A Relationship Between Pro-Environmental Behavior and Eco-Friendly Channels Usage: Local Food Market and Farmers’ Market Context

Young-Doo KIM 한국유통과학회 2022 The Journal of Industrial Distribution & Business( Vol.13 No.12

Purpose: Despite the numerous studies on factors impacting pro-environmental behavior, actual studies analyzing a relationship between pro-environmental behavior and eco-friendly channels (e.g., local food market and farmers’ market channel) usage behavior (visit and purchasing frequency) are rare. This study investigated the relationship between consumers with positive pro-environmental behavior and eco-friendly channels usage behavior. Research design, data and methodology: The study investigated the relationship between pro-environmental behavior and eco-friendly channels (local food markets and farmers market) visit behavior by analyzing data from the Korea Consumer Agency’s 2021 Korea Consumption Life Index, with a focus on the pro-environmental index. Relationship between pro-environmental behavior and whether eco-friendly channels visit or not were analyzed. Demographic variables also influence eco-friendly oriented channels visit. Data analysis used hierarchical regression, firstly inputted pro-environmental behavior, and then demographic variables inputted, and finally pro-environmental behavior and demographics interactions as moderating variables inputted. Results: Consumer’s with positive behavior towards pro-environment were indeed more likely to choose local food market and farmers’ market compared to other consumers. Demographic variables also effect local food market visit. Some demographic variables moderate this relationship. The results, however, differed by channel type. Conclusions: Pro-environmental behavior is closely related to eco-friendly channels (local food market and farmers; market) visit.

환경에 대한 객관적, 주관적 지식이 환경 친화적 행동에 미치는 영향

이용기(Yong Ki Lee),김민성(Min Seong Kim),최정구(Jeang Gu Choi) 한국경영학회 2010 經營學硏究 Vol.39 No.5

The bigger concern of consumers about the environment appears to have little discernible impact on Korea consumers’ pro-environmental behaviors. Therefore, it has become clear that the prediction of pro-environmental behavior needs to be analyzed more comprehensively. The aim of this study is to identify predictors of pro-environmental behaviors of Korean consumers and test interrelationships among environmental knowledge and affect, and eventually, provides a conceptual model indicating how environmental objective and subjective knowledge guide individuals’ pro-environmental behavior (green buying, green product use, and proenvironmental disposal behavior). The data were collected from 416 green consumers who live in Seoul and were analyzed using frequence, reliability, and factor analysis, and SEM (structural equation model) with SPSS/WIN and AMOS 16.0. In order to test unidimensionality and nomological validity of the measures of each construct we employed scale refinement procedure. The results of factor analyses with confirmatory factor analysis method and reliability test with Cronbach’s α’s warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. The data were analyzed with structural equation modeling with AMOS 16.0. The result of the overall model analysis appeared as follows: χ2=190.666(df=90, p=.000), GFI=.945, AGFI=.917, RMSEA=.052, IFI=.965, CFI=.964. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data. The bigger concern of consumers about the environment appears to have little discernible impact on Korea consumers’ pro-environmental behaviors. Therefore, it has become clear that the prediction of pro-environmental behavior needs to be analyzed more comprehensively. The aim of this study is to identify predictors of pro-environmental behaviors of Korean consumers and test interrelationships among environmental knowledge and affect, and eventually, provides a conceptual model indicating how environmental objective and subjective knowledge guide individuals’ pro-environmental behavior (green buying, green product use, and proenvironmental disposal behavior). The data were collected from 416 green consumers who live in Seoul and were analyzed using frequence, reliability, and factor analysis, and SEM (structural equation model) with SPSS/WIN and AMOS 16.0. In order to test unidimensionality and nomological validity of the measures of each construct we employed scale refinement procedure. The results of factor analyses with confirmatory factor analysis method and reliability test with Cronbach’s α’s warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis. The data were analyzed with structural equation modeling with AMOS 16.0. The result of the overall model analysis appeared as follows: χ2=190.666(df=90, p=.000), GFI=.945, AGFI=.917, RMSEA=.052, IFI=.965, CFI=.964. Since the result of the overall model analysis demonstrated a good fit, we could further analyze our data.

등산객의 친환경 행동에 따른 세분시장 특성

이정규 ( Lee Jung-kyu ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2020 호텔리조트연구 Vol.19 No.6

The purpose of this study was to induce pro-environmental behavior from hikers in South Korea. To achieve it, this paper analyzed (1) the hiking segment market via pro-environmental behavior, (2) characteristics of each hiking segment, and (3) pro-environmental behavioral attitudes according to these segments. As a result of factor analysis of pro-environmental behavior, three-dimensional factors (i.e., protecting the natural environment, protecting wild animals, and following designated trails) were found. Next, cluster analysis was conducted by utilizing these three factors of pro-environmental and revealed two clustered groups, which are ''pro-environment leaders'' and ''non-pro-environment seekers.'' Lastly, by comparing pro-environmental behavioral attitudes between these two groups, it is found that ''pro-environment leader'' value more on pro-environmental knowledge, pro-environmental attitude, and pro-environmental garbage disposal.

북한산국립공원 탐방객의 환경친화적 행동의도에 관한 연구

홍란지(Hong, Ran-ji),최영민(Choi, Young-min) 한국문화산업학회 2016 문화산업연구 Vol.16 No.4

우리나라의 국립공원을 찾는 탐방객 수는 45,332,135명(2015년 통계)으로, 국립공원의 입장료 폐지, 주5일 근무제, 건강에 대한 관심 증가, 가족중심 체험형 여가활동 증가 등 사회적·정책적 환경의 변화로 인해 꾸준히 증가하고 있다. 이러한 국립공원 탐방객의 지속적인 증가는 반드시 좋은 것만은 아니며 국립공원 탐방객에 의해 자연생태계가 받는 부정적인 영향도 증가하고 있다. 우리나라의 21개의 국립공원 중 하나인 북한산국립공원은 세계적으로 사례가 드문 도시형 국립공원이다. 우리나라 국립공원 중 탐방객이 가장 많이 찾는 북한산국립공원의 연간 탐방객수는 2015년 기준으로 6,371,791명이다. 탐방객이 많이 찾는 만큼 북한산국립공원에서도 무분별한 등산로 확대, 샛길 확산, 쓰레기 문제, 토양과 식생 유실 등의 환경문제가 발생하고 있다. 이러한 과도한 탐방객에 의한 환경 문제는 국립공원 탐방객의 행동에 영향을 미치는 요인 분석이 바탕이 되어야만 문제 해결의 실마리를 찾을 수 있다는 제안들이 있어왔다. 국립공원의 보전을 위해서는 탐방객이 자연환경에 부정적 영향을 가한다는 점을 인식하고 탐방객에게 가장 많은 관심을 가지고 환경친화적 행동을 촉진하는 방안을 모색해야 한다. 따라서‘국립공원 탐방객의 환경행동에 영향을 미치는 요인은 무엇인가?’를 연구문제로 설정하여, 확장된 계획행동이론을 바탕으로 국립공원 탐방객의 환경행동의도를 연구하였다. 연구결과, 탐방객의 환경친화적 신념과 환경친화에 대한 주관적 규범은 환경친화적 행동의도에 유의한 영향을 미치지 않았으며 환경친화적 태 도와 지각된 환경친화적 행동 통제력만이 환경친화적 행동의도에 유의한 영향을 미치는 것으로 나타났다. People who visit the Korea"s National Park are increasing continuously because of 5 working days system, entrance fee abolition, growth of interest about health life, participation of the leisure activity and others. But growing of National Park visitors is not always good phenomenon. Because of some bad effects to natural environment fromvisitors, Bukhansan National Park has themost amount of visitors, about 6,370,000 people in 2015, among 21 national parks in Korea. Because of the large amount of visitors, this national park also has some of environmental problems: lots of garbage, destruction of pathways, the lose of soil, vegetation etc. One of the causes for these kinds of destruction of the environment in national parks is the visitors. In order to recover and protect the national park"s environment, we have to be concerned about the visitors and find out howto lead the visitors" pro-environmental behavior in national park. National parks in Korea has already become one of the most important tour sites to many people. Due to that, studies about the national park visitors" pro-environmental behavior intention can be a necessary research for extending the life of the national park and making the national park an attractive tourist attraction. Therefore, "What is the factor that can effect to visitor"s pro-environmental behavior in national park?" is the main issue in this study. To achieve the goal of this study, questionnaires were made based on the available literature reviews and surveyed to 319 visitors in Bukhansan National Park. For questionnaire data analysis, the SPSS 18.0 andAMOS 18 softwarewere used. The results of this study are as follows. First, the visitors" pro-environmental beliefs and pro-environmental subjective normdidn"t affect pro-environmental behavior intention. Second, visitors" pro-environmental attitude and perceived pro-environmental behavior control did have an effect to pro-environmental behavior intention. Following these results, we have to let the visitors know about environment problems in the national park and also receive environment education on howto contribute to protecting the environment in the national park as a visitor. 우리나라의 국립공원을 찾는 탐방객 수는 45,332,135명(2015년 통계)으로, 국립공원의 입장료 폐지, 주5일 근무제, 건강에 대한 관심 증가, 가족중심 체험형 여가활동 증가 등 사회적·정책적 환경의 변화로 인해 꾸준히 증가하고 있다. 이러한 국립공원 탐방객의 지속적인 증가는 반드시 좋은 것만은 아니며 국립공원 탐방객에 의해 자연생태계가 받는 부정적인 영향도 증가하고 있다. 우리나라의 21개의 국립공원 중 하나인 북한산국립공원은 세계적으로 사례가 드문 도시형 국립공원이다. 우리나라 국립공원 중 탐방객이 가장 많이 찾는 북한산국립공원의 연간 탐방객수는 2015년 기준으로 6,371,791명이다. 탐방객이 많이 찾는 만큼 북한산국립공원에서도 무분별한 등산로 확대, 샛길 확산, 쓰레기 문제, 토양과 식생 유실 등의 환경문제가 발생하고 있다. 이러한 과도한 탐방객에 의한 환경 문제는 국립공원 탐방객의 행동에 영향을 미치는 요인 분석이 바탕이 되어야만 문제 해결의 실마리를 찾을 수 있다는 제안들이 있어왔다. 국립공원의 보전을 위해서는 탐방객이 자연환경에 부정적 영향을 가한다는 점을 인식하고 탐방객에게 가장 많은 관심을 가지고 환경친화적 행동을 촉진하는 방안을 모색해야 한다. 따라서‘국립공원 탐방객의 환경행동에 영향을 미치는 요인은 무엇인가?’를 연구문제로 설정하여, 확장된 계획행동이론을 바탕으로 국립공원 탐방객의 환경행동의도를 연구하였다. 연구결과, 탐방객의 환경친화적 신념과 환경친화에 대한 주관적 규범은 환경친화적 행동의도에 유의한 영향을 미치지 않았으며 환경친화적 태 도와 지각된 환경친화적 행동 통제력만이 환경친화적 행동의도에 유의한 영향을 미치는 것으로 나타났다. People who visit the Korea"s National Park are increasing continuously because of 5 working days system, entrance fee abolition, growth of interest about health life, participation of the leisure activity and others. But growing of National Park visitors is not always good phenomenon. Because of some bad effects to natural environment fromvisitors, Bukhansan National Park has themost amount of visitors, about 6,370,000 people in 2015, among 21 national parks in Korea. Because of the large amount of visitors, this national park also has some of environmental problems: lots of garbage, destruction of pathways, the lose of soil, vegetation etc. One of the causes for these kinds of destruction of the environment in national parks is the visitors. In order to recover and protect the national park"s environment, we have to be concerned about the visitors and find out howto lead the visitors" pro-environmental behavior in national park. National parks in Korea has already become one of the most important tour sites to many people. Due to that, studies about the national park visitors" pro-environmental behavior intention can be a necessary research for extending the life of the national park and making the national park an attractive tourist attraction. Therefore, "What is the factor that can effect to visitor"s pro-environmental behavior in national park?" is the main issue in this study. To achieve the goal of this study, questionnaires were made based on the available literature reviews and surveyed to 319 visitors in Bukhansan National Park. For questionnaire data analysis, the SPSS 18.0 andAMOS 18 softwarewere used. The results of this study are as follows. First, the visitors" pro-environmental beliefs and pro-environmental subjective normdidn"t affect pro-environmental behavior intention. Second, visitors" pro-environmental attitude and perceived pro-environmental behavior control did have an effect to pro-environmental behavior intention. Following these results, we have to let the visitors know about environment problems in the national park and also receive environment education on howto contribute to protecting the environment in the national park as a visitor.

나비 기르기 체험활동이 초등학생의 친환경 행동 및 태도에 미치는 영향

전명자,이정화,정연옥 한국실과교육학회 2011 한국실과교육학회지 Vol.24 No.2

After practicing the butterfly Raising activities for 3rd graders of elementary school, as an alternative of Raising activity which is difficult to conduct in a classroom, student's pro-environmental behavior and attitudes were investigated and analyzed, and following results were obtained. When taking a close look at a change in an pro-environmental attitude for children through a butterfly Raising activity, the experimental group has more interest in all areas listed than that of the control group, for example, an interest in nature, concern for environmental problems, environmental common, pollution, environmental values, and environmental preservation. Thus, the butterfly Raising activities for lower grades in elementary school is known to have a positive effect on enhancing an pro-environmental behavior. In pro-environmental attitude change by the type of housing, for an apartment housing residents, the experimental group was higher than control group in all areas listed, and for a detached house residents, the experimental group was higher than control group only in environmental pollution. After an application of butterfly Raising activity program, for the changes of children's pro-environmental behavior, the experimental group also appeared to be higher than control in all areas, including consumer behavior, eco-management and persuasion. Thus, it proves that a butterfly Raising activity effects positively on children's pro-environmental behavior changes. In pro-environmental behavior change by type of housing, for apartment housing residents, compared with a control, the experimental group appeared to be higher in all area, however, for a detached house residents, compared with a control, the experimental group appeared to be higher only in consumer behavior and persuasion. Thus, butterfly Raising activities for low level of elementary school children's change in pro-environmental behavior and attitude seems to have a positive impact, thus, the positive impact of execution of pro-environmental related actions can be given and shedding a new light on an environmental interest. 본 연구는 교실에서 실습이 어려운 기르기 체험활동의 대안으로 경남 G시에 소재하고 있는 G 초등학교 3학년을 대상으로 나비 기르기 체험활동을 실시한 후 아동들의 친환경 행동 및 태도를 조사 분석하였으며, 다음과 같은 결과를 얻었다. 나비 기르기 체험활동을 통한 아동들의 친환경 태도의 변화는 실험집단의 경우 통제집단에 비하여 자연에 대한 관심, 환경문제에 대한 관심, 환경일반, 환경오염, 환경가치 및 환경보존 영역에서 유의미하게 높게 나타나, 나비 기르기 체험활동이 초등학교 저학년 아동들의 친환경 태도 향상에 긍정적인 영향을 미치는 것으로 알 수 있다. 주거형태에 따른 친환경 태도의 변화는 아파트에 거주할 경우 실험집단이 통제집단보다 모든 영역에서 유의미하게 높은 것으로 나타났으나, 단독주택에 거주할 경우 실험집단은 통제집단에 비하여 환경오염 에서만 높게 나타났다. 나비 기르기 체험활동 프로그램 적용 후, 아동들의 친환경 행동의 변화에서도 실험집단은 통제집단에 비하여 소비자 행위, 생태관리 및 설득 영역에서 유의미하게 높게 나타나, 나비 기르기 체험활동이 아동들의 친환경 행동의 변화에도 긍정적인 영향을 미치는 것으로 알 수 있었다. 주거형태에 따른 친환경 행동의 변화는 아파트에 거주할 경우 실험집단이 통제집단보다 모든 영역에서 유의미하게 높은 것으로 나타났으나, 단독주택에 거주할 경우 실험집단은 통제집단에 비하여 소비자 행위 및 설득 에서만 높게 나타났다. 따라서, 나비 기르기 체험활동은 초등학교 저학년 아동들의 친환경 행동 및 태도에 긍정적인 영향을 미치는 것으로 나타나, 작은 동물 기르기 체험활동이 아동들에게 환경에 대한 관심을 재조명하고 친환경 행동 관련 실천의지에도 긍정적인 영향을 주는 것으로 나타났다.

어머니와 청소년의 환경친화적 소비행동 관계에서 청소년 친환경태도의 매개효과분석

정주원 ( Joo Won Jung ),조소연 ( So Yeon Cho ) 한국환경과학회 2015 한국환경과학회지 Vol.24 No.12

The purpose of this study is to observe the influence mother``s pro-environmental consumption behavior have on the adolescents`` environment-friendly attitudes and adolescents`` pro-environmental consumption behavior. Also by examining the variable relation, the study scopes out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, mother``s pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents’ environment-friendly attitudes. Second, mother``s pro-environmental consumption behavior were proven to be essential factors that have influence on the adolescents’ pro-environmental consumption behavior. Third, mediating effect of adolescents`` environment-friendly attitudes was verified in the relationship between mother``s and adolescent``s pro-environmental consumption behavior. The findings suggest the importance of adolescents`` environment-friendly attitudes and improve adolescent``s pro-environmental consumption behavior by having practice mother``s pro-environmental consumption behavior.

환경친화적 태도와 과학적 지식이 환경친화적 행동에 미치는 영향연구

김민경(Minkyung Kim) 한국환경교육학회 2015 環境 敎育 Vol.28 No.2

본 연구는 서구문화권에서 도출된 환경친화적 태도 및 과학적 지식수준과 환경친화적 행동 간의 관계에 대한 기존의 이론이 문화보편적으로 적용가능한 것인지 확인하는 것을 목적으로 하였다. 이를 위하여 2010년 국가 간 사회조사프로그램(international social survey program:ISSP)의 조사자료에 수록된 29개국 39,512명을 연구대상으로 선정하여, 환경친화적 태도와 과학적 지식수준이 환경친화적 행동에 미치는 영향에 대한 외적타당도를 확인하였다. 더불어 국가의 문화성향에 따라 환경친화적 태도 및 과학적 지식수준 이 환경친화적 행동에 미치는 영향강도에 차이가 있는지를 실증분석하였다. 분석결과 환경에 대한 과학적 지식수준은 환경친화적 태도와 환경친화적 행동사이의 매개변수의 역할을 하는 것으로 나타났으며, 환경친화적 태도와 과학적 지식수준은 환경친화적 행동과정(+)의 관계에 가지는 것으로 나타났다. 그러나 이들 변수가 환경친화적 행동에 미치는 영향강도는 국가의 문화성향에 따라 차이가 있었다. 개인주의 문화성향의 국가에서는 환경친화적 태도의 함양이 환경에 대한 과학적 지식수준보다 환경친화적 행동에 더 강한 영향을 주는 것으로 나타났다. 반면, 집합주의 문화성향의 국가에서는 환경친화적 태도와 환경친화적 행동간의 관계는 통계적으로 유의미하지 않은 것으로 나타났으나, 과학적 지식수준이 환경친화적 행동에 미치는 영향 강도는 개인주의 문화성향의 국가에서보다 높게 나타났다. The aim of the study was to test whether environmental attitudes and knowledge can explain pro-environmental behavior, and whether there are cultural differences in this respect. This study tested the conceptual framework of pro-environmental behavior by applying structural equation model (SEM). Data were drawn from the 2010 International Social Survey Programme (ISSP) which included an environmental module. Results indicated that environmental attitudes significantly predicted pro-environmental behavior and that environmental knowledge was a significant mediating variable for the relationship between environmental attitudes and pro-environmental behavior. Furthermore, cultural contexts had an influence of relationships among environmental attitudes, knowledge and behavior. In individualistic cultures, pro-environmental behavior was more strongly related to environmental attitudes rather than knowledge. In contrast, environmental attitudes were not significantly related to pro-environmental behavior in collectivist cultures. On the basis of these results, the different influence of environmental attitude and knowledge on pro-environmental behavior between individualistic and collectivist cultures were discussed.

Thinking Globally and Acting Locally?: Geographical Dimension of Environmental Concern as Predictors of Pro-environmental Behaviors

박희제 서울대학교 사회발전연구소 2018 Journal of Asian Sociology Vol.47 No.4

Using the structural equation modeling, the present study anlayzed the results of a survey of environmental attitudes conducted in Seoul, Korea to examine the extent to which perceptions of environmental issues at different geographical levels (local and global) influence pro-environmental behavior in everyday life. Concern about global environmental issues influenced pro-environmental behavior both directly and indirectly. As the theory of planned behavior suggests, behavioral intention to protect the environment mediated the relationship. In line with the endowment effect theory, people were more likely to engage in pro-environmental behavior when they were more content with the quality of environment in the neighborhood. However, the influence of the perception of local environmental conditions on pro-environmental behavior was mainly indirect via emotional attachment to a local community. Overall, ordinary people’s perception of global environmental issues was a stronger predictor of individual pro-environmental behavior than was their perception of local environmental conditions, suggesting that “Think globally, act locally” is not merely a slogan for environmentalism, but also a description of what people are actually doing in everyday life. Theses findings therefore suggest that highlighting global environmental problems rather than focusing on local environmental problems would indeed be an effective communicative strategy to promote proenvironmental behavior in everyday life.

Thinking Globally and Acting Locally? : Geographical Dimension of Environmental Concern as Predictors of Pro-environmental Behaviors

Hee-Je Bak 서울대학교 사회발전연구소 2018 Journal of Asian Sociology Vol.47 No.4

Using the structural equation modeling, the present study anlayzed the results of a survey of environmental attitudes conducted in Seoul, Korea to examine the extent to which perceptions of environmental issues at different geographical levels (local and global) influence pro-environmental behavior in everyday life. Concern about global environmental issues influenced pro-environmental behavior both directly and indirectly. As the theory of planned behavior suggests, behavioral intention to protect the environment mediated the relationship. In line with the endowment effect theory, people were more likely to engage in pro-environmental behavior when they were more content with the quality of environment in the neighborhood. However, the influence of the perception of local environmental conditions on pro-environmental behavior was mainly indirect via emotional attachment to a local community. Overall, ordinary people’s perception of global environmental issues was a stronger predictor of individual pro-environmental behavior than was their perception of local environmental conditions, suggesting that “Think globally, act locally” is not merely a slogan for environmentalism, but also a description of what people are actually doing in everyday life. Theses findings therefore suggest that highlighting global environmental problems rather than focusing on local environmental problems would indeed be an effective communicative strategy to promote pro-environmental behavior in everyday life.

간호대학생의 환경친화적 행동에 영향을 미치는 요인

김남희 위기관리 이론과 실천 2022 Crisisonomy Vol.18 No.8

The purpose of this study is to identify factors that influence pro-environmental behaviors of nursing students. Data were collected from May 11 to May 25, 2022 from 152 nursing college students. Collected data analysis were performed using SPSS Win 25.0 program. There was a significant difference in environmental perception(F=3.209, p=.043), environmental sensitivity(F=10.218, p<.001), and pro-environmental behaviors (F=6.668, p=.002) according to grades. There was a significant difference in sensitivity according to gender(t=2.378, p=.019). Perception showed a significant positive correlation with sensitivity(r=.62, p<.001) and pro-environmental behaviors(r=.27, p=.001). A significant positive correlation was also found between sensitivity and pro-environmental behaviors(r=.39, p<.001). The factors affecting pro-environmental behaviors were grades(t=3.259, p=.001) and sensitivity(t=3.635, p<.001), and the explanatory power of these variables was 20%. It is necessary to prepare a plan to induce pro-environmental behaviors by activating an environmental education program that can increase environmental perceptions and sensitivity for nursing students. 본 연구는 간호대학생을 대상으로 환경친화적 행동에 영향을 미치는 요인을 파악하기 위함이다. 간호대학생 152명을 대상으로 2022년 5월 11일부터 5월 25일까지 자료수집을 실시하였다. 수집된자료는 SPSS Win 25.0 program을 이용하여 분석하였다. 대상자의 일반적 특성에 따른 환경에 대한인식(F=3.209, p=.043), 환경감수성(F=10.218, p<.001), 환경친화적 행동(F=6.668, p=.002) 모두 성적에서 유의한 차이가 있었다. 환경감수성은 성별(t=2.378, p=.019)에 따라 유의한 차이가 있었다. 대상자의 환경에 대한 인식은 환경감수성(r=.62, p<.001), 환경친화적 행동(r=.27, p=.001)과 유의한 양의 상관관계가 나타났고, 환경감수성과 환경친화적 행동(r=.39, p<.001)간에도 유의한 양의 상관관계가나타났다. 환경친화적 행동에 영향을 미치는 요인은 성적(t=3.259, p=.001)과 환경감수성 (t=3.635, p<.001)으로 나타났고, 이들 변수의 설명력은 20%였다. 간호대학생을 대상으로 환경 인식과 감수성을 높일 수 있는 환경교육 프로그램을 활성화하여 친환경적인 행동을 유도할 수 있는 방안을 마련하는 것이 필요하다.