybooks over informational books, and their preference for storybooks became stronger after the English book reading class. The analysis of factors that determine their preferences revealed that key determinants were related to content, aesthetic, form, and learning. When the determinants are carefully considered in book selection, both storybooks and information books can be an effective and interesting reading material for students to learn English. This study has significance in that it provides valuable insights into understanding book preference determinants when we need to consider the selection of storybooks and informational books.

출산결정요인의 변화에 대한 실증분석

홍성효(Hong, Sung Hyo) 숙명여자대학교 아시아여성연구원 2016 아시아여성연구 Vol.55 No.2

본 논문은 1990년과 2010년, 두 시점 간 출산에 대한 결정요인의 변화를 실증적으로 분석한다. 통계청의 「인구주택총조사」 2% 표본자료를 이용해 개별 가구(household)의 출생아수 결정요인을 Tobit모형을 통해 연도별로 추정하고 이를 다시 개별 가구 자료와 통합한 후에 Oaxaca(1973) 분해기법을 적용하여, 두 시점 간 출생아수 변화를 인적구성의 변화에 의한 것과 자녀출산에 대한 선호의 변화에 의한 것으로 분해한다. 분석결과에 의하면, 1990-2010년 사이에 기혼여성의 출생아수는 평균 0.2명만큼 감소하였으며 이러한 감소의 상당부분은 출산에 대한 선호의 변화에 기인하는 것으로 나타난다. 특히, 기혼여성의 경제활동참여 여부와 남성 배우자의 가사 혹은 육아 분담의 변화에 따른 출산에 대한 선호의 변화가 출산율 변화에 큰 영향을 미친 것으로 분석된다. 따라서, 출산율의 제고를 위해서는 여성의 출산 및 자녀양육으로 인한 경력단절을 완화할 수 있도록 하는 노동시장의 유연화 및 남성 배우자의 가사나 육아 분담을 증대시킬 수 있도록 하는 사회적 인식 및 제도의 개선이 필요할 것이다. This paper empirically analyzes the change in determinants of childbirth between 1990 and 2010. Initially I estimate the determinants of birth through the regression analysis on the number of births using the Korean Population and Housing Census 2% sample data from Statistics Korea, merge the results into the raw data, and then decompose the change in births into two parts: one by change in demography and the other by change in preference for birth based on Oaxaca (1973)’s method. According to the results, there was a decrease in the number of childbirths, on average, by 0.2 children over the 20-year window, and the decrease was predominantly caused by the change in preference. Particularly, it is evident that the change in preference for birth which was caused by the changes in the married females’ labor market participation and their male spouses’ sharing the burden of house work and child-rearing mostly resulted in the fertility change. Therefore, in order to enhance the fertility rate, it is necessary that the flexibility in labor market which mitigates females’ career-break and improvements in social recognition and frame where male spouses share the burden of house work and child-rearing be acknowledged.

建物 디자인 槪念 導出因子의 選好에 관한 硏究

류임우,정지석,최무혁 대한건축학회 2004 대한건축학회논문집 Vol.20 No.3

The purposes of this study were two facts. The one is to analyze the preference of concept determinants according to the use of building and the characteristics of site. The other is to propose value through comparing preference of concept determinants of applicants and investigators. In order to acquire those, the literal investigation of domestic bimonthly which is A&C is employed as a means. Targets of research were 418 buildings which were attended domestic competition from 1996 to 2001. Survey of research investigated frequency of concept determinants that apply in these buildings. In the results, We could find two categories, five dimensions and 18 elements from the concept determinants. Also, we could prove that it was difference in preference of design concepts, according to use of building and characteristics of site, and difference partially between applicants and investigators in concept preference. These results can be used for measure for building estimation and can be used for guide, when architects establish concepts for design of buildings in design field.

Disease Cause Attribution and Patients’ Preference for Low versus High Self-Management Treatments

김준환,Jaehwan Kim,Anastasiya Pocheptsova, Ghosh 서비스마케팅학회 2023 서비스마케팅학회 학술대회 발표논문집 Vol.2023 No.05

This research investigates how the attribution of a disease cause influences the preference for treatments. Various diseases are thought to develop as an outcome of an interaction between genetic factors and lifestyle. We investigate whether consumers have different preferences for treatments when they believe the cause of their disease is a genetic factor and when the reason is their lifestyle. Specifically, we compare preferences between treatments that require different levels of self-management. For instance, as a treatment for skin disease, a doctor may propose two treatments, daily antibiotics application or weekly biologic agent injection. The latter treatment demands a lower level of patient self-management, whereas the former requires a higher level of self-management. Across three studies, this research demonstrates that the attribution of disease can affect the preference between treatments with different levels of selfmanagement. In addition, the study results show that the influence varies by individual traits, such as fatalistic determinism and self-control. Study 1 shows that people with a low determinism were likely to prefer a treatment that required a lower level of self-management when they believed the disease was attributed to genetic factors rather than lifestyle. By contrast, preference was not influenced by the disease attribution for people with a high determinism. Study 2 and study 3 demonstrate that people with low self-control had a stronger preference for a treatment with a lower level of self-management when they attributed the disease to genetic factors than when attributed to lifestyle due to the perceived controllability of the disease. On the other hand, the attribution did not influence the treatment preference for people with high self-control.

실시간 딥러닝 음성 신호 처리를 위한 하드웨어 구현

이성룡(Sungryoung Lee),신예린(Yerin Shin),유호영(Hoyoung Yoo) 대한전자공학회 2021 대한전자공학회 학술대회 Vol.2021 No.6

제18대 대통령 선거의 북한 요인 분석

金俊哲 한국의정연구회 2013 의정논총 Vol.8 No.1

실증자료 분석을 통해, 지난 제18대 대통령 선거에서 대북정책과 같은 포괄적인 북한요인이 후보를 선택하는데 영향력을 발휘했는지 그 여부를 검증하는데 본 연구의 목적이 있다. 로지스틱 회귀분석(Logistic Regression) 결과 ‘후보선택’에 영향을 미치는 요인은 ‘대북정책, 연령, 권역, 경제과제, 직업, 가구소득’ 순으로 나타났다. 의사결정나무분석(Decision Tree Analysis) 결과 ‘후보선택’에 영향을 미치는 요인은 세 가지 분석기법에서 공통적으로 ‘지지정당, 대북정책’으로 분석되었다. 새누리당 지지층은 박근혜, 민주통합당 지지층은 문재인을 지지했다. 그러나 무당파층에서는 ‘유연한 대북정책’을 선호하는 응답자는 문재인 후보, ‘강경한 대북정책’을 선호하는 응답자는 박근혜 후보를 지지했다. 이와 같은 연구결과는 북한의 직접적인 개입이 없었던 제18대 대통령선거에서도, 여전히 북한요인이 후보선택의 중요한 요인으로 작용하였다는 것을 보여주는 것이라 하겠다. The purpose of this study is to empirically analyze the effect of North Korean Factors on Voter's Choice of Candidate in the 18th Presidential Election by employing t-test, ANOVA, logistic regression, and decision tree analysis. The results of the Logistics Regression using survey data show that the determining factors on choice of candidate during the 18th Presidential Election were political issue preference (about North Korean policies), age, area, economic issues, job, income. The results of the decision tree analysis show that the most influential factors on choice of candidate were party identification and political issue preference (about North Korean policies). Voters who supported political parties(partisan) simply chose the candidate who belonged to their political party. On the other hand, those who did not support political parties (non-partisan) chose the candidate who claimed to back the same issues (about North Korean policies) they preferred.

자결성 수준에 따른 운동유형의 선택이 참가자의 심리·생리적 효과와 지속실천에 미치는 영향

문창일 대한운동학회 2013 아시아 운동학 학술지 Vol.15 No.4

[INTRODUCTION] The purposes of this study were to test the effect of physical activity selected by the level of internal and external motivation on psychological (emotion, motivation, arousal level), and physiological changes (HR, RPE) and to investigate the difference of these changes in the long-term point of view. [METHOD] 70 college students were participated and data from 64 subjects were analyzed with a dropout of 6 subjects. Experimental procedure was refer to the method of Moon(2011) and Parfit & Gledhill(2004). Descriptive statistics, exploratory factor analysis (EFA), Cronbach’s alpha, one-way repeated measures ANOVA, independent t-test were performed using SPSS (version 19.0 for Windows), and a prior level of significance was set as p<.05. [RESULT] The results are showed as follow: First, the emotion experience in preference exercise mode group appeared to have higher perceptive of positive emotion experience and lower perceptive of negative emotion experience than emotion experience in non-preference exercise mode group in physical activity. Second, the preference exercise mode group revealed higher of internal motivation and lower of external motivation than non-preference exercise mode group. Third, the preference exercise mode group presented higher increase in stage of exercise behavior change than non-preference exercise mode group. Fourth, the preference exercise mode group in change of exercise emotion showed a larger increase and duration in feeling scale (FS), and the increase and decrease of felt arousal scale (FAS) were similar with non-preference exercise mode group. Fifth, the preference exercise mode group revealed to lower perceptive of exercise intensity than with non-preference exercise mode group at the same intensity. Sixth, the preference exercise mode group in change of exercise duration appeared to have more a positive effect on the physiological variables than non-preference exercise mode group. 24 weeks of regular exercise to the participants brought a qualitative change in the change of physical. Finally, the preference exercise mode group was superior to exercise participations than non-preference exercise mode group. [CONCLUSION] Self-determination group had higher positive effect than comparison group for all factors. Therefore, coach should understands principle of self-determination theory and try in curiosity encouragement of exercise participants or environment furtherance to accomplish internalized motivation. [서론] 본 연구의 목적은 내․외동기 수준에 따른 신체활동의 선택이 운동참가자의 심리적․생리적 변화에 어떠한 영향을 주는지를 관찰하고, 장기적 관점에서 어떤 차이를 보이는지 알아보는데 있다. [방법] 연구 참가자는 대학생 70명을 대상으로 하였으며, 탈락자를 제외한 64명의 자료를 분석하였다. 실험절차는 문창일(2011)과 Parfitt & Gledhill(2004)의 방법을 따랐으며, 수집된 자료에 대해 기초기술통계와 탐색적 요인분석(EFA), Cronbach' α값을 구하였고, 일원반복측정분산분석, 독립표본 t-검정을 실시하였다. [결과] 첫째, 신체활동에 따른 정서경험은 자결성 집단(실험집단)이 비교집단에 비해 긍정적 정서경험은 더 높게 지각하고, 부정적 정서경험은 더 낮게 지각하는 것으로 나타났다. 둘째, 자결성 집단은 비교집단에 비해 내적동기는 높고, 외적동기는 낮은 것으로 나타났다. 셋째, 자결성 집단은 비교집단에 비해 운동행동변화 수준이 더 높게 증가한 것으로 나타났다. 넷째, 시간의 흐름에 따른 운동정서의 변화에서 자결성 집단은 비교집단과 각성수준(FAS)의 증감은 비슷한 양상을 보였으나, 감정수준(FS)에서 더 큰 증가폭과 지속시간을 보였다. 다섯째, 자결성 집단은 비교집단에 비해 동일한 강도에서 운동강도(RPE)를 더 낮게 지각하는 것으로 나타났다. 여섯째, 운동기간의 변화에 따라 자결성 집단은 비교집단에 비해 생리적 변인에서 더 긍정적인 효과를 보였다. 24주간의 정기적인 운동은 실험참가자들에게 정량적인 신체적 변화를 가져왔다. 마지막으로 자결성 집단은 비교집단에 비해 운동참가율이 더 우수한 것으로 나타났다. [결론] 내적으로 동기화된 자결성 집단은 대부분의 요인에서 비교집단에 비해 긍정적인 효과를 보이고 있다. 따라서 현장에서 운동참가자를 지도하는 코치는 자결성 이론의 원리를 바탕으로 참가자들의 호기심 자극이나 내적동기화를 이루기 위한 환경 조성에 노력하여야 한다.

Exploring the Determinants of Preference for Visiting Beauty & Health Multi-Shop Operate by One Person

Dogyeong Kim(Dogyeong Kim),Heejung We(Heejung We) J-INSTITUTE 2023 Protection Convergence Vol.8 No.1

Purpose: A beauty health multi-shop is a place where two or more beauty and health-related professional services are managed, and it is divided into a multi-person multi-shop where multiple managers manage users and a one-person multi-shop that is operated by a single person. This study was conducted to conduct an objec-tive and in-depth exploration of how the preference determinants of beauty health one-person multi-shop cus-tomers are organized. Method: As a research method, the first open-ended survey was conducted, and based on this, preliminary questions were constructed through content analysis, and the second closed-ended survey was conducted. The first survey was conducted on 95 adults with experience in using beauty and health one-person multi-shops, and the second survey was conducted on 212 questionnaires with the same experience, and the final preference de-terminants were derived through exploratory factor analysis and reliability verification. Results: The results of the study were implied by 17 sub-constructs, 6 constructs and 1 other factor. The first three internal preference determinants were identified as manager expertise, customer care environment, and affordability, and the second three external preference determinants were identified as diversity, convenience, and member retention services. Conclusion: Currently, in Korea, the beauty health industry is based on the health industry and the beauty industry is being mixed and converged, creating new demands that are connected to health, culture, emotions, and aesthetic pursuits. The results of this study provide an objective explanation of the determinants of consum-ers' preference for visiting beauty and health one-person multi shops, so it is expected to be used as a resource for various operational measures in the future.

운동의 선호 유형과 강도가 운동 참가자의 심리,생리적 반응에 미치는 영향

문창일 ( Chang Il Mun ) 한국스포츠심리학회 2011 한국스포츠심리학회지 Vol.22 No.2

Parfitt, Rose & Markland(2000)는 건강운동 촉진과 관련하여 운동 강도의 선택은 개인의 자율성을 증가시키고, 자기결정에 대한 느낌을 증가시킨다고 하였다. 증가된 자결성은 내적동기를 증가시키고, 내적동기의 증가는 더욱 강력하게 운동을 지속할 수 있는 토대를 마련한다고 하였다. 이에 본 연구의 목적은 운동참가자들이 운동을 통해 경험하게 되는 정서적 경험과 생리적인 반응 사이의 관계를 밝히고자 하는데 있다. 이러한 연구목적을 달성하기 위하여 선호/비선호 운동유형(선호/비선호)과×운동 강도(55%, 70%, 85%)에 따른 심리·생리적 반응을 관찰하고 분석하였다. 실험에 참가한 대상자는 대부분 대학생으로서, 65명(남=47, 여=18)이 실험에 참가하였다. 수집된 자료에 대한 분석방법은 집단×시간에 따른 차이를 알아보기 위하여 반복측정분산분석(repeated measured ANOVA)을 실시하였으며, 측정 시점간의 차이 비교를 위해 paired-t test와 one-way ANOVA를 실시하였다. 이와같은 연구과정을 거쳐 다음과 같은 결론을 얻을 수 있었다. 첫째, 운동 중 또는 운동 후 체험하는 정서경험에서 선호 운동유형 집단은 비선호 운동유형 집단에 비해 긍정적 정서경험이 높고, 부정적 정서 경험은 더 낮다. 둘째, 동일한 운동 강도에서 선호된 운동유형 집단이 비선호 운동유형 집단보다 지각된 피로 수준과 운동 강도 지각이 더 낮다. 셋째, 운동 중 또는 운동 후 체험하는 정서경험에서 운동 강도 70%가 55%와 85%의 운동 강도보다 더욱 효율적이다. 넷째, 운동 중 또는 운동 후 참가자들이 체험하는 감정수준(feeling scale; FS)과 각성수준(felt arousal scale; FAS)의 2차원 원형 모델은 선호 운동유형 집단이 긍정적인 형태로, 비선호 운동유형 집단은 부정적인 상태를 나타냈다. 다섯째, 운동 중 또는 운동 후 참가자들이 체험하는 긍정적인 감정수준(feeling scale; FS)은 70% 집단이 55%와 85% 집단에 비해 더 높게 나타났으며, 각성수준(felt arousal scale; FAS)은 운동 강도에 따른 차이를 보이지 않았다. 마지막으로 운동강도 측정을 위한 객관적인 지표의 사용(예, VO2max의 사용), 성별에 따른 차이 점검, 생태학적 타탕도를 높이기 위한 연구방법과 연구 방향 등을 제안하였다. Relating to facilitate exercise for one`s health, Parfitt, Rose, and Markland (2000) reported that the choices of exercising intensity increase individual autonomy and satisfaction with self-determination. They also suggested that higher self-determination increase intrinsic motivation and the increase of intrinsic motivation can continue exercise more strongly. The aim of this study was to examine the relationship between affect and physiological response to physical exercise experiencing while participants are exercising. Psychological/physiological responses experienced by exercise mode (high preference / low preference) and exercise intensity (55%, 70%, 85%) were observed and analyzed. Sixty-five university undergraduates (47 male and 18 female) served as participants in this study. The data were analyzed through SPSS 12.0 using Repeated-Measures ANOVA to investigate the differences with group and time. Both paired t-test and one-way ANOVA were carried out. The results were as follows; (1) In emotional experience during exercise or after exercise, high preference group had more experience of positive affect and less experience of negative affect than low preference group. (2) In the same exercise intensity, high preference group had lower level of perceived fatigue (physical distress or fatigue; FAT) and RPE (perceived exercise intensity) than low preference group. (3) In emotional experience during exercise or after exercise, 70% of exercise intensity was more efficient than 55% or 85%. In both high preference group and low preference group, 70% group had highest level of positive well-being (PWB) of the three groups while having lower or similar level of psychological distress. (4) Two dimensional circumflex model of FS (feeling scale) and FAS (felt arousal scale) which participants experienced during exercise and after exercise showed that high preference exercise was placed in positive condition, on the other hand low preference exercise was in negative condition. (5) Positive FS experienced during exercise or after exercise appeared higher in 70% group than in 55% and 85% group, but level of arousal didn`t make any differences according to exercise intensity. In conclusion, implications of these results and some recommendations including use of objective indicator for measuring exercise intensity (e.g.; using VO2max), differences between the sexes, research methods were discussed.