SPA 브랜드 친환경프로그램에 대한 대학생 소비자의 평가

김용주(Kim, Yong Ju) 한국디자인문화학회 2015 한국디자인문화학회지 Vol.21 No.3

본 연구는 SPA 브랜드가 환경오염 등 부정적인 사회적인 이미지를 벗어나 지속가능한 패션기업이 되기 위해 전개하고 있는 친환경프로그램에 대한 실효성을 분석하고자 이에 영향을 미치는 요인을 탐색하고자 하였다. 이를 위해 소비자의 일반적인 환경의식과 친환경행동, 패션 환경의식과 친환경 패션행동, 그리고 패션소비행동을 변인으로 하여 설문지를 구성하였다. 자료수집은 SPA 브랜드의 주 소비층인 대학생 200명을 대상으로 하여 설문조사를 실시하여 총 138부의 자료가 최종 분석에 사용되었다. 자료 분석법으로 빈도분석, t-test, ANOVA, 확인적 요인분석, 구조방정식모형분석을 이용하였다. 주요 연구결과는 다음과 같다. 첫째, 남성이 여성에 비해 패션 환경의식과 친환경패션행동에서 유의하게 높았고 패션제품 구매빈도는 일반적인 친환경행동, 친환경 패션행동과 유의한 정적인 관계를 보였으나 패션 환경의식과는 부적인 관계를 보였다. 반면 패션소비수준은 일반적인 친환경행동과, SPA 구매빈도는 친환경패션행동과 유의한 정적인 관계를 보였다. 둘째, SPA 브랜드의 친환경프로그램에 대한 확인적 요인분석 결과 ‘친환경사회활동’, ‘친환경제품’, ‘친환경 가격 프로모션’의 3개 요인이 추출되었다. 셋째, SPA 브랜드 친환경프로그램에 대한 태도비교에는 성별 및 패션소비행동에 의한 차이가 없었다. 넷째, 일반적 환경의식은 패션 환경의식과 친환경패션행동, 그리고 SPA 브랜드의 친환경사회활동과 가격프로모션에 유의하게 긍정적인 관계를 보였다. 반면 일반적인 친환경행동은 친환경패션행동, SPA 브랜드의 친환경사회활동, 친환경제품에는 유의하게 긍정적인 관계를 보였으나, 패션환경의식, SPA 브랜드의 가격프로모션에는 영향을 미치지 않았다. 패션 환경의식은 SPA 브랜드의 친환경제품요인에, 친환경패션행동은 패션 환경의식요인에 긍정적인 영향을 보였으나, SPA 브랜드 친환경사회활동이나 가격프로모션에 대한 태도에는 영향을 미치지 않았다. 결론적으로 SPA 브랜드의 친환경 프로그램의 특성에 따라 영향 요인이 다르므로 SPA 브랜드가 소비자를 대상으로 친환경관련 프로그램을 전개함에 있어 목표소비자의 특성별 다른 프로그램을 개발하는 것이 효과적이라고 할 수 있다. SPA brands have developed eco friendly programs to break away from negative social images such as environmental pollutions. This study analyzes the effectiveness of the actual eco-friendly program of SPA brands and investigates factors affecting consumer evaluation. Consumers" environmental awareness and eco friendly activities in general and also especially in fashion context were included in questionnaires. Questionnaires were distributes to 200 college students and total 138 data were used for the final analysis. Frequency, t-test, ANOVA, exploratory factor analysis, and structural equation model(SEM) analysis were used. The main findings are as follows. First, male respondents showed higher environmental awareness and eco friendly activities related to fashion than the females. Buying frequencies showed the positive relationships with the eco friendly activities in general and also in fashion context whereas did a negative relationship with fashion environmental awareness. There were positive relationships between the fashion consumption levels and eco friendly activities in general and also between buying frequencies of SPA brands and eco friendly activities in fashion context. Secondly, as a result of the exploratory factor analysis of eco-friendly programs of SPA brands, 3 factors including "eco-friendly social activities", "eco-friendly product development", and "price promotion for eco friendly programs" were extracted. Third, there were no significant differences in terms of the attitudes toward the eco friendly programs of SPA brands by the gender and the fashion consumption behaviors. Fourth, environmental awareness in general had positive effects on environmental awareness in fashion, eco friendly activities in fashion consumption, eco friendly social activities of SPA brands, eco friendly price promotions. Eco friendly activities in general showed positive effects on environmental awareness in fashion, eco friendly activities in fashion consumption, eco friendly social activities of SPA brands, and eco friendly product of SPA brands. Environmental awareness in fashion had a positive effect on the eco friendly product whereas eco friendly activities in fashion showed a positive effect on environmental awareness in fashion. Otherwise there were no significant relationships among variables. In conclusion, SPA brands should develop diverse eco friendly programs according to the target consumers because there exist different relationships among consumer characteristics and attitudes toward the eco friendly program of SPA brands.

지속가능한 생태도시 모형 연구 - 독일 프라이부르크시를 중심으로-

전춘명 한국비교정부학회 2009 한국비교정부학보 Vol.13 No.2

Over the past dozen years city environmental problem has been issued among major developed nations. This has positively caused the gradual improvement of city environment. However, as long as energy and natural resources are concerned, the city environmental problem is still a great burden upon their own lands and global environment. Especially 50% of the world population is living in city, whose number is expected to increase every year up to 60% by 2020. To overcome the soaring extension of city dwellers and its entailing city devastation, recently such view of assuming a city as a whole organic thing has been increasing. This view means to see a city as symbol-city in which human activities are connected with biosphere, energy naturally circulated throughout human city and nature. As a result of such consistent endeavor, various forms of eco-cities have been built in several developed nations. These cities have not been built under a certain standardized model of eco-city. They have been built on the base of their own unique environment, city-culture and dwelling- consciousness, accordingly being distinctive, differentiated from one another. This writing aims to select Freiburg in southern German, supposed to be a representative eco-city, and examine the conditions required for eco-city. This research can be useful in that it gives an opportunity of a self check to the eco-communities that are actively processed in a small scale in Korea. It also gives us a chance to assume the possibility of ecocity in Korea.

친환경 소비행동 실천에 영향을 미치는 요인에 관한 연구 - 친환경태도, 환경정체성 및 친환경 소비행동의 사회적 일반화인식을 중심으로 -

포하매,박진채,정순희 한국소비자정책교육학회 2019 소비자정책교육연구 Vol.15 No.3

With concentration on normalization of Eco-Friendly Attitude, environmental identity and Eco-Friendly Consumption Behavior, this paper studied the factors affecting Eco-Friendly consumption behavior. In the study, an online questionnaire was conducted among 339 consumers living in Seoul. The analysis methods include technical statistics, credibility analysis, factor analysis, t-test analysis and F-test analysis, correlation analysis, regression analysis. The main findings are as follows: 1. Through the analysis of the causes of Eco-Friendly consumption practices, four factors are obtained: purchase, use/disposal, citizenship, and automobile use. 2.According to the demographic characteristics, studies are taken on whether there are differences in the practice of Eco-Friendly Attitudes, environmental identity, general cognition and Eco-Friendly consumption behavior. Depending on gender differences, results show that there were meaningful differences in general cognition and practice. There were meaningful differences in Eco-Friendly Attitude, environmental identity, purchase, use/ disposal, and level of civic action depending on age. Depending on the marital status, differences exist in the degree of environmental identity and public sexuality practice. Depending on the level of education, meaningful differences appear in the level of general awareness in purchase, use/processing and the level of practice in use/disposal. 3.Age, normalization and environmental identity are important factors on the practice of Eco-Friendly buying behavior. Age, normalization and Eco-Friendly Attitudes have a meaningful impact on environmental identity in the practice of pro-environment use/ disposal behavior. In the practice of automobile use, behavior and related Eco-Friendly behavior, universal consciousness, Eco-Friendly Attitude and environmental identity have a meaningful impact. On the level of civic action and related Eco-Friendly consumption behavior Age, normalization and environmental identity have a meaningful impact. Generally, in demographic characteristics, only age plays an impact as a meaningful variable. Normalization and environmental identity have a meaningful impact on practical behavior, while Eco-Friendly Attitudes play an important role in the use/disposal and use of automobiles. 본 연구는 친환경태도, 환경정체성, 친환경 소비행동의 일반화인식을 중심으로 친환경 소비행동 실천에 영향을 미치는 요인을 실증적으로 검증하고자 하였다. 이를 위해 서울에 거주하는 소비자를 대상으로 온라인 설문조사를 실시하여 총 339명의 소비자로부터 입수한 자료를 분석하였다. 본 연구의 주요 결과는 다음과 같다. 첫째, 친환경 소비행동의 실천 활동에 대한 요인분석을 실시한 결과 4개의 요인, 즉 구매, 사용/처분, 시민성, 자동차 이용이 도출되었다. 둘째, 인구통계학적 특성에 따라 친환경태도, 환경정체성, 친환경 소비행동의 일반화인식 및 실천에 차이가 있는지 분석한 결과, 성별에 따라 시민성 영역의 일반화인식 및 실천에 유의한 차이가 나타났고. 연령에 따라 친환경태도, 환경정체성, 구매, 사용/처분, 시민성 실천 수준에 유의한 차이가 있었다. 결혼 여부에 따라 환경정체성 수준과 시민성 영역의 실천 수준에 차이가 나타났고, 교육 수준에 따라 구매, 사용/처분 영역에서의 일반화인식 수준과 사용/처분 영역에서의 실천 수준에 있어 유의한 차이가 나타났다. 셋째, 친환경 구매행동의 실천은 인구통계학적 특성 중 연령이 의미 있는 변수로 작용하였고, 일반화인식과 환경정체성은 모든 실천행동에 유의미한 영향을 미쳤다. 친환경 소비행동의 실천을 제고하기 위해 소비자들이 스스로를 친환경소비자로 인식할 수 있도록 변화를 유도하고, 사회 전반적으로 친환경 소비행동에 대한 일반화된 규범을 만들어서 강화하는 등의 다각적인 노력이 필요하다.

DOES IT MATTER? THE RELATIONSHIP BETWEEN ENVIRONMENTAL INFORMATION DISCLOSURE IN ADVERTISING AND CONSUMER ETHICAL BEHAVIORS

Hsiu-Hua Chang 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

Introduction Consumer ethical behaviors regarding social impact, environmental concern, and ethical practices for the buyer/seller dyad has become a vital issue. A large number of consumers have the willingness to be activists to address potentially threatening environmental problems with foresight (Atkinson & Rosenthal, 2014). Consumers with environment awareness have begun to consider the environmental claims of products, such as environmental protection certification (do Paço & Reis, 2012) and production process with environmental protection regulations (Yoon & Kim, 2016). All such information effectively spreads the environmental protection knowledge to help consumers identify the environmental features of the product (Leonidou, Leonidou, Palihawadana, & Hultman, 2011), and then to conduct consumption behaviors with ethical/moral concerns. However, the related research to examine the relationships between consumer ethical behaviors and their attitudes toward environmental information disclosure in advertising in Asian countries is few. This study’s main purpose is thus to understand how environmental information disclosure in advertising influences consumers’ attitudes toward the brand and their ethical behaviors. Literature Review Mitchell, Balabanis, Schlegelmich, and CornWell (2009) argues that all direct or indirect consumer actions that could make businesses or other stakeholders to lose money or reputation are viewed as consumer unethical behaviors. Consumers’ (un)ethical behaviors would be influenced by their moral principles and standards as they obtain, use, and dispose of goods and services (Muncy & Vitell, 1992). First, according to the equity theory, brand equity will increase the relationship intention between sellers and buyers. Those consumers with a high perception about product value or brand equity would tend to build a positive relationship with sellers, and thus their ethical behaviors would be influenced (Chang & Lu, 2017). Consumers’ ethical consumption depends on the equity of the profitability of the seller and this study proposes that brand equity has significant positive effects on consumer ethical behavior (H1). Second, environmental advertising claims refer to the classification of environmental claims in advertising with various environmental protection information about products (do Paço & Reis, 2012). Chan, Leung, and Wong (2006) state the two types of environmental advertising claims. Substantial environmental claims focus on the substantial benefits of products for the environment and the positive impacts of enterprises on the environment in order to substantially maintain or enhance consumers’ understanding of products with environmental awareness (Chan, 2000). Associated environmental claims feature advertising that do not have a direct connection with the products or production of enterprises; instead, they reveal an enterprises’ concern about environmental protection topics through environmental protection activities or topics regarding the conservation of the ecosystem, in order to indirectly trigger the consumers’ positive image and reactions to the enterprises or brands (Chan, 2000). Different environmental advertising claims would have different extents of impact on consumers’ attitude towards advertising and the product (Chan et al., 2006). Chan (2000) states that substantial environmental claims are more persuasive than associated claims, as the advertising of the former could directly publicize the specific environmentally-friendly measures in products or production process. The hypotheses are thus submitted: environmental advertising claims have significant positive effects on brand equity (H2.) and the impact power of substantial environmental claims on brand equity is stronger than those of associated environmental claims (H3). Third, eco-labels provide the information of products toward the environment influence during their life cycles (Atkinson & Rosenthal, 2014; Chekima, Wafa, Igau, Chekima, & Sondoh, 2016) and the claims regarding the eco-features, production, and constituents of the products (Atkinson & Rosenthal, 2014). Maniatis (2016) argues that eco-labels could clearly reveal the economic and ecological benefits of products and help consumers make purchase decisions. Specific claims, such as marks, pictures, or signs, could clearly convey information about the products, which make it easy for consumers to understand. Therefore, hypothesis 4 is submitted: environmental advertising with eco-labels has a significant positive effect on brand equity (H4). Method This study used the 2x2 factor experiment to create four situations through two types of environmental advertising claims (substantial and associated environmental advertising claims) and two types of eco-labels (available/unavailable). The manipulation checks with regards to the constructs of environmental advertising claims and eco-label were shown to be successful through a pilot test. On the other hand, this study selected 14-items of Muncy and Vitell’s (1992) scale to measure consumer ethical behaviors. The measuring items of brand equity were taken by Yoo and Donth’s (2001) three-dimensional scale, containing brand awareness/associations, perceived quality, and brand loyalty. Moreover, 294 valid questionnaires were retained in the formal survey via electronic questionnaire survey. Females accounted for 50.7%. Those aged less than 25 occupied a larger proportion (50%), followed by those aged from 26 to 35 (21.8%). The samples with a college education or above accounted for 92.5%. Additionally, the component reliability, convergent and discriminant validity were also confirmed (Bagozzi & Yi, 1988; Fornell & Larcker, 1981) due to the results of confirmatory factor analysis (CFA) by Lisrel 8.7. Results and Conclusion Based on the ANOVA results, first, environmental advertising claims had significant effects on awareness/association, perceived value, and loyalty. The effects of substantial orientation on brand equity were significantly stronger than that of associated orientation claims. H2 and H3 were fully supported. That is to say, substantial environmental advertising claims could reveal enterprise efforts to protect the environment and inform consumers that the substantial benefits for the ecosystem are embodied in their products. If enterprises want to disclose information about their social responsibility or to convey the contribution of their products toward environmental protection, direct environmental advertising claims related to product features and production processes should be considered. Second, eco-labels significantly affected on awareness/association, perceived value, and loyalty; hence, H4 were supported. Eco-labels verified by a third-party public notary office could enhance brand equity. As eco-label information regarding environmental protection enterprises and products want to convey, consumers can comprehend and evaluate such environmental advertising through the mark of eco-labels in triggering their positive attitude and value toward the brand. Third, this study also found that the interactive effect of environmental advertising claims and eco-label on the awareness/association dimension of brand equity was significant. Consumers are more likely to receive information from the environmental advertising with a substantial claim and eco-label than other sets, and then their perceptions toward that brand awareness and brand association could be improved. Forth, each dimension of awareness/association, perceived value, and brand loyalty had a significant positive effect on consumer’s ethical behaviors by using structural equation modeling (SEM) via Lisrel 8.7; H1 therefore were supported. That is, consumers’ perceived enterprise efforts related to protecting the environment would improve consumers’ ethical behaviors. If advertising could fully and effectively convey the environmental protection information embodied in products, consumers would know that the products are beneficial for society and ecosystems, and thus they would enact ethical activities in the marketplace. Finally, future studies can use random sampling to improve the sample representative. Product type can also be included into the research model in future studies to consider the different product features how to influence the effects of environmental advertising claims and eco-labels on the consumers’ attitudes and behavior decision.

SCM과 RFID적용기업의 친환경물류 효율성증대를 위한 에코드라이빙 적용에 관한 연구

성옥석(Ok Suk Sung),윤기창(Ki Chang Yoon),박승락(Seung Lak Park) 중앙대학교 한국전자무역연구소 2014 전자무역연구 Vol.12 No.3

연구목적 : 글로벌물류의 영향은 물류표준화, 통합화 등의 체계적인 발전을 하였다 또한 물류기법은 다양하게 적용되어 물류비 절감효과와 효율성증대에 크게 기여하였다. 최근에 물류부문에 관한 환경을 강조하여 녹색물류, 친환경물류, 자연친화적 물류 등의 내용들이 적용되고 있다. 본 연구에서는 공급사슬관리와 무선주파수인식기술을 적용하고, 에코드라이빙을 적용하여 물류기업의 친환경물류의 목표와 전략적인 물류관리의 방안을 마련하기 위한 목적의 연구이다 논문구성/논리 : 본 연구를 위하여 물류기업들이 공급사슬관리(SCM)와 무선주파수인식기술(RFID)을 적용하여 물류의 효율성증대를 기하고 있으나 최근 비용절감 외에 뚜렷한 변화와 발전을 꾀하지 못하고 있은 실정이다. 특히 공급사슬과 무선주파수인식기술을 갖추고도 잘 활용하지 못하는 실정이다. 본 연구는 이러한 현실을 감안하여 선행연구를 중심으로 외국 및 우리나라의 에코드라이빙 적용에 관한 사례와 통계자료들을 중심으로 연구한 후, 물류기업들이 에코드라이빙을 도입 및 적용할 경우, 문제점과 발전방향을 제시하고 아울러 전략적 운영에 관한 전반적인 타당성 및 효율성을 제시하였다. 또한 기존의 공급사슬관리와 무선주파수인식기술을 적용하는 기업들이 에코드라이빙을 적용하여 활용한 후, 친환경적 물류효율성 증대에 기여하고 있는 것으로 나타났다. 결과 : 연구결과 물류기업 중 공급사슬관리와 무선주파수인식기술을 적용한 기업들도 있었으나 이를 적용하지 못한 기업들도 있었다. 그리고 기존의 물류기업들도 통합시스템을 설치 운영하고는 있으나 상호연계성을 띤 물류활동에 많은 지장을 초래하고 있음이 나타났다. 또한 에코드라이빙 도입 및 적용부문에 있어서도 크게 호평을 받지 못하고 있으며, 대기업을 중심으로 에코드라이빙을 적용하여 활용하고 있음이 밝혀졌다. 특별한 기술과 장비가 필요치 않아 에코드라이빙을 물류부문에 적용한다면 물류비 절감은 물론 친환경물류의 효율성증대에도 크게 기여할 것이 며, 전략적인 물류운영의 한 획을 그어 나갈 수 있을 것으로 평가된다. 독창성/가치 : 기존의 많은 연구들은 물류비절감을 통한 경영적, 관리적 차원의 연구를 진행하여왔다. 최근에는 친환경물류, 녹색물류의 내용으로 진행되고 있으나 에코드라이빙을 물류에 적용하여 물류의 효율성증대 방안에 관한 연구는 흔치 않았다. 본 연구에서 공급사슬관리와 무선주파수인식 기술을 적용하는 물류기업이 친환경물류의 효율성증대를 위해 에코드라이빙을 적용한다면 친환경물류, 녹색환경조성 물류효율성 증대의 효과를 동시에 가져올 수 있을 것으로 판단하였다. Purpose : Influence of global logistics has pursued to highly develop such as standardization of logistics and synthesization and so on. There was a contribution of expansion in effectiveness increase and effectiveness decrease of logistics cost through application from a variety of logistics techniques. Recently, there is applying of contents like environment friendly logistics and green logistics of emphasizing environment in the logistics field. This study searches to accomplish the purpose environment preservation and increase of effectiveness logistics and reducing effect of logistics cost by apply of logistics enterprises' eco-driving which uses SCM and RFID. Composition/Logic : For this study I use SCM and RFID theory consideration and proceed study. I study centering of domestic and international statistic data and application case of eco-driving. And then if our nation logistics enterprises introduce of and apply of eco-driving, I suggest effectiveness and propriety centering general items about strategic operation and problems and development direction. Findings : As a result of study there are some enterprises which apply the SCM and RFID among the logistics enterprises. But actually there is a real condition of unsatisfied and synthesized in the system introduction and systematic use in the SCM and RFID. And it is not good evaluation that introduces on eco-driving and application parts. Centering of great enterprise appears eco-driving application as a result of actual spot interview. It needs not to need the special skill and equipment so application that eco-driving is logistics field. It was analyzed that can be possible to operate strategically such as reducing effect of logistics cost and environment friendly logistics. Originality/Value : The existing many studies have searched the plans which used and applied the new logistics enterprises with interested in reducing of logistics cost and strategic operation. In this study, I introduce the SCM and RFID applicative enterprise whose apply eco-driving. I judge environment friendly logistics target accomplishment and through economic effectiveness it accompanies increase of the strategic logistics effectiveness. Here after I am perspective highly to rise the expansion effect of logistics effectiveness, green environment and eco-driving application for environment friendly logistics.

고교 생태환경 교과목 이수에 따른 환경문제 감수성과 친환경 행동, 자연친화적 교수태도 차이 연구: 유아교육과 신입생을 대상으

Jinok Susanna Kim,조혜영 학습자중심교과교육학회 2023 학습자중심교과교육연구 Vol.23 No.23

목적 본 연구는 고교 생태환경 교과목 이수에 따른 유아교육과 신입생의 환경문제 감수성과 친환경 행동, 자연친화적 교수태도의차이를 검증함에 목적이 있다. 방법 연구대상은 서울, 경기도, 충청남도, 충청북도 소재지 4년제 대학교 유아교육과 신입생 137명이다. SPSS 25.0을 이용하여고교 생태환경 교과목 이수에 따른 차이검증을 t 검정으로 분석하였고, 연구변인들 간의 관계는 피어슨의 상관 계수(Pearson Correlation Coefficient)로 알아보았다. 연구변인의 경향성과 정규성을 알아보았다. 결과 주요 연구결과는 다음과 같다. 첫째, 고교 생태환경 교과목 이수에 따른 생태환경 교과목 필요도, 요구도, 중요도와 환경문제감수성, 친환경 행동, 자연친화적 교수태도는 미이수 신입생에 비해 이수 학생이 더 높은 것으로 통계적인 유의성이 나타났다. 둘째, 고교 생태환경 교과목 필요도, 요구도, 중요도와 환경문제 감수성, 친환경 행동, 자연친화적 교수태도 간의 통계적으로 유의미한 정적 상관관계가 나타났다. 결론 본 연구결과는 생태환경 변화의 위기상황에서 예비유아교사의 친화적 환경교육 실천을 위한 방안을 제시하는데 기초자료를제공한다는 점에서 의의가 있다. 이에 예비유아교사의 환경에 대한 인식 개선에 필요한 교과와 비교과 교육과정을 구분하여 제시하고자 한다. Objectives The purpose of this study is to verify the difference between environmental sensitivity, eco-friendly behavior, and eco-friendly teaching attitudes according to the completion of high school ecological environment subjects. Methods The subjects of the study are 137 first-year students majoring in early childhood education at four-year universities located in Seoul, Gyeonggi-do, Chungcheongnam-do, and Chungcheongbuk-do. Using SPSS 25.0, the difference verification according to the completion of high school ecological environment subjects was analyzed by t-test, and the relationship between the research variables was examined by Pearson's correlation coefficient. The tendency and normality of the study variables were investigated. Results The main findings are as follows. First, the necessity, demand, and importance of ecological subjects, environmental sensitivity, eco-friendly behavior, and eco-friendly teaching attitude showed higher with the students who completed high school ecological environment subjects than who did not, which had a statistical significance. Second, there was a statistically significant positive correlation between the necessity, demand, and importance of high school ecological subjects, environmental sensitivity, eco-friendly behavior, and eco-friendly teaching attitude. Conclusions The results of this study are meaningful in that it provides basic data for suggesting ways to practice eco-friendly environmental education for pre-service childhood teachers in a crisis of eco-environmental change. Therefore, I would like to present the separate subject curriculum and extracurricular curriculum which are necessary to improve the environmental awareness of pre-service childhood teachers.

에코지능과 업사이클링 제품 구매 간의 관계분석

김민숙 한국경영컨설팅학회 2024 경영컨설팅연구 Vol.24 No.3

기존 연구에 따르면, 업사이클링 제품의 친환경 가치 측면을 부각한다고 이들 제품의 선호도나 구매의도가 높아지는 것은 아니다. 업사이클 제품의 경쟁력을 높이기 위해 스토리텔링이 중요하다는 주장도 있지만, 스토리텔링으로 제품의 구매의도를 높일 수 있는지는 의문이다. 본 연구는 에코지능(eco-intelligence)과 생태가치 지향성(biospheric value orientation)이라는 개념으로 업사이클링 제품에 대한 구매의도를 설명하고자 하였다. 이를 위해 업사이클링 제품의 특징에 중점을 두지 않고 에코지능과 생태가치라는 소비자의 특성에 중점을 두었다. 에코지능은 자연이 인간의 활동과 어떻게 연결되어 있는지 이해하고, 생태계가 어떻게 작용하는지 알게 하는 지능이다. 에코지능은 다차원적 속성을 가진 복잡한 개념이므로 환경 지식(environment knowledge), 환경 인식(environment awareness), 환경 우려(environment concern)라는 세 가지 차원으로 개념화하였다. 또한 생태가치 지향성은 어떤 선행요인보다도 친환경 소비행동이나 환경보호행동을 예측하는 데 중요한 변수로 알려져 있다. 설문조사를 통해 수집한 자료를 이용하여 가설을 검증하였다. 실증분석을 통해 다음과 같은 점이 확인되었다. 첫째, 에코지능이 생태가치 지향성에 긍정적 영향을 준다. 둘째, 생태가치 지향성은 친환경 제품의 구매의도를 예측하는데 주요 지표가 된다. 셋째, 생태가치 지향성은 에코지능과 구매의도 간에서 매개변수로 작용한다. 넷째, 업사이클링 제품의 구매에 소비자의 친환경 가치관이나 철학이 중요하다. According to previous research, highlighting the eco-friendly value aspects of upcycling products does not increase consumer’s preference or purchase intention for them. Some argue that storytelling is important to increase the competitiveness of upcycling products, but it is questionable whether storytelling can increase product purchase intention. This study sought to explain purchase intention for upcycling products using the concepts of eco-intelligence and biospheric value orientation. To this end, rather than focusing on the characteristics of upcycling products, we focused on consumer characteristics such as eco-intelligence and biospheric value orientation. Eco-intelligence is intelligence that allows us to understand how nature is connected to human activities and how the ecosystem works. In particular, since eco-intelligence is a complex concept with multidimensional properties, it was conceptualized into three dimensions: environmental knowledge, environmental awareness, and environmental concern. Biospheric value orientation is known to be a more influencing variable in predicting environmental protection behavior or eco-friendly consumption intention than any other antecedent factor. The hypothesis was tested using data collected through a survey. The following points were confirmed through empirical analysis. First, eco-intelligence has a positive effect on biospheric value orientation. Second, biospheric value orientation is a key indicator in predicting eco-friendly purchase intention or environmental consumption behavior. Third, biospheric value orientation acts as a mediating variable between eco-intelligence and purchase intention. Fourth, consumers' eco-friendly values and philosophy are important when purchasing upcycling products.

생태환경교육이 초등학생의 환경소양과 과학적 태도에 미치는 영향

추정인(Jeong-In CHU),이석희(Seok-hee LEE) 한국수산해양교육학회 2022 水産海洋敎育硏究 Vol.34 No.5

The purpose of this study is to find out how ecological environment education affects elementary school students environmental literacy and scientific attitude. The study was conducted by setting 23 students (13 males, 10 females) in one class in the third grade of M Elementary School located in metropolitan B city as the research group. After the 20th class of ecological environment education in the research group, the effect was investigated. In order to conduct this study, pre-test papers on environmental literacy and scientific attitude were first conducted before class treatment, and post-test papers and questionnaires were conducted after ecological environment education and the results were compared and analyzed. The results of this study are as follows. First, the School Gardening was found to be effective in enhancing elementary school students Scientific exploration a post-test was conducted to find out how eco-environmental education had an effect on the environmental literacy of elementary school students. As a result, the environmental literacy score of the research group that implemented ecological environment education was statistically significantly higher than that of the pre-test. Therefore, it can be seen that the ecological environment education program is effective in cultivating the environmental literacy of elementary school students. Second, ecological environment education had a positive effect on improving the scientific attitude of elementary school students. As a result of comparing before and after classes to which eco-environmental education was applied, a significant increase was found in all areas of scientific attitude. Third, after the eco-environment education, students interest in eco-environmental issues increased, and the students sympathy and willingness to participate in the eco-environment were improved, helping them to practice eco-friendly actions.

한국 생태공동체 활성화를 위한 제도적 개선 방안 모색

전춘명(Chun-Myeong Jeon) 한국비교정부학회 2008 한국비교정부학보 Vol.12 No.2

Eco-community in Korea started in the early seventies when high social concern and activity aroused spontaneously about life and environment, being highly enlivened in the nineties when organic farming community layed a quiet strong foundation throughout most local areas. Now it has become a complex model for the alternative social movement questing for autonomy in a real sense. While increasing in number, eco-communities have been playing a meaningful role to show the society and its each constituent how human being should live in harmony with nature in pursuit of real happiness and can overcome the current crisis threatening life. Now eco-community has become an apparent social phenomenon and reality which can not be ignored, at the same time being a main issue. The following studies should be focused on the inner/outer conditions and relations under which eco-communities can be operated and extended in many different and various local areas. In this respect, this study is mainly focused on the whole conditions necessary for the enlivenment and extension of eco-community in the process of constructing an ideal model of eco-community. Following the introduction, chapter II explains in general first the concept of eco-community and its characteristics in Korea, next analyzes the limits or defects of standardized and fixed policy and system about eco-community. Chapter III, the most crucial part, examines as a way of extension of eco-community what is a virtually stumbling stone or can be a stepping stone in constructing an ecological and communal life in eco-community. Chapter IV, the conclusion part, presents, as a whole, basic conditions to enliven eco-communities.

과학과 Eco-STEAM 수업이 초등학생들의 환경소양과 STEAM 태도에 미치는 효과

이상균 대한지구과학교육학회 2017 대한지구과학교육학회지 Vol.10 No.1

본 연구는 생태교육 기반 Eco-STEAM 프로그램 을 개발하고 초등학교 6학년 학생들에게 적용하여 환경 소양과 STEAM 태도에 미치는 효과를 분석하 였다. 이를 위해 먼저 Eco-STEAM 프로그램 교 수․학습과정안과 학생활동지를 개발하였다. 효과 검증을 위해 수업 전 후로 환경 소양과 STEAM 태 도 검사를 실시하여 그 결과를 분석하였고, 수업후 만족도 설문과 학생 소감문을 통해 학생들의 반 응을 분석하였다. 연구 결과는 첫째, Eco-STEAM 프로그램을 적용한 수업이 학생들의 환경소양 향 상에 긍정적인 효과가 있었다(p<.05). 둘째, Eco- STEAM 프로그램은 STEAM 태도 전반에 걸쳐 유 의미한 향상 효과가 있었다(p<.05). 셋째, 학생들은 Eco-STEAM프로그램 수업에 대해 긍정적으로 인식 하고 있는 것으로 나타났으며, 탐구주제인 황새에 대한 이해 및 관심도 변화가 크게 증가한 것을 알 수 있었다. 따라서 Eco-STEAM프로그램을 적용한 수업은 초등학생의 환경소양 및 STEAM 태도에 긍 정적인 영향을 미치고 있으며, 초등학교 환경교육 에서 STEAM을 기반으로 한 융합적 접근 방법이 가치가 있다고 볼 수 있다. The purpose of this study is to examine the effects of Environmental literacy and STEAM Attitude through the use of the Eco-STEAM program for elementary students. For the purpose of this study, a teaching plan and worksheet for students using Eco-STEAM Programs was developed and applied. Through the questionnaires and the analysis of students’ outcomes, the effects on Environmental literacy and STEAM Attitude in both quality and quantity were verified. The results of this study are as follows: First, the improvement in the Environmental Literary score has statistically meaningful difference(p<.05). Second, the change in students` STEAM attitude by applying the Eco-STEAM program has statistically meaningful difference (p<.05). Third, according to the analysis of a questionnaire used to evaluate the program, students had a positive perception of the STEAM program and gained higher level of satisfaction about the lesson. Therefore, Eco-STEAM Program applied in this study might be useful to improve Environmental Literacy, and can be expected to improve STEAM literacy and should be widely applied to Science education.